How Getting Comfortable Leads to Uncomfortable

We work hard to get comfortable. We want financial security, a job we know how to do, a comfortable retirement and a little less pressure in our lives. There’s nothing wrong with any of that. The problem comes when comfort stops being something we enjoy and becomes the place where we decide to stay.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, looks at the strange relationship between comfort and growth, particularly in sales, where the things that make us uncomfortable are often the same things that make us better.

It turns out that comfort leads to discomfort. The things we work toward so that we can relax and enjoy life a little actually lead to disappointment, dissatisfaction, and maybe even a far more uncomfortable situation.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

7 Takeaways

— Comfort can create discomfort. Stay comfortable too long and boredom, frustration or stagnation can eventually take its place.

— Comfort is a reward, not a destination. Enjoy what you’ve earned, but don’t assume the goal is to stay there forever.

— Easy can become miserable. A job, routine or life with no real challenge can eventually feel worse than the pressure you were trying to escape.

— Your edge needs resistance. Salespeople often perform their best when something requires them to stretch, adapt or fight a little harder.

— Avoiding discomfort has a cost. What feels easier today can make life harder later when skills, health or momentum begin to slip.

— Discomfort expands what feels possible. The things that challenge you today can become part of a much larger comfort zone tomorrow.

— The cycle never really ends. Get uncomfortable, grow into it, become comfortable — then find the next edge.

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Helpful Links:

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/