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“We're really bad at this. Let's talk about these things in a cross-functional way. That's how we're getting better.” ~ Megan Boone, Senior Director of Revenue Marketing Vulnerability and healthy conflict are key ingredients when it comes to creating revenue alignment between sales and marketing a…
“We had ABM capabilities within our product and we had to drink our own champagne. We were like, we have to do it. We didn't even really need to build the business case for it. It's just, we gotta do this.” ~ Justin Keller, VP of Revenue Marketing at Drift The working relationship between Sales an…
For this season of The First 100 Days, we are going deep on one topic: revenue alignment.  We’ll feature two guests on opposite sides of the revenue function. And as you can imagine, sometimes there are conflicting priorities and agendas, limited resources, and strong personalities. Over the cours…
What are the most important lessons you’ve learned as a revenue practitioner? For Jerry Brooner, President of Global Field Operations at Enable, the answer comes down to three things: consistency, talent development, and leading by example.  In this episode, he describes the leadership lessons he…
“If the communication isn't there and you're not aligning on the KPIs that matter things will start to crumble.” While working together at Alyce, Director of Evangelism and Customer Marketing, Nick Bennett, and his Sales counterpart, Christina Nalband, relied on open, honest, and constant communic…
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