WEBVTT
1
00:00:00.240 --> 00:00:02.359
So that means that we bring in our first guests,
2
00:00:02.919 --> 00:00:05.519
Grand Exalted Pooba. I think that's on Jason's business card.
3
00:00:06.160 --> 00:00:09.199
It is a president of Richard Industry, Sports and Entertainment Group,
4
00:00:09.279 --> 00:00:11.400
Jason Brock to talk about all things behind the scenes
5
00:00:11.400 --> 00:00:12.759
that we don't get to notice when it comes to
6
00:00:12.839 --> 00:00:15.679
making sure that an event this size is currently going
7
00:00:15.720 --> 00:00:17.800
on goes off without a hitch. Jason, thanks for dropping
8
00:00:17.800 --> 00:00:18.519
by the morning show.
9
00:00:19.359 --> 00:00:20.960
Thank you very much. Thanks for having me.
10
00:00:21.199 --> 00:00:23.760
All right, So, and I looked at the when they
11
00:00:23.839 --> 00:00:26.920
sit the resume, I'm like, Okay, dude has done a
12
00:00:26.920 --> 00:00:34.759
couple of things here, Salt Lake, Athens, Doha, Vancouver, London, Baku, Rio, Lima, NASCAR,
13
00:00:34.960 --> 00:00:40.359
US Open, French Open, Kentucky, Derby, Preakness, Cheltenham, and Silverstone.
14
00:00:41.000 --> 00:00:42.640
Please tell me that you at least got the miles
15
00:00:42.679 --> 00:00:44.200
and points out of the deal. If you didn't get
16
00:00:44.200 --> 00:00:46.640
any sleep, that's for sure.
17
00:00:46.840 --> 00:00:47.079
Yeah.
18
00:00:47.159 --> 00:00:50.479
No traveling traveler round all those cities definitely makes the
19
00:00:50.520 --> 00:00:54.320
impact on your rewards, on your points as well as
20
00:00:55.119 --> 00:00:56.560
your body.
21
00:00:57.240 --> 00:01:00.439
Yes, I can relate when it comes to put on
22
00:01:00.880 --> 00:01:03.200
and we wanted to bring you in to kind of
23
00:01:03.479 --> 00:01:06.760
break everything down from a behind the scenes perspective, because
24
00:01:06.799 --> 00:01:09.200
I know that a lot of fans and patrons and
25
00:01:09.239 --> 00:01:12.439
those of us that cover it. We go walking up
26
00:01:12.519 --> 00:01:15.200
to a facility where you know, we're going to be
27
00:01:15.239 --> 00:01:17.120
covering the event, we're going to be enjoying the event,
28
00:01:17.640 --> 00:01:21.480
and everything looks great. You're going through security, metal detector
29
00:01:21.599 --> 00:01:23.959
sits there and doesn't look at your umbrella. Funny, you
30
00:01:24.000 --> 00:01:26.239
go in, you get seated. All those kinds of things
31
00:01:27.040 --> 00:01:30.280
over the years, in all of the events that you've
32
00:01:30.280 --> 00:01:32.439
been to that are what I call big ticket items,
33
00:01:33.079 --> 00:01:35.840
What is the biggest thing that you have learned about
34
00:01:35.879 --> 00:01:39.439
making sure that these events go off as swimmingly as possible,
35
00:01:39.519 --> 00:01:42.959
and that basically the event itself is like an offensive lineman.
36
00:01:43.000 --> 00:01:45.400
You don't talk about it until there's a penalty throne.
37
00:01:46.280 --> 00:01:48.319
You know how difficult is it to make sure that
38
00:01:48.359 --> 00:01:49.840
everything goes off without a hitch.
39
00:01:51.319 --> 00:01:54.799
It's all on the planning. It's the coordination of the efforts.
40
00:01:54.599 --> 00:01:59.680
It's every single partner, every single vendor, every supplier playing
41
00:01:59.680 --> 00:02:02.920
a role in understanding the vision of what is trying
42
00:02:02.959 --> 00:02:06.239
to be produced and executing on all the small parts
43
00:02:06.280 --> 00:02:07.519
in order to make it all happen.
44
00:02:08.919 --> 00:02:13.120
When you're talking about all these different parts. How many
45
00:02:13.159 --> 00:02:16.159
different elements of infrastructure are we talking about here? I
46
00:02:16.199 --> 00:02:17.759
mean I could sit here and try to name some
47
00:02:17.879 --> 00:02:19.719
and we could brainstorm it a bit, but how many
48
00:02:19.719 --> 00:02:22.800
different how many different parts of the flow chart are
49
00:02:22.840 --> 00:02:24.840
you having to sit there and navigate to make sure
50
00:02:24.879 --> 00:02:27.000
that everybody just goes to that top point and that
51
00:02:27.080 --> 00:02:29.159
everybody's acting as one. How many different things are we
52
00:02:29.159 --> 00:02:29.759
talk in here?
53
00:02:30.360 --> 00:02:32.280
Oh, I mean there's to count.
54
00:02:33.120 --> 00:02:36.240
There's more than probably twenty, but I mean the big
55
00:02:36.280 --> 00:02:44.360
ones are infrastructure, logistics, production, security, inside security, outside security,
56
00:02:44.400 --> 00:02:48.800
how you're lie easing with the police, the first responders,
57
00:02:50.520 --> 00:02:54.080
to crowd control, to making sure that all of the
58
00:02:54.159 --> 00:02:57.479
parking and the ingress and the egress is happening from
59
00:02:57.479 --> 00:03:01.159
a traffic perspective, and the coordination of efforts with city planners.
60
00:03:02.319 --> 00:03:04.520
There's a lot of moving parts that.
61
00:03:04.520 --> 00:03:07.639
Go along with tried to make it as fun and
62
00:03:07.719 --> 00:03:10.039
comfortable for the fan as possible, so.
63
00:03:10.240 --> 00:03:13.120
For those that are being uncomfortable so the rest of
64
00:03:13.159 --> 00:03:17.479
us can be comfortable. I mean, how far back? And
65
00:03:17.520 --> 00:03:20.000
I imagine that this is something of a weighted question.
66
00:03:20.159 --> 00:03:24.879
Wei ghted that if you're doing something for the first time,
67
00:03:24.919 --> 00:03:26.719
if you're doing a big ticket item for the first time.
68
00:03:27.719 --> 00:03:30.840
I would imagine that you might be meeting to death
69
00:03:31.479 --> 00:03:33.639
to make sure that everything is going to be okay,
70
00:03:34.800 --> 00:03:36.960
and then the more that you've done them, you might
71
00:03:37.039 --> 00:03:40.000
have less meetings proportionally and such is that kind of
72
00:03:40.039 --> 00:03:42.000
how this works is that the first timers want to
73
00:03:42.039 --> 00:03:44.000
sit there, they want to make everything I'm sure, make
74
00:03:44.039 --> 00:03:46.680
sure everything is plu perfect, and then it might be
75
00:03:46.759 --> 00:03:48.960
less and less or are you finding that still when
76
00:03:48.960 --> 00:03:51.560
you have folks that have done it before, they're still
77
00:03:51.599 --> 00:03:53.800
going to have the same kind of meeting numbers and
78
00:03:53.840 --> 00:03:56.080
the same kind of address with one another, just to
79
00:03:56.080 --> 00:03:58.039
make sure that everything is fine.
80
00:03:59.120 --> 00:04:01.360
I mean you, you you do have less and less
81
00:04:01.400 --> 00:04:05.240
as you get closer on your execution from a meeting perspective,
82
00:04:05.280 --> 00:04:07.759
but you also are adjusting still, so you're still having
83
00:04:07.800 --> 00:04:11.000
to go back through because you know the network timings
84
00:04:12.159 --> 00:04:15.240
from an immediate perspective and how all of those pieces
85
00:04:15.280 --> 00:04:18.519
are going to come to play throughout the game day.
86
00:04:18.360 --> 00:04:22.839
They're they're constantly adjusting for all those different components, so
87
00:04:23.720 --> 00:04:27.399
everyone in the entire stadium environment has to shift in
88
00:04:27.480 --> 00:04:30.040
order to compensate for all of those changes as well.
89
00:04:30.120 --> 00:04:32.279
So you have to really stay close to the pin
90
00:04:33.319 --> 00:04:39.240
on making sure that everybody is involved actively and executing appropriately.
91
00:04:39.839 --> 00:04:41.920
What was the first big ticket item that you did.
92
00:04:43.639 --> 00:04:45.560
I mean, for me personally, it was probably the two
93
00:04:45.560 --> 00:04:49.000
thousand and two Games, and it was a good learn
94
00:04:49.160 --> 00:04:52.279
because it would happened just after nine to eleven, and
95
00:04:52.319 --> 00:04:55.759
so there was a massive amount of security infrastructure that
96
00:04:55.839 --> 00:04:59.439
was put into place, and so for me, nothing's quite
97
00:04:59.439 --> 00:05:04.920
as been as as that, but still on the way through.
98
00:05:05.399 --> 00:05:09.240
Definitely lots of learns and changes around the world as
99
00:05:09.600 --> 00:05:11.839
things have adapted since then.
100
00:05:12.160 --> 00:05:14.319
And then obviously you could talk about COVID and the
101
00:05:14.879 --> 00:05:18.360
adaptations there as well in a different kind of phrasing.
102
00:05:18.399 --> 00:05:21.839
But what did you learn in that first time in
103
00:05:21.879 --> 00:05:25.199
Salt Lake City that still may apply today when it
104
00:05:25.279 --> 00:05:28.079
comes to how you're trying to implement something and make
105
00:05:28.120 --> 00:05:29.759
sure that everyone's on the same page.
106
00:05:31.160 --> 00:05:35.000
I think infrastructure and security infrastructure, so making sure that
107
00:05:35.079 --> 00:05:39.680
the entire place is safe for all of the patrons
108
00:05:39.680 --> 00:05:41.879
and the fans as well as the employees. I think
109
00:05:42.000 --> 00:05:47.480
prior to those games, not as many requirements and background
110
00:05:47.519 --> 00:05:52.519
checks and accreditation process maybe were as in play as
111
00:05:52.600 --> 00:05:54.319
it was post those games.
112
00:05:55.199 --> 00:05:58.720
Our outdoor events, how I guess let me phrase it
113
00:05:58.759 --> 00:06:02.720
this way, how different our outdoor events when it comes
114
00:06:02.800 --> 00:06:06.079
to making sure that everything is going as well as
115
00:06:06.079 --> 00:06:09.240
it can versus an indoor event in a controlled environment.
116
00:06:09.360 --> 00:06:11.879
Is the is the terminology and the language still the
117
00:06:11.920 --> 00:06:13.759
same and the implementation is still the same? Or is
118
00:06:13.759 --> 00:06:15.560
it different outdoors versus indoors?
119
00:06:16.759 --> 00:06:17.920
It's definitely different.
120
00:06:18.360 --> 00:06:22.360
You're you're creating that infrastructure, You're you're building your four
121
00:06:22.439 --> 00:06:26.040
walls of your gates, and and then pushing back to
122
00:06:26.120 --> 00:06:29.160
make sure that the experience is appropriate for ingress and egress.
123
00:06:29.480 --> 00:06:34.680
That's probably the biggest difference for an outdoor event than
124
00:06:34.720 --> 00:06:38.480
an indoor event. But aside from that, it's it's the
125
00:06:38.519 --> 00:06:41.680
same on the inside. From a production perspective, it's very
126
00:06:41.759 --> 00:06:42.759
much similar.
127
00:06:43.439 --> 00:06:46.959
When when you have events and events and events and
128
00:06:47.000 --> 00:06:49.879
events and all the ones that you've covered. Is there
129
00:06:50.120 --> 00:06:55.000
one particular element of preparation that seems to be the
130
00:06:55.000 --> 00:06:58.759
most common one where folks stumble, whether they're doing it
131
00:06:58.800 --> 00:07:00.800
for the first time or they say there and it's like, yeah,
132
00:07:00.839 --> 00:07:02.800
we're good, now, we got everything covered, and then it
133
00:07:02.839 --> 00:07:05.160
comes up and bites them. Is there in your experience?
134
00:07:05.279 --> 00:07:08.639
Is there one particular aspect whether you're a rookie or
135
00:07:08.639 --> 00:07:13.199
a veteran venue that Okay, this keeps cropping up regardless
136
00:07:13.199 --> 00:07:15.000
of how much care we put into a situation.
137
00:07:16.560 --> 00:07:21.120
I mean, I honestly believe there are so many people
138
00:07:21.560 --> 00:07:25.079
that are in that environment that go from games to games.
139
00:07:25.800 --> 00:07:29.639
It is very much a small crowd, and so I
140
00:07:29.680 --> 00:07:33.480
think that games just get better as they continue to evolve.
141
00:07:34.480 --> 00:07:36.879
I wouldn't say there is one particular There might be
142
00:07:36.959 --> 00:07:40.680
a different stumbling block for the different countries as those
143
00:07:40.680 --> 00:07:43.680
same people are learning and adjusting from place to place
144
00:07:44.160 --> 00:07:48.480
and how they manage through all of the critical components
145
00:07:48.519 --> 00:07:49.600
that make an event happen.
146
00:07:50.480 --> 00:07:53.319
But I think it changes depending on.
147
00:07:53.279 --> 00:07:57.480
The location when it comes to all of the different
148
00:07:57.560 --> 00:08:00.639
aspects to make sure an event goes as well as
149
00:08:00.639 --> 00:08:06.079
it can. Is there one particular part of it that
150
00:08:06.160 --> 00:08:11.879
those of us that walk in the door don't necessarily recognize.
151
00:08:12.600 --> 00:08:14.879
We might take it for granted ourselves walking in the door,
152
00:08:14.920 --> 00:08:18.480
but it is the most critical aspect of an event
153
00:08:18.560 --> 00:08:20.680
to make sure that it goes as well as possible.
154
00:08:20.680 --> 00:08:21.920
And I guess what I'm trying to.
155
00:08:21.879 --> 00:08:24.879
Say is, is there one part of this that is
156
00:08:25.079 --> 00:08:27.800
non negotiable? This has to go as best as humanly
157
00:08:27.879 --> 00:08:30.480
possible to make sure that everything is going to be
158
00:08:30.480 --> 00:08:33.759
okay that we don't notice walking in the door.
159
00:08:34.960 --> 00:08:38.399
I would say it would be the difference between a
160
00:08:38.440 --> 00:08:42.840
regular event and a major event, and that is a
161
00:08:42.879 --> 00:08:46.679
regular event, there might not be as large as worldwide
162
00:08:46.720 --> 00:08:51.519
coverage as a major event, right, And those two differences
163
00:08:51.720 --> 00:08:53.799
make all of the difference in the world, and you
164
00:08:53.879 --> 00:08:56.519
might not notice them until you go to your regular stadium.
165
00:08:56.879 --> 00:08:59.799
You could go to a Falcons game in Atlanta and
166
00:09:01.240 --> 00:09:04.240
you are aware of the experience, you're aware of the process.
167
00:09:04.840 --> 00:09:07.519
But then you might go to a World Cup match
168
00:09:07.720 --> 00:09:12.200
and it's completely changed. And the reason for that is
169
00:09:12.240 --> 00:09:18.480
because of safety and security and heightened media access and
170
00:09:18.559 --> 00:09:21.320
production that's going on and all of the different infrastructure
171
00:09:21.320 --> 00:09:25.080
that's required, and those things you might not notice, but
172
00:09:25.480 --> 00:09:29.000
they'll be less seats available because there's way more media
173
00:09:29.000 --> 00:09:30.519
and production in the space as well.
174
00:09:31.159 --> 00:09:34.679
Jason Brock, President Frichard Industry Sports Entertainment Group, breaking things
175
00:09:34.679 --> 00:09:35.480
down behind the scenes.
176
00:09:35.519 --> 00:09:36.840
He's pulling back the curtain for us.
177
00:09:37.039 --> 00:09:39.519
He is our wizard when it comes to this kind
178
00:09:39.519 --> 00:09:42.600
of stuff and breaking things down here to what we
179
00:09:42.679 --> 00:09:44.799
don't notice, to make sure that things go as swimmingly
180
00:09:44.840 --> 00:09:46.679
as they do, especially in a World Cup. So let
181
00:09:46.720 --> 00:09:50.000
me ask you this, with the World Cup being in
182
00:09:50.039 --> 00:09:55.159
three separate countries, Canada, the United States, and Mexico, how
183
00:09:55.240 --> 00:09:58.399
much of a how much of a stumbling block is that?
184
00:09:58.559 --> 00:10:01.440
Because I would imagine that the three countries, they navigate
185
00:10:01.519 --> 00:10:04.200
things in the day to day even from a governmental standpoint,
186
00:10:04.600 --> 00:10:06.799
You've got that you've got to tackle, Then you've got
187
00:10:06.879 --> 00:10:09.919
infrastructure ideas that you've got to tackle. Or in these
188
00:10:09.960 --> 00:10:12.200
three governments sore they sitting there and saying, Okay, you
189
00:10:12.279 --> 00:10:15.639
guys have done this before. You're the ones in charge
190
00:10:15.679 --> 00:10:17.559
of this, And I would imagine that probably takes a
191
00:10:17.559 --> 00:10:20.159
lot of internal control with these governments to sit there
192
00:10:20.200 --> 00:10:22.200
and say, yeah, you got this, We'll.
193
00:10:22.080 --> 00:10:22.919
Keep an eye on things.
194
00:10:22.919 --> 00:10:26.600
How different is it to discuss things amongst country lines
195
00:10:26.639 --> 00:10:28.639
as opposed to city lines and city governments?
196
00:10:28.679 --> 00:10:33.799
You think, I mean, I think that the local organizing
197
00:10:33.840 --> 00:10:36.639
committee that is involved in each one of those locations
198
00:10:36.639 --> 00:10:43.240
and stadiums are probably really helping that process entirely from
199
00:10:43.399 --> 00:10:46.919
my perspective, from a contractor a third party perspective, if
200
00:10:46.960 --> 00:10:48.960
I were going to be at every single one of
201
00:10:49.000 --> 00:10:52.960
those locations, the challenges for me would be making sure
202
00:10:52.960 --> 00:10:58.320
that my management have the appropriate work visas, the accreditations
203
00:10:58.320 --> 00:11:02.120
that they require for those locations, and we'd have to
204
00:11:02.159 --> 00:11:04.360
work through all of those angles before we can get
205
00:11:04.399 --> 00:11:08.559
our infrastructure on site and our people, and I can
206
00:11:08.600 --> 00:11:11.759
only assume they're having to do the same thing within FIFA,
207
00:11:11.879 --> 00:11:14.840
and that's it's a major hurdle for sure.
208
00:11:15.240 --> 00:11:19.039
What I just when you mentioned all this paperwork, how
209
00:11:19.039 --> 00:11:23.720
do you keep from being overwhelmed as as an administrator
210
00:11:23.879 --> 00:11:26.799
or the person who's at the front of the spear
211
00:11:26.879 --> 00:11:30.240
and that front contact person because of all the paperwork
212
00:11:30.240 --> 00:11:31.759
that you've got to fill out, because of all of
213
00:11:31.799 --> 00:11:34.120
the things that you've got to do. How do you
214
00:11:34.200 --> 00:11:36.960
keep from being overwhelmed in a situation like this? Is
215
00:11:36.960 --> 00:11:39.039
it reps or are there still things that you sit
216
00:11:39.080 --> 00:11:41.519
there and go, man, I've forgotten about this or I'm
217
00:11:41.639 --> 00:11:43.399
just learning about this. How do you keep from being
218
00:11:43.440 --> 00:11:46.159
overwhelmed as as an individual in charge for a big
219
00:11:46.200 --> 00:11:47.000
ticket item like this.
220
00:11:47.679 --> 00:11:51.159
That's where the early prep and the early planning comes
221
00:11:51.159 --> 00:11:51.679
into play.
222
00:11:51.799 --> 00:11:53.320
You've really got to get ahead of it.
223
00:11:53.360 --> 00:11:55.120
If you're going to be playing a role in a
224
00:11:55.240 --> 00:11:59.000
larger part of the of an organization like this, You
225
00:11:59.120 --> 00:12:02.039
really have to have plenty of time in advance to
226
00:12:02.039 --> 00:12:05.639
be able to make mistakes and and and then hopefully
227
00:12:05.679 --> 00:12:07.960
surround yourself with the right people who know what they're doing,
228
00:12:08.039 --> 00:12:10.679
and it can help move you through those processes a
229
00:12:10.720 --> 00:12:11.279
bit quicker.
230
00:12:11.879 --> 00:12:15.159
Then you've got you know, every what was it? What's
231
00:12:15.159 --> 00:12:16.960
the old quote? I think it's the Mike Tyson quote.
232
00:12:17.039 --> 00:12:19.080
Everybody's got a plan until they get punched in the mouth.
233
00:12:21.000 --> 00:12:24.279
When you have everything or you think you have everything
234
00:12:24.279 --> 00:12:29.679
all lined up, and then you've done it before, and
235
00:12:29.759 --> 00:12:33.000
so everything's cruising up until day number one, and then
236
00:12:33.039 --> 00:12:34.919
that's when you really kind of have to ramp things
237
00:12:35.000 --> 00:12:38.639
up again and get to that next level of preparation
238
00:12:38.759 --> 00:12:40.639
and such. I mean, I think this is something that
239
00:12:40.799 --> 00:12:42.759
a lot of folks may not necessarily understand, is that
240
00:12:42.799 --> 00:12:44.720
you can plan all you want. You can sit there
241
00:12:44.759 --> 00:12:47.320
and go, Okay, here's the flow chart, here's operations, here's this,
242
00:12:47.360 --> 00:12:50.360
here's this is there's but that's pre planning, and then
243
00:12:50.399 --> 00:12:54.279
when you're in the event window itself, it's an entirely
244
00:12:54.279 --> 00:12:59.279
different pressure structure and responsibility structure that folks have to navigate.
245
00:12:59.320 --> 00:13:00.000
Am I wrong here?
246
00:13:01.039 --> 00:13:05.960
No, we call it the event panic. Everybody gets in you.
247
00:13:05.960 --> 00:13:08.320
You you you spend all of your time, like you're saying,
248
00:13:08.360 --> 00:13:10.799
in your prep mode and you're teaching your people and
249
00:13:10.840 --> 00:13:13.279
you're walking through the process, and then all of a sudden,
250
00:13:13.320 --> 00:13:16.120
there's a major pivot and you have to learn to
251
00:13:16.200 --> 00:13:19.320
adjust to those things and and and you know, over
252
00:13:19.360 --> 00:13:21.600
the years, we've done a really good job of that
253
00:13:21.799 --> 00:13:27.000
because we just have so many communication abilities. Every one
254
00:13:27.039 --> 00:13:29.519
of our people have a radio and that we can
255
00:13:29.600 --> 00:13:33.039
guide everyone through the process, and they're guiding all of
256
00:13:33.039 --> 00:13:34.600
their team through the process as well.
257
00:13:34.639 --> 00:13:37.919
So little tricks help in a big way.
258
00:13:38.200 --> 00:13:40.799
When was that When was the first time that you,
259
00:13:41.080 --> 00:13:44.840
as an individual in charge, had to had to deal
260
00:13:44.879 --> 00:13:48.200
with a pivot panic and fix something on the fly.
261
00:13:51.159 --> 00:13:53.000
I'll go back a few years.
262
00:13:53.120 --> 00:13:58.799
I was working with in Rio and for the games,
263
00:13:58.879 --> 00:14:02.039
and we were us trying to get a portion of
264
00:14:02.080 --> 00:14:05.200
our industry set up, which was the art infrastructure setup,
265
00:14:05.200 --> 00:14:09.320
which was the laundry process for the village, and all
266
00:14:09.360 --> 00:14:12.519
of our stuff got held up in customs for a
267
00:14:12.679 --> 00:14:16.000
very long time with a bit of red tape, and
268
00:14:16.080 --> 00:14:19.480
so there was a lot of panic from our technology perspective,
269
00:14:19.600 --> 00:14:22.000
just because we really needed that in order to get
270
00:14:22.039 --> 00:14:25.799
set up properly on site. Luckily we did, but it
271
00:14:25.919 --> 00:14:30.039
was very last minute and we had we made it happen,
272
00:14:30.120 --> 00:14:33.600
but it was that was difficult, very difficult.
273
00:14:33.639 --> 00:14:35.759
What advice would you give to.
274
00:14:37.200 --> 00:14:43.679
Venue slash venue organizing committees and event organizing committees to
275
00:14:43.879 --> 00:14:50.200
understand the elements that you, as an infrastructure organizer have
276
00:14:50.440 --> 00:14:54.759
to get done so you can function. I mean, what
277
00:14:54.960 --> 00:14:57.919
what advice would you give all of the red tapers
278
00:14:58.519 --> 00:15:01.399
to understand what you got do. I know that navigating
279
00:15:01.440 --> 00:15:04.080
countries and laws and governments and security and all that
280
00:15:04.120 --> 00:15:05.799
kind of stuff is different from case to case, but
281
00:15:05.879 --> 00:15:08.159
is there something that you would sit there for organizing
282
00:15:08.200 --> 00:15:10.919
committees to sit there and have them understand we got
283
00:15:10.960 --> 00:15:12.240
to do this. You got to help us out here
284
00:15:12.279 --> 00:15:13.799
and meet us kind of at least try to meet
285
00:15:13.879 --> 00:15:16.320
us halfway here. What's the biggest thing that you would
286
00:15:16.559 --> 00:15:21.039
recommend to organizing committees and venues about making sure that
287
00:15:21.120 --> 00:15:23.240
everything can be in place and be as best as
288
00:15:23.240 --> 00:15:23.600
it can.
289
00:15:24.559 --> 00:15:27.039
Over communicate, That's what I would say.
290
00:15:27.080 --> 00:15:32.000
It's a lot of many contractors can help overcome many
291
00:15:32.039 --> 00:15:34.320
obstacles if we know what those are. You got to
292
00:15:34.320 --> 00:15:36.679
know what the problems are, and I think that the
293
00:15:36.720 --> 00:15:40.399
more that people over communicate, the better, the better the
294
00:15:40.440 --> 00:15:43.440
event will be. The more people know exactly what's happening,
295
00:15:43.480 --> 00:15:45.759
and the more they can help to assist and adjust.
296
00:15:46.720 --> 00:15:49.559
How long did it take you to impress upon folks?
297
00:15:49.559 --> 00:15:51.240
We need to over communicate here.
298
00:15:52.639 --> 00:15:58.399
Pretty early on, only because there's so many there's so
299
00:15:58.559 --> 00:16:02.159
many moving parts, so you know, if you don't over communicate,
300
00:16:02.639 --> 00:16:04.759
things just get lost in the shovele.
301
00:16:05.639 --> 00:16:07.480
When is your next big ticket item?
302
00:16:09.759 --> 00:16:13.080
Well, right now, we're our company is in the middle
303
00:16:13.120 --> 00:16:15.919
of a major growth mode, so it just it continues
304
00:16:15.960 --> 00:16:19.240
to perpetuate itself through all the different regular facilities that
305
00:16:19.279 --> 00:16:20.720
we take on all the time.
306
00:16:20.879 --> 00:16:23.639
So we're in the middle of one right now.
307
00:16:23.639 --> 00:16:28.559
We just finished up assisting with the finals in San Antonio,
308
00:16:29.320 --> 00:16:33.200
which was an amazing experience for our team, and I
309
00:16:33.240 --> 00:16:36.799
would say probably the next one that we're transitioning for
310
00:16:36.919 --> 00:16:39.360
right now is in Atlanta, which is the Georgia Wild
311
00:16:39.399 --> 00:16:41.279
Conference Center as well.
312
00:16:41.600 --> 00:16:43.320
Wow, okay, so Georgia Wild Congress Center.
313
00:16:43.360 --> 00:16:45.000
So we're going to be seeing you in our neck
314
00:16:45.039 --> 00:16:47.159
of the woods hanging out with big ticket items coming
315
00:16:47.240 --> 00:16:50.200
up soon. I cannot thank you enough for doing this
316
00:16:50.279 --> 00:16:51.799
to kind of pull back the curtain a little bit,
317
00:16:51.840 --> 00:16:55.360
to have folks understand what it means to go into
318
00:16:55.399 --> 00:16:57.720
a venue and make sure that, yeah, everything's great, you
319
00:16:57.759 --> 00:16:59.840
walk in line, your tickets are great, everything's fine. No
320
00:17:00.039 --> 00:17:02.399
problems done to this, but to underhe folks understand what
321
00:17:02.480 --> 00:17:04.559
it takes to get to that point. I can't thank
322
00:17:04.599 --> 00:17:07.839
you enough for dropping by and educating us here on
323
00:17:07.880 --> 00:17:10.079
a Friday morning. If you would, please, sir, go get
324
00:17:10.119 --> 00:17:13.640
breakfast and a cup of coffee and just enjoy your
325
00:17:13.680 --> 00:17:16.960
weekend and get some rest, man, because I know you're
326
00:17:16.960 --> 00:17:18.519
gonna need it when when you come over here and
327
00:17:18.519 --> 00:17:20.279
hang out with the World Congressation. Thanks for dropping by
328
00:17:20.319 --> 00:17:22.000
this morning on the morning show. I really appreciate it.
329
00:17:22.559 --> 00:17:23.839
Thank you, John, appreciate it.
330
00:17:23.839 --> 00:17:26.000
Thanks for having me you bet Beggar's Jason Brock
1
00:00:00.240 --> 00:00:02.359
So that means that we bring in our first guests,
2
00:00:02.919 --> 00:00:05.519
Grand Exalted Pooba. I think that's on Jason's business card.
3
00:00:06.160 --> 00:00:09.199
It is a president of Richard Industry, Sports and Entertainment Group,
4
00:00:09.279 --> 00:00:11.400
Jason Brock to talk about all things behind the scenes
5
00:00:11.400 --> 00:00:12.759
that we don't get to notice when it comes to
6
00:00:12.839 --> 00:00:15.679
making sure that an event this size is currently going
7
00:00:15.720 --> 00:00:17.800
on goes off without a hitch. Jason, thanks for dropping
8
00:00:17.800 --> 00:00:18.519
by the morning show.
9
00:00:19.359 --> 00:00:20.960
Thank you very much. Thanks for having me.
10
00:00:21.199 --> 00:00:23.760
All right, So, and I looked at the when they
11
00:00:23.839 --> 00:00:26.920
sit the resume, I'm like, Okay, dude has done a
12
00:00:26.920 --> 00:00:34.759
couple of things here, Salt Lake, Athens, Doha, Vancouver, London, Baku, Rio, Lima, NASCAR,
13
00:00:34.960 --> 00:00:40.359
US Open, French Open, Kentucky, Derby, Preakness, Cheltenham, and Silverstone.
14
00:00:41.000 --> 00:00:42.640
Please tell me that you at least got the miles
15
00:00:42.679 --> 00:00:44.200
and points out of the deal. If you didn't get
16
00:00:44.200 --> 00:00:46.640
any sleep, that's for sure.
17
00:00:46.840 --> 00:00:47.079
Yeah.
18
00:00:47.159 --> 00:00:50.479
No traveling traveler round all those cities definitely makes the
19
00:00:50.520 --> 00:00:54.320
impact on your rewards, on your points as well as
20
00:00:55.119 --> 00:00:56.560
your body.
21
00:00:57.240 --> 00:01:00.439
Yes, I can relate when it comes to put on
22
00:01:00.880 --> 00:01:03.200
and we wanted to bring you in to kind of
23
00:01:03.479 --> 00:01:06.760
break everything down from a behind the scenes perspective, because
24
00:01:06.799 --> 00:01:09.200
I know that a lot of fans and patrons and
25
00:01:09.239 --> 00:01:12.439
those of us that cover it. We go walking up
26
00:01:12.519 --> 00:01:15.200
to a facility where you know, we're going to be
27
00:01:15.239 --> 00:01:17.120
covering the event, we're going to be enjoying the event,
28
00:01:17.640 --> 00:01:21.480
and everything looks great. You're going through security, metal detector
29
00:01:21.599 --> 00:01:23.959
sits there and doesn't look at your umbrella. Funny, you
30
00:01:24.000 --> 00:01:26.239
go in, you get seated. All those kinds of things
31
00:01:27.040 --> 00:01:30.280
over the years, in all of the events that you've
32
00:01:30.280 --> 00:01:32.439
been to that are what I call big ticket items,
33
00:01:33.079 --> 00:01:35.840
What is the biggest thing that you have learned about
34
00:01:35.879 --> 00:01:39.439
making sure that these events go off as swimmingly as possible,
35
00:01:39.519 --> 00:01:42.959
and that basically the event itself is like an offensive lineman.
36
00:01:43.000 --> 00:01:45.400
You don't talk about it until there's a penalty throne.
37
00:01:46.280 --> 00:01:48.319
You know how difficult is it to make sure that
38
00:01:48.359 --> 00:01:49.840
everything goes off without a hitch.
39
00:01:51.319 --> 00:01:54.799
It's all on the planning. It's the coordination of the efforts.
40
00:01:54.599 --> 00:01:59.680
It's every single partner, every single vendor, every supplier playing
41
00:01:59.680 --> 00:02:02.920
a role in understanding the vision of what is trying
42
00:02:02.959 --> 00:02:06.239
to be produced and executing on all the small parts
43
00:02:06.280 --> 00:02:07.519
in order to make it all happen.
44
00:02:08.919 --> 00:02:13.120
When you're talking about all these different parts. How many
45
00:02:13.159 --> 00:02:16.159
different elements of infrastructure are we talking about here? I
46
00:02:16.199 --> 00:02:17.759
mean I could sit here and try to name some
47
00:02:17.879 --> 00:02:19.719
and we could brainstorm it a bit, but how many
48
00:02:19.719 --> 00:02:22.800
different how many different parts of the flow chart are
49
00:02:22.840 --> 00:02:24.840
you having to sit there and navigate to make sure
50
00:02:24.879 --> 00:02:27.000
that everybody just goes to that top point and that
51
00:02:27.080 --> 00:02:29.159
everybody's acting as one. How many different things are we
52
00:02:29.159 --> 00:02:29.759
talk in here?
53
00:02:30.360 --> 00:02:32.280
Oh, I mean there's to count.
54
00:02:33.120 --> 00:02:36.240
There's more than probably twenty, but I mean the big
55
00:02:36.280 --> 00:02:44.360
ones are infrastructure, logistics, production, security, inside security, outside security,
56
00:02:44.400 --> 00:02:48.800
how you're lie easing with the police, the first responders,
57
00:02:50.520 --> 00:02:54.080
to crowd control, to making sure that all of the
58
00:02:54.159 --> 00:02:57.479
parking and the ingress and the egress is happening from
59
00:02:57.479 --> 00:03:01.159
a traffic perspective, and the coordination of efforts with city planners.
60
00:03:02.319 --> 00:03:04.520
There's a lot of moving parts that.
61
00:03:04.520 --> 00:03:07.639
Go along with tried to make it as fun and
62
00:03:07.719 --> 00:03:10.039
comfortable for the fan as possible, so.
63
00:03:10.240 --> 00:03:13.120
For those that are being uncomfortable so the rest of
64
00:03:13.159 --> 00:03:17.479
us can be comfortable. I mean, how far back? And
65
00:03:17.520 --> 00:03:20.000
I imagine that this is something of a weighted question.
66
00:03:20.159 --> 00:03:24.879
Wei ghted that if you're doing something for the first time,
67
00:03:24.919 --> 00:03:26.719
if you're doing a big ticket item for the first time.
68
00:03:27.719 --> 00:03:30.840
I would imagine that you might be meeting to death
69
00:03:31.479 --> 00:03:33.639
to make sure that everything is going to be okay,
70
00:03:34.800 --> 00:03:36.960
and then the more that you've done them, you might
71
00:03:37.039 --> 00:03:40.000
have less meetings proportionally and such is that kind of
72
00:03:40.039 --> 00:03:42.000
how this works is that the first timers want to
73
00:03:42.039 --> 00:03:44.000
sit there, they want to make everything I'm sure, make
74
00:03:44.039 --> 00:03:46.680
sure everything is plu perfect, and then it might be
75
00:03:46.759 --> 00:03:48.960
less and less or are you finding that still when
76
00:03:48.960 --> 00:03:51.560
you have folks that have done it before, they're still
77
00:03:51.599 --> 00:03:53.800
going to have the same kind of meeting numbers and
78
00:03:53.840 --> 00:03:56.080
the same kind of address with one another, just to
79
00:03:56.080 --> 00:03:58.039
make sure that everything is fine.
80
00:03:59.120 --> 00:04:01.360
I mean you, you you do have less and less
81
00:04:01.400 --> 00:04:05.240
as you get closer on your execution from a meeting perspective,
82
00:04:05.280 --> 00:04:07.759
but you also are adjusting still, so you're still having
83
00:04:07.800 --> 00:04:11.000
to go back through because you know the network timings
84
00:04:12.159 --> 00:04:15.240
from an immediate perspective and how all of those pieces
85
00:04:15.280 --> 00:04:18.519
are going to come to play throughout the game day.
86
00:04:18.360 --> 00:04:22.839
They're they're constantly adjusting for all those different components, so
87
00:04:23.720 --> 00:04:27.399
everyone in the entire stadium environment has to shift in
88
00:04:27.480 --> 00:04:30.040
order to compensate for all of those changes as well.
89
00:04:30.120 --> 00:04:32.279
So you have to really stay close to the pin
90
00:04:33.319 --> 00:04:39.240
on making sure that everybody is involved actively and executing appropriately.
91
00:04:39.839 --> 00:04:41.920
What was the first big ticket item that you did.
92
00:04:43.639 --> 00:04:45.560
I mean, for me personally, it was probably the two
93
00:04:45.560 --> 00:04:49.000
thousand and two Games, and it was a good learn
94
00:04:49.160 --> 00:04:52.279
because it would happened just after nine to eleven, and
95
00:04:52.319 --> 00:04:55.759
so there was a massive amount of security infrastructure that
96
00:04:55.839 --> 00:04:59.439
was put into place, and so for me, nothing's quite
97
00:04:59.439 --> 00:05:04.920
as been as as that, but still on the way through.
98
00:05:05.399 --> 00:05:09.240
Definitely lots of learns and changes around the world as
99
00:05:09.600 --> 00:05:11.839
things have adapted since then.
100
00:05:12.160 --> 00:05:14.319
And then obviously you could talk about COVID and the
101
00:05:14.879 --> 00:05:18.360
adaptations there as well in a different kind of phrasing.
102
00:05:18.399 --> 00:05:21.839
But what did you learn in that first time in
103
00:05:21.879 --> 00:05:25.199
Salt Lake City that still may apply today when it
104
00:05:25.279 --> 00:05:28.079
comes to how you're trying to implement something and make
105
00:05:28.120 --> 00:05:29.759
sure that everyone's on the same page.
106
00:05:31.160 --> 00:05:35.000
I think infrastructure and security infrastructure, so making sure that
107
00:05:35.079 --> 00:05:39.680
the entire place is safe for all of the patrons
108
00:05:39.680 --> 00:05:41.879
and the fans as well as the employees. I think
109
00:05:42.000 --> 00:05:47.480
prior to those games, not as many requirements and background
110
00:05:47.519 --> 00:05:52.519
checks and accreditation process maybe were as in play as
111
00:05:52.600 --> 00:05:54.319
it was post those games.
112
00:05:55.199 --> 00:05:58.720
Our outdoor events, how I guess let me phrase it
113
00:05:58.759 --> 00:06:02.720
this way, how different our outdoor events when it comes
114
00:06:02.800 --> 00:06:06.079
to making sure that everything is going as well as
115
00:06:06.079 --> 00:06:09.240
it can versus an indoor event in a controlled environment.
116
00:06:09.360 --> 00:06:11.879
Is the is the terminology and the language still the
117
00:06:11.920 --> 00:06:13.759
same and the implementation is still the same? Or is
118
00:06:13.759 --> 00:06:15.560
it different outdoors versus indoors?
119
00:06:16.759 --> 00:06:17.920
It's definitely different.
120
00:06:18.360 --> 00:06:22.360
You're you're creating that infrastructure, You're you're building your four
121
00:06:22.439 --> 00:06:26.040
walls of your gates, and and then pushing back to
122
00:06:26.120 --> 00:06:29.160
make sure that the experience is appropriate for ingress and egress.
123
00:06:29.480 --> 00:06:34.680
That's probably the biggest difference for an outdoor event than
124
00:06:34.720 --> 00:06:38.480
an indoor event. But aside from that, it's it's the
125
00:06:38.519 --> 00:06:41.680
same on the inside. From a production perspective, it's very
126
00:06:41.759 --> 00:06:42.759
much similar.
127
00:06:43.439 --> 00:06:46.959
When when you have events and events and events and
128
00:06:47.000 --> 00:06:49.879
events and all the ones that you've covered. Is there
129
00:06:50.120 --> 00:06:55.000
one particular element of preparation that seems to be the
130
00:06:55.000 --> 00:06:58.759
most common one where folks stumble, whether they're doing it
131
00:06:58.800 --> 00:07:00.800
for the first time or they say there and it's like, yeah,
132
00:07:00.839 --> 00:07:02.800
we're good, now, we got everything covered, and then it
133
00:07:02.839 --> 00:07:05.160
comes up and bites them. Is there in your experience?
134
00:07:05.279 --> 00:07:08.639
Is there one particular aspect whether you're a rookie or
135
00:07:08.639 --> 00:07:13.199
a veteran venue that Okay, this keeps cropping up regardless
136
00:07:13.199 --> 00:07:15.000
of how much care we put into a situation.
137
00:07:16.560 --> 00:07:21.120
I mean, I honestly believe there are so many people
138
00:07:21.560 --> 00:07:25.079
that are in that environment that go from games to games.
139
00:07:25.800 --> 00:07:29.639
It is very much a small crowd, and so I
140
00:07:29.680 --> 00:07:33.480
think that games just get better as they continue to evolve.
141
00:07:34.480 --> 00:07:36.879
I wouldn't say there is one particular There might be
142
00:07:36.959 --> 00:07:40.680
a different stumbling block for the different countries as those
143
00:07:40.680 --> 00:07:43.680
same people are learning and adjusting from place to place
144
00:07:44.160 --> 00:07:48.480
and how they manage through all of the critical components
145
00:07:48.519 --> 00:07:49.600
that make an event happen.
146
00:07:50.480 --> 00:07:53.319
But I think it changes depending on.
147
00:07:53.279 --> 00:07:57.480
The location when it comes to all of the different
148
00:07:57.560 --> 00:08:00.639
aspects to make sure an event goes as well as
149
00:08:00.639 --> 00:08:06.079
it can. Is there one particular part of it that
150
00:08:06.160 --> 00:08:11.879
those of us that walk in the door don't necessarily recognize.
151
00:08:12.600 --> 00:08:14.879
We might take it for granted ourselves walking in the door,
152
00:08:14.920 --> 00:08:18.480
but it is the most critical aspect of an event
153
00:08:18.560 --> 00:08:20.680
to make sure that it goes as well as possible.
154
00:08:20.680 --> 00:08:21.920
And I guess what I'm trying to.
155
00:08:21.879 --> 00:08:24.879
Say is, is there one part of this that is
156
00:08:25.079 --> 00:08:27.800
non negotiable? This has to go as best as humanly
157
00:08:27.879 --> 00:08:30.480
possible to make sure that everything is going to be
158
00:08:30.480 --> 00:08:33.759
okay that we don't notice walking in the door.
159
00:08:34.960 --> 00:08:38.399
I would say it would be the difference between a
160
00:08:38.440 --> 00:08:42.840
regular event and a major event, and that is a
161
00:08:42.879 --> 00:08:46.679
regular event, there might not be as large as worldwide
162
00:08:46.720 --> 00:08:51.519
coverage as a major event, right, And those two differences
163
00:08:51.720 --> 00:08:53.799
make all of the difference in the world, and you
164
00:08:53.879 --> 00:08:56.519
might not notice them until you go to your regular stadium.
165
00:08:56.879 --> 00:08:59.799
You could go to a Falcons game in Atlanta and
166
00:09:01.240 --> 00:09:04.240
you are aware of the experience, you're aware of the process.
167
00:09:04.840 --> 00:09:07.519
But then you might go to a World Cup match
168
00:09:07.720 --> 00:09:12.200
and it's completely changed. And the reason for that is
169
00:09:12.240 --> 00:09:18.480
because of safety and security and heightened media access and
170
00:09:18.559 --> 00:09:21.320
production that's going on and all of the different infrastructure
171
00:09:21.320 --> 00:09:25.080
that's required, and those things you might not notice, but
172
00:09:25.480 --> 00:09:29.000
they'll be less seats available because there's way more media
173
00:09:29.000 --> 00:09:30.519
and production in the space as well.
174
00:09:31.159 --> 00:09:34.679
Jason Brock, President Frichard Industry Sports Entertainment Group, breaking things
175
00:09:34.679 --> 00:09:35.480
down behind the scenes.
176
00:09:35.519 --> 00:09:36.840
He's pulling back the curtain for us.
177
00:09:37.039 --> 00:09:39.519
He is our wizard when it comes to this kind
178
00:09:39.519 --> 00:09:42.600
of stuff and breaking things down here to what we
179
00:09:42.679 --> 00:09:44.799
don't notice, to make sure that things go as swimmingly
180
00:09:44.840 --> 00:09:46.679
as they do, especially in a World Cup. So let
181
00:09:46.720 --> 00:09:50.000
me ask you this, with the World Cup being in
182
00:09:50.039 --> 00:09:55.159
three separate countries, Canada, the United States, and Mexico, how
183
00:09:55.240 --> 00:09:58.399
much of a how much of a stumbling block is that?
184
00:09:58.559 --> 00:10:01.440
Because I would imagine that the three countries, they navigate
185
00:10:01.519 --> 00:10:04.200
things in the day to day even from a governmental standpoint,
186
00:10:04.600 --> 00:10:06.799
You've got that you've got to tackle, Then you've got
187
00:10:06.879 --> 00:10:09.919
infrastructure ideas that you've got to tackle. Or in these
188
00:10:09.960 --> 00:10:12.200
three governments sore they sitting there and saying, Okay, you
189
00:10:12.279 --> 00:10:15.639
guys have done this before. You're the ones in charge
190
00:10:15.679 --> 00:10:17.559
of this, And I would imagine that probably takes a
191
00:10:17.559 --> 00:10:20.159
lot of internal control with these governments to sit there
192
00:10:20.200 --> 00:10:22.200
and say, yeah, you got this, We'll.
193
00:10:22.080 --> 00:10:22.919
Keep an eye on things.
194
00:10:22.919 --> 00:10:26.600
How different is it to discuss things amongst country lines
195
00:10:26.639 --> 00:10:28.639
as opposed to city lines and city governments?
196
00:10:28.679 --> 00:10:33.799
You think, I mean, I think that the local organizing
197
00:10:33.840 --> 00:10:36.639
committee that is involved in each one of those locations
198
00:10:36.639 --> 00:10:43.240
and stadiums are probably really helping that process entirely from
199
00:10:43.399 --> 00:10:46.919
my perspective, from a contractor a third party perspective, if
200
00:10:46.960 --> 00:10:48.960
I were going to be at every single one of
201
00:10:49.000 --> 00:10:52.960
those locations, the challenges for me would be making sure
202
00:10:52.960 --> 00:10:58.320
that my management have the appropriate work visas, the accreditations
203
00:10:58.320 --> 00:11:02.120
that they require for those locations, and we'd have to
204
00:11:02.159 --> 00:11:04.360
work through all of those angles before we can get
205
00:11:04.399 --> 00:11:08.559
our infrastructure on site and our people, and I can
206
00:11:08.600 --> 00:11:11.759
only assume they're having to do the same thing within FIFA,
207
00:11:11.879 --> 00:11:14.840
and that's it's a major hurdle for sure.
208
00:11:15.240 --> 00:11:19.039
What I just when you mentioned all this paperwork, how
209
00:11:19.039 --> 00:11:23.720
do you keep from being overwhelmed as as an administrator
210
00:11:23.879 --> 00:11:26.799
or the person who's at the front of the spear
211
00:11:26.879 --> 00:11:30.240
and that front contact person because of all the paperwork
212
00:11:30.240 --> 00:11:31.759
that you've got to fill out, because of all of
213
00:11:31.799 --> 00:11:34.120
the things that you've got to do. How do you
214
00:11:34.200 --> 00:11:36.960
keep from being overwhelmed in a situation like this? Is
215
00:11:36.960 --> 00:11:39.039
it reps or are there still things that you sit
216
00:11:39.080 --> 00:11:41.519
there and go, man, I've forgotten about this or I'm
217
00:11:41.639 --> 00:11:43.399
just learning about this. How do you keep from being
218
00:11:43.440 --> 00:11:46.159
overwhelmed as as an individual in charge for a big
219
00:11:46.200 --> 00:11:47.000
ticket item like this.
220
00:11:47.679 --> 00:11:51.159
That's where the early prep and the early planning comes
221
00:11:51.159 --> 00:11:51.679
into play.
222
00:11:51.799 --> 00:11:53.320
You've really got to get ahead of it.
223
00:11:53.360 --> 00:11:55.120
If you're going to be playing a role in a
224
00:11:55.240 --> 00:11:59.000
larger part of the of an organization like this, You
225
00:11:59.120 --> 00:12:02.039
really have to have plenty of time in advance to
226
00:12:02.039 --> 00:12:05.639
be able to make mistakes and and and then hopefully
227
00:12:05.679 --> 00:12:07.960
surround yourself with the right people who know what they're doing,
228
00:12:08.039 --> 00:12:10.679
and it can help move you through those processes a
229
00:12:10.720 --> 00:12:11.279
bit quicker.
230
00:12:11.879 --> 00:12:15.159
Then you've got you know, every what was it? What's
231
00:12:15.159 --> 00:12:16.960
the old quote? I think it's the Mike Tyson quote.
232
00:12:17.039 --> 00:12:19.080
Everybody's got a plan until they get punched in the mouth.
233
00:12:21.000 --> 00:12:24.279
When you have everything or you think you have everything
234
00:12:24.279 --> 00:12:29.679
all lined up, and then you've done it before, and
235
00:12:29.759 --> 00:12:33.000
so everything's cruising up until day number one, and then
236
00:12:33.039 --> 00:12:34.919
that's when you really kind of have to ramp things
237
00:12:35.000 --> 00:12:38.639
up again and get to that next level of preparation
238
00:12:38.759 --> 00:12:40.639
and such. I mean, I think this is something that
239
00:12:40.799 --> 00:12:42.759
a lot of folks may not necessarily understand, is that
240
00:12:42.799 --> 00:12:44.720
you can plan all you want. You can sit there
241
00:12:44.759 --> 00:12:47.320
and go, Okay, here's the flow chart, here's operations, here's this,
242
00:12:47.360 --> 00:12:50.360
here's this is there's but that's pre planning, and then
243
00:12:50.399 --> 00:12:54.279
when you're in the event window itself, it's an entirely
244
00:12:54.279 --> 00:12:59.279
different pressure structure and responsibility structure that folks have to navigate.
245
00:12:59.320 --> 00:13:00.000
Am I wrong here?
246
00:13:01.039 --> 00:13:05.960
No, we call it the event panic. Everybody gets in you.
247
00:13:05.960 --> 00:13:08.320
You you you spend all of your time, like you're saying,
248
00:13:08.360 --> 00:13:10.799
in your prep mode and you're teaching your people and
249
00:13:10.840 --> 00:13:13.279
you're walking through the process, and then all of a sudden,
250
00:13:13.320 --> 00:13:16.120
there's a major pivot and you have to learn to
251
00:13:16.200 --> 00:13:19.320
adjust to those things and and and you know, over
252
00:13:19.360 --> 00:13:21.600
the years, we've done a really good job of that
253
00:13:21.799 --> 00:13:27.000
because we just have so many communication abilities. Every one
254
00:13:27.039 --> 00:13:29.519
of our people have a radio and that we can
255
00:13:29.600 --> 00:13:33.039
guide everyone through the process, and they're guiding all of
256
00:13:33.039 --> 00:13:34.600
their team through the process as well.
257
00:13:34.639 --> 00:13:37.919
So little tricks help in a big way.
258
00:13:38.200 --> 00:13:40.799
When was that When was the first time that you,
259
00:13:41.080 --> 00:13:44.840
as an individual in charge, had to had to deal
260
00:13:44.879 --> 00:13:48.200
with a pivot panic and fix something on the fly.
261
00:13:51.159 --> 00:13:53.000
I'll go back a few years.
262
00:13:53.120 --> 00:13:58.799
I was working with in Rio and for the games,
263
00:13:58.879 --> 00:14:02.039
and we were us trying to get a portion of
264
00:14:02.080 --> 00:14:05.200
our industry set up, which was the art infrastructure setup,
265
00:14:05.200 --> 00:14:09.320
which was the laundry process for the village, and all
266
00:14:09.360 --> 00:14:12.519
of our stuff got held up in customs for a
267
00:14:12.679 --> 00:14:16.000
very long time with a bit of red tape, and
268
00:14:16.080 --> 00:14:19.480
so there was a lot of panic from our technology perspective,
269
00:14:19.600 --> 00:14:22.000
just because we really needed that in order to get
270
00:14:22.039 --> 00:14:25.799
set up properly on site. Luckily we did, but it
271
00:14:25.919 --> 00:14:30.039
was very last minute and we had we made it happen,
272
00:14:30.120 --> 00:14:33.600
but it was that was difficult, very difficult.
273
00:14:33.639 --> 00:14:35.759
What advice would you give to.
274
00:14:37.200 --> 00:14:43.679
Venue slash venue organizing committees and event organizing committees to
275
00:14:43.879 --> 00:14:50.200
understand the elements that you, as an infrastructure organizer have
276
00:14:50.440 --> 00:14:54.759
to get done so you can function. I mean, what
277
00:14:54.960 --> 00:14:57.919
what advice would you give all of the red tapers
278
00:14:58.519 --> 00:15:01.399
to understand what you got do. I know that navigating
279
00:15:01.440 --> 00:15:04.080
countries and laws and governments and security and all that
280
00:15:04.120 --> 00:15:05.799
kind of stuff is different from case to case, but
281
00:15:05.879 --> 00:15:08.159
is there something that you would sit there for organizing
282
00:15:08.200 --> 00:15:10.919
committees to sit there and have them understand we got
283
00:15:10.960 --> 00:15:12.240
to do this. You got to help us out here
284
00:15:12.279 --> 00:15:13.799
and meet us kind of at least try to meet
285
00:15:13.879 --> 00:15:16.320
us halfway here. What's the biggest thing that you would
286
00:15:16.559 --> 00:15:21.039
recommend to organizing committees and venues about making sure that
287
00:15:21.120 --> 00:15:23.240
everything can be in place and be as best as
288
00:15:23.240 --> 00:15:23.600
it can.
289
00:15:24.559 --> 00:15:27.039
Over communicate, That's what I would say.
290
00:15:27.080 --> 00:15:32.000
It's a lot of many contractors can help overcome many
291
00:15:32.039 --> 00:15:34.320
obstacles if we know what those are. You got to
292
00:15:34.320 --> 00:15:36.679
know what the problems are, and I think that the
293
00:15:36.720 --> 00:15:40.399
more that people over communicate, the better, the better the
294
00:15:40.440 --> 00:15:43.440
event will be. The more people know exactly what's happening,
295
00:15:43.480 --> 00:15:45.759
and the more they can help to assist and adjust.
296
00:15:46.720 --> 00:15:49.559
How long did it take you to impress upon folks?
297
00:15:49.559 --> 00:15:51.240
We need to over communicate here.
298
00:15:52.639 --> 00:15:58.399
Pretty early on, only because there's so many there's so
299
00:15:58.559 --> 00:16:02.159
many moving parts, so you know, if you don't over communicate,
300
00:16:02.639 --> 00:16:04.759
things just get lost in the shovele.
301
00:16:05.639 --> 00:16:07.480
When is your next big ticket item?
302
00:16:09.759 --> 00:16:13.080
Well, right now, we're our company is in the middle
303
00:16:13.120 --> 00:16:15.919
of a major growth mode, so it just it continues
304
00:16:15.960 --> 00:16:19.240
to perpetuate itself through all the different regular facilities that
305
00:16:19.279 --> 00:16:20.720
we take on all the time.
306
00:16:20.879 --> 00:16:23.639
So we're in the middle of one right now.
307
00:16:23.639 --> 00:16:28.559
We just finished up assisting with the finals in San Antonio,
308
00:16:29.320 --> 00:16:33.200
which was an amazing experience for our team, and I
309
00:16:33.240 --> 00:16:36.799
would say probably the next one that we're transitioning for
310
00:16:36.919 --> 00:16:39.360
right now is in Atlanta, which is the Georgia Wild
311
00:16:39.399 --> 00:16:41.279
Conference Center as well.
312
00:16:41.600 --> 00:16:43.320
Wow, okay, so Georgia Wild Congress Center.
313
00:16:43.360 --> 00:16:45.000
So we're going to be seeing you in our neck
314
00:16:45.039 --> 00:16:47.159
of the woods hanging out with big ticket items coming
315
00:16:47.240 --> 00:16:50.200
up soon. I cannot thank you enough for doing this
316
00:16:50.279 --> 00:16:51.799
to kind of pull back the curtain a little bit,
317
00:16:51.840 --> 00:16:55.360
to have folks understand what it means to go into
318
00:16:55.399 --> 00:16:57.720
a venue and make sure that, yeah, everything's great, you
319
00:16:57.759 --> 00:16:59.840
walk in line, your tickets are great, everything's fine. No
320
00:17:00.039 --> 00:17:02.399
problems done to this, but to underhe folks understand what
321
00:17:02.480 --> 00:17:04.559
it takes to get to that point. I can't thank
322
00:17:04.599 --> 00:17:07.839
you enough for dropping by and educating us here on
323
00:17:07.880 --> 00:17:10.079
a Friday morning. If you would, please, sir, go get
324
00:17:10.119 --> 00:17:13.640
breakfast and a cup of coffee and just enjoy your
325
00:17:13.680 --> 00:17:16.960
weekend and get some rest, man, because I know you're
326
00:17:16.960 --> 00:17:18.519
gonna need it when when you come over here and
327
00:17:18.519 --> 00:17:20.279
hang out with the World Congressation. Thanks for dropping by
328
00:17:20.319 --> 00:17:22.000
this morning on the morning show. I really appreciate it.
329
00:17:22.559 --> 00:17:23.839
Thank you, John, appreciate it.
330
00:17:23.839 --> 00:17:26.000
Thanks for having me you bet Beggar's Jason Brock
