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In this episode of Smart AF, Erica Sietsma sits down with Ian Brightman, Co-Founder and CEO of Pitlane Media and Marketing, to break down how automotive and motorsports brands should approach marketing during economic uncertainty.Ian shares the real story of how his company hired and doubled down o…
In this episode of Smart AF, host Erica Sietsma sits down with branding expert and photographer Annette Bauer of The Straightline Co. (formerly Annette Bauer Creative) to discuss how automotive and motorsports brands can stand out in a crowded industry. Annette shares why branding is more than just…
In this episode of Smart AF, Erica Sietsma sits down with Ryan Hilliard, CEO of Refersion, to break down everything automotive and motorsports brands need to know about building a successful affiliate program. Ryan shares why flexibility and ease of use matter more than access to big publisher netw…
Erica Sietsma sits down with Scott Emalfarb, Founder of Fresh Content Society, to discuss why staying laser-focused on organic social media, rather than becoming a jack-of-all-trades agency, has been the key to building long-term partnerships with automotive and manufacturing brands. Scott shares h…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Erica Sietsma, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.