Side Projects Podcast
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How Sotheby's Conquered the Attention Economy

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How Sotheby's Conquered the Attention Economy

Phyllis Kao is a senior auctioneer at Sotheby’s. You might’ve recently seen clips of her taking bids for a 67-million-year-old T-Rex named Gus, which sold for a whopping $50.1 million to an unnamed buyer. Being an auctioneer (auctioneering is not a verb) has always sat at the intersection of performance and expertise. And in the attention economy, Kao has displayed a knack for both in a way that’s helped the 18th century institution navigate the modern media ecosystem while also attracting a younger audience of bidders. We talk with Phyllis about how auctions have evolved with the rise of social media, her thoughts on celeb-backed auction houses like Pharrell’s JOOPITER, why there’s such high demand for brand archives in the age of AI, the lost art of expertise, and more.


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Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra with Clara Malley, Eli Williams, and Trey Taylor, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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