OM DENNE EPISODE
Orvel Ray Wilson: Guerrilla Marketing Genius on 45 Years of Staying in the Game
Orvel Ray Wilson co-wrote the Guerrilla Selling and Guerrilla Marketing books that sit on every sales manager's shelf. Since 1980 he's been a full-time professional speaker: a thousand-plus seminars, a CSP designation, clients like IBM and Microsoft, and more hotel nights than most people can count.
That's the one-sheet. This episode is about the rest of it.
I'm Heather Lutze, and on The Crazy Driven Podcast I sit down with high performers and ask the question nobody puts in the bio: what did it cost you? Orvel Ray and I get into what four decades on the road does to a person, how you stay relevant when the industry keeps reinventing itself, what writing a book series that sold in the millions did (and didn't) do for his life, and what he'd tell a speaker building a career right now.
If you've ever wondered whether the pace you're keeping is sustainable, this one's for you.
About Orvel Ray Wilson, CSP: co-author of the Guerrilla series, founder of The Guerrilla Group. guerrillagroup.com
The Crazy Driven Podcast is part of the Crazy Good Life Project, my work on burnout, mental health and building a life that feels as good as it looks. Inspired by my upcoming book, Crazy Driven: The Survival Guide for Overachievers.
Want to be a guest? heather@findability.com
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