OM DENNE EPISODE
Erica Sietsma sits down with Lauren McCullough, Founder and CEO of Tromml, to discuss how AI can transform aftermarket operations while preserving human relationships. Lauren shares how Tromml’s Minecart product helps sales reps spend 80-90% of their time selling by automating admin work, capturing notes with a button press and surfacing follow-ups through AI. Lauren shares how modern tech should enhance human interactions, not eliminate them, especially in the automotive aftermarket. Industry-specific solutions matter because generic enterprise software fails in this relationship-driven space. By digitizing field conversations and building organizational knowledge, companies can link priorities to outcomes and future-proof their business. Check out Tromml here: https://www.tromml.com/