OM DENNE EPISODE
Liam Ward is Director of Venture Café London and a community builder with deep experience designing environments where people connect, contribute, and advocate. Working at the intersection of innovation, membership, and place-based ecosystems, Liam focuses on how authentic experiences turn participants into champions.
The strongest engagement doesn’t come from campaigns — it comes from experiences people believe in. creating engagement with impact starts when members feel proud enough to talk about what they’ve been part of.
Word of mouth is the real measure of success. When people share experiences publicly and bring others with them, it shows that creating engagement with impact has moved beyond messaging and into identity.
Designing for advocacy means focusing on moments people want to vouch for — not just attend.
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Michelle Newell is Membership Manager at CharityComms, where she leads the design and delivery of member experiences for charity communications professionals. With a strong focus on listening, iteration, and practical value, Michelle brings a grounded, member-led perspective on how professional com…
Nikki Williams is Director of Campaigning and Communities at The Wildlife Trusts, one of the UK’s largest federated membership movements. With deep experience in community organising, campaigning and stakeholder engagement, Nikki specialises in turning participation into widespread impact for all.
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Lesley Sillaman is a highly respected voice in PR, communications and storytelling for member-driven organisations. As Managing Director of leading global comms agency, Havas Red, Lesley brings a deep understanding of how organisations can cut through noise, build trust and communicate value in an …
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