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Today in the business of podcasting: Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix arriving as a top-three platform and weekly video podcast viewing rising to 44%. ExchangeWire asks whether podcasting is rated highly enough in the…
Today in the business of podcasting: BetterHelp has tapped creator-led agency Media Bodies to lead its international podcast advertising strategy across 10 markets, using localized approaches rather than one global playbook. The IAB Tech Lab has opened its first Programmatic Standard Practices for…
Today in the business of podcasting: 1UpMedia founder Guang Jin Yeo shares what Asia's podcast market can learn from the global playbook, from static-frame video podcasts to dubbing and generative AI. His golden rule for AI in podcasting is that audiences shouldn't be able to tell, but they must a…
This week Tom Webster shares Part One of The Podcast Landscape 2026, our annual study of how Americans consume podcasts, drawn from a census-weighted survey of 5,473 US adults. Podcasting's audience is large and stable, but it is increasingly consuming in places not built for podcasts. Tom gets int…
Today in the business of podcasting: Acast, Oxford Road, and Triton Digital leaders explain how they reached scale, why inconsistent measurement remains a core problem, and why one CEO says podcast advertising is still "at the basement." International Podcast Day brings a wave of announcements, in…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Bryan Barletta, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.