WEBVTT
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00:00:14.476Founder and CEO? Well, I'm more of a founder than a CEO, I feel,
00:00:14.596 -->
00:00:17.216because I'm not so worried about the money side of things.
00:00:17.376 -->
00:00:22.256I'm more focused on the product, making sure the product fits the client's requirements.
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00:00:26.996So, you know, yeah, I put myself in the founder, not so much the CEO.
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00:00:30.516I think I personally need a CEO coming soon to kind of do that,
00:00:30.536 -->
00:00:33.856but I'm taking on the role at the moment, but call me a founder.
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00:00:39.576Okay. So interestingly then, Mark, what does it, what would you see a CEO doing
00:00:39.576 -->
00:00:40.876differently to a founder?
00:00:41.036 -->
00:00:45.396A CEO would be driving the revenue forward a bit more than what I am probably doing at the moment.
00:00:45.696 -->
00:00:48.376And I think that's the stage we're at at the moment, to be fair.
00:00:48.456 -->
00:00:52.656Whereas I've focused solely on the product, making the product work as best
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00:00:54.036it can for the clients that we have.
00:00:54.236 -->
00:00:56.856I don't think that can continue forever, but that's what I've been doing.
00:00:56.956 -->
00:01:00.556I think that's where we've built a really good customer base and a really loyal
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00:01:02.896customer base. And it's through listening to clients.
00:01:03.136 -->
00:01:05.216It's like understanding their requirements, their needs.
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00:01:08.436Every client's different. Like what we do, every client's different. No, can we
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00:01:11.176cater for that forever no we can't but for now we have done and that's what's kind
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00:01:13.956of pushed us along i think that says a lot about you mate to
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00:01:17.256be honest with you because i think for so many founders
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00:01:20.056of companies i don't think they ever not see
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00:01:23.616themselves taking that strategic leadership
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00:01:27.296sales like role kind of thing they you
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00:01:30.176know whether that's a pride thing or that they always have to
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00:01:35.316see themselves in charge kind of thing but i think actually you know i resonate
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00:01:39.916really well with that because I think my value in my business is often on other
00:01:39.916 -->
00:01:44.876aspects of the business not necessarily like running the day-to-day kind of
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00:01:48.156kind of stuff so coming on to staff wise then yeah.
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00:01:53.666I think I found somewhere in my research, the nine-in-one platform.
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00:02:00.466But before you explain all of those things, what was the one problem you set out to solve?
00:02:00.726 -->
00:02:05.526The problem wasn't even really the platform. It was the communication that the
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00:02:08.886tech companies had with the businesses that was lacking.
00:02:09.186 -->
00:02:13.546There was the understanding from the tech company for what the client actually
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00:02:15.686required. And it was the pushback they used to get.
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00:02:18.946So I started this particular business 12 years ago.
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00:02:22.906And the way it came about was I shared an office with a staff and agency and
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00:02:26.186I was always called into the meetings with their tech company.
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00:02:29.366And they would always, the company would always be pushing back,
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00:02:32.746like always push back on things that the business needed. So they just weren't listening.
00:02:33.026 -->
00:02:36.226There was no listening to be had. It's like, well, no, you can do it like this.
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00:02:38.306We think you should do it like this. We've got this and do that. And that was it.
00:02:38.526 -->
00:02:41.166And then, you know, the meeting over. So that's why I got called in and said,
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00:02:42.266look, can you really help us out here?
00:02:42.446 -->
00:02:45.926And that day was actually the light bulb moment for me to say,
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00:02:48.346well, I listen. I can do this a whole lot better.
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00:02:52.126And that's what we that's what we that's what we got staff wise so that's
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00:02:55.246basically a company supplying a
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00:02:58.006client at that moment in time exactly trying to drive the way that they
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00:03:00.686thought it should be done exactly trying to drive trying to pigeonhole them
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00:03:03.826into something they weren't not even that you know platforms can be platforms
00:03:03.826 -->
00:03:06.546and you can't really change them too much but just wasn't listening at all it's
00:03:06.546 -->
00:03:10.426just taking on the advice of the business that needed these things in place
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00:03:13.906to to efficiently run their staff and the workforce and their schedules and
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00:03:17.086then them just pushing back and saying oh no no no no we don't think you need
00:03:17.086 -->
00:03:19.146like that it literally was, we don't think you need it like that.
00:03:19.226 -->
00:03:22.006You should be doing it like this. And I was just like, mind blown.
00:03:22.466 -->
00:03:25.486Like, how can you even say that? There's just no, you know, if you're building
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00:03:28.426a business around workforce management, scheduling, and all this kind of stuff,
00:03:28.606 -->
00:03:32.066you should be listening to the people that are actually, you are actually using
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00:03:35.786the platform and that, that would help your platform grow into something that it needs to be.
00:03:36.336 -->
00:03:40.076So staff wise one point okay amount yeah that was that was terrible.
00:03:41.636 -->
00:03:44.6761.0 was absolutely awful that was more like 0.6 and
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00:03:47.756a half it was yeah what do you what do you look back then
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00:03:51.036now and like what what gives you the heebie-jeebies
00:03:51.036 -->
00:03:54.016then looking back at staff wise 1.0 once again
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00:03:56.736i didn't have a full understanding about it either and i think i i
00:03:56.736 -->
00:03:59.476just kind of assumed too much and i assumed it would take
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00:04:02.316a lot quicker it would be a lot quicker to build like that's
00:04:02.316 -->
00:04:05.316i think that's anyone that does this it took a long
00:04:05.316 -->
00:04:08.776time a hell of a long time but yeah version one wasn't very good and we pretty
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00:04:12.596much scrapped it i hired someone that was actually in the industry to to help
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00:04:15.556and that's where we had version two which is what it is now and that's what
00:04:15.556 -->
00:04:18.676we've built upon to to get where we are now yeah do you know what though mate
00:04:18.676 -->
00:04:25.276i think that's probably the trajectory and experience and history of most great platforms and products.
00:04:25.756 -->
00:04:28.676And for me there's this mantra or this saying isn't
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00:04:31.456there of build it first you can make it
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00:04:34.316perfect it's true yeah true yeah we did
00:04:34.316 -->
00:04:37.036we did we did do that but once again
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00:04:39.856it just comes back to this whole like you know we built what we thought we needed
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00:04:42.516to do but it wasn't we actually then started listing we got some
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00:04:45.636great clients to begin with which is we were really lucky because i had these relationships already
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00:04:49.036really good relationships with experiential staffing
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00:04:52.156agencies and so we got to learn from them kind
00:04:52.156 -->
00:04:54.756of like that we kind of instead of starting with smaller company we started with the
00:04:54.756 -->
00:04:57.496bigger ones like in the uk and they really helped us
00:04:57.496 -->
00:05:00.196not just mold the platform but also make it really secure all the things
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00:05:03.516you need to do early on this was 12 years ago the things were a little bit different
00:05:03.516 -->
00:05:06.596then but no it's like that that really helped us to build what we've got now
00:05:06.596 -->
00:05:10.536just understanding these specific requirements and how we can make that work
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00:05:17.676for everyone okay so what does staff wise 2025 do yeah well we've we've implemented a lot.
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00:05:22.192Would you say too much? I don't think so. You know, at its core,
00:05:22.352 -->
00:05:24.672it's workforce scheduling and reporting.
00:05:25.132 -->
00:05:28.172But what we also do now, and you know, we do all these other things.
00:05:28.192 -->
00:05:31.992I'm not saying we do it the best, but we do it in an integrated way within the same platform.
00:05:32.152 -->
00:05:37.192So, you know, we have custom onboarding processes and you can do it with divisions.
00:05:37.352 -->
00:05:40.752So each division, if you've got a business, which let's say you supply cleaners,
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00:05:45.712your security staff, your promotional staff, their onboarding process will all be very unique.
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00:05:49.412So we don't just go from the point of view of like making the admin the agency
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00:05:53.132have an easy time we want to make sure the staff has an easy time as well not
00:05:53.132 -->
00:05:56.212putting them through a workflow or process that just has no relevance to them
00:05:56.212 -->
00:05:59.152so we've got the divisions we then have got so you can customize that fully,
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00:06:04.152application tracking compliance check-in interview processes all that kind of
00:06:04.152 -->
00:06:07.412stuff and then in between we've got the job management we've got expenses performance
00:06:07.412 -->
00:06:11.772logging you know a massively important part as your company grows you want to
00:06:11.772 -->
00:06:16.952make sure that people that come into the business are booking the correct staff onto the shift.
00:06:17.092 -->
00:06:19.252There's no need to like shout around in the office, oh, what's David like,
00:06:19.272 -->
00:06:22.852is he all right? You can make an informed decision based on the performance of him so far.
00:06:23.092 -->
00:06:26.412And then we got all the way through the payroll where we integrate with payroll providers.
00:06:26.612 -->
00:06:30.712What we do with our USP is to make sure we always have an integration,
00:06:31.052 -->
00:06:34.232whether it's a download in the specific format you require.
00:06:34.572 -->
00:06:37.632Payroll is a pain point for everyone. I mean, it's awful, especially here.
00:06:38.803 -->
00:06:42.063It's been it's been really bad what we've seen so
00:06:42.063 -->
00:06:44.883to take that away from them now you know you're taking you know whether you're running
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00:06:48.183five shifts or five thousand shifts it pretty much takes the amount of time
00:06:48.183 -->
00:06:51.463because you've got this this format which is specific to you and off it goes
00:06:51.463 -->
00:06:56.803and it's great and that's what people love so as a founder then how do you go
00:06:56.803 -->
00:07:01.383about making that decision of what features and functionality to build the next
00:07:01.383 -->
00:07:04.263and also what to integrate with.
00:07:05.083 -->
00:07:08.003Yeah this is where this is my downfall probably
00:07:08.003 -->
00:07:10.643it's a good thing but it's probably my down for a lot of
00:07:10.643 -->
00:07:14.243people around me will tell me that especially people i work with it's not
00:07:14.243 -->
00:07:20.183being able to say no so i now do say no i try my best to say no but that has
00:07:20.183 -->
00:07:23.103been my problem it's been not saying no to things and kind of thinking like
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00:07:27.183you know what if you know and i think like i said before we we've done it up
00:07:27.183 -->
00:07:29.643until now we won't keep doing it and we can't we won't we definitely won't but
00:07:29.643 -->
00:07:33.743it's a case of just making listening to the clients and understanding their pain points and And I,
00:07:33.803 -->
00:07:36.263you know, generally feeling for them when they say, you know what,
00:07:36.483 -->
00:07:38.743can you build this feature out? And at the time we thought, well,
00:07:38.803 -->
00:07:40.083we can do this. Let's do it.
00:07:40.323 -->
00:07:43.043And we've got it all now. We've got everything in there. So when it comes to
00:07:43.043 -->
00:07:47.323integrating with other systems, we integrate with CRMs and ERPs out here so
00:07:47.323 -->
00:07:51.243that you can import schedules from your project management system into ours.
00:07:51.343 -->
00:07:54.983That's huge time saving, integrating with payroll providers and things like that.
00:07:55.143 -->
00:07:58.163But that's probably where it stops. You know, we're not reinventing the wheel.
00:07:58.343 -->
00:08:03.183This is scheduling at its core. But it's done effectively and really efficiently.
00:08:03.183 -->
00:08:05.043With lots of automation, but
00:08:05.043 -->
00:08:08.083we still keep the personal touch in there as well, various little tools.
00:08:08.343 -->
00:08:11.063It sounds fairly complex, to be honest with you.
00:08:11.383 -->
00:08:16.243It's like so many moving parts with people and things and times and dates and
00:08:16.243 -->
00:08:18.703logistics and that kind of stuff. Yeah, it is.
00:08:18.843 -->
00:08:22.383I mean, scheduling is not, yeah, we do deal with large scale scheduling,
00:08:22.563 -->
00:08:24.983especially in the retail side of things, where it's retail execution,
00:08:25.183 -->
00:08:29.143you know, there can be up to like 10,000 calls or visits on a given location.
00:08:29.585 -->
00:08:33.445Job which could be within within even just a few weeks so dealing with that
00:08:33.445 -->
00:08:37.025sort of scale can be tricky but that's where the automation is coming to play
00:08:37.025 -->
00:08:38.565and like sending that reminders to staff
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00:08:42.085contracts all that kind of stuff that staff have to sign but yeah i will
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00:08:45.005say it now like it you know when it comes to staff is kind of
00:08:45.005 -->
00:08:47.585like herding sheep isn't it let's face you know they you know
00:08:47.585 -->
00:08:50.225everyone everyone like me and you we've all got our own mind we want to do our
00:08:50.225 -->
00:08:53.265own thing we want to go out and have fun and then to hell
00:08:53.265 -->
00:08:56.085with the consequences sometimes isn't it you know next day i don't want to do that meeting
00:08:56.085 -->
00:08:59.525and that could be the same for staff like i don't want to go to that shift yeah that
00:08:59.525 -->
00:09:02.285brings me really nicely onto that next question because i when
00:09:02.285 -->
00:09:05.085i've spoken to agencies and and even this has
00:09:05.085 -->
00:09:08.545affected me as an event organizer you know does no
00:09:08.545 -->
00:09:13.085shows or you booked the same person that you had last year but then they've
00:09:13.085 -->
00:09:16.745chained and they've gone somewhere else like what's moving the needle there
00:09:16.745 -->
00:09:20.465what have you helped what have you found that helps a bit of everything so specifically
00:09:20.465 -->
00:09:24.865for this region we introduced job specific contracts so But in addition with
00:09:24.865 -->
00:09:26.305the contracts you can sign on registration,
00:09:26.305 -->
00:09:29.925you can now have a contract that's signed at point of confirming your shifts.
00:09:30.365 -->
00:09:34.545So it's a way of saying to the staff, you know, this is a serious thing you're undertaking here.
00:09:34.685 -->
00:09:37.965This is, it could just be one shift out the entire year, but this is like serious
00:09:37.965 -->
00:09:39.785for us. You know, you need to attend that shift.
00:09:39.885 -->
00:09:42.525So make sure your terms and conditions are laid out on what they should be doing,
00:09:42.645 -->
00:09:43.185what they shouldn't be doing.
00:09:43.325 -->
00:09:47.125And, you know, and then, then we have the automations for the reminders every day.
00:09:47.425 -->
00:09:51.205And that's really as far as you can go. We also have tools to reserves.
00:09:51.665 -->
00:09:54.825You can have overbooks, all kinds of things like that. So you're pretty much
00:09:54.825 -->
00:09:58.125covered from every angle. And then we have a little en route reminder as well
00:09:58.125 -->
00:09:59.345where staff can let you know they're en route.
00:10:00.121 -->
00:10:03.821Say they're on route, you, you will get a reminder. So it's kind of like there's
00:10:03.821 -->
00:10:06.061all these little tools and that's, that's as much as you can do really.
00:10:06.381 -->
00:10:10.521Small check-ins, small checks, little critical junctions throughout like the
00:10:10.521 -->
00:10:13.761buildup, like five days, it can be up to five days before you've got the confirmations,
00:10:13.921 -->
00:10:15.501you've got your little check-offs here and there.
00:10:15.721 -->
00:10:19.081And it's just these little things and the reminders that you'll get to let you
00:10:19.081 -->
00:10:20.581know if someone hasn't done something.
00:10:20.981 -->
00:10:23.921So instead of, instead of someone not turning up on a shift, which, you know,
00:10:24.121 -->
00:10:27.041no one wants that you'll, you, you've got at least an
00:10:27.041 -->
00:10:30.361hour and a half two hours to think right this person's not
00:10:30.361 -->
00:10:33.281got back to me where are they and then you can fill
00:10:33.281 -->
00:10:36.781it in from there and then can staff wise also intervene and
00:10:36.781 -->
00:10:39.661help and maybe present other options of people that
00:10:39.661 -->
00:10:42.781might be available yeah i mean you've got you've
00:10:42.781 -->
00:10:45.581got loads of tools in available you can you know you shortlist in star
00:10:45.581 -->
00:10:48.421there's a job market so you'll have especially out here as well you'd have
00:10:48.421 -->
00:10:51.461hundreds of people that would have applied for that job and so
00:10:51.461 -->
00:10:54.441they'll be sitting in loads of lists and there's little quick tools
00:10:54.441 -->
00:10:57.301to show everyone that was ever linked to that shift very quickly
00:10:57.301 -->
00:11:00.421and so you can just blast out a text message or whatsapp you
00:11:00.421 -->
00:11:03.641know that's the only time i ever condone like a proper full-on mail blast
00:11:03.641 -->
00:11:06.401yeah yeah to just everyone say we need
00:11:06.401 -->
00:11:09.221help but yeah it's just you know the way we've made
00:11:09.221 -->
00:11:13.141it happen is like everything can be done really really quickly talk to me a
00:11:13.141 -->
00:11:15.701little bit about the automations because i think you know one of the biggest
00:11:15.701 -->
00:11:20.981things that clearly staff wise is doing is saving people a lot of that administration
00:11:20.981 -->
00:11:24.761time right that does repetitive tasks and things like that so what are some
00:11:24.761 -->
00:11:28.641of those automations that are just really saving people those hundreds of hours?
00:11:28.841 -->
00:11:31.581I think the automate, I think what we got is that the custom on the,
00:11:31.581 -->
00:11:34.481your registration process, because it's very custom and it's,
00:11:34.581 -->
00:11:36.461and you know, it's, it's very easy to use.
00:11:36.561 -->
00:11:39.101You've got the app, you've got that, and it just makes the process really slick
00:11:39.101 -->
00:11:41.041and really easy. Everything's categorized automatically.
00:11:41.201 -->
00:11:43.941Your staff are sent to the divisions, which is great.
00:11:44.221 -->
00:11:48.001And then we've got the, when it comes to job management, loads of settings around
00:11:48.001 -->
00:11:50.161job management, just to make sure that it's set up correctly,
00:11:50.221 -->
00:11:52.801had the right automations in place. And then when it comes to scheduling.
00:11:53.531 -->
00:11:56.931Our interface is done in like a grouped kind of, you can group your schedules
00:11:56.931 -->
00:12:01.691and it does make it a little bit more effective for creating larger scale schedules,
00:12:01.791 -->
00:12:02.771but then we also have the imports.
00:12:03.271 -->
00:12:07.591So, you know, I think a lot of our clients rely heavily on just importing schedules,
00:12:07.751 -->
00:12:12.111you know, you would probably create the schedule with your client first in Excel.
00:12:12.531 -->
00:12:15.871So why would you not just let Excel be imported? So yeah, exactly.
00:12:15.991 -->
00:12:18.971And we have APIs and stuff that can just pop that straight into the system.
00:12:19.151 -->
00:12:21.911And then once it's in there, and then the job market people
00:12:21.911 -->
00:12:24.551apply and you start booking you know it goes all the way
00:12:24.551 -->
00:12:27.431and then it goes all the way through the performance login and the expenses the
00:12:27.431 -->
00:12:30.231sign-off process and all this for the payroll everybody loves a
00:12:30.231 -->
00:12:33.711report right everybody loves a lot of those yeah
00:12:33.711 -->
00:12:36.431so what are some of the what are some of the reporting kind of
00:12:36.431 -->
00:12:39.391tools and and reports that staff wise can produce
00:12:39.391 -->
00:12:42.351for stuff various we have the financial reports cost
00:12:42.351 -->
00:12:45.111flow analysis financials on a particular job all those we have
00:12:45.111 -->
00:12:47.871certain staff statistics we have de and
00:12:47.871 -->
00:12:50.991i as well all those kind of things that kind of given nowadays so
00:12:50.991 -->
00:12:53.891you can report back to your client clients love to see the information this information
00:12:53.891 -->
00:12:56.631like are you booking the correct kind of staff is it is it is it
00:12:56.631 -->
00:12:59.471balanced male female all these kind of things and the
00:12:59.471 -->
00:13:02.111dni so we have all those kind of reports and then
00:13:02.111 -->
00:13:05.331we have obviously reporting reports so the the feedback from
00:13:05.331 -->
00:13:08.571the activity on the activation on the day whether it's consumer interactions
00:13:08.571 -->
00:13:11.291or the or actual just full-on report from
00:13:11.291 -->
00:13:13.891the day the demographics the footfall you know what was the
00:13:13.891 -->
00:13:17.411weather like all those kind of things that can affect that location and
00:13:17.411 -->
00:13:20.431and the kind of interactions you're having so we've got dashboards
00:13:20.431 -->
00:13:23.431for that kind of stuff as well so yeah i mean it's it's it's
00:13:23.431 -->
00:13:26.811report after report their lateness reports dropout reports
00:13:26.811 -->
00:13:29.871everything you need to make an informed decision
00:13:29.871 -->
00:13:33.991for next time yeah or for going forward making sure your business is more streamlined
00:13:33.991 -->
00:13:38.111going going forward into the future and a big big area of reporting that seems
00:13:38.111 -->
00:13:42.491to be for agencies and especially experiential events brands corporates that
00:13:42.491 -->
00:13:45.631kind of stuff is that sustainability element yeah do you go into that as well
00:13:45.631 -->
00:13:47.691sustainability yes we do have some little sustainable.
00:13:49.030 -->
00:13:51.630And is that like race around like travel, tracking? Travel, yes.
00:13:51.910 -->
00:13:55.170So we had a couple of clients, if they see this, I mentioned their names,
00:13:55.270 -->
00:13:56.370that demanded this happen.
00:13:56.670 -->
00:14:00.870And so, yeah, we actually have a, what's it called, a carbon footprint tracker thing.
00:14:01.230 -->
00:14:02.270Where you can actually like, so
00:14:02.270 -->
00:14:06.270staff can very easily select the method of transport they took to a shift.
00:14:06.390 -->
00:14:09.790From here to here, I cycled, from here to here, I walked, took a tram, whatever it might be.
00:14:09.930 -->
00:14:12.170And they do the same for the return journey and the same for the rest.
00:14:12.350 -->
00:14:16.010And then that can actually spit out a little report for you that you can put
00:14:16.010 -->
00:14:16.930into an external website.
00:14:16.930 -->
00:14:20.250And it gives you like a, this is your footprint. it is useful and
00:14:20.250 -->
00:14:22.970in this day and age even more so maybe not so much
00:14:22.970 -->
00:14:25.870here just yet but i think it's i think it's
00:14:25.870 -->
00:14:28.790getting there like more people i speak to here the more
00:14:28.790 -->
00:14:31.810they are kind of leaning that way a little bit with the electric cars
00:14:31.810 -->
00:14:34.570and that kind of stuff so we'll see yeah i think
00:14:34.570 -->
00:14:37.210here in the middle east certainly because you know
00:14:37.210 -->
00:14:40.390a lot of the build infrastructure is around green
00:14:40.390 -->
00:14:43.910healthy yeah sustainable living i mean they're even dedicated
00:14:43.910 -->
00:14:47.950sustainable cities and things like that in the middle east in dubai and you
00:14:47.950 -->
00:14:51.930look to like saudi and ksa and stuff like that they're very much investing heavily
00:14:51.930 -->
00:14:56.390in sustainable infrastructure sustainable transport sustainable ways of living
00:14:56.390 -->
00:15:01.190and things like that for me and i might get some bad rap for this.
00:15:02.318 -->
00:15:05.158Like my experience especially in the events industry the us it's
00:15:05.158 -->
00:15:08.138that's where like nobody's interested i know like from a sustainability
00:15:08.138 -->
00:15:11.138perspective like they will literally ship things truck things
00:15:11.138 -->
00:15:13.818from the east coast the west coast to get it on
00:15:13.818 -->
00:15:16.658an event and tracking what's what's that kind of
00:15:16.658 -->
00:15:19.598stuff so i think over here i think it's very much
00:15:19.598 -->
00:15:22.278more progressive and it depends on
00:15:22.278 -->
00:15:25.118the company as well yeah who you're working for it's purely on
00:15:25.118 -->
00:15:28.038the company whether they want to make an impact and they need to be shown to
00:15:28.038 -->
00:15:31.218make an impact because that's what they put in all their marketing or whatever so yeah and
00:15:31.218 -->
00:15:34.138whether they use it and doing it with it is a tool we have that
00:15:34.138 -->
00:15:37.138we built and that was based upon a popular request yeah uh
00:15:37.138 -->
00:15:40.198yeah there's some things i probably shouldn't have built like that probably shouldn't
00:15:40.198 -->
00:15:43.058be in there there's really no need for it but this
00:15:43.058 -->
00:15:46.158is the can't say no mentality i've had in the past well
00:15:46.158 -->
00:15:49.078thinking about so the reason staff wires exist right yeah the
00:15:49.078 -->
00:15:52.078company saying no so now you say yeah exactly
00:15:52.078 -->
00:15:55.038which is yeah which is still us in good ground the craziest thing
00:15:55.038 -->
00:15:58.058i ever saw within a platform which was an event platform
00:15:58.058 -->
00:16:02.598so this is kind of like the basic you know agenda list
00:16:02.598 -->
00:16:05.478of attendees and stuff on the back end was a radio
00:16:05.478 -->
00:16:08.258check-in and check-out system i was like why have
00:16:08.258 -->
00:16:13.038you built that that just exists like the radio company provides you that like
00:16:13.038 -->
00:16:15.838i don't understand why there's a radio check-in and check-out system anyway
00:16:15.838 -->
00:16:21.678i won't name their names you mentioned and touched upon retail wise so not to
00:16:21.678 -->
00:16:26.418like derail the the conversation and and go into the retail world because that's
00:16:26.418 -->
00:16:27.718not really what this is about.
00:16:28.370 -->
00:16:31.530But there does seem to be that crossover between events and retail.
00:16:31.710 -->
00:16:32.870So how did that come about?
00:16:33.250 -->
00:16:39.670Well, inadvertently, we were supporting some retail execution-based companies in the UK.
00:16:40.070 -->
00:16:42.030From an experiential event perspective.
00:16:42.630 -->
00:16:46.410Experiential and compliance. So it was the execution on the shelves as well
00:16:46.410 -->
00:16:48.970as the activations to promote the product. It was a bit of both.
00:16:49.390 -->
00:16:52.250We didn't really realize, and this was about five years ago,
00:16:52.390 -->
00:16:55.370and since then we've accumulated more and more clients like that.
00:16:55.470 -->
00:16:56.910And we've pushed that forwards a lot.
00:16:57.050 -->
00:17:00.810It's an interesting area. like execution, like, you know, competitive analysis,
00:17:01.070 -->
00:17:04.710planogram assessment, you know, just, it's like storytelling and you go through the store.
00:17:04.850 -->
00:17:08.010So you're telling the story of the product, where it sits, who you're sitting
00:17:08.010 -->
00:17:11.130next to, all this kind of stuff. Is it placed correctly? Is it falling over?
00:17:11.230 -->
00:17:12.470Is it broken? All this kind of stuff.
00:17:12.810 -->
00:17:15.570And so we decided that staff-wise just didn't work for that.
00:17:15.710 -->
00:17:19.070The name, you know, we were getting clients, but it was still confusing for them.
00:17:19.270 -->
00:17:21.690And we thought, you know what, not only that, the domain name was available.
00:17:21.850 -->
00:17:22.550So that's really happening.
00:17:22.990 -->
00:17:25.870This is a big thing. But so retail-wise, it just was, it was spawned from there.
00:17:25.950 -->
00:17:26.690And that was only recently.
00:17:27.010 -->
00:17:29.350And that's actually made a big difference. You wouldn't believe the name has
00:17:29.350 -->
00:17:32.730made a big difference because we've packaged up our solutions into this retail
00:17:32.730 -->
00:17:35.850wise and just, you know, created the content on the website around that.
00:17:36.370 -->
00:17:38.750So about terminology as well. And that's, that's really helped us,
00:17:38.810 -->
00:17:41.330you know, expand into the U S as well, which has really been great.
00:17:41.630 -->
00:17:44.130And so, yes, what we see with that. And it's just, hopefully we've got big things
00:17:44.130 -->
00:17:45.150for that. Really big things.
00:17:45.510 -->
00:17:49.130It's interesting you say that because I am also expecting now that you just
00:17:49.130 -->
00:17:52.290sat on hundreds of domains of anythingwise.com.
00:17:52.910 -->
00:17:56.430I'm a hoarder of domain names as well i got a funny one the other day i got
00:17:56.430 -->
00:18:00.750emailed i got so many wires domains i am wise go daddy emailed me would you
00:18:00.750 -->
00:18:05.710like to buy rod wires i thought we got a few got had a few people say we could
00:18:05.710 -->
00:18:12.530use it for this this and this but i can't say that now it's questionable maybe one will be the pets.com.
00:18:14.970 -->
00:18:19.430Makes you a millionaire it's interesting you you've you've gone with that naming
00:18:19.430 -->
00:18:24.690convention because I see so many startups in the events industry and when I
00:18:24.690 -->
00:18:26.230say events that covers a lot,
00:18:26.849 -->
00:18:29.589name event something yeah and my
00:18:29.589 -->
00:18:32.689first question to the room is okay which event which type do you
00:18:32.689 -->
00:18:35.829do festivals do you do trade shows do you brand events not
00:18:35.829 -->
00:18:38.649you i'm just saying i see a lot of startups startup
00:18:38.649 -->
00:18:41.349in the industry you've obviously gone with staff wise very much
00:18:41.349 -->
00:18:44.289because it's a staffing product i'm just talking from my own experience and
00:18:44.289 -->
00:18:47.529i'm like but what part of the industry do you serve because
00:18:47.529 -->
00:18:50.669trade shows don't see themselves the same way as you
00:18:50.669 -->
00:18:53.669know agencies and brands they're totally different like
00:18:53.669 -->
00:18:56.369who do you serve the mistake they make often is go well
00:18:56.369 -->
00:19:00.109we can do it for anybody i'm like they don't work the same they work
00:19:00.109 -->
00:19:03.509slightly differently in every yes you've got
00:19:03.509 -->
00:19:07.609a registration system but really for festivals and gigs and concerts it's tickets
00:19:07.609 -->
00:19:12.549yeah and you know so who do you serve we don't we don't serve the we don't serve
00:19:12.549 -->
00:19:15.869the people that buy the tickets we serve the people that actually supply the
00:19:15.869 -->
00:19:19.529staff the ticketing staff the security staff the people serving you beers that's
00:19:19.529 -->
00:19:23.229who our platform serves so once again it goes back to this whole division, hosts, hostesses,
00:19:23.469 -->
00:19:26.109there's a whole plethora of different types of staff,
00:19:26.609 -->
00:19:30.629you know, security staff, festival staff, events staff, charities, volunteers,
00:19:31.229 -->
00:19:34.649like I said, retail execution, camps, all that kind of stuff.
00:19:35.469 -->
00:19:38.769It all just boils back to this one thing. It's like workforce management,
00:19:39.229 -->
00:19:43.049scheduling, and then reporting. And that lends itself to absolutely everything.
00:19:44.009 -->
00:19:48.169We've already talked a little bit about integrations, and this is something
00:19:48.169 -->
00:19:50.829that there seems to be a big...
00:19:51.642 -->
00:19:57.202Mr. Mona, misdemeanor, Mr. Mona. Let me think about that word. What am I trying to say?
00:19:58.322 -->
00:20:02.862Integrations in the industry, it's a very broad term and can mean wildly different
00:20:02.862 -->
00:20:04.262things to different companies.
00:20:04.842 -->
00:20:08.682What does a true integration mean to you and how deep does it go?
00:20:09.422 -->
00:20:12.902Integrations, what with third party provide. Yeah. So you mentioned earlier,
00:20:12.902 -->
00:20:14.622like financing systems.
00:20:15.042 -->
00:20:18.322I mean, really, we only, I mean, we don't need too many integrations.
00:20:18.542 -->
00:20:21.542You know, we do integrations based mostly on demand so we
00:20:21.542 -->
00:20:24.302have integrations or backups to things like dropbox and whatever things like
00:20:24.302 -->
00:20:29.202that but you know we don't really have our primary integrations for us are on
00:20:29.202 -->
00:20:32.982payroll integrations making sure that is slick you know we take that more seriously
00:20:32.982 -->
00:20:36.942than anything about on the whole platform you know first and foremost getting
00:20:36.942 -->
00:20:38.642these workers paid on time and correctly,
00:20:39.122 -->
00:20:42.402and that's what we that's what we take seriously so integrations range you know
00:20:42.402 -->
00:20:45.802a whole ton of payroll providers and we're always doing integrations especially
00:20:45.802 -->
00:20:48.762in new regions for example For example, Australia,
00:20:48.982 -->
00:20:53.322we've just integrated with the modern fair work awards scheme.
00:20:53.462 -->
00:20:54.382I might have said that slightly wrong.
00:20:54.922 -->
00:20:58.902So Australia's, if you're an employee in Australia, it's great for you.
00:20:58.982 -->
00:21:01.162If you're an employer in Australia, it's not so great for you.
00:21:02.670 -->
00:21:06.49020 page documents on how you should be paid based upon the time of the,
00:21:06.490 -->
00:21:07.830you know, how many hours you're working a day.
00:21:08.090 -->
00:21:10.550If you work more hours, you're going to get paid this much. If you work in this
00:21:10.550 -->
00:21:13.650location, if you need a break for this and different type, it's very complicated.
00:21:14.190 -->
00:21:17.790So we've integrated with that. We saw that as a huge important thing for us.
00:21:17.850 -->
00:21:22.010So that when someone enters projects, shifts in the system, it automatically
00:21:22.010 -->
00:21:23.470knows exactly how much should be paid.
00:21:23.830 -->
00:21:26.310Australia's really hot on that. Like if you get that wrong, you know,
00:21:26.450 -->
00:21:29.110for the company, I don't know if you saw it, you probably hadn't seen the news,
00:21:29.250 -->
00:21:31.150but a university got fined millions.
00:21:31.150 -->
00:21:35.670Forgetting things wrong that's
00:21:35.670 -->
00:21:38.470the big moment that was yeah so yeah it was and so
00:21:38.470 -->
00:21:41.710yeah these sort of integration i think we focus mostly on payroll integrations
00:21:41.710 -->
00:21:44.930you know i don't think we need we've got so much like we could say let's integrate
00:21:44.930 -->
00:21:49.130with an expense system well we've got it application tracking we've got it onboarding
00:21:49.130 -->
00:21:54.970we've got it you know so you're taking the integration headache out and that's
00:21:54.970 -->
00:22:00.390where we set ourselves apart you know we go into companies and we see them, only recently,
00:22:00.870 -->
00:22:04.570five people working on booking staff, they've each got two or three products
00:22:04.570 -->
00:22:07.250between them that don't talk to each other.
00:22:07.390 -->
00:22:10.490So each individual person has got five of them with three products.
00:22:10.650 -->
00:22:16.970That's almost like five times three, 18, 18, no, 15, 15, 15 different applications
00:22:16.970 -->
00:22:17.690that aren't talking to each other.
00:22:18.070 -->
00:22:21.510And it's just like, to me, that's crazy. And some people can't see it either
00:22:21.510 -->
00:22:26.890because they're paying a lesser amount for these products than what they pay for ours.
00:22:27.050 -->
00:22:30.510They don't see how they bring it all together. It's all cohesive.
00:22:30.750 -->
00:22:33.690There's like, there's oversight from a manager. Everyone can see everything.
00:22:34.130 -->
00:22:37.690But that would just save them so much money. Yeah, there's definitely...
00:22:38.211 -->
00:22:41.151Subscription bloat isn't there $20 here but
00:22:41.151 -->
00:22:44.091they think they're paying so little for these products I'd rather there's
00:22:44.091 -->
00:22:46.771something like this like I'd rather pay a small amount for
00:22:46.771 -->
00:22:49.691this not actually understanding that they're paying so much more for the admin yeah
00:22:49.691 -->
00:22:52.511because the admin is invisible kind of you're paying
00:22:52.511 -->
00:22:55.211a subscription there's the money there's a receipt it's come
00:22:55.211 -->
00:22:57.991out the bank account whereas with admin it's kind of blends into the
00:22:57.991 -->
00:23:00.951work they do during the day and that's what they should be paid for but if
00:23:00.951 -->
00:23:03.571you actually think about it take it all away pay a little bit more for our
00:23:03.571 -->
00:23:07.031platform because it's a little bit of a higher price point you're saving so much
00:23:07.031 -->
00:23:10.291time and the people that do adopt our platform that have they see
00:23:10.291 -->
00:23:13.331that straight away you mentioned that you were kind of mentioning on
00:23:13.331 -->
00:23:16.571on the last bit there about the way that australia is
00:23:16.571 -->
00:23:20.071operating so what are the kind of compliance standards
00:23:20.071 -->
00:23:25.331right to work you know audit trail self-billing what is really non-negotiable
00:23:25.331 -->
00:23:30.091these days most of it really so like it's once again it's all down to time saving
00:23:30.091 -->
00:23:35.171you know like you know we do monitor you know ids compliance certifications
00:23:35.171 -->
00:23:37.451qualifications for health and safety staff, things like that.
00:23:37.571 -->
00:23:41.411You can add your custom ID certifications in there and IDs, and we do monitor that.
00:23:41.671 -->
00:23:45.351So, and that helps massively, especially here in this region and also creating
00:23:45.351 -->
00:23:48.271credentials, credential profile cards.
00:23:48.451 -->
00:23:52.071So these credentials can be sent instantly to clients. There's no need to manually
00:23:52.071 -->
00:23:55.571do this work. Once again, manual labor, it was just so much of it.
00:23:56.091 -->
00:23:58.991So yeah, we do monitor all that. So people upload their IDs,
00:23:59.191 -->
00:24:00.971the expiration dates and the system will track.
00:24:01.191 -->
00:24:05.091So even if you go to book someone in the future on a shift, the Emirates ID
00:24:05.091 -->
00:24:07.551is expired a week before the assistant just goes, wait a minute.
00:24:08.278 -->
00:24:11.038This person's going to, their ID's not going to be in date. Make sure you fix
00:24:11.038 -->
00:24:13.218that first. And that's a great time-saving thing.
00:24:13.578 -->
00:24:18.498Like, no manual. We do pride ourselves on making sure that whoever uses our
00:24:18.498 -->
00:24:20.598platform doesn't have to go looking for things.
00:24:20.958 -->
00:24:23.878Like, I see people with notepads. You go, what the hell is that for?
00:24:23.878 -->
00:24:27.018And they go, well, I'm making notes of what I've got checking the system. It's like, oh, my God.
00:24:27.278 -->
00:24:32.678And that also presents to me potentially a bit of a privacy security breach kind of thing.
00:24:32.798 -->
00:24:35.258If you're putting personal details down. You could be easily putting personal
00:24:35.258 -->
00:24:36.478details down. I've got to check this.
00:24:36.578 -->
00:24:38.378I've got to do this. I've got to check this person. And it's like,
00:24:38.498 -->
00:24:41.258well, it goes against, in my eyes, what a platform should do.
00:24:41.718 -->
00:24:44.778You know, I go back to this thing. You know, platforms can't do everything.
00:24:44.918 -->
00:24:49.118I'm not saying we do everything perfectly, but we do all these things to a degree
00:24:49.118 -->
00:24:50.818that's definitely more than good enough.
00:24:51.538 -->
00:24:57.658Yeah. If you could produce for me a solution that reminds me of when my passport
00:24:57.658 -->
00:25:00.158is going to expire, because now I've moved to the Middle East,
00:25:00.238 -->
00:25:04.298that is literally the fear of my life. I'm not going to be able to travel anywhere.
00:25:04.878 -->
00:25:08.038Back home, it was fine. I'd just go for an emergency passport appointment. but
00:25:08.038 -->
00:25:11.658here i'm like how does that work big market there for you mate i'll leave you
00:25:11.658 -->
00:25:16.098it has been it really has been that's changed people's lives like just the time-saving
00:25:16.098 -->
00:25:19.578benefits of people just wasting so much time you know you can be client servicing
00:25:19.578 -->
00:25:22.978getting new business yeah why are you sitting there why is anyone sitting there
00:25:22.978 -->
00:25:26.738sifting through ids what's the expectations,
00:25:27.418 -->
00:25:33.318or have the expectations of the staff wise customers shifted in the period that
00:25:33.318 -->
00:25:35.798you've you've been producing the staff's bonus or how?
00:25:35.978 -->
00:25:40.058There's a high level of expectation from the existing clients because of the
00:25:40.058 -->
00:25:43.018way we have behaved and the way we are, the way we continue to behave and the
00:25:43.018 -->
00:25:45.078fact that we do try and accommodate where possible.
00:25:46.088 -->
00:25:48.768You know we can't keep doing that and we have slowed down a lot a hell of a lot
00:25:48.768 -->
00:25:51.628we want to focus on bigger and better things internally you know
00:25:51.628 -->
00:25:54.768optimization making it faster and better and sleeker you
00:25:54.768 -->
00:25:57.488know all those kind of things that we want to do in the background which we do focus on
00:25:57.488 -->
00:26:00.768a lot but more so i think yeah it's
00:26:00.768 -->
00:26:03.708just there's a balance now i think we're tapering
00:26:03.708 -->
00:26:06.608off to the features because it does work it works well
00:26:06.608 -->
00:26:09.768yeah i think i think when you get to you you obviously when
00:26:09.768 -->
00:26:12.748you when you start building there's a big roadmap isn't
00:26:12.748 -->
00:26:15.428there there is all of this stuff that you can produce and then
00:26:15.428 -->
00:26:18.788you start to get into the nuanced kind of very specific
00:26:18.788 -->
00:26:21.868niche requests because a certain client wants
00:26:21.868 -->
00:26:24.748a certain thing to work in a certain way just for
00:26:24.748 -->
00:26:29.628them and it's like well maybe if you pay for that we'll build it for you but
00:26:29.628 -->
00:26:33.648is that a feature that can be used that gets complicated as well like you know
00:26:33.648 -->
00:26:36.608you think about all these things as anyone watching this will understand with
00:26:36.608 -->
00:26:40.588a size platform those requests come thick and fast yeah and you You have to
00:26:40.588 -->
00:26:41.888build it in a way that works for everyone.
00:26:42.148 -->
00:26:44.388Like you can't, you know, it's a subscription based platform.
00:26:44.548 -->
00:26:47.748We can't have features on for one person, not another. It's a SaaS platform at the end of the day.
00:26:48.268 -->
00:26:51.548That has to work for everyone. So if it doesn't, then we're not putting it in.
00:26:51.988 -->
00:26:55.008Like it's just not worth, it's not worth the hassle and the money that they
00:26:55.008 -->
00:26:58.308would initially invest in doing that, the management going forwards,
00:26:58.688 -->
00:27:00.088it's just, it's just not worth it.
00:27:00.288 -->
00:27:03.488Yeah. Cause then you've got to maintain a separate, a separate thing,
00:27:03.688 -->
00:27:05.408a separate feature, which is not what we're doing.
00:27:05.528 -->
00:27:08.648And we did, we have done in the past years and years ago, but no way would we
00:27:08.648 -->
00:27:09.588ever do that. blank check?
00:27:10.048 -->
00:27:14.828Yeah, well, to be fair, I might say we've just started, we've had a lot of people
00:27:14.828 -->
00:27:16.988requesting custom, very customized platforms.
00:27:17.188 -->
00:27:22.248There's potential for us to now actually build strictly workforce management
00:27:22.248 -->
00:27:25.908platforms, custom for disaster recovery, things like this.
00:27:26.508 -->
00:27:31.068We do have disaster recovery companies in Florida and in UK.
00:27:31.348 -->
00:27:35.308So we want to focus on that a little bit. But if there's a big need for it and
00:27:35.308 -->
00:27:37.948the money's there, then why wouldn't we want to do that? Especially being here.
00:27:39.066 -->
00:27:41.266I guess that's a challenge as a founder though, isn't it? It's like,
00:27:41.786 -->
00:27:46.486you know, the opportunities to grow the business from existing customers or
00:27:46.486 -->
00:27:49.966from different regions or going into different verticals like retail,
00:27:50.206 -->
00:27:53.406but then to becoming a custom software house, essentially.
00:27:54.086 -->
00:27:58.726Like, how do you manage that yourself as a founder? I wouldn't want to manage it myself.
00:27:58.886 -->
00:28:01.946You know, I've been through it all now, like the blood, sweat,
00:28:02.026 -->
00:28:04.006and many actual real tears,
00:28:04.386 -->
00:28:07.446you know, and that happens a lot actually and i wouldn't
00:28:07.446 -->
00:28:10.346want to i'd make sure that the right people in place to do that i wouldn't necessarily want
00:28:10.346 -->
00:28:13.526to get involved in it like that anymore i want to focus on the bigger picture kind
00:28:13.526 -->
00:28:16.166of trade shows like yours and going around doing that kind of
00:28:16.166 -->
00:28:18.926stuff and just speaking to people networking the whole idea of
00:28:18.926 -->
00:28:21.826ever having to be involved on a project again like that it's quite
00:28:21.826 -->
00:28:26.966scary and like if i if i go back to the beginning that that's scary stuff you
00:28:26.966 -->
00:28:30.066know it is you know i'm sure other people say the same thing if you could go
00:28:30.066 -->
00:28:35.486back and start again would you uh it's hard times but yeah to have people now
00:28:35.486 -->
00:28:39.766that i can call upon and actually do it for me that'd be great i want to talk to you about like,
00:28:40.651 -->
00:28:46.991why staff wise wins the hearts of its customers and i think you know interestingly
00:28:46.991 -->
00:28:51.911you shared some feedback that you got and i think that the term was you made the dreams come true,
00:28:52.531 -->
00:28:56.431you're obviously a very impressive human being it has a bit it sounds better
00:28:56.431 -->
00:28:59.411than it it is good i'm nice but it's like i'm beating myself up but that's kind
00:28:59.411 -->
00:29:00.451of the comment i saw the i saw the.
00:29:02.151 -->
00:29:05.071He's not just saying this everybody he's not just saying like he makes people
00:29:05.071 -->
00:29:08.451dreams because this person actually sent this this on an email tim but like
00:29:08.451 -->
00:29:11.171what is it why are you making dreams come true why are
00:29:11.171 -->
00:29:14.191people choosing staff wise or to stay with staff wise
00:29:14.191 -->
00:29:16.971when let's be honest there are other solutions whether that be all
00:29:16.971 -->
00:29:20.671in one point solutions whatever it might be why are they why are they going
00:29:20.671 -->
00:29:24.351with you guys it's the responsive nature of us it's like it's being there for
00:29:24.351 -->
00:29:28.411them understanding listening to them not ignoring them like people hate being
00:29:28.411 -->
00:29:32.071ignored yeah like if you ignore someone that's when things go that's when things
00:29:32.071 -->
00:29:36.471go awry even if you can't fix that problem or address the issue or create a new solution for it.
00:29:36.991 -->
00:29:39.451Like being ignored or being put on the back burner is horrible.
00:29:39.671 -->
00:29:44.031Like we use a few software packages and by far the best support we get is from
00:29:44.031 -->
00:29:48.931a company called Hexnode, which is like it deploys apps and we can control apps via it.
00:29:49.191 -->
00:29:52.391And it's incredible. Their support is, it's incredible. It's the best support
00:29:52.391 -->
00:29:55.111I've ever seen. So we just want to do that. And I think that's what it's all
00:29:55.111 -->
00:29:56.391about. Just being good people.
00:29:56.791 -->
00:30:00.071You know, we're all people at the end of the day. And the platform, yes, it works.
00:30:00.171 -->
00:30:02.491And we'll make sure what we can do to make it work for them.
00:30:02.491 -->
00:30:05.031If there's a little thing we can do to tweak, We will do that,
00:30:05.371 -->
00:30:07.291but it's just keeping them informed and.
00:30:08.423 -->
00:30:11.363Being there for them and listening to what they've got to say i think it's so
00:30:11.363 -->
00:30:14.803true you know i talk a lot about in this industry especially in
00:30:14.803 -->
00:30:17.643the events industry how it's not really
00:30:17.643 -->
00:30:20.623software as a service it's software and a service yeah
00:30:20.623 -->
00:30:23.763it is yeah and actually i looked into this and did some research
00:30:23.763 -->
00:30:26.903and generally the most successful companies both
00:30:26.903 -->
00:30:30.483in kind of customer onboarding and retention is response
00:30:30.483 -->
00:30:33.623time yeah it's that time it takes for somebody
00:30:33.623 -->
00:30:36.303to respond to an email or phone call and stuff like that
00:30:36.303 -->
00:30:39.403and if you look into like finance and banking and stuff like that like when
00:30:39.403 -->
00:30:42.323you go when you elevate up when i'm
00:30:42.323 -->
00:30:45.143not at coots level yet but i would imagine if you ring somebody at
00:30:45.143 -->
00:30:48.403coots yeah they're picking the phone up like immediately you're
00:30:48.403 -->
00:30:52.283not listening to hold music because you're into halifax kind of thing you're
00:30:52.283 -->
00:30:55.743in a queue of like 75 people i think that's the same with software right we
00:30:55.743 -->
00:31:00.403think everything can be done automated or maybe even through ai tools but i
00:31:00.403 -->
00:31:03.923think in the future people will still value that like somebody picking the phone
00:31:03.923 -->
00:31:07.103up or getting back to one email really quickly. You have to also remember what we do.
00:31:07.283 -->
00:31:10.203It's not like your accounting package, which you can dip it in and out of,
00:31:10.323 -->
00:31:12.343and if something doesn't work, you can do it the next day.
00:31:12.663 -->
00:31:16.063This is scheduling staff to get to a job on time.
00:31:16.423 -->
00:31:19.363And when something happens or someone needs to, you know, you have to be responsive.
00:31:19.943 -->
00:31:21.923It could be the difference of someone being there and not being there.
00:31:22.003 -->
00:31:25.243And I don't hold, I don't take responsibility for that as such.
00:31:25.243 -->
00:31:28.823If they need a feature to help them with something, we'll listen to what they
00:31:28.823 -->
00:31:30.983got to say. So for the next time around, it does work a little bit better.
00:31:31.243 -->
00:31:34.223And that's all it's about, I think, like I said, I think I put the product second
00:31:34.223 -->
00:31:36.263and put us as a team first.
00:31:37.248 -->
00:31:39.968I think that's a really good vision, man, a really good mantra.
00:31:40.348 -->
00:31:43.628Talking about vision and roadmap, looking ahead, what's the priority?
00:31:43.768 -->
00:31:48.308All these AI features and functions coming out or like, is it something entirely different?
00:31:48.548 -->
00:31:53.148I don't think AI at the moment, as we saw from my little post in the group and
00:31:53.148 -->
00:31:56.068then I just legged it, which I thought would be quite funny.
00:31:56.368 -->
00:32:01.128You know, I was right to not implement AI too hastily because as you saw in
00:32:01.128 -->
00:32:04.428that video, that documentary, Cold Fusion, if anyone watches it,
00:32:04.528 -->
00:32:05.668it's incredible on YouTube.
00:32:05.668 -->
00:32:10.528And we just created a video about the problems AI are having at the moment and
00:32:10.528 -->
00:32:14.648the regret people are having from replacing staff with AI because you've got
00:32:14.648 -->
00:32:17.048so much, like it is nonsense in there.
00:32:17.228 -->
00:32:21.228Like 10% of AI is made up, you know, you've got a lot of slop out there and
00:32:21.228 -->
00:32:22.008it's getting things wrong.
00:32:22.228 -->
00:32:28.148So scheduling platforms that claim to generate schedules from AI with a few
00:32:28.148 -->
00:32:29.888prompts are getting things dramatically wrong.
00:32:30.048 -->
00:32:33.888So not only, you know, you're trying to replace AI, All you're having to do
00:32:33.888 -->
00:32:39.588is go through and check it manually one by one anyway, which to me is harder.
00:32:39.848 -->
00:32:44.648It's more effort and it's harder to check something than to start it from scratch or to have a tool.
00:32:45.648 -->
00:32:49.868Algorithms still do the job just as well. If I'm using AI, I'm using it to write
00:32:49.868 -->
00:32:53.528emails. I'm using it to summarize things. I'm using it to do things like that. And we have that.
00:32:53.728 -->
00:32:57.508You can write briefs using AI, just using ChatGT.
00:32:57.768 -->
00:33:00.148But are we going to take it that step further? Not just yet.
00:33:00.568 -->
00:33:05.268I'm glad I didn't. So if any clients are watching, demanded AI about a year
00:33:05.268 -->
00:33:07.208ago, I made the right decision.
00:33:07.388 -->
00:33:08.788It just doesn't work at the moment.
00:33:08.948 -->
00:33:11.808And fingers crossed it will get better and then we'll look into it.
00:33:13.132 -->
00:33:17.712I think you're right, mate. And listen, I'm a big AI advocate.
00:33:17.872 -->
00:33:23.352It's had a huge impact on the way that I work and the amount of time that it's saving me.
00:33:23.832 -->
00:33:27.572But even in certain areas of our business, we've had to pull back on it because
00:33:27.572 -->
00:33:31.952there's quickly become an over-reliance on it in the way that some of our team
00:33:31.952 -->
00:33:34.332are communicating with customers or prospects and stuff like that.
00:33:34.912 -->
00:33:40.512It's losing that human touch. And I know I mentioned this to you earlier over lunch,
00:33:40.512 -->
00:33:43.752i i was really shocked to hear that ibm
00:33:43.752 -->
00:33:46.972had replaced 8 000 hr professionals with
00:33:46.972 -->
00:33:52.652a chatbot with a with an ai solution should i say and that to me really was
00:33:52.652 -->
00:33:57.392alarming because not only are replacing 8 000 themselves or have done they're
00:33:57.392 -->
00:34:01.092now selling this product to other companies with a vision of also replacing
00:34:01.092 -->
00:34:06.112this and when it comes to hr i mean hr's already seen as very like,
00:34:06.592 -->
00:34:09.932not very humanized but where's the compassion where's
00:34:09.932 -->
00:34:14.512the the human connection where's that going to come into play when yes okay
00:34:14.512 -->
00:34:17.452somebody might not have performed very well but is it black and white you know
00:34:17.452 -->
00:34:21.492what else is happening in their life that has caused them to have this issue
00:34:21.492 -->
00:34:26.732or underperform or need support or whatever like this for me this is just going to be very like.
00:34:27.760 -->
00:34:31.720I don't know, like, dictatorial of like, right, HR says no.
00:34:32.260 -->
00:34:34.600Exactly. And it's not, is it? Because we're humans. You know,
00:34:34.700 -->
00:34:36.980empathy should be involved. You know, the actual speaking to someone,
00:34:37.140 -->
00:34:38.640understanding the exact requirements of that person.
00:34:38.920 -->
00:34:41.720Like, there's no AI that can do that yet. Like, it gets things wrong.
00:34:41.980 -->
00:34:43.220Like, it hallucinates, doesn't it?
00:34:43.380 -->
00:34:46.220It gets things wrong, which it probably does a lot. Imagine all these recruitment
00:34:46.220 -->
00:34:49.300companies using it for AI, using it for CV selection.
00:34:49.680 -->
00:34:53.460You know, we just present the same CV twice. We was going to do this whole thing.
00:34:53.540 -->
00:34:56.540We are working on it still. but you present the same cv twice
00:34:56.540 -->
00:34:59.220and it's a totally different outcome one's got a positive sentiment the other one's
00:34:59.220 -->
00:35:02.560got a negative sentiment so how's that fair to the individual being
00:35:02.560 -->
00:35:05.680placed on a particular job it's really not that negative sentiment
00:35:05.680 -->
00:35:08.960will just get discarded straight away whereas that way in actual fact it was
00:35:08.960 -->
00:35:13.240a positive sentiment the cv was amazing so the you know there's a you need to
00:35:13.240 -->
00:35:16.680that that human element can't be taken away until ai can actually understand
00:35:16.680 -->
00:35:19.560right from wrong kind of thing i don't if you know i don't know i don't know
00:35:19.560 -->
00:35:22.720the ins and outs of ai at the moment you know i know what it can do but i can't
00:35:22.720 -->
00:35:23.640see how it can be actually,
00:35:24.500 -->
00:35:28.960like that sentient word to actually fully understand empathy and know the consequences
00:35:28.960 -->
00:35:34.820of getting something wrong like i think it also like how can it choose in an employment role,
00:35:35.440 -->
00:35:38.740from you as a founder what type of person you're going to get on with on a day
00:35:38.740 -->
00:35:43.000to day no i wouldn't even like what the hell is this.
00:35:44.960 -->
00:35:49.780Yeah same i think for all founders that'd be the same i think because we don't founders don't,
00:35:50.400 -->
00:35:54.260we're not founders based upon education that's for sure no I'm more of a founder
00:35:54.260 -->
00:35:58.020based upon who I am as a person how can someone see that in a CV they can just
00:35:58.020 -->
00:36:00.580read my hobbies yeah I like to go on cycling,
00:36:01.380 -->
00:36:05.080and I can put my yeah I've done this and done that but it can't really analyse
00:36:05.080 -->
00:36:08.100that it'll look at your job history is he qualified yes no.
00:36:09.315 -->
00:36:12.415Hasn't been that yeah it would be our work yeah yeah yeah
00:36:12.415 -->
00:36:15.315it's i just can't see it being a great
00:36:15.315 -->
00:36:18.075way to recruit to be honest with you because while somebody might have a
00:36:18.075 -->
00:36:20.935a technically good cv and i'm going to break the third wall
00:36:20.935 -->
00:36:24.015here roy our editor also mentioned that
00:36:24.015 -->
00:36:27.035he's aware that you know you can kind of game these systems as well
00:36:27.035 -->
00:36:30.095in like producing a cv that will rate highly with
00:36:30.095 -->
00:36:33.175a yeah with a with a ai reviewer cheating
00:36:33.175 -->
00:36:36.075a system isn't it i mean there's lots of people that got into good jobs
00:36:36.075 -->
00:36:39.075by cheating let's be honest about it but like i i
00:36:39.075 -->
00:36:43.715was the same as you i came out of you know school i you know made some bad choices
00:36:43.715 -->
00:36:48.755in that last year or two of of education came out with not really anything to
00:36:48.755 -->
00:36:53.395write home on today i would not get a job i totally got all of the first lots
00:36:53.395 -->
00:36:58.175of jobs of my sparking personality um it's understandable,
00:36:58.735 -->
00:37:03.835i would hire you but it does it does anybody working in you know recruitment workforce,
00:37:04.815 -->
00:37:08.215people events that kind of stuff yeah it's it's
00:37:08.215 -->
00:37:11.235a worrying thing to think that we might choose to
00:37:11.235 -->
00:37:14.555only work on that basis when
00:37:14.555 -->
00:37:18.775i think ai could get it so wrong and there's no nuance to it no there's no nuance
00:37:18.775 -->
00:37:22.395and this this there's just too many errors at the moment i feel and if we if
00:37:22.395 -->
00:37:25.255you uh as you saw you watched the video and um everyone else in the group did
00:37:25.255 -->
00:37:29.935that was fun yeah it's just it's just it's just not it's not there yet is it
00:37:29.935 -->
00:37:33.395and it might like it might be in.
00:37:34.915 -->
00:37:37.675It's still a language model, isn't it? And it still needs to learn.
00:37:38.215 -->
00:37:39.915And it learns from very biased data.
00:37:40.778 -->
00:37:43.478Constantly so how's that even gonna work i'm just gonna talk a little
00:37:43.478 -->
00:37:46.478bit about that and for everybody that's watching or listening that's kind
00:37:46.478 -->
00:37:51.118of unaware or not quite sure what mark's talking about here i run a community
00:37:51.118 -->
00:37:54.418of event tech founders like mark and others from all over the globe it's about
00:37:54.418 -->
00:38:00.358180 founders of various different types in there and i set this community up
00:38:00.358 -->
00:38:05.378to be conversational and sparked a bit and i think that's what you did right mate you purpose you
00:38:05.658 -->
00:38:09.298you put something in there knowing that it would get
00:38:09.298 -->
00:38:13.258people to engage and i think that's actually what moves industries
00:38:13.258 -->
00:38:15.958and companies and individuals forward isn't it it's
00:38:15.958 -->
00:38:19.278not by thinking about something in silo and in a bubble it's
00:38:19.278 -->
00:38:21.978about having open dialogue and conversation in a bit because there are so
00:38:21.978 -->
00:38:24.638many different approaches and opinions and points of view and
00:38:24.638 -->
00:38:27.798stuff so i commend you for yeah
00:38:27.798 -->
00:38:31.178for throwing that bomb in there and then well the only
00:38:31.178 -->
00:38:34.058reason the reason i did that is because i saw a video the week before from or
00:38:34.058 -->
00:38:37.018the couple weeks before from the same documentary maker on on youtube
00:38:37.018 -->
00:38:40.218and it was all about people losing their jobs from
00:38:40.218 -->
00:38:44.158ai and i thought that was really sad and then just to realize that they've made
00:38:44.158 -->
00:38:47.238this huge mistake i think it's even worse it's like you know you've got with
00:38:47.238 -->
00:38:49.998all these people just not understanding the full capabilities or what the ai
00:38:49.998 -->
00:38:53.738actually does i think people are jumping into it way too quickly to like and
00:38:53.738 -->
00:38:57.378when especially when you are dealing with humans and people and emotions.
00:38:58.118 -->
00:39:02.058It could be devastating i'm going to touch i'm going to throw a bomb at you
00:39:02.058 -->
00:39:07.498here because you're the world of people and jobs and work and that kind of stuff
00:39:07.498 -->
00:39:11.338and you might not have an opinion on this but what's your opinion of the recent
00:39:11.338 -->
00:39:14.658announcement of the uk issuing this id card,
00:39:15.218 -->
00:39:20.138i think it's pretty good yeah i generally think it's pretty good i love the way it works here,
00:39:20.964 -->
00:39:24.004Your UAE pass, your Emirates ID does everything for you. So you've got the app
00:39:24.004 -->
00:39:25.184and then everything links in.
00:39:25.424 -->
00:39:29.004Yeah. And I think it's a good way not to control people, but to understand what's going on. Yeah.
00:39:29.304 -->
00:39:33.124Like I don't, you know, I see it as not a way of control, but a way just to
00:39:33.124 -->
00:39:36.004see it, like to not even track people. How can I put this?
00:39:36.904 -->
00:39:40.204To almost monitor the situation a little bit. You make sure the right people,
00:39:40.384 -->
00:39:44.284when people have got an ID, you can see what they're doing, where they are.
00:39:44.524 -->
00:39:46.704I don't think in the, the UK is a good example.
00:39:47.304 -->
00:39:50.264There's no, no one knows who's there. Let's face it. There's probably a lot
00:39:50.264 -->
00:39:51.744of people that shouldn't be there that are there.
00:39:52.044 -->
00:39:54.804Same with America. So introducing something like that can have a little bit
00:39:54.804 -->
00:39:56.984more. I don't want to call it control because that just sounds wrong.
00:39:57.924 -->
00:40:00.664Organized. Organization. To make it more organized. Yeah.
00:40:00.924 -->
00:40:05.484Organize it all. Because we, like, UK is not organized. No. From the point of
00:40:05.484 -->
00:40:06.944view of absolutely everything. Yeah.
00:40:07.324 -->
00:40:10.604HMRC, everything. It's just so unorganized. Yeah. And I think that that could
00:40:10.604 -->
00:40:12.324help, like it does here. I love it here like that.
00:40:12.484 -->
00:40:17.584I've had a very positive experience of it here. It's very quick and efficient
00:40:17.584 -->
00:40:19.264to get it. It's very structured to get it.
00:40:19.764 -->
00:40:26.124It does clearly unlock aspects of finance and other things that you need security around.
00:40:26.324 -->
00:40:29.884And those institutions need to know who you are and what you're doing,
00:40:30.104 -->
00:40:32.864especially around things like money laundering and all that kind of stuff.
00:40:33.044 -->
00:40:37.364And it's actually the UAE pass is really efficient in to log into all of those governmental systems.
00:40:37.444 -->
00:40:40.364I haven't got to remember what's my HMRC password and what's this password over
00:40:40.364 -->
00:40:41.204here and all this kind of stuff.
00:40:41.384 -->
00:40:44.924Me personally, I understand why there's pushback.
00:40:44.924 -->
00:40:48.504It's something new and it's never been done this way before. and
00:40:48.504 -->
00:40:51.884i think that's more a reflection of how the the government have introduced it
00:40:51.884 -->
00:40:55.324i mean the fact that they set the benefit of it being free i
00:40:55.324 -->
00:40:58.064was like that's that's that's not that's not right
00:40:58.064 -->
00:41:01.404but like i just think the people that are probably saying it and disagree with
00:41:01.404 -->
00:41:04.444it are probably the people that are causing havoc and doing things they shouldn't
00:41:04.444 -->
00:41:09.144be doing and now that level of organization will affect them potentially when
00:41:09.144 -->
00:41:11.924actual fact it could just bring around a lot a lot more things that are probably
00:41:11.924 -->
00:41:15.544a lot better people being paid the right amount for their Social Security or whatever it is,
00:41:15.624 -->
00:41:18.004or all that kind of stuff, it could just help that.
00:41:18.768 -->
00:41:24.488I think for me, if I was to be in that position, I'd probably have just introduced
00:41:24.488 -->
00:41:26.848it as an evolution of the national insurance number.
00:41:27.008 -->
00:41:29.928Yeah, there you go. An evolution of that card. We're going to replace an iCard
00:41:29.928 -->
00:41:33.268with this ID card. And these are the benefits. It's the same thing,
00:41:33.408 -->
00:41:34.568probably. A bit basically.
00:41:34.948 -->
00:41:41.608Yeah, it's just digitized and that kind of stuff. But we'll see how that kind of rolls out.
00:41:41.988 -->
00:41:45.508And finally, my last kind of question to you.
00:41:45.508 -->
00:41:48.268You were recently included in the
00:41:48.268 -->
00:41:51.308fmbe best connected
00:41:51.308 -->
00:41:54.348hall of fame what does that recognition mean
00:41:54.348 -->
00:41:58.708to you personally yeah no it's
00:41:58.708 -->
00:42:02.068good i think it goes back to just it goes back to just being like a
00:42:02.068 -->
00:42:04.748non not a faceless business being someone they
00:42:04.748 -->
00:42:07.588can call upon they can talk to you know we always say we're
00:42:07.588 -->
00:42:10.428in partnership with our clients we're not they're not our clients we're
00:42:10.428 -->
00:42:13.328partnered together we want to see you succeed the more you succeed
00:42:13.328 -->
00:42:16.208the more we succeed so that's i think that's where it's come from it's
00:42:16.208 -->
00:42:19.088just building these great relationships with these with these clients and i'll
00:42:19.088 -->
00:42:22.768continue to do so with with all my clients i want to have that one i try to
00:42:22.768 -->
00:42:25.588have a one-on-one with everyone if i can and then going forward and then you
00:42:25.588 -->
00:42:29.128know i would never hide away from someone calling me directly or emailing me
00:42:29.128 -->
00:42:32.008directly for something if i feel it's not if i feel it's just support then i
00:42:32.008 -->
00:42:33.548will forward it on but someone wants to have a chat
00:42:33.928 -->
00:42:35.108then then so be it they've got
00:42:35.108 -->
00:42:38.668ideas to share then so be it and i think that's what it's born from just,
00:42:39.635 -->
00:42:42.975being a good person yeah yeah i'm kind of slightly envious mate i've never won
00:42:42.975 -->
00:42:46.495an award yet i've handed lots out not one not one one you'll be you'll be there
00:42:46.495 -->
00:42:47.555but it's nice to be recognized.
00:42:48.675 -->
00:42:51.735It's very it's very it's something i take great
00:42:51.735 -->
00:42:54.615joy in every single year at the event technology awards
00:42:54.615 -->
00:42:58.295that we host at event tech live is is recognizing
00:42:58.295 -->
00:43:01.235that and actually event tech live was the first thing that we launched it
00:43:01.235 -->
00:43:04.015sorry event technology was with the first thing that we launched event tech live
00:43:04.015 -->
00:43:07.035was an afterthought to that we launched that because
00:43:07.035 -->
00:43:10.635we really couldn't see within our space a
00:43:10.635 -->
00:43:13.375way for companies within their specific fields to be
00:43:13.375 -->
00:43:16.755recognized there was if there was anything related to technology within
00:43:16.755 -->
00:43:20.015an event awards um also program that award
00:43:20.015 -->
00:43:23.075isn't just for me though because like it's not just me that does this i have
00:43:23.075 -->
00:43:26.315a team that are incredible like they're so good they're amazing all of them
00:43:26.315 -->
00:43:29.195we have our little arguments and stuff like that but they're all so incredible
00:43:29.195 -->
00:43:33.135yeah so it's not really just mine you know i couldn't do it by myself the people
00:43:33.135 -->
00:43:36.315around me and the people that are continuing to grow around me and the new people
00:43:36.315 -->
00:43:37.895that join, they're, they're incredible.
00:43:38.055 -->
00:43:39.955They've been a part of that. They've been a part of that. And I think we worked
00:43:39.955 -->
00:43:42.555so well as a team and they've all been a part of that. So really the award is
00:43:42.555 -->
00:43:44.335for all of us, but it's really mine. No, not really.
00:43:44.735 -->
00:43:47.215It's on his shelf. It's on my shelf. Nobody's allowed to touch it.
00:43:47.975 -->
00:43:49.675You're not allowed to even look at it to be fair, but you know,
00:43:49.835 -->
00:43:51.855but it's- They've got their name on the employee of the month.
00:43:51.915 -->
00:43:54.835Exactly. I actually engraved it on there tiny.
00:43:55.615 -->
00:43:59.175Mark, for anybody that wants to connect with you and learn more about your story
00:43:59.175 -->
00:44:03.575or about StaffWise, StaffWise.com? StaffWise.io.
00:44:03.895 -->
00:44:07.635StaffWise.io. I-O. Yeah. You know, couldn't get the domain name, unfortunately.
00:44:07.895 -->
00:44:11.275And I-O is that whole, well, it's Indian Ocean, but I-O is input-output.
00:44:11.535 -->
00:44:16.215So it's for, it's a fall over domain, like CO and all these other ones.
00:44:16.535 -->
00:44:19.855So it's StaffWise.io and RetailWise.io for the retail execution.
00:44:20.095 -->
00:44:22.435So we put them on, it's the same website, but kind of a landing page.
00:44:22.635 -->
00:44:26.195And you on LinkedIn, Mark Waddington? Mark Waddington on LinkedIn,
00:44:26.335 -->
00:44:28.375LinkedIn. LinkedIn. Well, thank you very much.
00:44:28.835 -->
00:44:31.375It's been amazing to have you on the podcast.
00:44:32.055 -->
00:44:38.575You know, since we met only just recently, I can really see the passion and
00:44:38.575 -->
00:44:43.535investment into both your company and the industry and the future of what this
00:44:43.535 -->
00:44:45.075is. I think that's why we connect as well. I think you're very similar.
00:44:45.315 -->
00:44:47.495Yeah. I think you do the same thing. Thanks, mate. And we're about to have a
00:44:47.495 -->
00:44:48.435beer, aren't we? Yeah, we are, yeah.
00:44:48.955 -->
00:44:52.695Thank you very much for coming on. Thank you, Sean. And we'll probably do this quite soon again.