February 8th, 2021

It might just be the time of year, but I find myself getting discouraged easily. It’s compounded by the fact that we’re coming up on a year since my job sent me home and everything that’s happened since then. The simple fact of the matter is I’m not where I want to be at almost any category of life you care to name. I’m currently making about half of what I was pre-May 2020, I’m struggling with staying in a creative mindset, I’m not necessarily hopeful that I will be able to realize a key hope of mine to regain the position I was previously in, and I’m not finding anything equivalent out there that I can do despite the experience. It leaves me in a pretty depressing place, and I’m not sure what my next move is. So when this happens, I try to move out of the mindset of what I can’t do to figure out what I can accomplish. I believe it starts with talking about the things I am passionate about. Demonstrating some knowledge. Possibly not being so unassuming about it?

A lot of the past year had to do with how my friends stayed creative and productive during the pandemic, and now I may be best served by turning this camera inward. Let’s see what happens.

After I wrote the above, I fired up my Feedly reader, and Seth Godin’s post today is very timely indeed.

So, let’s consult the imp in the back of my head that wants to know what the bleep I’m going to do to turn YET into DONE. I think first we have to define what DONE is, and I’m finding that a little hard to do at the moment. It’s a Jackson Pollack splatter of thought about what I don’t want to be doing anymore, and very little thought about what it is I would rather be doing, and whether I can do it for a living. Nothing new here, this has pretty much been the case for a few years now. I need to put these thoughts together. I don’t want to take phone calls anymore. I do want a job in a creative field. I want what I create to be able to help people. I want to be able to live comfortably on the fruits of that effort, which means not only the bills are paid, but that the wife and I are not worried about health insurance, and that the kids are taken care of.

So, maybe that’s what done is. If that’s true, then the next question—my favorite—is ‘What’s Next?”. What I’m about to write is the first time I’ve ever written this answer: I don’t know. I don’t know what the first step is, and if I don’t know what the first step is, I can’t figure the next one. Marie Forleo likes to say “Everything is Figureoutable”. I sure hope so, because being stuck in this place is a goddamn exhausting place to be.

Of course, as I said at the beginning, it could just be that it’s January and it’s cold, and that I hate everything right now. It feels like more than that, but maybe it always does and I’m not remembering it.

Joe Budden, who up until a few months ago had an exclusive deal with Spotify, is moving his podcast to Patreon. The Verge has some comments from Budden:

He says he proved the model, along with the potential of his audience, but didn’t want Spotify to use his fans and reach to prove the platform’s own worth and make money. 

“For many years, the record labels and the system that I come from tricked us into thinking they were doing us a favor by capitalizing off our talent and basically loaning us money, and that’s been the standard the entire time,” Budden says, adding that he already knows how that system worked out for creators. 

When Budden announced his split from the tech company, he said Spotify was “pillaging” his audience and only cared about how his show contributed to Spotify overall, not about his actual podcast.

Budden was a recording artist before he was a podcaster. If he’s aware that the record labels played games, I can’t believe he didn’t see the obvious. Streaming Services aren’t exactly known for treating artists differently, for a start, but let’s address what I think is the elephant in the room, which is the question of whether or not what you had was actually a podcast, because I think that question is fundamental to the problem Budden experienced. A podcast is not exclusive to a platform, and I’ll argue that point until I’m blue in the face. If I can’t subscribe to your show on a different platform than Spotify, then you don’t have a podcast, you have a show on Spotify. Spotify might have a big user base, but that user base is all you have. Spotify’s Q4 2020 earnings state that they have 345 million active monthly users, and that only 25 percent of those users listen to podcasts on the platform. That’s around 86.5 Million, and trust me, they’re not all listening to Joe Budden. Yes, he’s got a lot of downloads, but what he’s got on Spotify is all he’s going to get by staying there. Patreon is a huge and smart play, I wouldn’t be surprised if he goes 3x on listeners and money at the very least.

(Note to self, get back on Patreon, it’s about to blow up.)

Ah, exposure. SO great for paying bills, only the complete opposite of paying bills.

One of my favorite Twitter accounts is @forexposure_txt, and they receive posts every day from creatives who receive requests, demands, and straight-up meltdowns from people who believe it’s ok not to pay a creative for their work. However, in some cases, there’s the odd post about a company that lifts a picture, alters it, and uses it on their social media without attribution. Take, for example, Meg of Margate, a photographer who discovered a fashion brand called Ted Baker (no link, I’m not enabling this behavior) lifted a photo, photoshopped it, and post it on their Instagram “for engagement”. When called on it, they offered Meg a 200 dollar gift card from their store, which she declined. They then stated they didn’t have the budget to pay photographers, so they deleted the image.

Fine, but let’s be clear about what really happened here. A fashion brand that declared revenue of 617 million pounds in 2019 used a picture that didn’t own to drive traffic to their brand. They got likes and engagement for hours on that post. Then they told the photographer, sorry we can’t afford it, and just deleted the post. Ted Baker made money off that stolen picture, and they probably will have no liability for screwing a creative because it costs money to take people to court.

If this doesn’t make you angry, it should.

This seems like a good place to link to one of my favorite talks by Mike Montiero, “Fuck You, Pay Me.”

Instagram is now conducting a test to remove the ability to share feed posts within Stories:

You would assume that a lot of Stories updates are re-shared feed posts. The fact that Instagram is willing to reduce this seems like a positive sign for its development focus - but it might also indicate that people are viewing Stories less as a result of such shares, which has prompted Instagram to take action.

I can tell you that many of my stories are photos from other accounts that I think are amazing, and I do that to encourage my followers to follow them. If you remove the ability for me to do that, then I have to resort to a third party program—Repost—to post them to my feed, and I don’t want to do that. My feed should be for my pictures. I hope what they’re driving at is removing the ability to share one’s own feed posts as Stories, and I would completely understand why they feel it’s redundant. That’s not how I read this story.

In other Instagram news, it looks like IG and Twitter might be burying the hatchet soon and allowing integrations again:

That's an even bigger integration. As noted by Jane Manchun Wong, Instagram hasn't provided direct Twitter integration since it disabled Twitter card preview support back in 2012, which makes it annoyingly difficult to share content between the two apps. Now, it seems they're mending bridges, which could facilitate not just tweets in Stories stickers, but wholly new integration options which would enable direct sharing of Instagram posts to Twitter as well, fully integrated and formatted in-line.

That's not part of this proposal, and it may not ever be. But it would definitely be handy - and with Twitter seemingly now more open to such, it could pave the way for improved connection.

If true, this would look a lot cleaner than the screenshots we’re all doing right now anyway. Honestly, this horse has been out of the barn so long it’s dying of exposure.