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How to fix it?
OM DENNE EPISODE
- Balancing physical franchises and online sales
- Using 10-digit phone numbers vs short codes for SMS
- Replicating the in-store experience online
- SMS becomes more scalable as your team figures out elements to automate but you need to really interact with your customers first to understand their needs
- “Growth is only as good as your retention.”
- How a short supply chain gives brands a much faster turnaround on their creative
- Combating subscription fatigue by staying relevant
- How Sanjay balances the needs of consumers and team members
- “The world is my swipe file”
- Being the top product in a category vs raising the bar for the whole category
Engelsk
USA
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Using email as a narrative channel- it’s a great place to build out your brand story for customers
How to use popups without being intrusive or damaging your brand
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Amazon has incredibly low marketing costs for a business of its size because they’ve nailed down a competitive advantage in operations
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Customer-led buying, selling, and trading can help subscribers stay invested when they already have a ton of product
How engaged customers become part of the Battlbox team
Dealing with both active and passive churn
The huge difference that a .5% improvement in retention can make
Replenishment…
Creating a cohesive set of experiences through the whole customer journey means nailing down your tech and focusing on intangibles
Creating a “value add” at every touchpoint instead of independent experiences
How Elliot is built to even the digital playing field
Marketing to individuals vs mar…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Churn Buster, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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