OM DENNE EPISODE
the wrong Culture inside a company, kills even the best specialists.
this is what Ruben de Boer, 15+ years in Experimentation, has noticed again and again:
we need to create the right environment for CRO & Experimentation to flourish.
not by pushing CRO
but by bringing it to people and teams
his course on Udemy has 25000+ students and is very much about the basics of CRO and Experimentation,
but these days Ruben teaches how to make Experimentation mátter to the business, and to leadership
follow him on Linkedin: https://www.linkedin.com/in/rgdeboer/?originalSubdomain=nl
or take one of his Udemy courses: https://www.udemy.com/user/rubendeboer/
Engelsk
USA
UDSKRIFT 🔗
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in this episode...
Luiza de Lange has taken companies from zero to over 100 experiments a year.
she doesn't just run tests; she builds engines.
currently leading …
How do you pitch 50 experiments a month? ...by making them impossible to refuse.
Steal Grace Miller’s framework for "tiny loss" proposals that guarantee a "Yes" from even the most risk-averse clients, it's in this month's newsletter: https://increaseconversionrate.substack.com…
Maarten van Pijpen spent 15 years at Booking.com.
a place where experimentation wasn’t a project.it was the culture.
now he’s chief growth officer at Unravel.a travel app that feels like TikTok,but lets you book instantly.
in his first 35 days, he:– chose an experimentation tool– lined up 10 exper…
If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/
in this episode…
Talia Wolf has been shaping the CRO industry since its earliest days.
she doesn’t just run experiments; she decodes how people mak…
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