[ScaleX Bite-Size] Why a Business Partnership Has to Evolve as You Scale with Jeremy Middleton

What makes a business partnership work as the company grows?

For Jeremy Middleton, it starts with trust, alignment and clarity — but the original agreement shouldn't necessarily be set in stone.

In this clip, Jeremy shares how his 50/50 partnership with Sir Richard Harpin evolved as HomeServe grew, and why Jeremy himself suggested changing the deal when Richard became the driving force behind the business.

For Jeremy, protecting a business partnership isn't about holding tightly to your original share of the cake. It's about recognising when circumstances have changed and finding an arrangement that continues to work for everyone.

As he puts it:

"A little of a lot is a lot better than a lot of a little."

00:00 – What Makes a Strong Business Partnership? 00:42 – Why Partnerships Need to Evolve 01:31 – Changing the 50/50 HomeServe Deal 02:43 – A Little of a Lot Beats a Lot of a Little

Website: Middleton Enterprises LinkedIn: Jeremy Middleton

Book: Simple Scaling: 10 Proven Principles to 10x Your Business Website: Simple Scaling Email: hello@simplescaling.com

Host: Brendan McGurgan, Co-Founder Simple Scaling Guest: Jeremy Middleton