Ignoring Your Database Cost Her 20 Years. Here Is What Changed with Michele Mamo

What would happen to your business if you disappeared for three weeks? Suneet sits down with Michele Mamo, team leader of the Dwell Well Group at eXp Realty, who just returned from a three week family trip through Europe to find her best month ever waiting for her, plus nearly 40 deals already pending for the month ahead. Eighteen months ago she was seriously thinking about quitting. In this conversation she breaks down exactly what changed: getting obsessed with her database, working Follow Up Boss every single day, joining the Zillow Preferred program, building a leadership team that watches out for every agent, and creating an onboarding school inside Agently that turns brand new agents into producers. Michele also shares her remarkable origin story, from leaving a federal government job at the U.S. Treasury in 2002 to restarting her business from scratch in Cincinnati with $200 short sale consultations, along with her honest take on referral fees, online leads, and what it really takes to win listings. If you are a team leader or broker owner who wants a business that keeps producing while you actually live your life, this episode is proof that it can be done, and that it is never too late to start over.

Chapters:

• (00:00:00) The $200 short sale hustle that restarted her business
• (00:01:08) Three weeks in Europe without touching the business
• (00:04:41) Coming home to a record month and a packed pending board
• (00:06:23) The database obsession that changed everything
• (00:10:22) Leadership meetings, agent pods, and accountability
• (00:12:04) Training new agents with a team school inside Agently
• (00:13:47) From the U.S. Treasury to a career in real estate
• (00:17:38) Divorce, a new city, and starting over in Cincinnati
• (00:21:12) The honest truth about online leads and Zillow Preferred
• (00:25:31) How to win listings, plus advice for agents and team leaders

Links and Resources:

• Website
• Michele Mamo on LinkedIn
• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!