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Customer-led buying, selling, and trading can help subscribers stay invested when they already have a ton of product How engaged customers become part of the Battlbox team Dealing with both active and passive churn The huge difference that a .5% improvement in retention can make Replenishment…
The biggest trends in email marketing right now Using email as a narrative channel- it’s a great place to build out your brand story for customers How to use popups without being intrusive or damaging your brand Most cart abandonment happens before the checkout flow, so you need to combine exi…
Agency fees v.s. Guru guarantees: where operators turn with questions about PPC The central formula for ADMission’s approach to growth: Profit = (Visitors x Conversion Rate x 60-day LTV) - Costs Focusing on bottom line profit rather than top line revenue for better cash flow “Valuable content …
Amazon has incredibly low marketing costs for a business of its size because they’ve nailed down a competitive advantage in operations “You can only spend your way to growth for so long before you have to dig in and have a better understanding of retention, repeat engagement, customer lifetime v…
Creating a cohesive set of experiences through the whole customer journey means nailing down your tech and focusing on intangibles Creating a “value add” at every touchpoint instead of independent experiences How Elliot is built to even the digital playing field Marketing to individuals vs mar…
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