OM DENNE EPISODE
In this solo episode of The Pintastic® Podcast, Laura Rike explains the one thing almost everybody gets backwards about holidays on Pinterest. Right now, someone is already outranking you for Christmas while they're at the lake. On Pinterest, your peak season isn't when you start, it's when your summer work finally cashes in. Laura breaks down the ranking runway, the data on how early buyers plan, why holiday ads need to warm up now, and the one small thing to do this week so you're not white-knuckling Q4.
Key Takeaways:
- Holiday Pins Need a Runway to Climb: A brand-new pin doesn't jump to the top of search. Pinterest indexes it, reads it, tests it, then ranks it. For seasonal content that ramp is 90 to 120 days, so a pin peaking in November needs to exist by late summer.
- Buyers Plan Way Earlier Than You Think: People start holiday discovery about 10 and a half weeks before their main gift purchase, and recent data shows searches starting as early as April. Wait until October and you've missed the first wave.
- Keep Holiday Pins Evergreen: Don't stamp the year on the graphic. Put it in the pin title if you want, but the moment you date the image, you turn a perennial back into an annual you have to remake every year.
- Ads Warm Up, Too: Brands see around five times more conversions when people meet their ads earlier in the season, and campaigns running six months or longer see about 33% higher return. Warming can be small and steady.
- Organic and Ads Feed Each Other: When your boards and pins are already set up and starting to rank, your ads have something warm to build on. Summer organic work and summer ad work are not two separate lists.
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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.
Laura offers multiple pathways to work with her:
→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins
Ready to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat
👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarike
Some of Laura's fav Pinterest tools, resources and more:
Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura's list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree
#pinterestforbusiness #pinterestmarketing #pintereststrategy
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
