Should we have multiple avatars?

If you want people calling you and asking for your help with questions like "we need help with this, we know this is your area, how soon can you start?" Then you need to understand and use expert positioning. --- Support this podcast: https://anchor.fm/focusedidea/support

An avatar is your perfect customer. In this epsiode, we talk with Marilee Maricich in the first of six segments about how she defines her perfect customer. If you're doing any kind of sales, marketing, or client acuqisition, this is golden information you really must know. And, as always, this ep…

Sometimes our ideal customer isn't someone that we can relate to because they don't fit into our demographic. I asked Marilee Maricich about this. Her answer will help all of us to find customers that that are outside the people we normally interact with. Take a listen... --- Support this podcas…