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On today's episode of Right About Now, I have Robin Alex, co-founder of Go High Level.
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Yes, that marketing platform you've heard of, that your friends are on, that small business is on.
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Yes, here, right now on this episode.
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It's all in one.
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It helps you simplify marketing, sales, and ultimately processes and procedures to make these things run like clockwork.
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Robin is a super intelligent, nice, humble guy.
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It's an incredible episode right here, right now.
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I want you to go to one place, ask your question, whatever modality that you want, whether it's texting, typing, voice, Morse code, whatever you want.
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It comes back with whatever you want as the outcome.
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And you don't care how it works behind the scenes.
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That's really the world that I want to live in and what I want to help curate and build.
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You don't win by following the playbook.
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You win by rewriting it.
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700 episodes deep with the people who actually built something real.
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No theory, no fluff, no shortcuts.
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This is Right About Now with Ryan Alford.
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Robin, what's up?
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Welcome to Right About Now.
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Thank you for having me.
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Hey, man, I'm ready to get high on your supply.
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Let's do it.
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You didn't know we were going to get into the drug context right at the beginning.
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Like, whoa, what show is this?
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No, getting high on your own business, getting high on what it takes to run a business, operationally, marketing, all that stuff.
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This is right wheelhouse, and I love it.
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I'm a longtime card-carrying member of High Level, and definitely a fan from afar from what you guys have built.
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So I'll share that first, Robin.
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Congratulations on building a very unique and diverse tool that's been a lifesaver for a lot of businesses.
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Thank you.
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It's been a fun journey.
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We get to see a lot of different ways that people want to use technology and things like that.
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And the way that we've always thought about it is it's all for one.
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There's 10 other people who are looking for the same thing.
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So let's go find them.
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We've definitely been able to take that mantra and expand from there over the past eight years.
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Give me some stats.
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Let's start there for the audience.
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Let's do from Robin Alex, co-founder of Go High Level.
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What are today's stats, users, something impressive, how many versions?
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Give me some numbers, Robin, and for our audience.
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And then maybe your take of today, what Go High Level is.
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High Level is a AI-based all-in-one platform for businesses.
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Our goal is to operate every single business that's out there, leveraging a partner of some sort.
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So having a marketing agency or a consultant or strategist,
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that can really help the business owner succeed.
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That's how we want to get into every single business that's out there.
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In fact, one of the new lines that we're talking about is we want to be the next version of Excel.
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Somehow, some way, your business is using Excel and you don't know how it got on your computer.
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Maybe the IT company installed it or maybe when you bought a computer at Best Buy, it came with it there.
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However, it became ubiquitous.
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You're using Excel.
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We believe that that can be us.
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And that is us for so many different businesses.
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And we're starting to build so many different tools to help you all the way from capturing new leads to having a website to nurturing your contacts and email blast text messages to closing them.
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So invoices, proposals, all the way to reputation management to now leveraging AI to helping with conversations.
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We've just gone so wide.
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And then as we're going wide, we're also going deep into making sure those products become world class and that it can help.
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businesses.
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From there, some of our stats over the past eight years, started the company out with Sean and Varun, my other two co-founders.
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We're still in it, still enjoying it, still growing the business.
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We're at about 2,500 employees worldwide.
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We're all 100% remote as a company, which is kind of unique.
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We were doing that before COVID.
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COVID just kind of
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It's helped us accelerate kind of the working from home and it made it okay.
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But at that same lens, no one likes to get a paycheck for my home address.
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We are setting up two offices.
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We just opened up an office in Dubai.
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We're actually reopening a huge office in Dallas that should open here in the next couple of weeks.
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About 20,000 square feet.
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Idea having a studio like yours in there that people can record content, host events.
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So that's kind of a big milestone for us.
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But company-wise, we're at about 180,000 customers worldwide, which represents a little over 2 million businesses around the world that use our platform today.
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About 4 to 5 million users worldwide.
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We're the second largest platform by user count in the world.
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Second to Salesforce.
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We're growing.
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We're trying to get to billions of dollars in sales.
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money that we're generating into our customers' pockets.
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We've always said we want to be a $10 billion company where we can help generate $9 billion into our customers' pockets.
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And then because we're doing such a great job, we'll do a billion dollars on our side.
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And that's how we'll be a $10 billion company.
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We're getting there.
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I think in the next two to three years, we'll be there.
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And now I got to change that saying, that new milestone, we're going to be a $100 billion company.
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Or we're going to be like, well, maybe we should revise it.
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So we're like SpaceX, we need to be the next trillion dollar company.
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And this is how we're going to do it.
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So I need to work on that.
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But nonetheless, you know, our goal is how can we help as many small businesses as possible and help them thrive?
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Because if they can thrive, they're going to help their communities grow, create impact in their own world.
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We want to be part of that journey.
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Congrats on the success.
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I'm sure I can already tell you're not the pat the guy, pat yourself on the back guy.
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But like that's it's really impressive.
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The numbers.
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I mean, I've been in business.
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I understand what everything you just like what it takes to build a company with that many employees, with that many processes, that many systems.
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The revenue impact is happening for companies.
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Sometimes, and I do this myself, I'll look at numbers and we get glossed over.
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There's so many numbers in news and business that we just think, oh, a billion of this and a million of that and all that, no big deal.
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Well, go sit in a room with 200 people and look around and go, how many people that is?
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It's more than you think.
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2,500 employees.
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Go sit in a mini stadium with that and go, wow, these are all GoHile employees.
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Oh, we're trolling up 9 billion in business for business, helping them generate it.
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So, dude, congrats.
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I'm serious.
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That's a lot to be proud of.
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to that point on not being pat on the back.
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I think for Schomburg and I, we try not to think about the numbers too much.
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You guys got to know your BHAG is big, hairy, audacious goal.
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You guys had one, now you gotta make it even bigger.
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We try not to get too in the weeds of the numbers, trying just trying to soak it in, only because it is scary knowing that there's a lot of people that are reliant on you.
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And we know, definitely know the importance of it.
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But when you kind of back it into the numbers, it's like, oh my gosh, these are crazy numbers.
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I definitely believe that we're lucky and blessed.
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We take it very seriously in what we do, and we wanna make sure that we're doing right by everybody.
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As the numbers get bigger, the decision making definitely gets a lot
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more challenging to making sure that you're making the right decision because you have so many people that paychecks for people's livelihoods and even down to our customers, their businesses are fully reliant on our platforms.
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It gets more challenging the bigger that we get.
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Robin, you brought agencies in.
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I can see marketing is complicated, but you made a move at a certain point that really went towards agencies and or consultants as a way to sell high level in marketing.
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What was the learning that drove that?
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What sort of spun out of it?
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I actually was a consultant for many different businesses coming in from the largest of largest businesses, being a consultant there, all the way down to joining an MSP and helping businesses and small businesses with their IT infrastructure and things like that.
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And then from there transitioned into becoming a marketing agency.
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Take the title out of the equation, marketing or managed service provider or whatever it might be.
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At the end of the day, mostly in the small business arena, the business owner started the business to provide a service to be value add in their community.
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A dentist wants to be a dentist.
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Doctor wants to be a doctor.
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Mechanic wants to be a mechanic.
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The plumber wants to be a plumber.
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Like all of that is still the core reason why they got into the business to deliver that service.
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Whenever they need other services to help empower and accelerate their business, they always call somebody else, just as much as they're being called.
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The best way from a technology perspective for them to get successful outcomes is by calling somebody.
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I have always been that go-to person.
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When I took a step back, I got into other networks, going to conferences or other places and just started to realize, wow, there's so many other people like me.
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And to your point, marketing agencies, it's kind of a tribe of our own.
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And then there's the IT space.
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You have MSPs.
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Then they think of other industries like accountants or bookkeepers and things like that.
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So when we started, we looked at it as, hey, businesses need help with their marketing.
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They try to do it themselves.
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They typically fail out.
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Then they start calling somebody.
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When they call somebody, the likelihood of success drastically increases.
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How do we make sure that we're the go-to product for those individuals?
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And how do we make it a no-boil?
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How do we make it a no-boil?
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brainer.
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So what we decided was not only are we going to give them the tools, we're going to give them the ability to give it to them at a reasonable cost with so much value that they can resell it for whatever they like, because they're the ones doing the hard work.
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And then on top of that, putting their brand on it, have the ability to resell it for whatever they want with their own IP and create that lock of their specialty into helping that small business.
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That was actually the big
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aha moments and value that we brought out to the world.
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And we started out with marketing agencies and then we've continued to expand that.
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Now, IT companies leverage our platform to now business strategists, to bookkeepers, to accountants.
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At the end of the day, that plumber, they don't have a full Rolodex of like, oh yeah, I got a website person.
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I got a social media person and all this.
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They're just like, I don't know.
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I have one person that I help with or two people that I help.
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with, I'm going to call them and maybe they'll, they might have a contact or maybe they'll help me directly.
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That's how we've just continued to expand.
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But I definitely believe that every business needs a supporting cast of somebody to help them get to success.
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And that's where we serve that market.
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When you stop worrying about whose name is on the Jersey, he starts selling a lot of shit.
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No one's going to represent their brand, but their own.
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Exactly.
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They benefit.
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You benefit.
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There's a lot of reasons for brand and all that.
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I'm a brand guy.
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I get it.
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But there's a time and a place where you get out of the way, especially when you're becoming the ingredient of success for these businesses.
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That's what I think.
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When I think of GoHolo, it's like an ingredient.
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It's an ingredient brand in a way.
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The business success ingredient.
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I'm writing tech lines for you here, Robin, you know.
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It was always kind of like that.
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It enabled so many other things, bringing so many complicated tools together and then enabling a lot of things to talk to one another in the right ways.
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And it always is sort of like that key ingredient to client management, for sure.
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I can see the natural transition to the other layers that you just said, whether it's IT or accounts or whatever, because that back end, that operational support and the systems, because any business, if you don't have systems, you ain't going to get very far.
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You ain't going to scale, that's for sure.
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100%.
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And that's where having the software really be the backbone behind it.
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But you need someone to go in and configure the software to match up to the business.
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Whether or not you have technology, if you don't have a blueprint to create that system, it's going to be very difficult to scale and the business is going to rely on you.
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And the age old question, let's say the better version, what happens when you win the Powerball?
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What's going to happen in that business?
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And you want to make sure that the business stays on forever.
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I've went as far as I can go without bringing up AI.
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Rob and Alex, co-founder of Go High Level, one of the, if not the largest small business ingredient brand, whatever we want to call it.
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It's a big player and it's software and we have AI, the world, the land of AI.
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What is Rob and Alex's opinion?
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I'll get specific to some of the things we talked about pre-episode, like to high level and all that.
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I'll follow up with that.
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I more want your perspective on AI real versus myth versus promise versus reality.
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I'd love your take.
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There's a couple of different things to go down the path of.
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One is AI as a tool is super interesting and has a lot of potential to change humanity.
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The misread is how fast the world is going to adapt and change with AI.
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And I think there's a massive echo chamber in San Francisco right now of, hey, all these new models are coming out.
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They are going to take over the world now.
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Everyone's about to lose their job.
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You need to now start building your bunker and hide because the world's about to fall apart.
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To your question on fact versus myth, I do believe that the models are getting smarter and they have a lot of capabilities and give us a lot of opportunity.
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There's the 1% who need that capability.
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And then on top of that, we'll figure it out and use it.
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But I don't believe that we're there yet.
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no one has come up with the ideas or no one has figured out how to leverage the tools to be able to create those massive outcomes.
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Think about the 99%, our average use case is so minimal that it's not changing the day-to-day behavior.
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Before AI, it was, what do you do?
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You go straight to Google and you just search, find me a plumber or, hey, I have this weird red dot on my skin.
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What's going on?
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The only thing that's different is maybe there's a small percentage of people now going to ChatGBT to ask that question.
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But it's still just a new version for the average human, just a new version of Google in many ways.
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And in fact, it's always the interesting Thanksgiving conversation.
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You go back to visit your family and ask, hey, is anyone using AI?
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I don't think that a lot of people will say yes in the perspective of are you actually paying for a paid subscription and using AI to change your day to day habits?
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If anything, they may have a subscription.
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But like I said, it's no different than just Google and what they were doing before.
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What was also interesting this year was, remember how they were talking about everyone's jobs gonna be replaced, so go ahead and fire everybody.
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And then Q2 rolls around, whoops, we need to rehire more people because we need people to now manage the agents and in creating all these outcomes.
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And then you look at the stock market and things like that,
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Nothing is really fundamentally changed.
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The world is same, same, but different.
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Just now you have this new cool drill in your toolbox.
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That's really how most people are looking at it.
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The world hasn't moved on just yet, but I think opportunities there, just the misread is how fast the world is going to shift.
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I would imagine with that take on it, that your numbers reflect that not a lot's changed.
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Thinking about the marketing applications of it, I would have thought that companies like yours would see increases in some things and dips in others.
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Has that been the case?
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00:13:24.505 --> 00:13:28.569
We've definitely seen an increase in AI utilization as a concept.
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00:13:28.829 --> 00:13:37.898
But back to my points on it just being a new drill in your toolbox, business owners and the reason that you use software and technology is to still get the same outcome.
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Hey, I need more leads.
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I need to turn those leads into contacts by engaging them.
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And then I need to turn those contacts into customers.
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So help me generate more money.
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And maybe I can...
241
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Speed up the speed to lead.
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When a lead comes in, how fast can I talk to them?
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Instead of me hiring another front desk person to pick up calls after hours, can I leverage AI?
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00:13:56.356 --> 00:13:59.719
We are definitely seeing increased usage, but the outcomes haven't changed.
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The game of business hasn't changed.
246
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I need more customers and I need more money.
247
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So make that happen for me.
248
00:14:04.643 --> 00:14:09.468
That's the fundamental difference of, yes, AI could probably do it all, but business owners just need this.
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small little changes to actually change their day to day.
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00:14:11.930 --> 00:14:16.355
I have to remind myself of that a lot of the bubble and vacuum that I live in.
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Being in the industry and being on the side of digital and software and things like that, I had to come back to earth.
252
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And I think you brought me back to it a little bit.
253
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The other 99%, I don't know that I'm in 1% or that my companies are, but it is fascinating nonetheless.
254
00:14:30.349 --> 00:14:31.029
Being in the bubble, right?
255
00:14:31.049 --> 00:14:41.060
Like you'll be on social media and people will show their whiz bang like, oh yeah, and created all these flows and it connects into this model and then switches over to this other model and does all these 10 other things.
256
00:14:41.160 --> 00:14:47.807
And then they create this crazy technology stack of doing different things and maybe they plug into high level, maybe other tools or whatever.
257
00:14:47.827 --> 00:14:48.127
And it's this.
258
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massive build.
259
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And you ask, who bought this for you?
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What are you implementing it for?
261
00:14:52.230 --> 00:14:57.813
And they never tell you that side of the story that no one exists because the business ended a day just says, I don't know.
262
00:14:57.933 --> 00:14:59.994
I just need five more customers because I'm a roofer.
263
00:15:00.235 --> 00:15:02.516
I can only handle five more customers in a month.
264
00:15:02.556 --> 00:15:03.877
So can you just make that happen for me?
265
00:15:03.997 --> 00:15:05.839
I don't need to know how the mousetrap works.
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I just need a mousetrap.
267
00:15:07.540 --> 00:15:08.241
Yeah, exactly.
268
00:15:08.281 --> 00:15:08.801
Or the mice.
269
00:15:09.622 --> 00:15:10.843
Yeah, patch that hole for me.
270
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That's all I care about.
271
00:15:12.044 --> 00:15:13.005
Yeah, exactly.
272
00:15:13.085 --> 00:15:14.566
Talking with Robin Alex.
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He is the co-founder of Go High Level.
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GHL.
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Got to get it on.
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00:15:19.671 --> 00:15:23.074
GHL, like a beta blocker, like my cholesterol.
277
00:15:23.094 --> 00:15:24.895
Got to get that GHL to up.
278
00:15:25.195 --> 00:15:25.856
That's a funny thing.
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00:15:25.916 --> 00:15:29.639
I do want to figure out how to become that business pill, that special ingredient for every business.
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Yeah.
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You know that?
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Your daily dose of GHL, baby.
283
00:15:33.843 --> 00:15:36.505
Hey, we gotta get how many of this or how many milligrams of that?
284
00:15:36.626 --> 00:15:37.987
I can see it on the back of the label.
285
00:15:46.080 --> 00:15:48.102
This episode is brought to you by HighLevel.
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00:15:48.402 --> 00:15:52.085
Make sure to check out the link in the show notes to sign up for your 14-day free trial.
287
00:15:52.385 --> 00:15:55.908
If you run a business, you know leads rarely arrive when it's convenient.
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A call comes in while your team is helping another customer.
289
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If someone reaches out, but the follow-up gets delayed, an invoice sits unsent, or a promising lead gets stuck in the wrong stage of your pipeline.
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00:16:07.116 --> 00:16:12.320
I've built enough businesses to know that growth has a way of exposing every gap in your systems.
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That's why High Levels Voice AI and managed AI agents caught my attention.
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High Levels Voice AI can answer incoming calls, qualify leads using information from your website or uploaded documents, and even book or reschedule appointments.
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When your team is busy, Voice AI can keep that conversation moving instead of letting a potential customer slip away.
294
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Then high levels managed AI agents can handle multi-step actions across your CRM.
295
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They can update pipeline stages, send invoices, and execute follow-up sequences across SMS, email, and social.
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That means fewer repetitive tasks for your team and a more consistent process for every lead coming into the business.
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00:16:52.132 --> 00:16:55.035
For me, the real value of AI isn't adding another complicated tool.
298
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It's using technology to handle the work that slows your team down so your people can focus on building relationships, serving customers, and growing the business.
299
00:17:03.343 --> 00:17:10.290
If you're ready to create better systems and get more from every opportunity, use the link in the show notes to sign up for your 14-day free trial.
300
00:17:10.978 --> 00:17:18.308
What's the biggest challenge that GoHighLevel solves for the average small business and the agencies or others?
301
00:17:18.328 --> 00:17:23.855
With all the technology, we talk about AI, we talk about you got marketing, you got all these things, and yes, at the end of the day, they want more customers.
302
00:17:23.955 --> 00:17:26.138
They need more customers, they want to retain more customers.
303
00:17:26.298 --> 00:17:29.383
But what is new or different about 2026?
304
00:17:29.563 --> 00:17:33.148
Any nuances that make it different today for those customers of yours?
305
00:17:33.328 --> 00:17:39.497
Definitely there's slight changes, but not drastic changes in the perspective of, to your point, businesses want more customers.
306
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They want to make more money.
307
00:17:40.399 --> 00:17:41.821
They want to grow through marketing.
308
00:17:41.981 --> 00:17:45.462
I think the fundamental difference now is because the proliferation of AI.
309
00:17:45.662 --> 00:17:52.764
People are raising their hands more than ever saying, I think I need AI because I don't want to get left behind because I heard the stories back in the dot-com bubble.
310
00:17:52.844 --> 00:17:55.224
I heard stories back the social media bubble took off.
311
00:17:55.424 --> 00:17:56.904
Now AI is around here.
312
00:17:56.924 --> 00:17:58.845
I probably need to jump on this bandwagon.
313
00:17:58.865 --> 00:18:00.825
Can someone just help my business grow?
314
00:18:01.065 --> 00:18:06.007
And maybe you can throw in some AI so I can at that dinner party, I can brag that, oh yeah, I have AI in my business.
315
00:18:06.027 --> 00:18:08.727
But at the end of the day, it is just basically the blocking and tackling.
316
00:18:08.767 --> 00:18:10.748
People want more money, more customers.
317
00:18:10.888 --> 00:18:11.928
Now, how you accomplish it?
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00:18:12.228 --> 00:18:13.209
That's fundamentally changed.
319
00:18:13.229 --> 00:18:16.032
And there are some opportunities before you have people that's calling.
320
00:18:16.172 --> 00:18:20.256
And if your line is busy or if it's after hours, how do you respond to those individuals?
321
00:18:20.296 --> 00:18:26.562
Because human behavior is you go to Google or maybe not try to be teen or like, give me the best plumber that can come fix my problem.
322
00:18:26.682 --> 00:18:27.363
You call the first one.
323
00:18:27.383 --> 00:18:31.246
If they don't answer, you're automatically going to the second person because you just need to talk to someone now.
324
00:18:31.346 --> 00:18:32.147
You call that first number.
325
00:18:32.167 --> 00:18:34.009
And if it's busy, you lose that opportunity.
326
00:18:34.029 --> 00:18:37.272
The new thing now is can you put an AI voice agent there who can...
327
00:18:37.512 --> 00:18:38.173
answer the call.
328
00:18:38.313 --> 00:18:41.575
And it sounds almost like a human that the technology has gotten so good there.
329
00:18:41.675 --> 00:18:46.399
And then it can collect that data, even schedule the appointment all without intervention of another human.
330
00:18:46.419 --> 00:18:47.359
So there's new technology there.
331
00:18:47.399 --> 00:18:51.042
Same with text messaging, being able to have conversation through texting without a human.
332
00:18:51.082 --> 00:18:57.387
There's a lot of small changes with AI, but at the end of the day, it's how can I capture more customers and turn those into dollars?
333
00:18:57.527 --> 00:19:07.990
Has there been a change in your mind in social media as it relates to business and how businesses use it, how maybe they do it well, how they do it wrong?
334
00:19:08.050 --> 00:19:09.531
It's always intimidating for a lot of business.
335
00:19:09.571 --> 00:19:10.891
Probably still is.
336
00:19:11.111 --> 00:19:16.013
But talk to me from a broad sense of social media as it relates to small business.
337
00:19:16.713 --> 00:19:19.956
Definitely a moving target on what is social media anymore.
338
00:19:19.976 --> 00:19:21.577
It's just media now, right?
339
00:19:21.737 --> 00:19:22.057
Exactly.
340
00:19:22.117 --> 00:19:23.038
It is just media.
341
00:19:23.118 --> 00:19:24.239
And then you have so many different opportunities.
342
00:19:24.259 --> 00:19:25.680
You had the TikToks of the world.
343
00:19:25.740 --> 00:19:29.383
For a while there, it was like, oh, yeah, for your business, you need to learn the latest, greatest dance.
344
00:19:29.583 --> 00:19:30.744
That's the only way you're going to go viral.
345
00:19:30.824 --> 00:19:31.565
I don't know how that connects.
346
00:19:31.645 --> 00:19:32.786
Yeah, never going viral then.
347
00:19:33.266 --> 00:19:34.207
Yeah, exactly.
348
00:19:34.327 --> 00:19:39.150
There was another point in time I remember where it's like you had to have your hot take opinion from a political stance.
349
00:19:39.170 --> 00:19:42.011
You feel like you have to catch a wave and that's the only way you're going to grow your business.
350
00:19:42.231 --> 00:19:44.873
From a social media perspective, I think it is just authenticity.
351
00:19:45.073 --> 00:19:48.195
Just talking from your heart, why you're bringing value to the world, which is...
352
00:19:48.415 --> 00:19:50.938
obviously why you started your business or why you're in business.
353
00:19:51.118 --> 00:19:52.319
You're trying to provide value out there.
354
00:19:52.379 --> 00:19:54.941
Just talking about that, showing the good work that you do.
355
00:19:54.961 --> 00:19:57.844
I think to me, those are kind of the easiest layups in creating content.
356
00:19:58.004 --> 00:20:01.988
And maybe there's new channels that you can test out, but at the end of the day, it's still the same outcomes.
357
00:20:02.008 --> 00:20:05.772
And in my opinion, that's actually the stuff that lasts the longest.
358
00:20:05.972 --> 00:20:14.194
Versus just playing on the hype train because you can get viral by following the latest trend where people are trying to create the new AI ones like dancing out on a stage.
359
00:20:14.374 --> 00:20:16.454
There's a rapper, Lil Yachty, who did that years ago.
360
00:20:16.515 --> 00:20:19.075
And now it's like, oh, yeah, you can change your body and morph into that.
361
00:20:19.155 --> 00:20:20.515
And you're coming out to thousands of people.
362
00:20:20.535 --> 00:20:21.576
What does that have to do with your business?
363
00:20:21.876 --> 00:20:22.896
And why are you spending time there?
364
00:20:23.036 --> 00:20:24.196
But just authenticity.
365
00:20:24.216 --> 00:20:29.638
And it doesn't matter what channel that you're on, whether it's TikTok, YouTube, Instagram, Facebook, just authenticity is all you have to do.
366
00:20:29.818 --> 00:20:31.538
But businesses struggle with that.
367
00:20:31.718 --> 00:20:35.259
They feel like they don't know how to be authentic on camera, which I find super interesting.
368
00:20:35.479 --> 00:20:35.719
Yeah.
369
00:20:36.000 --> 00:20:38.923
Something about the camera flipping on, I think you'll just get in their heads too much.
370
00:20:38.983 --> 00:20:43.888
I mean, I've been doing it for 10 years, so maybe it's easy for me to say that, but I recognize it and see it.
371
00:20:43.908 --> 00:20:47.732
They feel like it has to be perfect.
372
00:20:47.812 --> 00:20:50.975
They feel like it has to be scripted and structured and well thought out.
373
00:20:50.995 --> 00:20:57.602
The best piece of content, and some people have actually figured this out from a consultant or a strategist of some sort, where it's just like, there's a camera here.
374
00:20:57.802 --> 00:20:58.823
Don't even look at the camera.
375
00:20:58.923 --> 00:21:01.144
I'm just going to ask you some questions and answer it to me.
376
00:21:01.184 --> 00:21:02.025
And then you just record it.
377
00:21:02.105 --> 00:21:04.026
And then someone cuts it up and posts it online.
378
00:21:04.066 --> 00:21:05.086
Those do incredibly well.
379
00:21:05.226 --> 00:21:06.767
And those are super easy to create.
380
00:21:07.067 --> 00:21:08.708
In my opinion, those stand the test of time.
381
00:21:08.868 --> 00:21:11.610
You don't have to do the latest and greatest dance or anything like that.
382
00:21:11.650 --> 00:21:14.371
It's just talk about your business and answer the questions that people have.
383
00:21:14.511 --> 00:21:20.054
Robin, you've built rapidly approaching, if not their billion dollar company with your co-founders.
384
00:21:20.274 --> 00:21:21.875
You're helping businesses grow.
385
00:21:22.235 --> 00:21:26.217
Obviously, the tools that Go High Level enables is helping businesses.
386
00:21:26.337 --> 00:21:35.661
But your experience growing a 2,500-person company and what it's taking to scale, how would you translate that to advice to business owners listening?
387
00:21:35.721 --> 00:21:38.622
What are the biggest learning lessons you've had in growing that?
388
00:21:38.682 --> 00:21:44.204
The meta reality of you having a tool to help businesses while yourself has been building a billion-dollar company.
389
00:21:44.404 --> 00:21:45.645
What are those nuggets?
390
00:21:45.965 --> 00:21:50.249
One of the big things that we think about is you don't have to follow the world in traditional thinking.
391
00:21:50.570 --> 00:21:53.272
Just like to that point earlier this year, it's fire your whole team.
392
00:21:53.312 --> 00:21:55.294
You don't need customer service anymore.
393
00:21:55.455 --> 00:21:56.415
AI can handle it all.
394
00:21:56.616 --> 00:21:58.678
I'm so glad we never follow that trend.
395
00:21:58.838 --> 00:22:03.062
In fact, we hire even more because there's a lot of good talent that kind of made it out to the streets.
396
00:22:03.402 --> 00:22:07.987
And we've always believed in the human relationship in our customer support and service there.
397
00:22:08.127 --> 00:22:12.568
The other thing is finding models that have worked, not just your industry, but even outside of it.
398
00:22:12.588 --> 00:22:28.653
From a customer service perspective, one of the biggest things was people love going to the Apple store or the experience going to a cell phone store where you can walk in anytime and you're able to talk to a human immediately and they're able to basically like take your information and then get you like, hey, stand over there, a rep talk to you immediately.
399
00:22:28.793 --> 00:22:30.914
So the question is how- A rep, what are you talking about, Robin?
400
00:22:30.934 --> 00:22:31.774
It's a genius.
401
00:22:31.934 --> 00:22:34.515
Go to the genius bar and talk to the geniuses.
402
00:22:34.535 --> 00:22:37.856
They're so non-aggratiating that they just call themselves geniuses.
403
00:22:38.016 --> 00:22:38.997
We follow that same model.
404
00:22:39.057 --> 00:22:39.517
I love that.
405
00:22:39.557 --> 00:22:41.079
We call it advisors on our side.
406
00:22:41.299 --> 00:22:41.659
Yes.
407
00:22:41.879 --> 00:22:42.920
But it's the same thing.
408
00:22:42.960 --> 00:22:44.782
24 seven, you get access to a human.
409
00:22:44.882 --> 00:22:52.648
We just model that same thing of like you walk in, there's someone greeting you, kind of like a front desk receptionist, putting your name on the list, getting you in contact with the same person.
410
00:22:52.668 --> 00:22:57.112
Because back to that point on the premise of high level, we know that you are there supporting someone's.
411
00:22:57.152 --> 00:22:57.512
business.
412
00:22:57.692 --> 00:23:01.615
We want the software to be the core product of what operates your business.
413
00:23:01.655 --> 00:23:06.039
And so when there's an issue, that is a stop down on someone's opportunity to make revenue.
414
00:23:06.179 --> 00:23:08.040
So we want to match that importance.
415
00:23:08.240 --> 00:23:13.785
And instead of you go like every other company out there, they do tickets and they'll call you back three days later and all of that.
416
00:23:13.805 --> 00:23:15.906
It's like, no, we'll get you in front of a human right now.
417
00:23:16.046 --> 00:23:18.248
Make sure that they're strong on the empathy side.
418
00:23:18.288 --> 00:23:22.071
They need to know and understand your business and get you to the solution as fast as possible.
419
00:23:22.151 --> 00:23:23.232
So we created models there.
420
00:23:23.252 --> 00:23:23.372
But
421
00:23:23.772 --> 00:23:33.906
It's just that nugget of looking outside of your world and it's okay being different and those things that are different, if you're able to copy and paste from another industry and bring it in, that can help make you stand out.
422
00:23:34.026 --> 00:23:36.209
That to me has been invaluable in that thinking.
423
00:23:43.342 --> 00:23:45.223
You need to add a little edge to it.
424
00:23:45.263 --> 00:23:46.243
Send them to the bag.
425
00:23:46.363 --> 00:23:47.944
Badass go high levelers.
426
00:23:48.224 --> 00:23:49.364
Let's go get you a bag.
427
00:23:49.424 --> 00:23:51.105
We gotta get some attitude on that thing.
428
00:23:51.285 --> 00:23:52.685
Badass go high levelers.
429
00:23:52.745 --> 00:23:55.686
If Apple's gonna be the genius, then go high levelers needs to be the bag.
430
00:23:55.726 --> 00:23:56.527
Go badass.
431
00:23:56.727 --> 00:23:57.887
Badass go high levelers.
432
00:23:58.007 --> 00:24:00.408
Back in the day, I used to call the team the OSGs.
433
00:24:00.668 --> 00:24:01.648
It's the oh shit guys.
434
00:24:01.688 --> 00:24:04.709
You never call for support just to check in on how the support team is doing.
435
00:24:04.729 --> 00:24:06.570
How the day is, it's like, oh shit, there's a problem.
436
00:24:06.690 --> 00:24:07.690
I need to call those guys.
437
00:24:07.710 --> 00:24:09.031
I don't know who it is, but I need to call them.
438
00:24:09.111 --> 00:24:10.992
I had a line item on invoices.
439
00:24:11.172 --> 00:24:12.052
The PETA tax.
440
00:24:12.292 --> 00:24:13.493
You know what the PETA tax is?
441
00:24:13.833 --> 00:24:15.134
No, but it's a pain in the ass.
442
00:24:15.174 --> 00:24:16.635
Yeah, it's a pain in the ass.
443
00:24:16.655 --> 00:24:19.317
If a client asked me what that was on the invoice, I told them.
444
00:24:19.557 --> 00:24:21.679
You got an extra thousand dollars this month, baby.
445
00:24:21.739 --> 00:24:22.740
You're a pain in the ass.
446
00:24:25.482 --> 00:24:27.944
The acronyms help make it fun and keep the teams motivated.
447
00:24:28.324 --> 00:24:29.184
Yeah.
448
00:24:29.224 --> 00:24:32.307
In the honesty with your client, you're not easy to work with.
449
00:24:32.327 --> 00:24:33.027
You cost more.
450
00:24:33.047 --> 00:24:35.229
You want more of my time, then I get more of your money.
451
00:24:37.063 --> 00:24:38.024
It's a win-win, right?
452
00:24:38.924 --> 00:24:39.504
Exactly.
453
00:24:39.584 --> 00:24:41.325
Robin, what's got you excited?
454
00:24:41.525 --> 00:24:45.507
What's Robin Alex looking forward to in life and business?
455
00:24:45.828 --> 00:24:49.509
Right now on the business front, definitely fascinated with how the world is shifting.
456
00:24:49.530 --> 00:24:54.192
Back to a point earlier, more than ever, people are raising their hands saying, I need help in growing my business.
457
00:24:54.492 --> 00:24:55.593
Maybe it is with AI.
458
00:24:55.613 --> 00:24:56.093
Maybe it's not.
459
00:24:56.173 --> 00:24:56.933
I really don't care.
460
00:24:57.113 --> 00:24:58.094
Just help me grow my business.
461
00:24:58.234 --> 00:25:03.537
As we're building new tools, as we are creating more AI functionality and opportunities are starting to exist.
462
00:25:03.637 --> 00:25:03.897
It is...
463
00:25:04.257 --> 00:25:11.681
fascinating to watch the people who are supporting the businesses come up with new use cases, leveraging AI or leveraging tools and how they're implementing it.
464
00:25:11.801 --> 00:25:12.902
That is super fun.
465
00:25:13.062 --> 00:25:15.043
And we're seeing that more than ever now.
466
00:25:15.163 --> 00:25:17.164
And then on the lifestyle, I got two little kids.
467
00:25:17.204 --> 00:25:27.950
I got a 10 year old son and a five year old daughter trying to figure out how to make sure I'm there for the right moments and giving them the experiences of life, things that I've learned and my wife have learned and make sure that they're ingrained with that.
468
00:25:28.050 --> 00:25:31.432
And then trying to figure out how to lace it all together with everything that I'm doing with work.
469
00:25:31.492 --> 00:25:32.893
That's always the fine balance because I
470
00:25:33.213 --> 00:25:38.196
On one hand, what I do for work is really just to support the family and everything that we have going on.
471
00:25:38.236 --> 00:25:40.878
But at the same time, I want them to kind of learn the hard work that I'm doing.
472
00:25:40.898 --> 00:25:41.838
So how do I bring them in?
473
00:25:41.858 --> 00:25:47.361
So that balance is kind of fun for me these days of trying to figure out how far and how little should I keep them involved.
474
00:25:47.521 --> 00:25:49.222
Yeah, there's no perfect formula.
475
00:25:49.242 --> 00:25:54.826
I have four boys, 17 to 10, and they're involved in certain parts of certain businesses.
476
00:25:54.966 --> 00:26:00.249
But it's always a balance of letting them naturally happen versus overexposure.
477
00:26:00.449 --> 00:26:01.770
Yeah, forced exposure.
478
00:26:02.250 --> 00:26:03.150
Forced exposure.
479
00:26:03.210 --> 00:26:04.611
Why don't you come help me with this?
480
00:26:04.691 --> 00:26:05.392
You have no choice.
481
00:26:06.372 --> 00:26:08.273
This is not really a question.
482
00:26:09.553 --> 00:26:10.734
It's more of a statement.
483
00:26:10.854 --> 00:26:12.375
Yeah, I'm just being nice in the moment.
484
00:26:13.295 --> 00:26:17.097
Any new features or things coming out launching here with Go High Level?
485
00:26:17.237 --> 00:26:22.519
This year, so one of the big things that we do every single year is every October, we do our annual customer event.
486
00:26:22.599 --> 00:26:24.060
This year is going to be our biggest one.
487
00:26:24.100 --> 00:26:27.602
So we'll have about a little over 2,000 people come in from around the world.
488
00:26:27.622 --> 00:26:28.002
And it's really...
489
00:26:28.002 --> 00:26:32.323
really cool because it's really kind of the bringing of the community all into one place.
490
00:26:32.383 --> 00:26:41.606
And so whether you're a business founder or you're starting a business to be in a high level agency or being a consultant, helping many businesses, you get to bring in a lot of cool people with different backgrounds.
491
00:26:41.746 --> 00:26:43.747
And the collaboration is really awesome.
492
00:26:43.867 --> 00:26:47.728
And we want to basically curate that experience so that you can have those conversations because
493
00:26:48.048 --> 00:26:50.130
As you know, Ryan, being an entrepreneur can be lonely.
494
00:26:50.230 --> 00:26:53.914
A lot of times there's not a lot of people that understand what you're going through or how you're thinking about it.
495
00:26:53.954 --> 00:26:55.856
And sure, you can ask your team and all that.
496
00:26:55.896 --> 00:27:00.922
But sometimes you need just kind of an outside consultant, outside person to help you for free in many cases.
497
00:27:01.002 --> 00:27:03.064
So kind of creating that room is super important.
498
00:27:03.104 --> 00:27:08.570
But there, one of the big things that we do is what we call our level update, where we announce all the new drops, our roadmap and things like that.
499
00:27:08.610 --> 00:27:12.052
that some of the things that we're talking about is, of course, AI all over the place.
500
00:27:12.112 --> 00:27:14.072
How do we make sure that that is in your tool stack?
501
00:27:14.292 --> 00:27:15.833
How do we get that into your business?
502
00:27:15.993 --> 00:27:17.674
And for us, we always look at it in two lenses.
503
00:27:17.714 --> 00:27:18.614
What is the business need?
504
00:27:18.694 --> 00:27:23.436
And then how do we arm our customers, which are those agencies, those consultants, the strategists?
505
00:27:23.717 --> 00:27:27.838
Here's how to use the tool and here's how you can maximize the tool to get the business the ones that they need.
506
00:27:27.858 --> 00:27:28.859
So we're gonna be talking about that.
507
00:27:28.979 --> 00:27:32.720
We're releasing some new products and so you'll get into things like project management.
508
00:27:32.740 --> 00:27:36.142
We'll get into some financial tools to event management.
509
00:27:36.202 --> 00:27:38.303
Just other things that our customers have been asking for.
510
00:27:38.523 --> 00:27:40.343
A lot of different things coming in from different angles.
511
00:27:40.383 --> 00:27:43.804
And the way that I look at it is there's something for everybody that shows up.
512
00:27:43.984 --> 00:27:46.145
Just depends on what part of your business journey are you on.
513
00:27:46.205 --> 00:27:47.525
Are you there to scale your business?
514
00:27:47.565 --> 00:27:51.906
Well, we'll have some opportunities and things that we'll be talking about there with some features in the product too.
515
00:27:52.046 --> 00:27:55.226
Are you supporting 10 other businesses or are you learning how to support?
516
00:27:55.446 --> 00:28:01.448
So we have tools for all of that down to if you're someone new starting up a business and you want to help other businesses, but you don't even know where to start.
517
00:28:01.528 --> 00:28:03.068
We're actually creating some prospecting tools.
518
00:28:03.288 --> 00:28:10.810
We'll help you start sending out, finding the leads that you need, help you with sending out emails to helping you send out invoices to creating websites on their behalf.
519
00:28:10.990 --> 00:28:16.871
Once you sign them as a customer, we'll have other tools to help you deploy and set up their accounts incredibly fast.
520
00:28:16.931 --> 00:28:20.992
If you want to scale your business, here's some other opportunities to create revenue and things like that.
521
00:28:21.032 --> 00:28:22.172
So lots of different things.
522
00:28:22.232 --> 00:28:24.573
Last year, I think we released about 400 new updates.
523
00:28:24.593 --> 00:28:26.913
I think this year we'll get to that and closer to 500.
524
00:28:26.973 --> 00:28:30.674
A lot of things that are up our sleeves that we're getting ready to drop here in the next month.
525
00:28:30.734 --> 00:28:31.094
Yeah, man.
526
00:28:31.134 --> 00:28:35.237
And you said something important, like making space, people carving that out for these kind of things.
527
00:28:35.317 --> 00:28:36.257
And that's the key.
528
00:28:36.358 --> 00:28:39.640
It's like, if you don't, we're all moving so fast, doing so many things.
529
00:28:39.780 --> 00:28:47.484
And if you don't carve out that space and it doesn't get the attention level or the depth that it needs, that's a really key thing all of life.
530
00:28:47.625 --> 00:28:51.487
But especially for stuff like this and learning from others and all that stuff.
531
00:28:51.547 --> 00:28:53.888
100% being able to, I always think about the claw machine.
532
00:28:54.209 --> 00:28:59.212
Sometimes you just have to like, you know, pull yourself up to the top and just kind of look around and see what the world looks like.
533
00:28:59.272 --> 00:29:04.315
You're moving so fast that you forget what you've built or what you're trying to build and being able to get pulled up.
534
00:29:04.375 --> 00:29:10.758
And then to your point, having that space to have those conversations to start thinking about what's the point of all this or where's the next opportunity?
535
00:29:10.858 --> 00:29:14.180
And sometimes it's who's the next person I can work with and create that partnership.
536
00:29:14.321 --> 00:29:17.342
Those opportunities help immensely in 10X the core business.
537
00:29:17.402 --> 00:29:20.124
And so when you claw machine drops you back in, you're ready to rock and roll.
538
00:29:20.224 --> 00:29:21.125
I love the claw machine.
539
00:29:21.245 --> 00:29:22.727
My kids and I have played so many.
540
00:29:23.107 --> 00:29:25.469
If that claw would only grab as hard every time.
541
00:29:25.509 --> 00:29:26.751
We know that thing's rigged.
542
00:29:27.391 --> 00:29:32.957
Those are the cool YouTube videos where people teach you how to use those machines and actually how to... Oh, man.
543
00:29:32.997 --> 00:29:34.498
My boys and I are assassins.
544
00:29:34.518 --> 00:29:39.163
We go to Dave and Buster's and they have to show us the door because we're taking too many tickets, baby.
545
00:29:39.263 --> 00:29:41.865
Yeah, you got the picture on the door, like, don't let these guys do it.
546
00:29:42.265 --> 00:29:44.447
No, they love us, but we do rock those machines.
547
00:29:44.547 --> 00:29:47.429
You just got to let the other people play them while they're on the dummy mode.
548
00:29:47.549 --> 00:29:48.810
You got to share the fun, right?
549
00:29:48.970 --> 00:29:49.831
Yeah, exactly.
550
00:29:49.971 --> 00:29:55.015
Robin, I could totally see with AI, go high-level agents, or even an LLM.
551
00:29:55.075 --> 00:29:57.797
It's got to be something on your roadmap with that, I imagine.
552
00:29:57.877 --> 00:30:00.058
There's a ton of different agents that we currently have today.
553
00:30:00.298 --> 00:30:03.359
The idea of creating agents and things like that, it's kind of the cool buzzword.
554
00:30:03.379 --> 00:30:04.300
There's AGI.
555
00:30:04.380 --> 00:30:06.981
It's ready to take over the world and be independent on its own.
556
00:30:07.001 --> 00:30:08.182
Those are cool ideas.
557
00:30:08.202 --> 00:30:10.523
I don't believe any of that, but they can provide a lot of utility.
558
00:30:10.823 --> 00:30:11.303
Exactly.
559
00:30:11.343 --> 00:30:15.845
I don't think it's about having multiple agents that thought like the underpinnings and the technology behind it.
560
00:30:15.885 --> 00:30:16.845
You're going to run the whole business.
561
00:30:16.885 --> 00:30:17.446
Yay.
562
00:30:17.486 --> 00:30:21.087
You know, behind the scenes, that is how the technology works.
563
00:30:21.107 --> 00:30:27.490
I just want to go to one place, type whatever's on my mind or use a voice, verbally speak what I want as the outcome.
564
00:30:27.630 --> 00:30:31.472
And somehow, some way like the old computer machine, beep, beep, beep, beep, beep, beep, beep, beep,
565
00:30:31.632 --> 00:30:34.994
here's your answer or here's your outcome or do the thing that I wanted to do.
566
00:30:35.134 --> 00:30:37.496
That's really the vision that we're trying to go to.
567
00:30:37.676 --> 00:30:48.323
People are trying to figure out how to get there, but the end outcome is, I want you to go to one place, ask your question, whatever modality that you want, whether it's texting, typing, voice, Morse code, whatever you want.
568
00:30:48.563 --> 00:30:50.764
It comes back with whatever you want as the outcome.
569
00:30:51.124 --> 00:30:53.166
And you don't care how it works behind the scenes.
570
00:30:53.366 --> 00:30:56.768
That's really the world that I want to live in and what I want to help curate and build.
571
00:30:56.888 --> 00:30:58.469
The success translator.
572
00:30:58.489 --> 00:30:59.009
Yeah.
573
00:31:00.310 --> 00:31:01.051
That's what it is.
574
00:31:02.431 --> 00:31:03.832
Robin, this has been fun, man.
575
00:31:04.092 --> 00:31:12.417
Obviously, a lot of people listening probably heard of Go High Level, but maybe personal and business links, social, any of that stuff that we can leave for the audience.
576
00:31:12.517 --> 00:31:13.057
Check us out.
577
00:31:13.097 --> 00:31:14.318
We're at gohighlevel.com.
578
00:31:14.358 --> 00:31:15.559
You can sign up for a free trial.
579
00:31:15.779 --> 00:31:17.680
And the fun thing about it, we're very human-assisted.
580
00:31:17.900 --> 00:31:21.401
As soon as you jump on for a trial, you can jump into our Zoom room.
581
00:31:21.801 --> 00:31:27.344
And we have 24-7 staff, hundreds and hundreds of techs on our side, advisors ready to talk to you and help figure out your business.
582
00:31:27.364 --> 00:31:31.145
I'm going to get you connected to the right people or help you get it set up within your business.
583
00:31:31.225 --> 00:31:33.546
You can find me on all the social platforms.
584
00:31:33.746 --> 00:31:36.087
On Instagram, find me at TheRobinAlex.
585
00:31:36.307 --> 00:31:39.488
And I think that's the same thing on Facebook, Instagram, LinkedIn, all of them.
586
00:31:39.628 --> 00:31:42.129
Or also shoot me an email, robin at gohighlevel.com.
587
00:31:42.229 --> 00:31:44.650
Always around to help and be of value anywhere that I can.
588
00:31:44.890 --> 00:31:49.055
You're just as accessible as your company has been.
589
00:31:49.075 --> 00:31:50.297
That's refreshing, man.
590
00:31:50.317 --> 00:31:51.598
I really appreciate your time today.
591
00:31:51.658 --> 00:31:52.299
Thank you for having me.
592
00:31:52.319 --> 00:31:53.000
This is awesome.
593
00:31:53.020 --> 00:31:55.703
Hey guys, look, there's a lot of choices out there for business.
594
00:31:55.903 --> 00:32:00.008
This is one that I personally put a seal on because I've used it.
595
00:32:00.049 --> 00:32:01.130
It will change your business.
596
00:32:01.370 --> 00:32:03.052
Use it with someone that knows what they're doing.
597
00:32:03.092 --> 00:32:03.833
Get a blueprint.
598
00:32:03.873 --> 00:32:05.935
Go to the experts to implement it.
599
00:32:06.035 --> 00:32:11.560
But this is how you get ahead in business today using solutions like Go High Level.
600
00:32:11.620 --> 00:32:13.122
And look, it's the salt of the earth here, man.
601
00:32:13.262 --> 00:32:14.303
Robin is amazing.
602
00:32:14.363 --> 00:32:15.224
We appreciate him.
603
00:32:15.244 --> 00:32:16.104
We appreciate you.
604
00:32:16.124 --> 00:32:17.446
We'll see you next time, right about now.
605
00:32:17.841 --> 00:32:18.722
Here's the truth.
606
00:32:19.243 --> 00:32:21.325
Information doesn't change your life.
607
00:32:21.846 --> 00:32:23.087
Execution does.
608
00:32:23.748 --> 00:32:26.511
So don't just listen to this episode and move on.
609
00:32:26.931 --> 00:32:27.993
Take the idea.
610
00:32:28.553 --> 00:32:29.514
Make the call.
611
00:32:30.055 --> 00:32:30.956
Launch the thing.
612
00:32:31.557 --> 00:32:32.558
Fix the problem.
613
00:32:33.219 --> 00:32:35.661
Build what you keep talking about building.
614
00:32:36.422 --> 00:32:41.105
For more, follow Ryan Alford on Instagram, at Ryan Alford.
615
00:32:41.746 --> 00:32:46.729
And watch or listen to every episode at ryanisright.com.
616
00:32:47.309 --> 00:32:49.171
This is Right About Now.
617
00:32:49.891 --> 00:32:50.952
Now quit waiting.
618
00:32:51.472 --> 00:32:52.173
Go win.
1
00:00:00.291 --> 00:00:06.654
On today's episode of Right About Now, I have Robin Alex, co-founder of Go High Level.
2
00:00:06.754 --> 00:00:10.956
Yes, that marketing platform you've heard of, that your friends are on, that small business is on.
3
00:00:10.996 --> 00:00:13.137
Yes, here, right now on this episode.
4
00:00:13.197 --> 00:00:13.937
It's all in one.
5
00:00:13.977 --> 00:00:21.961
It helps you simplify marketing, sales, and ultimately processes and procedures to make these things run like clockwork.
6
00:00:22.041 --> 00:00:26.043
Robin is a super intelligent, nice, humble guy.
7
00:00:26.183 --> 00:00:28.484
It's an incredible episode right here, right now.
8
00:00:29.044 --> 00:00:36.806
I want you to go to one place, ask your question, whatever modality that you want, whether it's texting, typing, voice, Morse code, whatever you want.
9
00:00:37.066 --> 00:00:39.267
It comes back with whatever you want as the outcome.
10
00:00:39.627 --> 00:00:41.648
And you don't care how it works behind the scenes.
11
00:00:41.848 --> 00:00:45.269
That's really the world that I want to live in and what I want to help curate and build.
12
00:00:47.709 --> 00:00:49.871
You don't win by following the playbook.
13
00:00:50.271 --> 00:00:52.352
You win by rewriting it.
14
00:00:53.153 --> 00:00:57.816
700 episodes deep with the people who actually built something real.
15
00:00:58.296 --> 00:01:01.839
No theory, no fluff, no shortcuts.
16
00:01:02.479 --> 00:01:06.002
This is Right About Now with Ryan Alford.
17
00:01:08.664 --> 00:01:09.624
Robin, what's up?
18
00:01:09.905 --> 00:01:11.305
Welcome to Right About Now.
19
00:01:11.466 --> 00:01:12.206
Thank you for having me.
20
00:01:12.426 --> 00:01:14.708
Hey, man, I'm ready to get high on your supply.
21
00:01:18.354 --> 00:01:19.035
Let's do it.
22
00:01:19.415 --> 00:01:22.717
You didn't know we were going to get into the drug context right at the beginning.
23
00:01:22.737 --> 00:01:23.838
Like, whoa, what show is this?
24
00:01:24.018 --> 00:01:30.243
No, getting high on your own business, getting high on what it takes to run a business, operationally, marketing, all that stuff.
25
00:01:30.263 --> 00:01:32.244
This is right wheelhouse, and I love it.
26
00:01:32.404 --> 00:01:38.849
I'm a longtime card-carrying member of High Level, and definitely a fan from afar from what you guys have built.
27
00:01:38.869 --> 00:01:40.190
So I'll share that first, Robin.
28
00:01:40.210 --> 00:01:47.215
Congratulations on building a very unique and diverse tool that's been a lifesaver for a lot of businesses.
29
00:01:47.315 --> 00:01:47.756
Thank you.
30
00:01:47.836 --> 00:01:48.577
It's been a fun journey.
31
00:01:48.597 --> 00:01:52.882
We get to see a lot of different ways that people want to use technology and things like that.
32
00:01:53.063 --> 00:01:55.386
And the way that we've always thought about it is it's all for one.
33
00:01:55.486 --> 00:01:57.669
There's 10 other people who are looking for the same thing.
34
00:01:57.709 --> 00:01:58.450
So let's go find them.
35
00:01:58.490 --> 00:02:01.854
We've definitely been able to take that mantra and expand from there over the past eight years.
36
00:02:02.095 --> 00:02:02.956
Give me some stats.
37
00:02:02.976 --> 00:02:04.338
Let's start there for the audience.
38
00:02:04.558 --> 00:02:08.059
Let's do from Robin Alex, co-founder of Go High Level.
39
00:02:08.179 --> 00:02:12.701
What are today's stats, users, something impressive, how many versions?
40
00:02:12.721 --> 00:02:15.241
Give me some numbers, Robin, and for our audience.
41
00:02:15.421 --> 00:02:19.543
And then maybe your take of today, what Go High Level is.
42
00:02:19.563 --> 00:02:24.144
High Level is a AI-based all-in-one platform for businesses.
43
00:02:24.484 --> 00:02:30.386
Our goal is to operate every single business that's out there, leveraging a partner of some sort.
44
00:02:30.426 --> 00:02:33.627
So having a marketing agency or a consultant or strategist,
45
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that can really help the business owner succeed.
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That's how we want to get into every single business that's out there.
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In fact, one of the new lines that we're talking about is we want to be the next version of Excel.
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Somehow, some way, your business is using Excel and you don't know how it got on your computer.
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Maybe the IT company installed it or maybe when you bought a computer at Best Buy, it came with it there.
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However, it became ubiquitous.
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You're using Excel.
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We believe that that can be us.
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And that is us for so many different businesses.
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And we're starting to build so many different tools to help you all the way from capturing new leads to having a website to nurturing your contacts and email blast text messages to closing them.
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So invoices, proposals, all the way to reputation management to now leveraging AI to helping with conversations.
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We've just gone so wide.
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And then as we're going wide, we're also going deep into making sure those products become world class and that it can help.
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businesses.
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From there, some of our stats over the past eight years, started the company out with Sean and Varun, my other two co-founders.
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We're still in it, still enjoying it, still growing the business.
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We're at about 2,500 employees worldwide.
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We're all 100% remote as a company, which is kind of unique.
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We were doing that before COVID.
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COVID just kind of
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It's helped us accelerate kind of the working from home and it made it okay.
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But at that same lens, no one likes to get a paycheck for my home address.
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We are setting up two offices.
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We just opened up an office in Dubai.
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We're actually reopening a huge office in Dallas that should open here in the next couple of weeks.
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About 20,000 square feet.
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Idea having a studio like yours in there that people can record content, host events.
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So that's kind of a big milestone for us.
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But company-wise, we're at about 180,000 customers worldwide, which represents a little over 2 million businesses around the world that use our platform today.
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About 4 to 5 million users worldwide.
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We're the second largest platform by user count in the world.
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Second to Salesforce.
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We're growing.
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We're trying to get to billions of dollars in sales.
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money that we're generating into our customers' pockets.
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We've always said we want to be a $10 billion company where we can help generate $9 billion into our customers' pockets.
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And then because we're doing such a great job, we'll do a billion dollars on our side.
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And that's how we'll be a $10 billion company.
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We're getting there.
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I think in the next two to three years, we'll be there.
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And now I got to change that saying, that new milestone, we're going to be a $100 billion company.
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Or we're going to be like, well, maybe we should revise it.
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So we're like SpaceX, we need to be the next trillion dollar company.
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And this is how we're going to do it.
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So I need to work on that.
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But nonetheless, you know, our goal is how can we help as many small businesses as possible and help them thrive?
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Because if they can thrive, they're going to help their communities grow, create impact in their own world.
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We want to be part of that journey.
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Congrats on the success.
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I'm sure I can already tell you're not the pat the guy, pat yourself on the back guy.
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But like that's it's really impressive.
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The numbers.
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I mean, I've been in business.
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I understand what everything you just like what it takes to build a company with that many employees, with that many processes, that many systems.
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The revenue impact is happening for companies.
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Sometimes, and I do this myself, I'll look at numbers and we get glossed over.
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There's so many numbers in news and business that we just think, oh, a billion of this and a million of that and all that, no big deal.
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Well, go sit in a room with 200 people and look around and go, how many people that is?
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It's more than you think.
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2,500 employees.
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Go sit in a mini stadium with that and go, wow, these are all GoHile employees.
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Oh, we're trolling up 9 billion in business for business, helping them generate it.
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So, dude, congrats.
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I'm serious.
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That's a lot to be proud of.
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to that point on not being pat on the back.
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I think for Schomburg and I, we try not to think about the numbers too much.
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You guys got to know your BHAG is big, hairy, audacious goal.
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You guys had one, now you gotta make it even bigger.
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We try not to get too in the weeds of the numbers, trying just trying to soak it in, only because it is scary knowing that there's a lot of people that are reliant on you.
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And we know, definitely know the importance of it.
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But when you kind of back it into the numbers, it's like, oh my gosh, these are crazy numbers.
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I definitely believe that we're lucky and blessed.
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We take it very seriously in what we do, and we wanna make sure that we're doing right by everybody.
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As the numbers get bigger, the decision making definitely gets a lot
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more challenging to making sure that you're making the right decision because you have so many people that paychecks for people's livelihoods and even down to our customers, their businesses are fully reliant on our platforms.
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It gets more challenging the bigger that we get.
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Robin, you brought agencies in.
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I can see marketing is complicated, but you made a move at a certain point that really went towards agencies and or consultants as a way to sell high level in marketing.
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What was the learning that drove that?
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What sort of spun out of it?
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I actually was a consultant for many different businesses coming in from the largest of largest businesses, being a consultant there, all the way down to joining an MSP and helping businesses and small businesses with their IT infrastructure and things like that.
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And then from there transitioned into becoming a marketing agency.
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Take the title out of the equation, marketing or managed service provider or whatever it might be.
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At the end of the day, mostly in the small business arena, the business owner started the business to provide a service to be value add in their community.
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A dentist wants to be a dentist.
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Doctor wants to be a doctor.
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Mechanic wants to be a mechanic.
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The plumber wants to be a plumber.
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Like all of that is still the core reason why they got into the business to deliver that service.
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Whenever they need other services to help empower and accelerate their business, they always call somebody else, just as much as they're being called.
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The best way from a technology perspective for them to get successful outcomes is by calling somebody.
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I have always been that go-to person.
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When I took a step back, I got into other networks, going to conferences or other places and just started to realize, wow, there's so many other people like me.
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And to your point, marketing agencies, it's kind of a tribe of our own.
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And then there's the IT space.
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You have MSPs.
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Then they think of other industries like accountants or bookkeepers and things like that.
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So when we started, we looked at it as, hey, businesses need help with their marketing.
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They try to do it themselves.
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They typically fail out.
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Then they start calling somebody.
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When they call somebody, the likelihood of success drastically increases.
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How do we make sure that we're the go-to product for those individuals?
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And how do we make it a no-boil?
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How do we make it a no-boil?
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brainer.
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So what we decided was not only are we going to give them the tools, we're going to give them the ability to give it to them at a reasonable cost with so much value that they can resell it for whatever they like, because they're the ones doing the hard work.
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And then on top of that, putting their brand on it, have the ability to resell it for whatever they want with their own IP and create that lock of their specialty into helping that small business.
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That was actually the big
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aha moments and value that we brought out to the world.
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And we started out with marketing agencies and then we've continued to expand that.
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Now, IT companies leverage our platform to now business strategists, to bookkeepers, to accountants.
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At the end of the day, that plumber, they don't have a full Rolodex of like, oh yeah, I got a website person.
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I got a social media person and all this.
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They're just like, I don't know.
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I have one person that I help with or two people that I help.
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with, I'm going to call them and maybe they'll, they might have a contact or maybe they'll help me directly.
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That's how we've just continued to expand.
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But I definitely believe that every business needs a supporting cast of somebody to help them get to success.
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And that's where we serve that market.
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When you stop worrying about whose name is on the Jersey, he starts selling a lot of shit.
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No one's going to represent their brand, but their own.
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Exactly.
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They benefit.
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You benefit.
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There's a lot of reasons for brand and all that.
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I'm a brand guy.
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I get it.
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But there's a time and a place where you get out of the way, especially when you're becoming the ingredient of success for these businesses.
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That's what I think.
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When I think of GoHolo, it's like an ingredient.
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It's an ingredient brand in a way.
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The business success ingredient.
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I'm writing tech lines for you here, Robin, you know.
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It was always kind of like that.
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It enabled so many other things, bringing so many complicated tools together and then enabling a lot of things to talk to one another in the right ways.
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And it always is sort of like that key ingredient to client management, for sure.
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I can see the natural transition to the other layers that you just said, whether it's IT or accounts or whatever, because that back end, that operational support and the systems, because any business, if you don't have systems, you ain't going to get very far.
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You ain't going to scale, that's for sure.
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100%.
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And that's where having the software really be the backbone behind it.
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But you need someone to go in and configure the software to match up to the business.
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Whether or not you have technology, if you don't have a blueprint to create that system, it's going to be very difficult to scale and the business is going to rely on you.
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And the age old question, let's say the better version, what happens when you win the Powerball?
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What's going to happen in that business?
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And you want to make sure that the business stays on forever.
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I've went as far as I can go without bringing up AI.
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Rob and Alex, co-founder of Go High Level, one of the, if not the largest small business ingredient brand, whatever we want to call it.
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It's a big player and it's software and we have AI, the world, the land of AI.
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What is Rob and Alex's opinion?
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I'll get specific to some of the things we talked about pre-episode, like to high level and all that.
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I'll follow up with that.
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I more want your perspective on AI real versus myth versus promise versus reality.
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I'd love your take.
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There's a couple of different things to go down the path of.
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One is AI as a tool is super interesting and has a lot of potential to change humanity.
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The misread is how fast the world is going to adapt and change with AI.
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And I think there's a massive echo chamber in San Francisco right now of, hey, all these new models are coming out.
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They are going to take over the world now.
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Everyone's about to lose their job.
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You need to now start building your bunker and hide because the world's about to fall apart.
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To your question on fact versus myth, I do believe that the models are getting smarter and they have a lot of capabilities and give us a lot of opportunity.
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There's the 1% who need that capability.
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And then on top of that, we'll figure it out and use it.
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But I don't believe that we're there yet.
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no one has come up with the ideas or no one has figured out how to leverage the tools to be able to create those massive outcomes.
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Think about the 99%, our average use case is so minimal that it's not changing the day-to-day behavior.
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Before AI, it was, what do you do?
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You go straight to Google and you just search, find me a plumber or, hey, I have this weird red dot on my skin.
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What's going on?
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The only thing that's different is maybe there's a small percentage of people now going to ChatGBT to ask that question.
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But it's still just a new version for the average human, just a new version of Google in many ways.
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And in fact, it's always the interesting Thanksgiving conversation.
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You go back to visit your family and ask, hey, is anyone using AI?
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I don't think that a lot of people will say yes in the perspective of are you actually paying for a paid subscription and using AI to change your day to day habits?
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If anything, they may have a subscription.
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But like I said, it's no different than just Google and what they were doing before.
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What was also interesting this year was, remember how they were talking about everyone's jobs gonna be replaced, so go ahead and fire everybody.
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And then Q2 rolls around, whoops, we need to rehire more people because we need people to now manage the agents and in creating all these outcomes.
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And then you look at the stock market and things like that,
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Nothing is really fundamentally changed.
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The world is same, same, but different.
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Just now you have this new cool drill in your toolbox.
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That's really how most people are looking at it.
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The world hasn't moved on just yet, but I think opportunities there, just the misread is how fast the world is going to shift.
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I would imagine with that take on it, that your numbers reflect that not a lot's changed.
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Thinking about the marketing applications of it, I would have thought that companies like yours would see increases in some things and dips in others.
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Has that been the case?
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We've definitely seen an increase in AI utilization as a concept.
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But back to my points on it just being a new drill in your toolbox, business owners and the reason that you use software and technology is to still get the same outcome.
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Hey, I need more leads.
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I need to turn those leads into contacts by engaging them.
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And then I need to turn those contacts into customers.
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So help me generate more money.
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And maybe I can...
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Speed up the speed to lead.
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When a lead comes in, how fast can I talk to them?
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Instead of me hiring another front desk person to pick up calls after hours, can I leverage AI?
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We are definitely seeing increased usage, but the outcomes haven't changed.
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The game of business hasn't changed.
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I need more customers and I need more money.
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So make that happen for me.
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That's the fundamental difference of, yes, AI could probably do it all, but business owners just need this.
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small little changes to actually change their day to day.
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I have to remind myself of that a lot of the bubble and vacuum that I live in.
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Being in the industry and being on the side of digital and software and things like that, I had to come back to earth.
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And I think you brought me back to it a little bit.
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The other 99%, I don't know that I'm in 1% or that my companies are, but it is fascinating nonetheless.
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Being in the bubble, right?
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Like you'll be on social media and people will show their whiz bang like, oh yeah, and created all these flows and it connects into this model and then switches over to this other model and does all these 10 other things.
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And then they create this crazy technology stack of doing different things and maybe they plug into high level, maybe other tools or whatever.
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And it's this.
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massive build.
259
00:14:49.068 --> 00:14:50.929
And you ask, who bought this for you?
260
00:14:50.989 --> 00:14:52.029
What are you implementing it for?
261
00:14:52.230 --> 00:14:57.813
And they never tell you that side of the story that no one exists because the business ended a day just says, I don't know.
262
00:14:57.933 --> 00:14:59.994
I just need five more customers because I'm a roofer.
263
00:15:00.235 --> 00:15:02.516
I can only handle five more customers in a month.
264
00:15:02.556 --> 00:15:03.877
So can you just make that happen for me?
265
00:15:03.997 --> 00:15:05.839
I don't need to know how the mousetrap works.
266
00:15:06.019 --> 00:15:07.200
I just need a mousetrap.
267
00:15:07.540 --> 00:15:08.241
Yeah, exactly.
268
00:15:08.281 --> 00:15:08.801
Or the mice.
269
00:15:09.622 --> 00:15:10.843
Yeah, patch that hole for me.
270
00:15:11.063 --> 00:15:11.984
That's all I care about.
271
00:15:12.044 --> 00:15:13.005
Yeah, exactly.
272
00:15:13.085 --> 00:15:14.566
Talking with Robin Alex.
273
00:15:14.606 --> 00:15:17.329
He is the co-founder of Go High Level.
274
00:15:17.609 --> 00:15:18.590
GHL.
275
00:15:18.810 --> 00:15:19.591
Got to get it on.
276
00:15:19.671 --> 00:15:23.074
GHL, like a beta blocker, like my cholesterol.
277
00:15:23.094 --> 00:15:24.895
Got to get that GHL to up.
278
00:15:25.195 --> 00:15:25.856
That's a funny thing.
279
00:15:25.916 --> 00:15:29.639
I do want to figure out how to become that business pill, that special ingredient for every business.
280
00:15:29.679 --> 00:15:29.819
Yeah.
281
00:15:30.440 --> 00:15:31.481
You know that?
282
00:15:31.601 --> 00:15:33.663
Your daily dose of GHL, baby.
283
00:15:33.843 --> 00:15:36.505
Hey, we gotta get how many of this or how many milligrams of that?
284
00:15:36.626 --> 00:15:37.987
I can see it on the back of the label.
285
00:15:46.080 --> 00:15:48.102
This episode is brought to you by HighLevel.
286
00:15:48.402 --> 00:15:52.085
Make sure to check out the link in the show notes to sign up for your 14-day free trial.
287
00:15:52.385 --> 00:15:55.908
If you run a business, you know leads rarely arrive when it's convenient.
288
00:15:56.188 --> 00:15:58.570
A call comes in while your team is helping another customer.
289
00:15:58.890 --> 00:16:06.836
If someone reaches out, but the follow-up gets delayed, an invoice sits unsent, or a promising lead gets stuck in the wrong stage of your pipeline.
290
00:16:07.116 --> 00:16:12.320
I've built enough businesses to know that growth has a way of exposing every gap in your systems.
291
00:16:12.600 --> 00:16:17.083
That's why High Levels Voice AI and managed AI agents caught my attention.
292
00:16:17.403 --> 00:16:26.370
High Levels Voice AI can answer incoming calls, qualify leads using information from your website or uploaded documents, and even book or reschedule appointments.
293
00:16:26.610 --> 00:16:32.314
When your team is busy, Voice AI can keep that conversation moving instead of letting a potential customer slip away.
294
00:16:32.614 --> 00:16:38.199
Then high levels managed AI agents can handle multi-step actions across your CRM.
295
00:16:38.479 --> 00:16:45.306
They can update pipeline stages, send invoices, and execute follow-up sequences across SMS, email, and social.
296
00:16:45.586 --> 00:16:51.972
That means fewer repetitive tasks for your team and a more consistent process for every lead coming into the business.
297
00:16:52.132 --> 00:16:55.035
For me, the real value of AI isn't adding another complicated tool.
298
00:16:55.235 --> 00:17:02.983
It's using technology to handle the work that slows your team down so your people can focus on building relationships, serving customers, and growing the business.
299
00:17:03.343 --> 00:17:10.290
If you're ready to create better systems and get more from every opportunity, use the link in the show notes to sign up for your 14-day free trial.
300
00:17:10.978 --> 00:17:18.308
What's the biggest challenge that GoHighLevel solves for the average small business and the agencies or others?
301
00:17:18.328 --> 00:17:23.855
With all the technology, we talk about AI, we talk about you got marketing, you got all these things, and yes, at the end of the day, they want more customers.
302
00:17:23.955 --> 00:17:26.138
They need more customers, they want to retain more customers.
303
00:17:26.298 --> 00:17:29.383
But what is new or different about 2026?
304
00:17:29.563 --> 00:17:33.148
Any nuances that make it different today for those customers of yours?
305
00:17:33.328 --> 00:17:39.497
Definitely there's slight changes, but not drastic changes in the perspective of, to your point, businesses want more customers.
306
00:17:39.537 --> 00:17:40.379
They want to make more money.
307
00:17:40.399 --> 00:17:41.821
They want to grow through marketing.
308
00:17:41.981 --> 00:17:45.462
I think the fundamental difference now is because the proliferation of AI.
309
00:17:45.662 --> 00:17:52.764
People are raising their hands more than ever saying, I think I need AI because I don't want to get left behind because I heard the stories back in the dot-com bubble.
310
00:17:52.844 --> 00:17:55.224
I heard stories back the social media bubble took off.
311
00:17:55.424 --> 00:17:56.904
Now AI is around here.
312
00:17:56.924 --> 00:17:58.845
I probably need to jump on this bandwagon.
313
00:17:58.865 --> 00:18:00.825
Can someone just help my business grow?
314
00:18:01.065 --> 00:18:06.007
And maybe you can throw in some AI so I can at that dinner party, I can brag that, oh yeah, I have AI in my business.
315
00:18:06.027 --> 00:18:08.727
But at the end of the day, it is just basically the blocking and tackling.
316
00:18:08.767 --> 00:18:10.748
People want more money, more customers.
317
00:18:10.888 --> 00:18:11.928
Now, how you accomplish it?
318
00:18:12.228 --> 00:18:13.209
That's fundamentally changed.
319
00:18:13.229 --> 00:18:16.032
And there are some opportunities before you have people that's calling.
320
00:18:16.172 --> 00:18:20.256
And if your line is busy or if it's after hours, how do you respond to those individuals?
321
00:18:20.296 --> 00:18:26.562
Because human behavior is you go to Google or maybe not try to be teen or like, give me the best plumber that can come fix my problem.
322
00:18:26.682 --> 00:18:27.363
You call the first one.
323
00:18:27.383 --> 00:18:31.246
If they don't answer, you're automatically going to the second person because you just need to talk to someone now.
324
00:18:31.346 --> 00:18:32.147
You call that first number.
325
00:18:32.167 --> 00:18:34.009
And if it's busy, you lose that opportunity.
326
00:18:34.029 --> 00:18:37.272
The new thing now is can you put an AI voice agent there who can...
327
00:18:37.512 --> 00:18:38.173
answer the call.
328
00:18:38.313 --> 00:18:41.575
And it sounds almost like a human that the technology has gotten so good there.
329
00:18:41.675 --> 00:18:46.399
And then it can collect that data, even schedule the appointment all without intervention of another human.
330
00:18:46.419 --> 00:18:47.359
So there's new technology there.
331
00:18:47.399 --> 00:18:51.042
Same with text messaging, being able to have conversation through texting without a human.
332
00:18:51.082 --> 00:18:57.387
There's a lot of small changes with AI, but at the end of the day, it's how can I capture more customers and turn those into dollars?
333
00:18:57.527 --> 00:19:07.990
Has there been a change in your mind in social media as it relates to business and how businesses use it, how maybe they do it well, how they do it wrong?
334
00:19:08.050 --> 00:19:09.531
It's always intimidating for a lot of business.
335
00:19:09.571 --> 00:19:10.891
Probably still is.
336
00:19:11.111 --> 00:19:16.013
But talk to me from a broad sense of social media as it relates to small business.
337
00:19:16.713 --> 00:19:19.956
Definitely a moving target on what is social media anymore.
338
00:19:19.976 --> 00:19:21.577
It's just media now, right?
339
00:19:21.737 --> 00:19:22.057
Exactly.
340
00:19:22.117 --> 00:19:23.038
It is just media.
341
00:19:23.118 --> 00:19:24.239
And then you have so many different opportunities.
342
00:19:24.259 --> 00:19:25.680
You had the TikToks of the world.
343
00:19:25.740 --> 00:19:29.383
For a while there, it was like, oh, yeah, for your business, you need to learn the latest, greatest dance.
344
00:19:29.583 --> 00:19:30.744
That's the only way you're going to go viral.
345
00:19:30.824 --> 00:19:31.565
I don't know how that connects.
346
00:19:31.645 --> 00:19:32.786
Yeah, never going viral then.
347
00:19:33.266 --> 00:19:34.207
Yeah, exactly.
348
00:19:34.327 --> 00:19:39.150
There was another point in time I remember where it's like you had to have your hot take opinion from a political stance.
349
00:19:39.170 --> 00:19:42.011
You feel like you have to catch a wave and that's the only way you're going to grow your business.
350
00:19:42.231 --> 00:19:44.873
From a social media perspective, I think it is just authenticity.
351
00:19:45.073 --> 00:19:48.195
Just talking from your heart, why you're bringing value to the world, which is...
352
00:19:48.415 --> 00:19:50.938
obviously why you started your business or why you're in business.
353
00:19:51.118 --> 00:19:52.319
You're trying to provide value out there.
354
00:19:52.379 --> 00:19:54.941
Just talking about that, showing the good work that you do.
355
00:19:54.961 --> 00:19:57.844
I think to me, those are kind of the easiest layups in creating content.
356
00:19:58.004 --> 00:20:01.988
And maybe there's new channels that you can test out, but at the end of the day, it's still the same outcomes.
357
00:20:02.008 --> 00:20:05.772
And in my opinion, that's actually the stuff that lasts the longest.
358
00:20:05.972 --> 00:20:14.194
Versus just playing on the hype train because you can get viral by following the latest trend where people are trying to create the new AI ones like dancing out on a stage.
359
00:20:14.374 --> 00:20:16.454
There's a rapper, Lil Yachty, who did that years ago.
360
00:20:16.515 --> 00:20:19.075
And now it's like, oh, yeah, you can change your body and morph into that.
361
00:20:19.155 --> 00:20:20.515
And you're coming out to thousands of people.
362
00:20:20.535 --> 00:20:21.576
What does that have to do with your business?
363
00:20:21.876 --> 00:20:22.896
And why are you spending time there?
364
00:20:23.036 --> 00:20:24.196
But just authenticity.
365
00:20:24.216 --> 00:20:29.638
And it doesn't matter what channel that you're on, whether it's TikTok, YouTube, Instagram, Facebook, just authenticity is all you have to do.
366
00:20:29.818 --> 00:20:31.538
But businesses struggle with that.
367
00:20:31.718 --> 00:20:35.259
They feel like they don't know how to be authentic on camera, which I find super interesting.
368
00:20:35.479 --> 00:20:35.719
Yeah.
369
00:20:36.000 --> 00:20:38.923
Something about the camera flipping on, I think you'll just get in their heads too much.
370
00:20:38.983 --> 00:20:43.888
I mean, I've been doing it for 10 years, so maybe it's easy for me to say that, but I recognize it and see it.
371
00:20:43.908 --> 00:20:47.732
They feel like it has to be perfect.
372
00:20:47.812 --> 00:20:50.975
They feel like it has to be scripted and structured and well thought out.
373
00:20:50.995 --> 00:20:57.602
The best piece of content, and some people have actually figured this out from a consultant or a strategist of some sort, where it's just like, there's a camera here.
374
00:20:57.802 --> 00:20:58.823
Don't even look at the camera.
375
00:20:58.923 --> 00:21:01.144
I'm just going to ask you some questions and answer it to me.
376
00:21:01.184 --> 00:21:02.025
And then you just record it.
377
00:21:02.105 --> 00:21:04.026
And then someone cuts it up and posts it online.
378
00:21:04.066 --> 00:21:05.086
Those do incredibly well.
379
00:21:05.226 --> 00:21:06.767
And those are super easy to create.
380
00:21:07.067 --> 00:21:08.708
In my opinion, those stand the test of time.
381
00:21:08.868 --> 00:21:11.610
You don't have to do the latest and greatest dance or anything like that.
382
00:21:11.650 --> 00:21:14.371
It's just talk about your business and answer the questions that people have.
383
00:21:14.511 --> 00:21:20.054
Robin, you've built rapidly approaching, if not their billion dollar company with your co-founders.
384
00:21:20.274 --> 00:21:21.875
You're helping businesses grow.
385
00:21:22.235 --> 00:21:26.217
Obviously, the tools that Go High Level enables is helping businesses.
386
00:21:26.337 --> 00:21:35.661
But your experience growing a 2,500-person company and what it's taking to scale, how would you translate that to advice to business owners listening?
387
00:21:35.721 --> 00:21:38.622
What are the biggest learning lessons you've had in growing that?
388
00:21:38.682 --> 00:21:44.204
The meta reality of you having a tool to help businesses while yourself has been building a billion-dollar company.
389
00:21:44.404 --> 00:21:45.645
What are those nuggets?
390
00:21:45.965 --> 00:21:50.249
One of the big things that we think about is you don't have to follow the world in traditional thinking.
391
00:21:50.570 --> 00:21:53.272
Just like to that point earlier this year, it's fire your whole team.
392
00:21:53.312 --> 00:21:55.294
You don't need customer service anymore.
393
00:21:55.455 --> 00:21:56.415
AI can handle it all.
394
00:21:56.616 --> 00:21:58.678
I'm so glad we never follow that trend.
395
00:21:58.838 --> 00:22:03.062
In fact, we hire even more because there's a lot of good talent that kind of made it out to the streets.
396
00:22:03.402 --> 00:22:07.987
And we've always believed in the human relationship in our customer support and service there.
397
00:22:08.127 --> 00:22:12.568
The other thing is finding models that have worked, not just your industry, but even outside of it.
398
00:22:12.588 --> 00:22:28.653
From a customer service perspective, one of the biggest things was people love going to the Apple store or the experience going to a cell phone store where you can walk in anytime and you're able to talk to a human immediately and they're able to basically like take your information and then get you like, hey, stand over there, a rep talk to you immediately.
399
00:22:28.793 --> 00:22:30.914
So the question is how- A rep, what are you talking about, Robin?
400
00:22:30.934 --> 00:22:31.774
It's a genius.
401
00:22:31.934 --> 00:22:34.515
Go to the genius bar and talk to the geniuses.
402
00:22:34.535 --> 00:22:37.856
They're so non-aggratiating that they just call themselves geniuses.
403
00:22:38.016 --> 00:22:38.997
We follow that same model.
404
00:22:39.057 --> 00:22:39.517
I love that.
405
00:22:39.557 --> 00:22:41.079
We call it advisors on our side.
406
00:22:41.299 --> 00:22:41.659
Yes.
407
00:22:41.879 --> 00:22:42.920
But it's the same thing.
408
00:22:42.960 --> 00:22:44.782
24 seven, you get access to a human.
409
00:22:44.882 --> 00:22:52.648
We just model that same thing of like you walk in, there's someone greeting you, kind of like a front desk receptionist, putting your name on the list, getting you in contact with the same person.
410
00:22:52.668 --> 00:22:57.112
Because back to that point on the premise of high level, we know that you are there supporting someone's.
411
00:22:57.152 --> 00:22:57.512
business.
412
00:22:57.692 --> 00:23:01.615
We want the software to be the core product of what operates your business.
413
00:23:01.655 --> 00:23:06.039
And so when there's an issue, that is a stop down on someone's opportunity to make revenue.
414
00:23:06.179 --> 00:23:08.040
So we want to match that importance.
415
00:23:08.240 --> 00:23:13.785
And instead of you go like every other company out there, they do tickets and they'll call you back three days later and all of that.
416
00:23:13.805 --> 00:23:15.906
It's like, no, we'll get you in front of a human right now.
417
00:23:16.046 --> 00:23:18.248
Make sure that they're strong on the empathy side.
418
00:23:18.288 --> 00:23:22.071
They need to know and understand your business and get you to the solution as fast as possible.
419
00:23:22.151 --> 00:23:23.232
So we created models there.
420
00:23:23.252 --> 00:23:23.372
But
421
00:23:23.772 --> 00:23:33.906
It's just that nugget of looking outside of your world and it's okay being different and those things that are different, if you're able to copy and paste from another industry and bring it in, that can help make you stand out.
422
00:23:34.026 --> 00:23:36.209
That to me has been invaluable in that thinking.
423
00:23:43.342 --> 00:23:45.223
You need to add a little edge to it.
424
00:23:45.263 --> 00:23:46.243
Send them to the bag.
425
00:23:46.363 --> 00:23:47.944
Badass go high levelers.
426
00:23:48.224 --> 00:23:49.364
Let's go get you a bag.
427
00:23:49.424 --> 00:23:51.105
We gotta get some attitude on that thing.
428
00:23:51.285 --> 00:23:52.685
Badass go high levelers.
429
00:23:52.745 --> 00:23:55.686
If Apple's gonna be the genius, then go high levelers needs to be the bag.
430
00:23:55.726 --> 00:23:56.527
Go badass.
431
00:23:56.727 --> 00:23:57.887
Badass go high levelers.
432
00:23:58.007 --> 00:24:00.408
Back in the day, I used to call the team the OSGs.
433
00:24:00.668 --> 00:24:01.648
It's the oh shit guys.
434
00:24:01.688 --> 00:24:04.709
You never call for support just to check in on how the support team is doing.
435
00:24:04.729 --> 00:24:06.570
How the day is, it's like, oh shit, there's a problem.
436
00:24:06.690 --> 00:24:07.690
I need to call those guys.
437
00:24:07.710 --> 00:24:09.031
I don't know who it is, but I need to call them.
438
00:24:09.111 --> 00:24:10.992
I had a line item on invoices.
439
00:24:11.172 --> 00:24:12.052
The PETA tax.
440
00:24:12.292 --> 00:24:13.493
You know what the PETA tax is?
441
00:24:13.833 --> 00:24:15.134
No, but it's a pain in the ass.
442
00:24:15.174 --> 00:24:16.635
Yeah, it's a pain in the ass.
443
00:24:16.655 --> 00:24:19.317
If a client asked me what that was on the invoice, I told them.
444
00:24:19.557 --> 00:24:21.679
You got an extra thousand dollars this month, baby.
445
00:24:21.739 --> 00:24:22.740
You're a pain in the ass.
446
00:24:25.482 --> 00:24:27.944
The acronyms help make it fun and keep the teams motivated.
447
00:24:28.324 --> 00:24:29.184
Yeah.
448
00:24:29.224 --> 00:24:32.307
In the honesty with your client, you're not easy to work with.
449
00:24:32.327 --> 00:24:33.027
You cost more.
450
00:24:33.047 --> 00:24:35.229
You want more of my time, then I get more of your money.
451
00:24:37.063 --> 00:24:38.024
It's a win-win, right?
452
00:24:38.924 --> 00:24:39.504
Exactly.
453
00:24:39.584 --> 00:24:41.325
Robin, what's got you excited?
454
00:24:41.525 --> 00:24:45.507
What's Robin Alex looking forward to in life and business?
455
00:24:45.828 --> 00:24:49.509
Right now on the business front, definitely fascinated with how the world is shifting.
456
00:24:49.530 --> 00:24:54.192
Back to a point earlier, more than ever, people are raising their hands saying, I need help in growing my business.
457
00:24:54.492 --> 00:24:55.593
Maybe it is with AI.
458
00:24:55.613 --> 00:24:56.093
Maybe it's not.
459
00:24:56.173 --> 00:24:56.933
I really don't care.
460
00:24:57.113 --> 00:24:58.094
Just help me grow my business.
461
00:24:58.234 --> 00:25:03.537
As we're building new tools, as we are creating more AI functionality and opportunities are starting to exist.
462
00:25:03.637 --> 00:25:03.897
It is...
463
00:25:04.257 --> 00:25:11.681
fascinating to watch the people who are supporting the businesses come up with new use cases, leveraging AI or leveraging tools and how they're implementing it.
464
00:25:11.801 --> 00:25:12.902
That is super fun.
465
00:25:13.062 --> 00:25:15.043
And we're seeing that more than ever now.
466
00:25:15.163 --> 00:25:17.164
And then on the lifestyle, I got two little kids.
467
00:25:17.204 --> 00:25:27.950
I got a 10 year old son and a five year old daughter trying to figure out how to make sure I'm there for the right moments and giving them the experiences of life, things that I've learned and my wife have learned and make sure that they're ingrained with that.
468
00:25:28.050 --> 00:25:31.432
And then trying to figure out how to lace it all together with everything that I'm doing with work.
469
00:25:31.492 --> 00:25:32.893
That's always the fine balance because I
470
00:25:33.213 --> 00:25:38.196
On one hand, what I do for work is really just to support the family and everything that we have going on.
471
00:25:38.236 --> 00:25:40.878
But at the same time, I want them to kind of learn the hard work that I'm doing.
472
00:25:40.898 --> 00:25:41.838
So how do I bring them in?
473
00:25:41.858 --> 00:25:47.361
So that balance is kind of fun for me these days of trying to figure out how far and how little should I keep them involved.
474
00:25:47.521 --> 00:25:49.222
Yeah, there's no perfect formula.
475
00:25:49.242 --> 00:25:54.826
I have four boys, 17 to 10, and they're involved in certain parts of certain businesses.
476
00:25:54.966 --> 00:26:00.249
But it's always a balance of letting them naturally happen versus overexposure.
477
00:26:00.449 --> 00:26:01.770
Yeah, forced exposure.
478
00:26:02.250 --> 00:26:03.150
Forced exposure.
479
00:26:03.210 --> 00:26:04.611
Why don't you come help me with this?
480
00:26:04.691 --> 00:26:05.392
You have no choice.
481
00:26:06.372 --> 00:26:08.273
This is not really a question.
482
00:26:09.553 --> 00:26:10.734
It's more of a statement.
483
00:26:10.854 --> 00:26:12.375
Yeah, I'm just being nice in the moment.
484
00:26:13.295 --> 00:26:17.097
Any new features or things coming out launching here with Go High Level?
485
00:26:17.237 --> 00:26:22.519
This year, so one of the big things that we do every single year is every October, we do our annual customer event.
486
00:26:22.599 --> 00:26:24.060
This year is going to be our biggest one.
487
00:26:24.100 --> 00:26:27.602
So we'll have about a little over 2,000 people come in from around the world.
488
00:26:27.622 --> 00:26:28.002
And it's really...
489
00:26:28.002 --> 00:26:32.323
really cool because it's really kind of the bringing of the community all into one place.
490
00:26:32.383 --> 00:26:41.606
And so whether you're a business founder or you're starting a business to be in a high level agency or being a consultant, helping many businesses, you get to bring in a lot of cool people with different backgrounds.
491
00:26:41.746 --> 00:26:43.747
And the collaboration is really awesome.
492
00:26:43.867 --> 00:26:47.728
And we want to basically curate that experience so that you can have those conversations because
493
00:26:48.048 --> 00:26:50.130
As you know, Ryan, being an entrepreneur can be lonely.
494
00:26:50.230 --> 00:26:53.914
A lot of times there's not a lot of people that understand what you're going through or how you're thinking about it.
495
00:26:53.954 --> 00:26:55.856
And sure, you can ask your team and all that.
496
00:26:55.896 --> 00:27:00.922
But sometimes you need just kind of an outside consultant, outside person to help you for free in many cases.
497
00:27:01.002 --> 00:27:03.064
So kind of creating that room is super important.
498
00:27:03.104 --> 00:27:08.570
But there, one of the big things that we do is what we call our level update, where we announce all the new drops, our roadmap and things like that.
499
00:27:08.610 --> 00:27:12.052
that some of the things that we're talking about is, of course, AI all over the place.
500
00:27:12.112 --> 00:27:14.072
How do we make sure that that is in your tool stack?
501
00:27:14.292 --> 00:27:15.833
How do we get that into your business?
502
00:27:15.993 --> 00:27:17.674
And for us, we always look at it in two lenses.
503
00:27:17.714 --> 00:27:18.614
What is the business need?
504
00:27:18.694 --> 00:27:23.436
And then how do we arm our customers, which are those agencies, those consultants, the strategists?
505
00:27:23.717 --> 00:27:27.838
Here's how to use the tool and here's how you can maximize the tool to get the business the ones that they need.
506
00:27:27.858 --> 00:27:28.859
So we're gonna be talking about that.
507
00:27:28.979 --> 00:27:32.720
We're releasing some new products and so you'll get into things like project management.
508
00:27:32.740 --> 00:27:36.142
We'll get into some financial tools to event management.
509
00:27:36.202 --> 00:27:38.303
Just other things that our customers have been asking for.
510
00:27:38.523 --> 00:27:40.343
A lot of different things coming in from different angles.
511
00:27:40.383 --> 00:27:43.804
And the way that I look at it is there's something for everybody that shows up.
512
00:27:43.984 --> 00:27:46.145
Just depends on what part of your business journey are you on.
513
00:27:46.205 --> 00:27:47.525
Are you there to scale your business?
514
00:27:47.565 --> 00:27:51.906
Well, we'll have some opportunities and things that we'll be talking about there with some features in the product too.
515
00:27:52.046 --> 00:27:55.226
Are you supporting 10 other businesses or are you learning how to support?
516
00:27:55.446 --> 00:28:01.448
So we have tools for all of that down to if you're someone new starting up a business and you want to help other businesses, but you don't even know where to start.
517
00:28:01.528 --> 00:28:03.068
We're actually creating some prospecting tools.
518
00:28:03.288 --> 00:28:10.810
We'll help you start sending out, finding the leads that you need, help you with sending out emails to helping you send out invoices to creating websites on their behalf.
519
00:28:10.990 --> 00:28:16.871
Once you sign them as a customer, we'll have other tools to help you deploy and set up their accounts incredibly fast.
520
00:28:16.931 --> 00:28:20.992
If you want to scale your business, here's some other opportunities to create revenue and things like that.
521
00:28:21.032 --> 00:28:22.172
So lots of different things.
522
00:28:22.232 --> 00:28:24.573
Last year, I think we released about 400 new updates.
523
00:28:24.593 --> 00:28:26.913
I think this year we'll get to that and closer to 500.
524
00:28:26.973 --> 00:28:30.674
A lot of things that are up our sleeves that we're getting ready to drop here in the next month.
525
00:28:30.734 --> 00:28:31.094
Yeah, man.
526
00:28:31.134 --> 00:28:35.237
And you said something important, like making space, people carving that out for these kind of things.
527
00:28:35.317 --> 00:28:36.257
And that's the key.
528
00:28:36.358 --> 00:28:39.640
It's like, if you don't, we're all moving so fast, doing so many things.
529
00:28:39.780 --> 00:28:47.484
And if you don't carve out that space and it doesn't get the attention level or the depth that it needs, that's a really key thing all of life.
530
00:28:47.625 --> 00:28:51.487
But especially for stuff like this and learning from others and all that stuff.
531
00:28:51.547 --> 00:28:53.888
100% being able to, I always think about the claw machine.
532
00:28:54.209 --> 00:28:59.212
Sometimes you just have to like, you know, pull yourself up to the top and just kind of look around and see what the world looks like.
533
00:28:59.272 --> 00:29:04.315
You're moving so fast that you forget what you've built or what you're trying to build and being able to get pulled up.
534
00:29:04.375 --> 00:29:10.758
And then to your point, having that space to have those conversations to start thinking about what's the point of all this or where's the next opportunity?
535
00:29:10.858 --> 00:29:14.180
And sometimes it's who's the next person I can work with and create that partnership.
536
00:29:14.321 --> 00:29:17.342
Those opportunities help immensely in 10X the core business.
537
00:29:17.402 --> 00:29:20.124
And so when you claw machine drops you back in, you're ready to rock and roll.
538
00:29:20.224 --> 00:29:21.125
I love the claw machine.
539
00:29:21.245 --> 00:29:22.727
My kids and I have played so many.
540
00:29:23.107 --> 00:29:25.469
If that claw would only grab as hard every time.
541
00:29:25.509 --> 00:29:26.751
We know that thing's rigged.
542
00:29:27.391 --> 00:29:32.957
Those are the cool YouTube videos where people teach you how to use those machines and actually how to... Oh, man.
543
00:29:32.997 --> 00:29:34.498
My boys and I are assassins.
544
00:29:34.518 --> 00:29:39.163
We go to Dave and Buster's and they have to show us the door because we're taking too many tickets, baby.
545
00:29:39.263 --> 00:29:41.865
Yeah, you got the picture on the door, like, don't let these guys do it.
546
00:29:42.265 --> 00:29:44.447
No, they love us, but we do rock those machines.
547
00:29:44.547 --> 00:29:47.429
You just got to let the other people play them while they're on the dummy mode.
548
00:29:47.549 --> 00:29:48.810
You got to share the fun, right?
549
00:29:48.970 --> 00:29:49.831
Yeah, exactly.
550
00:29:49.971 --> 00:29:55.015
Robin, I could totally see with AI, go high-level agents, or even an LLM.
551
00:29:55.075 --> 00:29:57.797
It's got to be something on your roadmap with that, I imagine.
552
00:29:57.877 --> 00:30:00.058
There's a ton of different agents that we currently have today.
553
00:30:00.298 --> 00:30:03.359
The idea of creating agents and things like that, it's kind of the cool buzzword.
554
00:30:03.379 --> 00:30:04.300
There's AGI.
555
00:30:04.380 --> 00:30:06.981
It's ready to take over the world and be independent on its own.
556
00:30:07.001 --> 00:30:08.182
Those are cool ideas.
557
00:30:08.202 --> 00:30:10.523
I don't believe any of that, but they can provide a lot of utility.
558
00:30:10.823 --> 00:30:11.303
Exactly.
559
00:30:11.343 --> 00:30:15.845
I don't think it's about having multiple agents that thought like the underpinnings and the technology behind it.
560
00:30:15.885 --> 00:30:16.845
You're going to run the whole business.
561
00:30:16.885 --> 00:30:17.446
Yay.
562
00:30:17.486 --> 00:30:21.087
You know, behind the scenes, that is how the technology works.
563
00:30:21.107 --> 00:30:27.490
I just want to go to one place, type whatever's on my mind or use a voice, verbally speak what I want as the outcome.
564
00:30:27.630 --> 00:30:31.472
And somehow, some way like the old computer machine, beep, beep, beep, beep, beep, beep, beep, beep,
565
00:30:31.632 --> 00:30:34.994
here's your answer or here's your outcome or do the thing that I wanted to do.
566
00:30:35.134 --> 00:30:37.496
That's really the vision that we're trying to go to.
567
00:30:37.676 --> 00:30:48.323
People are trying to figure out how to get there, but the end outcome is, I want you to go to one place, ask your question, whatever modality that you want, whether it's texting, typing, voice, Morse code, whatever you want.
568
00:30:48.563 --> 00:30:50.764
It comes back with whatever you want as the outcome.
569
00:30:51.124 --> 00:30:53.166
And you don't care how it works behind the scenes.
570
00:30:53.366 --> 00:30:56.768
That's really the world that I want to live in and what I want to help curate and build.
571
00:30:56.888 --> 00:30:58.469
The success translator.
572
00:30:58.489 --> 00:30:59.009
Yeah.
573
00:31:00.310 --> 00:31:01.051
That's what it is.
574
00:31:02.431 --> 00:31:03.832
Robin, this has been fun, man.
575
00:31:04.092 --> 00:31:12.417
Obviously, a lot of people listening probably heard of Go High Level, but maybe personal and business links, social, any of that stuff that we can leave for the audience.
576
00:31:12.517 --> 00:31:13.057
Check us out.
577
00:31:13.097 --> 00:31:14.318
We're at gohighlevel.com.
578
00:31:14.358 --> 00:31:15.559
You can sign up for a free trial.
579
00:31:15.779 --> 00:31:17.680
And the fun thing about it, we're very human-assisted.
580
00:31:17.900 --> 00:31:21.401
As soon as you jump on for a trial, you can jump into our Zoom room.
581
00:31:21.801 --> 00:31:27.344
And we have 24-7 staff, hundreds and hundreds of techs on our side, advisors ready to talk to you and help figure out your business.
582
00:31:27.364 --> 00:31:31.145
I'm going to get you connected to the right people or help you get it set up within your business.
583
00:31:31.225 --> 00:31:33.546
You can find me on all the social platforms.
584
00:31:33.746 --> 00:31:36.087
On Instagram, find me at TheRobinAlex.
585
00:31:36.307 --> 00:31:39.488
And I think that's the same thing on Facebook, Instagram, LinkedIn, all of them.
586
00:31:39.628 --> 00:31:42.129
Or also shoot me an email, robin at gohighlevel.com.
587
00:31:42.229 --> 00:31:44.650
Always around to help and be of value anywhere that I can.
588
00:31:44.890 --> 00:31:49.055
You're just as accessible as your company has been.
589
00:31:49.075 --> 00:31:50.297
That's refreshing, man.
590
00:31:50.317 --> 00:31:51.598
I really appreciate your time today.
591
00:31:51.658 --> 00:31:52.299
Thank you for having me.
592
00:31:52.319 --> 00:31:53.000
This is awesome.
593
00:31:53.020 --> 00:31:55.703
Hey guys, look, there's a lot of choices out there for business.
594
00:31:55.903 --> 00:32:00.008
This is one that I personally put a seal on because I've used it.
595
00:32:00.049 --> 00:32:01.130
It will change your business.
596
00:32:01.370 --> 00:32:03.052
Use it with someone that knows what they're doing.
597
00:32:03.092 --> 00:32:03.833
Get a blueprint.
598
00:32:03.873 --> 00:32:05.935
Go to the experts to implement it.
599
00:32:06.035 --> 00:32:11.560
But this is how you get ahead in business today using solutions like Go High Level.
600
00:32:11.620 --> 00:32:13.122
And look, it's the salt of the earth here, man.
601
00:32:13.262 --> 00:32:14.303
Robin is amazing.
602
00:32:14.363 --> 00:32:15.224
We appreciate him.
603
00:32:15.244 --> 00:32:16.104
We appreciate you.
604
00:32:16.124 --> 00:32:17.446
We'll see you next time, right about now.
605
00:32:17.841 --> 00:32:18.722
Here's the truth.
606
00:32:19.243 --> 00:32:21.325
Information doesn't change your life.
607
00:32:21.846 --> 00:32:23.087
Execution does.
608
00:32:23.748 --> 00:32:26.511
So don't just listen to this episode and move on.
609
00:32:26.931 --> 00:32:27.993
Take the idea.
610
00:32:28.553 --> 00:32:29.514
Make the call.
611
00:32:30.055 --> 00:32:30.956
Launch the thing.
612
00:32:31.557 --> 00:32:32.558
Fix the problem.
613
00:32:33.219 --> 00:32:35.661
Build what you keep talking about building.
614
00:32:36.422 --> 00:32:41.105
For more, follow Ryan Alford on Instagram, at Ryan Alford.
615
00:32:41.746 --> 00:32:46.729
And watch or listen to every episode at ryanisright.com.
616
00:32:47.309 --> 00:32:49.171
This is Right About Now.
617
00:32:49.891 --> 00:32:50.952
Now quit waiting.
618
00:32:51.472 --> 00:32:52.173
Go win.
