The AI Skill Every Working Adult Needs to Learn | Spencer Handley

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and I have come to adopt a pretty strong belief that

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that learning how to

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not just build software with these agents

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but learning how to manage agents

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both personal and professional use cases

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is the most essential skill to learn for

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every working adult in the world

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instantaneously Claude

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knows everything about every aspect of my business

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and so in a in a way

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it's like the most incredible board member or advisor

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the middle manager layer is is gonna be gone

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I think it's gonna be gone

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and um

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we've had almost 6,000 students go through the program

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and we just had our seventh student win a Grammy

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Spencer welcome to the Parallel Entrepreneur

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so the Parallel Entrepreneur is all about

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celebrating the messy beautiful

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art of doing more than one thing at the same time

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and investing your passions where they belong

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where they wanna go and bringing things to life

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and it manifested for me in owning

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owning more than one company at the same time yeah

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that's parallel entrepreneurship and uh

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for you

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we're gonna have a great

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great conversation exploring your background

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and when I when I look at your career

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from music to software to education and to AI

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it feels like there isn't a common thread

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running through it until you

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until you think well

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hey Spencer what's the common thread

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I think that the

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I think that the common thread is curiosity

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and learning

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I think that that's the fundamental through line that

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that everything that I've ever started um

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it is rooted in I'm just naturally curious and I

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I want to figure things out and as I figure things out

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I think the natural next step for people is to

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is to then pass that along and teach it to people and

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and you can build businesses around that

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teaching process and yeah

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I think being curious unlocks

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all sorts of opportunity to build

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and create value in the world

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so you're the CEO of a company called Sonora

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yeah and the mission is to educate and bring uh

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the power of the student forward right

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would you talk talk to us about what Sonora is

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yeah we're a modern music institution

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so we've taken

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what most people would do in an undergraduate degree

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in four years and condensed it down to something that

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a student can complete in six to 12 months

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of focus study

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we think about it through this lens of accelerated

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learning so

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taking principles from the neuroscience of learning

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and adapting it to music

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and allowing the student to progress through um

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this curriculum really rapidly

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we believe in hybrid learning

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which is kind of

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a combination of software based learning

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but then also one on one direct mentorship

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and we've been in operation for the last

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almost eight years seven and a half years right now

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and we've had

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almost 6,000 students go through the program

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and we just had our seventh student win a Grammy

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seven Grammy Awards yeah

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that's that's spectacular

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yeah and you have Grammy Award winning teachers as well

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yeah yeah

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our our faculty

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they've all taught at top institutions

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and played with some of the best artists in the world

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and yeah so we've

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we've made a really solid team of people

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who really know how to do

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this stuff and

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and as far as I'm aware

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and I know the space pretty well

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we're the most forward thinking music

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institution on the internet

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and we're not for everyone

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but for people who kind of want this like

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serious path

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and are aiming to attain fluency

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and be really creatively

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expressive on their instrument

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we're we're the best game in town

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creatively expressive I like that

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um the student experience at Sonora is what

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student experience yeah

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um it's a combination of a few different things

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so there's software

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my background's in in software engineering

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um and so

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there's software that models the student's memory

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helps them understand

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you know what they should be learning next

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what they're about to forget

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based on their own forgetting curve

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so we power space repetition

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then there's one on one

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direct mentorship that happens on a daily basis

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and there's group classes that people attend

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we have a uh

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we have a curriculum that we run them through

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which is essentially equivalent to

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what a student would learn in an undergraduate

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education

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so it covers all the same materials you'd learn at

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if you went to you know

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guitar

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or you were a guitar major at Berklee College of music

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or something like this um

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and so yeah we kind of try and hit it from all angles

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it's remote so you don't study in person

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but we find that for a lot of the fun

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fundamental mechanics of the instrument

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it's actually learning online has a lot of advantages

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because software can kind of harness the person into

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a certain path it can

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it can handle these things like spaced repetition

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the delivery vehicle is more easily consumed um

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and uh it's just more like or organized better

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better pacing so it's really fun yeah

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in the comment section

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there's gonna be a lot of resources

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that people are gonna

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wanna click through and learn more

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but tell us what a Sonic Sphere is

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and why did it capture your attention

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yeah

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so the Sonic Sphere is a project that was developed

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sort of a co living castle just outside of Paris

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France that I spent a bunch of time at

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it was initially developed by a man named Ed Cook

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who is like a memory champion

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really interesting amazing person and uh

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he wanted to have a spherical concert hall

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where he could experience the wonders of music uh

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spatially and basically sit in

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he wanted the vision was

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I wanna sit in a net and have speakers

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coming from all directions

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from below me above me from all sides uh

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and then I want spatial audio

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and just be able to bask in the glory of it

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and um there have been uh

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11 iterations of this sphere

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and they've gotten progressively larger each time

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the first one was the size of a of a bedroom uh

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and then you know sort of got progressively larger

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there's a sphere still at

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in France

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that holds about 30 people inside of it in a giant net

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um and then we brought one to Burning Man

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it was a fairly large sphere

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and then the biggest one that was created was um

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it was stored in in the shed at in Manhattan

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which is the largest indoor

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one of the largest indoor art exhibition spaces

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in Manhattan and it was a

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a megasphere that holds somewhere around

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like 200 people inside of it huge

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massive sphere in a massive production and um

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you know millions of dollars went into the sphere and

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and we had some amazing artists play

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play in it and um

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and I built a bunch of

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music experiences for the sphere

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and have been um yeah

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she's kind of like involved as a

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as a creative in that project

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for the last couple years

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so you studied music at UCLA

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yeah at the musicology practice there uh

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and for thousands of hours

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like most musicians you just kept on

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until you owned the instrument at some level and then

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I think after like

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two decades of traditional music approach

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you found yourself stuck yeah

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what did that feel like and how did you get unstuck

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yeah I think there are uh

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with any skill so I'll speak more broadly

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but this happens in music

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but also happens in any other like

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skill acquisition path

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be at languages or learning about business

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or learning about any any skill

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there's massive gains from 0 to 60% capability um

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you just make massive leaps and strides

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it's the most exciting time of of

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of learning a skill is is the beginning stages um

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it can be frustrating but it's also just like

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every day your skill set is changing um

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so uh

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then you get to the intermediate

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what I call the intermediate plateau where the

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the incremental gains just um

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they just slow down a lot and and

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and it it can be a year of like basically no progress

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even though you're still putting in work and

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like working on the craft

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it can feel like you're basically spinning your wheels

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and um

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this exists in yeah

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most most domains within the sphere of guitar um

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everyone gets stuck at this level

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where they learn their open chords

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their bar chords

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pentatonic scale and then they sort of most

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90% of guitar players out there

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just kind of stop there that's the intermediate plateau

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you can kind of sound okay to the

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you can be good at a party

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yeah right

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campfire guitar player kind of thing beyond that

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there's obviously many many

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many levels to the game

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and there are true masters of this craft

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that are stratospheric in their

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in their capability and their

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their ability to translate the ideas in their head

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immediately to the instrument

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seamlessly with you know with

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with no impedance and um

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and a lot of that has to do

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with kind of circling back to the fundamentals

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so it's it's sort of like um

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people learning to cook is a good analogy

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it's like you can go you know

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use recipes and that that'll get you

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you know

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pretty far you can sort of like fake being a chef

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so to speak

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but if you want to actually become a great chef

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you have to learn the fundamentals

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you have to actually learn the principles of cooking

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and and combining ingredients and the chemistry of of

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you know what it takes to to actually be inventive

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and so the same is true in music

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in order to break past the intermediate plateau

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fundamental principles so scales

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diads triads

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arpeggios seventh chords

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inversions like how does the actual instrument map

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and then how do you then apply that fundamental

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architecture to all different styles

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because all world music styles and I've spent

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um as maybe we'll dig into spent five years yeah

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just nomadic

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traveling from country to country every three months

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studying so many different types of world music

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but the common thread through that

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is that the principles of music are the same

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the only difference is the rhythm changes

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and the idiomatic phrasing change

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changes so

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like

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the way that they express melody changes regionally

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but the but the principles of how

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how harmony functions is relatively the same

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with a few exceptions that tend to happen in East Asia

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so you found yourself stuck yeah

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you described what that felt like

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you were just not making progress

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and that it's a common experience

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the most the most common experience maybe and then you

277
00:10:08,666 --> 00:10:11,066
a lot of people struggle with getting out of that place

278
00:10:11,066 --> 00:10:11,833
yeah that

279
00:10:11,833 --> 00:10:15,233
it's not necessarily common that people get unstuck

280
00:10:15,233 --> 00:10:16,700
right they're stuck yeah

281
00:10:16,700 --> 00:10:19,700
how did you get unstuck I just great teacher

282
00:10:19,700 --> 00:10:23,133
I found a great teacher this woman named Ayla Cantor um

283
00:10:23,133 --> 00:10:25,033
who was yeah

284
00:10:25,033 --> 00:10:28,533
just had a really clear path and good pedagogy and

285
00:10:28,533 --> 00:10:29,533
and sort of

286
00:10:29,900 --> 00:10:31,966
helped me move through that path really smoothly

287
00:10:31,966 --> 00:10:33,633
and then at the time

288
00:10:34,333 --> 00:10:36,366
I was working as a software engineer uh

289
00:10:36,366 --> 00:10:38,533
I was there was a position called a product engineering

290
00:10:38,533 --> 00:10:39,633
leader at Patreon

291
00:10:39,633 --> 00:10:40,833
so I was holding down that role

292
00:10:40,833 --> 00:10:43,233
helping to build the growth team and um

293
00:10:44,066 --> 00:10:44,533
on the side

294
00:10:44,533 --> 00:10:46,633
I would work on little software projects to help

295
00:10:46,866 --> 00:10:48,000
help me with my hobbies

296
00:10:48,233 --> 00:10:50,900
and so I built some software around her path

297
00:10:50,900 --> 00:10:51,833
that was basically

298
00:10:51,833 --> 00:10:53,966
the first version of the Sonora software

299
00:10:54,266 --> 00:10:56,466
um and it was a spaced repetition

300
00:10:56,466 --> 00:10:58,700
app that you could plug exercises into

301
00:10:58,700 --> 00:11:00,966
and it would kind of develop practice plans for you

302
00:11:00,966 --> 00:11:02,733
and tell you what to do each day and

303
00:11:02,733 --> 00:11:06,133
and then keep track of the things that were likely to

304
00:11:06,133 --> 00:11:07,566
like leave my memory and then

305
00:11:07,566 --> 00:11:08,666
you know sort of resurface them

306
00:11:08,666 --> 00:11:10,300
and it would just send me emails like here's your

307
00:11:10,300 --> 00:11:12,733
here's your practice plan for today and um

308
00:11:12,933 --> 00:11:13,266
and then I

309
00:11:13,266 --> 00:11:15,100
would sort of check things off in a little Google form

310
00:11:15,100 --> 00:11:16,733
and then that would be the

311
00:11:16,733 --> 00:11:18,566
that was the interaction um

312
00:11:18,566 --> 00:11:20,766
and it it worked like it

313
00:11:20,766 --> 00:11:21,066
you know

314
00:11:21,066 --> 00:11:23,566
within a matter of about a year of study with her

315
00:11:24,066 --> 00:11:26,866
I broke through that plateau and of course

316
00:11:26,866 --> 00:11:27,633
there are more plateaus

317
00:11:27,633 --> 00:11:28,766
beyond the intermediate plateau that

318
00:11:28,766 --> 00:11:30,866
that happened and I'm on one right now that's

319
00:11:30,866 --> 00:11:32,333
that's gonna last a few years

320
00:11:32,333 --> 00:11:34,166
cause the incremental gains are just so small

321
00:11:34,166 --> 00:11:36,366
it's more about repertoire but um

322
00:11:36,900 --> 00:11:39,033
but there's the biggest

323
00:11:39,033 --> 00:11:41,433
the biggest one is this intermediate plateau

324
00:11:41,433 --> 00:11:42,700
cause on the on

325
00:11:42,700 --> 00:11:44,233
on the other side of the intermediate plateau

326
00:11:44,233 --> 00:11:46,600
is a profound level of expressiveness

327
00:11:46,833 --> 00:11:48,366
where you can really

328
00:11:49,333 --> 00:11:52,700
um be dynamic in any musical setting before that it's

329
00:11:52,700 --> 00:11:54,566
it's very clunky so uh

330
00:11:54,566 --> 00:11:56,833
most people need to get get over this hump uh

331
00:11:56,833 --> 00:11:59,266
and so anyway we went uh

332
00:11:59,466 --> 00:12:02,166
from from that initial sort of study with her

333
00:12:02,166 --> 00:12:03,466
and building the software

334
00:12:04,066 --> 00:12:06,400
about a year after that um

335
00:12:07,966 --> 00:12:10,066
friends started basically asking for hey

336
00:12:10,066 --> 00:12:11,766
can I do that thing that you did with the software

337
00:12:11,766 --> 00:12:12,133
and blah blah

338
00:12:12,133 --> 00:12:12,766
blah

339
00:12:12,766 --> 00:12:15,466
and it was just sort of started as like a side project

340
00:12:15,666 --> 00:12:18,233
just for fun and then it

341
00:12:18,266 --> 00:12:20,100
you know those friends started telling other friends

342
00:12:20,100 --> 00:12:20,766
and then

343
00:12:20,766 --> 00:12:24,366
we sort of ran out of capacity to help students um

344
00:12:24,366 --> 00:12:27,300
so I had to hire a a teacher and I um

345
00:12:27,300 --> 00:12:29,133
I I happen to be taking some

346
00:12:29,133 --> 00:12:30,933
some extra lessons from this guy on Instagram

347
00:12:30,933 --> 00:12:32,200
who's kind of an influencer

348
00:12:32,333 --> 00:12:33,433
and I was like hey

349
00:12:33,433 --> 00:12:34,866
do you wanna teach some extra students

350
00:12:34,866 --> 00:12:36,700
I got I got students coming through this thing

351
00:12:36,700 --> 00:12:37,966
and we're kind of developing this

352
00:12:37,966 --> 00:12:39,533
this like little pet project

353
00:12:39,733 --> 00:12:41,933
and then that turned into more students

354
00:12:41,933 --> 00:12:43,233
and then it turned into even more students

355
00:12:43,233 --> 00:12:44,266
and the pandemic happened

356
00:12:44,266 --> 00:12:47,033
and then we had all these amazing musicians uh

357
00:12:47,033 --> 00:12:49,700
on staff who needed consistent work

358
00:12:49,700 --> 00:12:51,433
so we had to build like a marketing function

359
00:12:51,433 --> 00:12:52,933
like a proper marketing function and

360
00:12:52,933 --> 00:12:54,833
and like an admissions function and

361
00:12:54,900 --> 00:12:57,733
and then fast forward to now and now it's you know

362
00:12:57,733 --> 00:12:59,800
a pretty large team and um

363
00:13:00,166 --> 00:13:02,566
and yeah it was sort of like an accidental business

364
00:13:02,766 --> 00:13:03,566
yeah but

365
00:13:03,566 --> 00:13:06,033
but but coming from the uh

366
00:13:06,033 --> 00:13:07,866
and I think I think this is also like a

367
00:13:07,866 --> 00:13:09,300
a thread that feels important

368
00:13:09,300 --> 00:13:12,133
which is like the a lot of people think like

369
00:13:12,133 --> 00:13:14,466
I wanna start a business what business should I start

370
00:13:14,666 --> 00:13:16,366
um but I think actually the

371
00:13:16,366 --> 00:13:18,366
the world sort of invites a business out of you

372
00:13:18,366 --> 00:13:19,500
when the time is right

373
00:13:19,500 --> 00:13:22,100
it's like the same is true with pioneer species

374
00:13:22,100 --> 00:13:22,666
like I didn't

375
00:13:22,666 --> 00:13:24,333
I'm not intending to start a business here

376
00:13:24,333 --> 00:13:27,966
but enough friends at this event that we that we uh

377
00:13:27,966 --> 00:13:30,000
that we did over the New Year enough friends were like

378
00:13:30,000 --> 00:13:31,866
teach me about everything you're doing with AI

379
00:13:31,866 --> 00:13:32,466
and I was like OK

380
00:13:32,466 --> 00:13:33,433
cool and I organize it

381
00:13:33,433 --> 00:13:34,966
and now it's now it's like a company

382
00:13:35,066 --> 00:13:37,033
and then it requires no marketing

383
00:13:37,033 --> 00:13:38,233
cause those friends tell more friends

384
00:13:38,233 --> 00:13:40,500
and like every cohort is filling with like friends

385
00:13:40,500 --> 00:13:41,300
basically

386
00:13:41,933 --> 00:13:43,466
or friends of friends and so

387
00:13:43,466 --> 00:13:45,333
the world recognizes

388
00:13:45,333 --> 00:13:47,100
you as a person who knows a thing about a thing

389
00:13:47,100 --> 00:13:47,966
and then they want to learn from you

390
00:13:47,966 --> 00:13:49,500
and then suddenly you're doing that thing

391
00:13:49,500 --> 00:13:49,766
and I I like that most successful businesses or

392
00:13:52,966 --> 00:13:55,733
or entrepreneurs solve a problem that they have

393
00:13:55,733 --> 00:13:57,166
that they understand yeah

394
00:13:57,166 --> 00:14:00,066
and that happens to solve problems for other people

395
00:14:00,066 --> 00:14:03,966
and I think this sort of rote approach to

396
00:14:03,966 --> 00:14:07,333
I'm gonna do this and my my Tam is this and right

397
00:14:07,333 --> 00:14:09,066
you know it's it it's

398
00:14:09,066 --> 00:14:12,733
it's an exercise that is good to have familiarity with

399
00:14:12,733 --> 00:14:14,666
but it is not the heart and soul

400
00:14:14,766 --> 00:14:16,866
it's not what a culture is built on right

401
00:14:16,866 --> 00:14:19,166
a culture is built on your passion for music

402
00:14:19,166 --> 00:14:21,966
and I think awesome also teaching like

403
00:14:21,966 --> 00:14:24,566
what have you Learned about how humans learn

404
00:14:24,633 --> 00:14:27,133
that has impacted your business and your

405
00:14:27,133 --> 00:14:29,166
your life your lived experience yeah

406
00:14:29,166 --> 00:14:30,166
so many things

407
00:14:30,166 --> 00:14:33,066
I think that obviously there's a bunch of there

408
00:14:33,066 --> 00:14:35,000
there are a bunch of principles and cool

409
00:14:35,033 --> 00:14:36,900
techniques for sequencing content

410
00:14:36,900 --> 00:14:39,333
and making sure that pads are digestible

411
00:14:39,333 --> 00:14:41,500
and pedagogy is strong um

412
00:14:41,500 --> 00:14:44,066
that's a whole field of study that's fascinating and

413
00:14:44,066 --> 00:14:45,033
and and um

414
00:14:45,033 --> 00:14:47,300
and useful but I think the biggest

415
00:14:47,300 --> 00:14:49,033
thing that prevents most people from learning

416
00:14:49,033 --> 00:14:50,500
complex skills like music or

417
00:14:50,500 --> 00:14:53,133
business or engineering is um

418
00:14:53,133 --> 00:14:55,466
is just the motivation wheel

419
00:14:55,466 --> 00:14:58,066
so how do you actually get the motivation wheel running

420
00:14:58,366 --> 00:15:01,266
um so that there's enough of a carrot

421
00:15:01,466 --> 00:15:03,000
with each incremental step

422
00:15:03,100 --> 00:15:05,133
that's pulling you to the next step right

423
00:15:05,133 --> 00:15:05,533
how do you

424
00:15:05,533 --> 00:15:07,766
how do you basically embed wins into the process

425
00:15:07,766 --> 00:15:08,366
so that

426
00:15:08,366 --> 00:15:10,733
while you're learning this very challenging thing

427
00:15:10,733 --> 00:15:11,266
that

428
00:15:11,266 --> 00:15:13,433
forces you to confront all sorts of limiting beliefs

429
00:15:13,433 --> 00:15:14,733
and and uh

430
00:15:14,733 --> 00:15:15,833
difficulty in yourself

431
00:15:16,333 --> 00:15:18,666
how do you make it so that along with that adversity

432
00:15:18,666 --> 00:15:21,566
you're also getting little treats of like wins

433
00:15:21,566 --> 00:15:22,866
basically so I think

434
00:15:22,866 --> 00:15:25,366
I think good educators have ways of embedding

435
00:15:25,633 --> 00:15:27,033
those wins uh

436
00:15:27,033 --> 00:15:28,400
in in the learning path

437
00:15:28,700 --> 00:15:30,900
um and yeah

438
00:15:30,900 --> 00:15:31,633
I think I think that's

439
00:15:31,633 --> 00:15:32,933
I think that's one of the main things

440
00:15:33,133 --> 00:15:34,766
I call those little victories

441
00:15:34,766 --> 00:15:36,633
yeah I like to open up a meeting with hey

442
00:15:36,633 --> 00:15:37,500
what's your little victory

443
00:15:37,500 --> 00:15:39,033
and everybody has to find one

444
00:15:39,033 --> 00:15:40,866
you gotta come to the meeting with a little victory

445
00:15:40,866 --> 00:15:42,466
even if you you know

446
00:15:42,466 --> 00:15:44,533
most of us think that a victory has to be big

447
00:15:44,533 --> 00:15:47,233
and in fact they're just um

448
00:15:47,833 --> 00:15:50,933
stringing together a whole bunch of small progress

449
00:15:50,933 --> 00:15:52,166
right yeah yeah

450
00:15:52,166 --> 00:15:52,966
I um

451
00:15:53,933 --> 00:15:57,266
was enchanted with the sphere

452
00:15:57,266 --> 00:15:59,133
we're gonna talk about that again in a minute

453
00:15:59,133 --> 00:16:00,066
but yeah um

454
00:16:00,533 --> 00:16:02,233
and because of our conversation

455
00:16:02,233 --> 00:16:04,733
you'd like change how I thought about music

456
00:16:04,733 --> 00:16:06,533
how I thought about experiencing music

457
00:16:07,033 --> 00:16:10,766
and then you invited me to on Poco de planning

458
00:16:10,766 --> 00:16:11,666
which yeah um

459
00:16:11,966 --> 00:16:14,033
I'm gonna throw this out as a softball

460
00:16:14,033 --> 00:16:16,266
first of all you could describe what it is

461
00:16:16,266 --> 00:16:16,933
but I'm gonna

462
00:16:16,933 --> 00:16:19,100
I'm gonna talk a little bit about how it was

463
00:16:19,100 --> 00:16:20,500
to experience it yeah

464
00:16:20,500 --> 00:16:21,700
great and uh

465
00:16:21,700 --> 00:16:23,833
I'm so curious and this is something that you've done

466
00:16:23,833 --> 00:16:25,366
a couple of years in a row

467
00:16:25,366 --> 00:16:27,133
you invited my wife

468
00:16:27,133 --> 00:16:30,233
Jenny and I and a number of our common friends

469
00:16:30,233 --> 00:16:34,866
and then about 40 45 people that I did not know yeah

470
00:16:34,866 --> 00:16:35,666
um um

471
00:16:35,900 --> 00:16:38,766
creatives entrepreneurs from all over the world

472
00:16:38,766 --> 00:16:45,666
and we went to Mexico City for a 2025 review

473
00:16:45,666 --> 00:16:48,633
and a 2026 visioning exercise

474
00:16:48,633 --> 00:16:50,833
that lasted a week yeah

475
00:16:51,033 --> 00:16:54,866
and I I think it's notable to start with

476
00:16:54,866 --> 00:16:58,233
most of us set goals aren't committed to them we

477
00:16:58,233 --> 00:17:01,566
we might be clear enough to set intentions and

478
00:17:01,566 --> 00:17:02,933
and that's better yeah

479
00:17:02,933 --> 00:17:04,966
and then we put things in motion

480
00:17:04,966 --> 00:17:08,566
but we didn't actually give it a week or in this case

481
00:17:08,566 --> 00:17:10,633
two weeks total um

482
00:17:10,633 --> 00:17:15,000
to really reflect and simmer and sort through

483
00:17:15,166 --> 00:17:18,033
how would I be motivated and how would

484
00:17:18,033 --> 00:17:20,233
how could I marinate on this idea

485
00:17:20,233 --> 00:17:22,166
and then get committed to it yeah

486
00:17:22,166 --> 00:17:24,833
so that was that was a piece of my experience

487
00:17:25,233 --> 00:17:27,166
why did you create um

488
00:17:27,166 --> 00:17:29,433
Pocahontas planning and what was your experience there

489
00:17:29,433 --> 00:17:31,400
and what do you want people to know about it

490
00:17:31,666 --> 00:17:33,133
um well

491
00:17:33,133 --> 00:17:39,833
I love I love organizing my life and thinking about

492
00:17:39,833 --> 00:17:42,000
thinking about what it would look like to

493
00:17:42,166 --> 00:17:45,533
to paint a vision for my ideal future

494
00:17:45,533 --> 00:17:48,333
and think about my contribution in the world and

495
00:17:48,333 --> 00:17:49,733
and I like to have structure around it

496
00:17:49,733 --> 00:17:51,066
and I've been doing it since I was

497
00:17:51,066 --> 00:17:53,833
in my very early 20s like thinking about okay

498
00:17:54,433 --> 00:17:57,466
life kind of has these like 5 to 7 categories

499
00:17:57,633 --> 00:17:58,366
what are my like

500
00:17:58,366 --> 00:18:00,733
main objectives for some period of time

501
00:18:00,733 --> 00:18:02,533
in those categories and how can I

502
00:18:02,633 --> 00:18:04,700
how can I kind of be intentional about

503
00:18:04,700 --> 00:18:07,166
you know choosing my future rather than just like being

504
00:18:07,233 --> 00:18:10,133
being subject to the whims of the world

505
00:18:10,133 --> 00:18:11,966
or other people's intentions for my life

506
00:18:12,133 --> 00:18:13,133
and um

507
00:18:13,266 --> 00:18:15,466
there for a few years I uh

508
00:18:15,466 --> 00:18:17,433
was in this accountability group called the team

509
00:18:17,433 --> 00:18:19,133
Horrific Accountability Buddies uh

510
00:18:19,133 --> 00:18:20,133
which was Accountability Buddies

511
00:18:20,233 --> 00:18:21,566
Accountability Buddies yep

512
00:18:21,633 --> 00:18:22,333
and uh

513
00:18:22,333 --> 00:18:24,433
and so we would um you know

514
00:18:24,433 --> 00:18:25,500
we would meet every single week

515
00:18:25,500 --> 00:18:26,333
and hold each other accountable

516
00:18:26,333 --> 00:18:28,133
and then we would do these little retreats where we'd

517
00:18:28,133 --> 00:18:31,566
like fly to Thailand and do these sort of intensive um

518
00:18:31,933 --> 00:18:34,333
uh annual planning and reflection things

519
00:18:34,366 --> 00:18:36,200
and so I loved the model

520
00:18:36,366 --> 00:18:38,700
and I just kind of continued doing it

521
00:18:38,700 --> 00:18:40,366
that group phased out um

522
00:18:40,500 --> 00:18:42,966
but a couple of years ago oh

523
00:18:42,966 --> 00:18:44,533
and then I've also attended other people's like

524
00:18:44,533 --> 00:18:45,233
New Year's planning thing

525
00:18:45,233 --> 00:18:45,900
so I you know

526
00:18:45,900 --> 00:18:47,166
I vibe with people who are like

527
00:18:47,166 --> 00:18:48,966
into this intentionality around

528
00:18:48,966 --> 00:18:50,166
around annual planning

529
00:18:50,600 --> 00:18:53,033
and so a couple years ago my friend uh

530
00:18:53,100 --> 00:18:54,600
my friends Marcus and Carter

531
00:18:54,933 --> 00:18:55,633
uh were like hey

532
00:18:55,633 --> 00:18:56,933
we're thinking about gathering another group

533
00:18:56,933 --> 00:18:57,733
and I was like awesome

534
00:18:57,733 --> 00:18:58,533
let me get involved and

535
00:18:58,533 --> 00:19:00,566
and we organized that a couple years ago

536
00:19:00,900 --> 00:19:01,700
uh for a smaller group

537
00:19:01,700 --> 00:19:05,133
12 people and then this this last year um

538
00:19:05,466 --> 00:19:07,300
you know sort of organized a larger group and

539
00:19:07,300 --> 00:19:10,333
and took everyone to Mexico City and uh

540
00:19:10,333 --> 00:19:12,800
and then thought a lot about how to structure

541
00:19:12,833 --> 00:19:14,366
an event like that like how do you

542
00:19:14,366 --> 00:19:16,300
how do you actually get 40 people on the same page

543
00:19:16,300 --> 00:19:17,566
with different different intentions

544
00:19:17,566 --> 00:19:20,266
different visions to think about the last year

545
00:19:20,300 --> 00:19:21,500
think about you know

546
00:19:21,500 --> 00:19:22,766
a 10 year vision for themselves

547
00:19:22,766 --> 00:19:23,733
what what's their

548
00:19:23,733 --> 00:19:25,300
what's their long term outcome that they're aiming

549
00:19:25,300 --> 00:19:27,666
towards and then how do they get sort of tactical about

550
00:19:27,966 --> 00:19:28,766
um the next

551
00:19:28,766 --> 00:19:30,633
the next year and the next quarter and

552
00:19:30,633 --> 00:19:31,266
and then um

553
00:19:31,266 --> 00:19:31,866
and then also

554
00:19:31,866 --> 00:19:33,666
there's just so much cross pollination that happens

555
00:19:33,666 --> 00:19:34,933
like in these groups where

556
00:19:34,933 --> 00:19:35,133
you know

557
00:19:35,133 --> 00:19:37,533
obviously the folks that were at this event are just so

558
00:19:37,666 --> 00:19:39,766
so inspiring on so many different levels

559
00:19:39,766 --> 00:19:41,166
there were people who were very left brain

560
00:19:41,166 --> 00:19:42,666
very right brain uh

561
00:19:42,666 --> 00:19:43,833
a mix of both and

562
00:19:43,833 --> 00:19:47,266
and so when you get everyone into uh

563
00:19:47,266 --> 00:19:48,766
one place and they they

564
00:19:48,766 --> 00:19:50,833
you know some of the most magical moments happen

565
00:19:50,833 --> 00:19:52,500
outside of the programming and

566
00:19:52,500 --> 00:19:53,133
and uh

567
00:19:53,133 --> 00:19:53,733
just kind of

568
00:19:53,733 --> 00:19:55,633
seeing how other people operate in the world

569
00:19:55,633 --> 00:19:57,633
and what's inspiring to them and

570
00:19:57,666 --> 00:19:58,533
and then um

571
00:19:58,666 --> 00:19:59,233
yeah it's just

572
00:19:59,233 --> 00:20:02,566
it's a really powerful container and I also think it's

573
00:20:02,800 --> 00:20:05,300
it's a nice heartbeat for a community and I'm

574
00:20:05,300 --> 00:20:07,966
I really especially as I get older

575
00:20:08,133 --> 00:20:10,800
the value of like creating cohesive

576
00:20:11,433 --> 00:20:13,633
community over long periods of time is really

577
00:20:13,633 --> 00:20:15,133
important to me um

578
00:20:15,133 --> 00:20:16,066
so it's and it's

579
00:20:16,066 --> 00:20:18,500
I think it's such a vulnerable space to be in

580
00:20:18,500 --> 00:20:20,566
that it creates these really deep bonds with

581
00:20:20,566 --> 00:20:21,233
with the whole crew

582
00:20:21,233 --> 00:20:23,533
because you really get to understand who's this person

583
00:20:23,633 --> 00:20:25,533
at a fundamental level what are their values

584
00:20:25,666 --> 00:20:27,866
what's their vision and uh

585
00:20:27,866 --> 00:20:29,266
you get to learn from them and then

586
00:20:29,266 --> 00:20:29,500
you know

587
00:20:29,500 --> 00:20:31,600
you really get to form these relationships that last

588
00:20:31,766 --> 00:20:33,266
forever you know yeah

589
00:20:33,266 --> 00:20:35,766
you're building community intentionally right

590
00:20:35,766 --> 00:20:36,566
um

591
00:20:37,233 --> 00:20:40,366
the music community the musicians are a community and

592
00:20:40,366 --> 00:20:42,466
and and here you've got um

593
00:20:42,666 --> 00:20:46,900
people who are planning a life pivot or uh

594
00:20:46,900 --> 00:20:48,266
extension it was

595
00:20:48,266 --> 00:20:49,700
it was all the above yeah

596
00:20:49,700 --> 00:20:52,533
and and the community was beautiful um

597
00:20:52,633 --> 00:20:55,166
I Learned so much I uh

598
00:20:55,166 --> 00:20:58,266
I my wife Jenny and I actually started

599
00:20:59,566 --> 00:21:01,333
this process with um

600
00:21:01,333 --> 00:21:02,633
well we're going to Mexico City

601
00:21:02,633 --> 00:21:03,700
that'll be great yeah

602
00:21:03,700 --> 00:21:06,766
and we tried to leave our expectations behind

603
00:21:06,766 --> 00:21:09,133
so that we could just experience yeah

604
00:21:09,133 --> 00:21:10,966
the process and um

605
00:21:11,100 --> 00:21:12,233
you talked about left brain

606
00:21:12,233 --> 00:21:14,933
right brain some of those structures

607
00:21:14,933 --> 00:21:16,866
like I really gravitate towards

608
00:21:16,866 --> 00:21:18,933
Spencer's organizational principles

609
00:21:18,933 --> 00:21:20,766
for getting shit done yeah

610
00:21:20,766 --> 00:21:21,533
you know yeah

611
00:21:21,533 --> 00:21:22,433
and uh

612
00:21:22,500 --> 00:21:26,966
I also really appreciated people being vulnerable about

613
00:21:27,033 --> 00:21:28,900
their fears and yeah

614
00:21:28,900 --> 00:21:29,866
uh you know

615
00:21:29,866 --> 00:21:31,933
what's holding them back and talking

616
00:21:31,933 --> 00:21:33,533
about what's holding you back

617
00:21:33,533 --> 00:21:34,533
yeah um

618
00:21:35,000 --> 00:21:37,566
this this experience LED

619
00:21:37,700 --> 00:21:39,966
Jenny and I to commit

620
00:21:40,033 --> 00:21:43,200
to building a new company together

621
00:21:43,233 --> 00:21:47,466
and the motivation was we looked in our relationship

622
00:21:47,466 --> 00:21:50,000
and found that we were happiest

623
00:21:50,166 --> 00:21:52,366
we were extremely successful

624
00:21:52,366 --> 00:21:55,366
feeling when we were collaborating yeah

625
00:21:55,366 --> 00:21:56,500
and it didn't really matter

626
00:21:56,500 --> 00:21:58,500
what we were collaborating on yeah

627
00:21:58,500 --> 00:21:59,166
so we said well

628
00:21:59,166 --> 00:22:00,733
how can we collaborate

629
00:22:01,133 --> 00:22:04,766
on bringing something creative to life

630
00:22:04,766 --> 00:22:05,100
yeah

631
00:22:05,100 --> 00:22:08,966
and so I have this background in textiles for swiftwick

632
00:22:09,100 --> 00:22:14,133
um she has this overall that everybody says is awesome

633
00:22:14,133 --> 00:22:16,633
and she wears it you know

634
00:22:16,633 --> 00:22:19,466
it's the only pair of overalls in her wardrobe

635
00:22:19,533 --> 00:22:20,633
and she's wearing it and

636
00:22:20,633 --> 00:22:22,266
and even the people at um

637
00:22:22,266 --> 00:22:23,933
Poco de planning were um

638
00:22:23,933 --> 00:22:27,866
reinforcing and supporting like that's really cool

639
00:22:27,866 --> 00:22:28,700
where did you get that

640
00:22:28,700 --> 00:22:31,533
and the answer is you can't get that anywhere right

641
00:22:31,533 --> 00:22:34,033
so we decided to create happy overall

642
00:22:34,033 --> 00:22:36,633
my friend Brandon shared a piece of advice recently

643
00:22:37,333 --> 00:22:38,300
dress so that

644
00:22:38,300 --> 00:22:41,433
if someone dressed up as you for a costume party

645
00:22:41,566 --> 00:22:43,766
everyone would know it was you

646
00:22:44,066 --> 00:22:46,633
now that's not entirely about clothing

647
00:22:46,700 --> 00:22:50,433
that's about identity about showing up fully

648
00:22:50,866 --> 00:22:54,133
my wife Jenny and I are leaning in on this concept

649
00:22:54,133 --> 00:22:57,666
both in our personal lives and now in a little startup

650
00:22:57,666 --> 00:23:01,433
we call happy overall we're making overalls

651
00:23:01,700 --> 00:23:05,866
each one is made to order as a wearable canvas for art

652
00:23:06,333 --> 00:23:08,266
overalls that are comfortable

653
00:23:08,333 --> 00:23:10,266
durable and expressive

654
00:23:10,866 --> 00:23:13,966
we're sourcing soft 100% cotton

655
00:23:14,066 --> 00:23:14,966
we're partnering with

656
00:23:14,966 --> 00:23:17,133
designers and with local seamstresses

657
00:23:17,133 --> 00:23:20,066
who love the artistry of a well crafted

658
00:23:20,066 --> 00:23:21,166
piece of clothing

659
00:23:21,700 --> 00:23:23,766
we're launching in summer of 26

660
00:23:23,766 --> 00:23:26,233
so check out happy overall.com

661
00:23:26,266 --> 00:23:29,466
to see pics and see if anything resonates with you

662
00:23:29,700 --> 00:23:30,766
fully you

663
00:23:30,800 --> 00:23:33,166
and it'll happen every time you reach for them

664
00:23:33,666 --> 00:23:35,833
if you want to be part of the first run

665
00:23:35,933 --> 00:23:39,066
join our waitlist at happy overall.com

666
00:23:39,566 --> 00:23:43,833
and there was this conversion

667
00:23:43,833 --> 00:23:47,366
so I'm speaking as like an experiencer of that

668
00:23:47,866 --> 00:23:51,800
where you got to commit

669
00:23:52,266 --> 00:23:54,900
yeah I think that there's I love that question

670
00:23:54,900 --> 00:23:59,766
I think I love seeing someone who's like

671
00:23:59,766 --> 00:24:01,566
I have an inkling that this

672
00:24:01,566 --> 00:24:04,366
idea is gonna feel really good for me to execute on

673
00:24:04,366 --> 00:24:07,033
but I've got all of these like um

674
00:24:07,233 --> 00:24:09,266
doubts about is it is it gonna be a good idea

675
00:24:09,266 --> 00:24:12,266
is it gonna work am I the right person to do this thing

676
00:24:12,433 --> 00:24:14,566
um is it is it just like a pie in the sky

677
00:24:14,566 --> 00:24:16,566
like too ambitious blah blah blah blah

678
00:24:16,766 --> 00:24:18,766
um I don't think you suffer from that

679
00:24:18,766 --> 00:24:19,333
I think that you

680
00:24:19,333 --> 00:24:22,433
you know that you can execute but a lot of people um

681
00:24:22,766 --> 00:24:25,433
on on at all levels I have this like

682
00:24:25,433 --> 00:24:26,933
doubting voice in the back of their head

683
00:24:26,933 --> 00:24:28,633
that prevents them from taking a step

684
00:24:28,633 --> 00:24:31,466
like that and it's cool to surround

685
00:24:31,966 --> 00:24:32,966
surround yourself in community

686
00:24:32,966 --> 00:24:34,333
where everyone sort of like

687
00:24:35,366 --> 00:24:36,166
uh

688
00:24:36,433 --> 00:24:37,966
it actually is quite possible

689
00:24:37,966 --> 00:24:39,833
it's quite doable and here's how you would do it

690
00:24:39,833 --> 00:24:41,666
in fact like you've got demand right here

691
00:24:41,666 --> 00:24:44,200
like you got a bunch of people who want the thing um

692
00:24:44,733 --> 00:24:45,933
do it and then

693
00:24:45,933 --> 00:24:48,233
there's a light switch that turns on for people of like

694
00:24:48,233 --> 00:24:49,533
oh actually if I

695
00:24:49,933 --> 00:24:52,433
if I just commit to doing these things

696
00:24:52,433 --> 00:24:53,666
and I see the first three steps

697
00:24:53,666 --> 00:24:54,666
I can do that

698
00:24:54,666 --> 00:24:57,266
that's realistic and it becomes much more plausible

699
00:24:57,266 --> 00:24:58,933
and then suddenly action comes out of that

700
00:24:58,933 --> 00:25:01,666
I think about last year my friend Connie

701
00:25:02,333 --> 00:25:03,133
uh

702
00:25:03,466 --> 00:25:04,633
she was she was at the the

703
00:25:04,633 --> 00:25:07,166
the New Year's planning event and she was like

704
00:25:07,166 --> 00:25:08,100
I really want to

705
00:25:08,100 --> 00:25:09,833
I'm really good with words and I'm really

706
00:25:09,833 --> 00:25:11,833
you know I have this artistic vision for this thing

707
00:25:11,833 --> 00:25:13,300
where I interview people and then I paint

708
00:25:13,300 --> 00:25:15,733
their bodies with some of the words that they have said

709
00:25:15,733 --> 00:25:16,566
in this interview that's

710
00:25:16,566 --> 00:25:18,133
that's really meaningful and take photos

711
00:25:18,266 --> 00:25:20,166
but I have no idea how to do photography or like

712
00:25:20,166 --> 00:25:21,666
it just seems like it like I

713
00:25:21,666 --> 00:25:22,933
there's no way I'm gonna do this thing

714
00:25:22,933 --> 00:25:25,133
and literally within a month of

715
00:25:25,133 --> 00:25:26,766
of the the planning event

716
00:25:26,933 --> 00:25:30,100
she had done it she had organized 12 shoots

717
00:25:30,100 --> 00:25:31,266
12 interviews and 12 shoots

718
00:25:31,266 --> 00:25:34,500
she had this whole art gallery piece essentially

719
00:25:34,500 --> 00:25:36,333
and then she was presenting in Mexico City

720
00:25:36,333 --> 00:25:38,800
ironically at Zona Maco by February

721
00:25:38,966 --> 00:25:39,766
uh you know

722
00:25:39,766 --> 00:25:41,300
a month after she had set this intention

723
00:25:41,300 --> 00:25:42,933
with no idea how she was gonna accomplish it

724
00:25:42,933 --> 00:25:44,266
she was like an artist

725
00:25:44,266 --> 00:25:46,233
a gallery to artist a month later

726
00:25:46,233 --> 00:25:48,300
and it's just the power of this intention and

727
00:25:48,300 --> 00:25:50,866
and also the galvanizing of the people around you

728
00:25:50,866 --> 00:25:51,866
who are like you know

729
00:25:51,866 --> 00:25:52,500
in the room we're like

730
00:25:52,500 --> 00:25:53,366
how could you do it well

731
00:25:53,366 --> 00:25:54,066
you need some lights

732
00:25:54,066 --> 00:25:54,966
you need someone to take the photos

733
00:25:54,966 --> 00:25:57,866
you need a model to to interview and

734
00:25:57,866 --> 00:25:58,633
and paint

735
00:25:58,633 --> 00:26:00,466
and there were people in the room who were like

736
00:26:00,466 --> 00:26:02,266
I've got lights I've got a camera

737
00:26:02,266 --> 00:26:03,666
I'll be your model you know

738
00:26:03,666 --> 00:26:04,933
it was just like it all came together

739
00:26:04,933 --> 00:26:05,966
and next week they had a shoot

740
00:26:05,966 --> 00:26:08,000
and then suddenly it was like a project right

741
00:26:08,266 --> 00:26:12,233
um it's just really cool to see things manifest so

742
00:26:12,233 --> 00:26:14,033
so quickly and easily and

743
00:26:14,033 --> 00:26:17,166
and I think community does a lot of that right yeah

744
00:26:17,166 --> 00:26:19,666
Parallel Entrepreneur started as a

745
00:26:20,133 --> 00:26:22,600
an exploration of my

746
00:26:23,533 --> 00:26:27,933
seemingly inability to focus on any one thing

747
00:26:27,933 --> 00:26:30,700
for a 25 year career and get a watch yeah

748
00:26:30,700 --> 00:26:31,500
you know

749
00:26:31,933 --> 00:26:32,633
um I

750
00:26:32,633 --> 00:26:34,900
I know a lot of entrepreneurs who

751
00:26:34,900 --> 00:26:37,266
focus on one thing for a long time and

752
00:26:37,266 --> 00:26:38,766
and we read a lot of books that say

753
00:26:38,766 --> 00:26:39,566
you know 80

754
00:26:39,566 --> 00:26:41,500
20 rule do one thing

755
00:26:41,500 --> 00:26:43,300
sure and I

756
00:26:43,300 --> 00:26:46,033
I I just don't think that is

757
00:26:46,033 --> 00:26:47,566
resonates with me that's all yeah

758
00:26:47,566 --> 00:26:48,933
it's not the model for everybody no

759
00:26:48,933 --> 00:26:49,666
yeah I

760
00:26:49,666 --> 00:26:52,833
I feel like there's some wisdom in this

761
00:26:52,833 --> 00:26:54,300
parallel entrepreneurship

762
00:26:54,300 --> 00:26:56,566
and there's also some challenges

763
00:26:56,666 --> 00:26:57,500
and you you

764
00:26:57,500 --> 00:27:01,100
you speak about it in your writings as generalism

765
00:27:01,100 --> 00:27:02,200
yeah um

766
00:27:02,266 --> 00:27:03,633
talk talk to me about that

767
00:27:03,633 --> 00:27:05,866
yeah generalism is basically this

768
00:27:06,900 --> 00:27:11,833
it's a perspective that most domains have have overlap

769
00:27:11,833 --> 00:27:12,100
I mean we

770
00:27:12,100 --> 00:27:14,433
we know about this from like the Renaissance era

771
00:27:14,433 --> 00:27:14,566
like

772
00:27:14,566 --> 00:27:17,066
there's such a thing as like the Renaissance person

773
00:27:17,133 --> 00:27:19,466
and it's it's this

774
00:27:19,633 --> 00:27:21,233
it's this idea that if you learn

775
00:27:21,233 --> 00:27:23,266
a lot of things across a lot of domains

776
00:27:23,866 --> 00:27:27,933
they have applicability in adjacent domains so

777
00:27:27,933 --> 00:27:28,733
um

778
00:27:29,266 --> 00:27:30,666
uh a really great example

779
00:27:30,666 --> 00:27:32,233
one of my one of my favorite examples who I

780
00:27:32,233 --> 00:27:33,366
I recently had on my podcast

781
00:27:33,366 --> 00:27:34,933
Jack Conty um

782
00:27:34,966 --> 00:27:38,533
is an amazing CEO of patron and um

783
00:27:38,533 --> 00:27:39,900
and also an amazing band leader

784
00:27:39,900 --> 00:27:41,366
and he's really good at running this company

785
00:27:41,366 --> 00:27:43,033
which also makes him very good at running the band

786
00:27:43,033 --> 00:27:44,966
and there's just like this immediate

787
00:27:44,966 --> 00:27:48,000
obvious crossover of you know

788
00:27:48,000 --> 00:27:49,633
you know study in this other domain

789
00:27:50,333 --> 00:27:51,566
turns out it makes you really

790
00:27:51,566 --> 00:27:52,533
really um

791
00:27:52,833 --> 00:27:54,300
capable in this other domain

792
00:27:54,300 --> 00:27:56,933
and so instead of feeling like

793
00:27:56,933 --> 00:27:58,866
having a lot of interest and being uh

794
00:27:59,266 --> 00:28:02,133
you know quote unquote scattered is a bad thing

795
00:28:02,133 --> 00:28:03,700
it actually is uh

796
00:28:03,700 --> 00:28:04,266
following that

797
00:28:04,266 --> 00:28:06,633
curiosity will have all of these downstream

798
00:28:06,633 --> 00:28:08,133
compounding effects because

799
00:28:08,133 --> 00:28:09,666
of the way that subject matters

800
00:28:09,666 --> 00:28:11,600
tend to be complementary

801
00:28:12,133 --> 00:28:14,833
which is Charlie Munger was a lot

802
00:28:14,833 --> 00:28:16,166
had had a lot of ideas around this

803
00:28:16,166 --> 00:28:17,433
or has a lot of ideas around this

804
00:28:17,433 --> 00:28:18,533
where he's got these

805
00:28:18,533 --> 00:28:21,700
like the hundred mental models idea

806
00:28:21,700 --> 00:28:22,933
where if you learn the

807
00:28:22,933 --> 00:28:25,033
like primary mental models from all of the primary

808
00:28:25,033 --> 00:28:26,133
disciplines biology

809
00:28:26,133 --> 00:28:26,933
physics

810
00:28:27,666 --> 00:28:28,366
you know statistics

811
00:28:28,366 --> 00:28:29,333
all of these things

812
00:28:29,533 --> 00:28:33,200
they although they exist within these specific domains

813
00:28:33,566 --> 00:28:36,333
they are broadly applicable to all things in life

814
00:28:36,333 --> 00:28:38,866
if you learn the 100 most common mental models

815
00:28:38,966 --> 00:28:40,133
you can be really successful in life

816
00:28:40,133 --> 00:28:41,366
as long as you internalize them

817
00:28:41,366 --> 00:28:44,033
because they are these generalizable tools for

818
00:28:44,033 --> 00:28:44,866
for life and I

819
00:28:44,866 --> 00:28:47,233
I feel that way uh yeah

820
00:28:47,233 --> 00:28:49,466
so most people talk themselves out

821
00:28:49,466 --> 00:28:51,500
you were speaking about to to this earlier

822
00:28:51,500 --> 00:28:54,066
most people talk themselves out of the business idea

823
00:28:54,066 --> 00:28:56,366
yeah or it doesn't mean you're starting a business

824
00:28:56,366 --> 00:28:58,566
it could just be a creative project

825
00:28:58,566 --> 00:28:59,766
but for one reason or another

826
00:28:59,766 --> 00:29:01,233
we talk ourselves out yeah

827
00:29:01,233 --> 00:29:02,733
and when we got in community

828
00:29:02,833 --> 00:29:05,433
we were reinforcing plus the right brain

829
00:29:05,433 --> 00:29:05,966
the right brain

830
00:29:05,966 --> 00:29:08,466
and the left brain person were each helping each other

831
00:29:08,466 --> 00:29:10,900
right through these breakout sessions yeah

832
00:29:10,900 --> 00:29:15,933
and I think a superpower for a parallel entrepreneur is

833
00:29:16,233 --> 00:29:18,433
um not believing that

834
00:29:18,433 --> 00:29:20,833
you start the answer to the question with no

835
00:29:20,833 --> 00:29:23,100
I can't right exactly yeah

836
00:29:23,100 --> 00:29:25,033
the answer to the question is let's find out

837
00:29:25,033 --> 00:29:25,833
you know yeah

838
00:29:25,900 --> 00:29:30,566
I also think that I also think that there is

839
00:29:31,333 --> 00:29:34,900
something about generalism that creates agency

840
00:29:34,900 --> 00:29:37,566
and I think that entrepreneurship is all about agency

841
00:29:37,566 --> 00:29:38,900
I see a problem in the world

842
00:29:38,900 --> 00:29:41,466
I want to fix it how quickly can I go from

843
00:29:41,466 --> 00:29:44,466
from a desire to fix the problem to a solution

844
00:29:44,700 --> 00:29:46,866
and it's very hard to do that

845
00:29:46,866 --> 00:29:49,766
if you don't have a pretty broad array of skill sets

846
00:29:49,900 --> 00:29:52,633
and so for me for instance

847
00:29:52,900 --> 00:29:56,033
I I grew up a computer nerd so I

848
00:29:56,033 --> 00:29:59,500
I loved making websites and coding since I was a kid um

849
00:29:59,500 --> 00:30:01,800
and whenever I see a problem

850
00:30:02,566 --> 00:30:04,833
I I very quickly moved to okay

851
00:30:04,833 --> 00:30:06,833
well how can I use software to solve this for myself

852
00:30:07,300 --> 00:30:08,733
uh or for other people

853
00:30:08,766 --> 00:30:11,533
and so that skill set strapped on sort of has this

854
00:30:11,533 --> 00:30:13,833
has this immediate agency component

855
00:30:13,833 --> 00:30:14,633
which is

856
00:30:14,633 --> 00:30:17,333
not that I'm gonna go monetize my skill as an engineer

857
00:30:17,333 --> 00:30:19,100
but I can use this skill to build a

858
00:30:19,100 --> 00:30:20,433
solution that I'm looking for

859
00:30:20,500 --> 00:30:21,866
and then as you build companies

860
00:30:21,866 --> 00:30:22,233
as you know

861
00:30:22,233 --> 00:30:23,866
you end up having to strap on all these other skills

862
00:30:23,866 --> 00:30:25,500
cause there's no one else there with you

863
00:30:25,500 --> 00:30:26,633
until you've got the money for it yeah

864
00:30:26,633 --> 00:30:28,166
so you learn accounting

865
00:30:28,200 --> 00:30:31,333
you learn how to manage uh a team

866
00:30:31,333 --> 00:30:33,666
you learn how to run a good sales process

867
00:30:33,666 --> 00:30:36,100
you run you learn how to run Facebook ads

868
00:30:36,100 --> 00:30:37,166
if that's what you're doing

869
00:30:37,166 --> 00:30:38,433
you learn how fulfillment works

870
00:30:38,433 --> 00:30:41,066
how to how to actually manage high quality uh

871
00:30:41,333 --> 00:30:43,400
service for for your customers and

872
00:30:43,433 --> 00:30:45,466
and so you you just have to like bolt these things on

873
00:30:45,466 --> 00:30:47,166
and then you realize that all of those skills

874
00:30:47,466 --> 00:30:49,133
though they are disparate skills and

875
00:30:49,133 --> 00:30:51,566
and require different parts of your brain um

876
00:30:51,566 --> 00:30:53,233
they are generalizable in and of themselves

877
00:30:53,233 --> 00:30:55,300
and you can take those same components and then

878
00:30:55,300 --> 00:30:58,700
apply them to every possible type of business

879
00:30:58,700 --> 00:31:00,100
and you turns out you

880
00:31:00,100 --> 00:31:01,900
everything in life is kind of a business

881
00:31:01,900 --> 00:31:04,833
so you can then do basically anything yeah

882
00:31:04,833 --> 00:31:08,133
basically anything you studied Chinese right

883
00:31:08,133 --> 00:31:12,366
and then you've become fascinated by the

884
00:31:12,833 --> 00:31:14,433
process of language learning

885
00:31:14,433 --> 00:31:18,233
you even talk about a guitar as a language yeah

886
00:31:18,233 --> 00:31:20,566
um how does the uh

887
00:31:20,666 --> 00:31:22,133
how does language acquisition

888
00:31:22,133 --> 00:31:24,700
factor into these skill sets that you're talking about

889
00:31:24,700 --> 00:31:26,366
they're they're identical

890
00:31:26,366 --> 00:31:28,100
especially kinesthetic skills

891
00:31:28,100 --> 00:31:32,533
so I I kind of bifurcate learning into maybe this is

892
00:31:32,533 --> 00:31:33,766
maybe it's it's there's

893
00:31:33,766 --> 00:31:35,433
there's more gradient to to this

894
00:31:35,433 --> 00:31:37,366
but you can kind of think of things as like

895
00:31:37,366 --> 00:31:39,066
cognitive skills and kinesthetic skills

896
00:31:39,066 --> 00:31:42,066
like embodied skills like languages and

897
00:31:42,066 --> 00:31:45,666
and instruments versus cognitive skills

898
00:31:45,700 --> 00:31:47,500
which are things like math and science

899
00:31:47,500 --> 00:31:47,866
now

900
00:31:47,866 --> 00:31:50,566
obviously kinesthetic skills have a cognitive component

901
00:31:50,733 --> 00:31:51,533
but

902
00:31:52,300 --> 00:31:52,933
but um

903
00:31:52,933 --> 00:31:54,900
they all have a very similar learning mechanic

904
00:31:54,900 --> 00:31:55,100
which is

905
00:31:55,100 --> 00:31:57,366
you have a set of information that you need to memorize

906
00:31:57,766 --> 00:32:00,133
um and then you need to figure out how to uh

907
00:32:00,733 --> 00:32:02,933
turn that memorize stuff into into immediacy

908
00:32:02,933 --> 00:32:04,033
so like uh

909
00:32:04,266 --> 00:32:06,633
make the the information intuitive

910
00:32:06,833 --> 00:32:07,633
uh uh

911
00:32:08,100 --> 00:32:09,433
quickly so it's so for for

912
00:32:09,433 --> 00:32:10,933
for instance uh

913
00:32:11,133 --> 00:32:12,300
it's one thing to learn a scale

914
00:32:12,300 --> 00:32:13,766
I can sit down and teach you the G

915
00:32:13,766 --> 00:32:16,266
major scale on guitar and you'll sort of learn it

916
00:32:16,266 --> 00:32:19,166
wrote it'll take a couple of days to get in your hands

917
00:32:19,266 --> 00:32:20,366
and then um

918
00:32:20,766 --> 00:32:22,566
then how do we take that skill and

919
00:32:22,566 --> 00:32:23,100
and and

920
00:32:23,100 --> 00:32:24,733
turn it into something that you can actually express

921
00:32:24,733 --> 00:32:27,366
with it's a very different learning mechanic

922
00:32:27,366 --> 00:32:29,933
there's a different step in the phase in the process to

923
00:32:29,933 --> 00:32:33,333
to go from initial memorization to to implementation

924
00:32:33,333 --> 00:32:34,600
the same is true in languages

925
00:32:34,633 --> 00:32:36,300
I can teach you a bunch of vocab and

926
00:32:36,300 --> 00:32:37,966
and throw it at you

927
00:32:38,533 --> 00:32:41,200
but um it's not that useful if you don't know

928
00:32:41,333 --> 00:32:42,966
you know how to structure sentences

929
00:32:42,966 --> 00:32:46,200
and then how to pull those words um

930
00:32:47,566 --> 00:32:50,166
into your working memory very quickly and and uh

931
00:32:50,166 --> 00:32:51,700
and then use it in conversation

932
00:32:51,700 --> 00:32:53,566
and know which version of this word to use

933
00:32:53,566 --> 00:32:54,500
in a certain conversation

934
00:32:54,500 --> 00:32:57,233
to imply the right um uh

935
00:32:57,233 --> 00:32:59,733
feeling to the listener but yeah

936
00:32:59,733 --> 00:33:01,166
a lot of the learning mechanics are the same

937
00:33:01,166 --> 00:33:03,333
spaced repetition being one of the most useful ones

938
00:33:03,333 --> 00:33:04,566
but also sequencing

939
00:33:04,566 --> 00:33:06,833
like how to how to deconstruct skills

940
00:33:06,833 --> 00:33:09,366
isolate the most high frequency

941
00:33:09,566 --> 00:33:11,933
um high value vocabulary

942
00:33:11,933 --> 00:33:14,433
grammar techniques and then sequence it

943
00:33:14,433 --> 00:33:15,933
so that the next thing you're learning

944
00:33:15,933 --> 00:33:17,066
is built on the last thing

945
00:33:17,066 --> 00:33:18,733
and not you're not sort of like

946
00:33:18,733 --> 00:33:21,433
randomly taking things from the tree and trying to like

947
00:33:21,433 --> 00:33:23,266
digest it because the brain doesn't

948
00:33:23,333 --> 00:33:25,366
have anything to associate it with yeah

949
00:33:25,366 --> 00:33:30,500
I love the way that you self program and as a CEO

950
00:33:30,500 --> 00:33:31,666
you're the leader

951
00:33:32,133 --> 00:33:35,833
trying to train and develop a culture

952
00:33:35,833 --> 00:33:37,700
trying to train and develop a business

953
00:33:37,700 --> 00:33:39,766
trying to make sure that customers are

954
00:33:39,766 --> 00:33:40,900
received in a way that

955
00:33:40,900 --> 00:33:44,233
is consistent with your business mission vision values

956
00:33:44,866 --> 00:33:45,833
and I I wonder

957
00:33:45,833 --> 00:33:46,233
I don't

958
00:33:46,233 --> 00:33:49,633
I don't think we all think enough about training

959
00:33:49,633 --> 00:33:52,133
about the outcome that we're looking for

960
00:33:52,333 --> 00:33:54,533
it seems to seems to apply

961
00:33:54,533 --> 00:33:56,066
if I wanna my outcome is to

962
00:33:56,066 --> 00:33:58,433
I wanna be a virtuoso yeah

963
00:33:58,500 --> 00:34:00,300
um then I can embody that

964
00:34:00,300 --> 00:34:01,666
but my outcome might be

965
00:34:01,666 --> 00:34:03,466
I just wanna be a really great customer

966
00:34:03,466 --> 00:34:06,333
service manager or a really great um

967
00:34:06,533 --> 00:34:08,100
problem solver in a business

968
00:34:08,100 --> 00:34:09,833
and these things that you're describing

969
00:34:09,833 --> 00:34:11,700
are the building blocks and mechanics

970
00:34:11,700 --> 00:34:13,366
of teaching people how to learn

971
00:34:13,366 --> 00:34:16,466
yeah the fundamental principle

972
00:34:16,466 --> 00:34:19,366
I think with a lot of this stuff is um

973
00:34:20,100 --> 00:34:20,700
this you know

974
00:34:20,700 --> 00:34:23,366
this theory of constraints idea um

975
00:34:23,366 --> 00:34:24,133
like in a in a

976
00:34:24,133 --> 00:34:26,133
in a business if we want to grow

977
00:34:26,133 --> 00:34:29,133
we always have to direct our attention to the

978
00:34:29,133 --> 00:34:32,300
the biggest constraint so not like uh

979
00:34:32,300 --> 00:34:33,266
what is someone else telling me

980
00:34:33,266 --> 00:34:34,066
I should do with my business

981
00:34:34,066 --> 00:34:35,333
but actually look at the business

982
00:34:35,366 --> 00:34:35,900
understand

983
00:34:35,900 --> 00:34:37,866
what the throughput metrics are for the business

984
00:34:37,966 --> 00:34:40,033
and where the biggest constraint is

985
00:34:40,033 --> 00:34:41,100
and then try and understand

986
00:34:41,100 --> 00:34:43,133
you know what's causing that constraint

987
00:34:43,133 --> 00:34:45,800
and then come up with some hypotheses for how we might

988
00:34:45,833 --> 00:34:49,300
unlock that constraint and then test it

989
00:34:49,300 --> 00:34:50,766
see how it works and then if it

990
00:34:50,766 --> 00:34:52,066
if it does work then

991
00:34:52,066 --> 00:34:53,766
you know the constraint is gone

992
00:34:53,766 --> 00:34:55,100
we focus on the next constraint

993
00:34:55,100 --> 00:34:58,633
the same is true in in learning so with music

994
00:34:59,900 --> 00:35:00,933
you run into constraints

995
00:35:00,933 --> 00:35:02,900
by putting yourself in uncomfortable circumstances

996
00:35:02,900 --> 00:35:04,900
so I'm trying to learn bluegrass

997
00:35:04,900 --> 00:35:06,333
I'm gonna go to a bluegrass jam

998
00:35:06,333 --> 00:35:08,133
I'm gonna get someone's gonna point at me and say

999
00:35:08,133 --> 00:35:12,000
go take a solo and I'm gonna take a quick solo

1000
00:35:12,133 --> 00:35:14,100
and I'm gonna feel really comfortable over the G chord

1001
00:35:14,100 --> 00:35:16,666
but once I get to C I don't know what to do anymore

1002
00:35:16,666 --> 00:35:17,900
I don't have any vocabulary there

1003
00:35:17,900 --> 00:35:21,300
so okay my constraint is I need more C shape vocabulary

1004
00:35:21,300 --> 00:35:22,466
so that when I get to the C chord

1005
00:35:22,466 --> 00:35:23,333
I know what to do

1006
00:35:23,333 --> 00:35:24,966
I'm gonna go home and I'm gonna learn 10

1007
00:35:25,066 --> 00:35:26,366
10 licks in C

1008
00:35:26,533 --> 00:35:29,100
and then I'm gonna go back to the jam and see

1009
00:35:29,100 --> 00:35:31,300
did those did those licks come out

1010
00:35:31,300 --> 00:35:32,533
did I internalize them enough

1011
00:35:32,533 --> 00:35:33,366
that they became intuitive

1012
00:35:33,366 --> 00:35:34,800
so I could use them in the moment

1013
00:35:35,133 --> 00:35:37,033
and uh and then if they did

1014
00:35:37,033 --> 00:35:38,600
then I move on to the next constraint

1015
00:35:38,633 --> 00:35:41,533
so learning learning skills

1016
00:35:41,533 --> 00:35:43,733
learning languages uh running businesses

1017
00:35:43,733 --> 00:35:45,333
it's all it's all sort of like

1018
00:35:45,933 --> 00:35:50,333
fundamentally about attuning attention to the areas of

1019
00:35:50,333 --> 00:35:51,766
of most significant constraint

1020
00:35:51,766 --> 00:35:55,633
and then running experiments or devising devising

1021
00:35:55,633 --> 00:36:00,933
um little environments to fix those constraints yeah

1022
00:36:00,933 --> 00:36:02,933
I like this little environments um

1023
00:36:03,300 --> 00:36:05,066
sometimes we try to boil the ocean

1024
00:36:05,500 --> 00:36:08,366
instead of just getting the teapot going yeah

1025
00:36:08,366 --> 00:36:12,500
and I Learned a lot about AI

1026
00:36:12,500 --> 00:36:15,233
from you and a number of other genius people at

1027
00:36:15,233 --> 00:36:19,400
at the the at the planning session in Mexico City

1028
00:36:19,866 --> 00:36:21,833
and that then became

1029
00:36:22,900 --> 00:36:23,733
of course we were all like

1030
00:36:23,733 --> 00:36:24,333
hey Spencer

1031
00:36:24,333 --> 00:36:25,700
teach us yeah

1032
00:36:25,700 --> 00:36:28,033
um that became pioneer species

1033
00:36:28,033 --> 00:36:30,533
yeah and I think I'm one of your first uh

1034
00:36:30,533 --> 00:36:32,166
underperforming graduates haha

1035
00:36:32,166 --> 00:36:33,466
you did great haha

1036
00:36:33,466 --> 00:36:35,700
you did great I had a great time doing it

1037
00:36:35,700 --> 00:36:36,900
and what we

1038
00:36:36,900 --> 00:36:41,466
the experience was Spencer's gonna take us through AI

1039
00:36:41,866 --> 00:36:43,866
uh and I've

1040
00:36:43,866 --> 00:36:45,966
I've studied AI I've

1041
00:36:45,966 --> 00:36:49,133
had people working for me who were talking about AI

1042
00:36:49,566 --> 00:36:50,533
but there was always like

1043
00:36:50,533 --> 00:36:52,500
a missing block of vocabulary

1044
00:36:52,500 --> 00:36:54,033
or a missing reference point

1045
00:36:54,033 --> 00:36:56,433
or something about my learning

1046
00:36:56,433 --> 00:36:59,566
that made me less comfortable yeah

1047
00:36:59,566 --> 00:37:01,266
making decisions or directing

1048
00:37:01,266 --> 00:37:03,866
other people who are talented and expert in this area

1049
00:37:03,866 --> 00:37:05,333
and your approach was

1050
00:37:05,333 --> 00:37:07,233
all the things that we've been talking about

1051
00:37:07,266 --> 00:37:11,233
you laid it out in such a way that I got super excited

1052
00:37:11,233 --> 00:37:12,766
and there was this moment where I was

1053
00:37:12,766 --> 00:37:14,700
I was really taking it in

1054
00:37:14,700 --> 00:37:16,766
and then there was this moment where I was lost

1055
00:37:16,766 --> 00:37:18,533
and then there was this moment where I

1056
00:37:18,533 --> 00:37:19,933
started pulling all nighters

1057
00:37:19,933 --> 00:37:21,666
doing vibe coding you know

1058
00:37:21,933 --> 00:37:23,600
it was awesome yeah

1059
00:37:23,633 --> 00:37:24,866
um tell us

1060
00:37:24,866 --> 00:37:27,833
tell us what Pioneer Species is all about and how that

1061
00:37:27,833 --> 00:37:29,966
how that's playing out yeah

1062
00:37:29,966 --> 00:37:30,566
well I uh

1063
00:37:30,566 --> 00:37:33,833
so in November of 25

1064
00:37:33,866 --> 00:37:36,566
a new model came out called Opus 4.5

1065
00:37:36,566 --> 00:37:39,066
developed by anthropic and uh

1066
00:37:39,166 --> 00:37:41,033
it it really unlocked

1067
00:37:41,233 --> 00:37:42,733
it was the big unlock for

1068
00:37:42,733 --> 00:37:45,366
for agentic coding and development

1069
00:37:45,366 --> 00:37:47,066
before that it was pretty bad

1070
00:37:47,066 --> 00:37:47,933
like you you would try

1071
00:37:47,933 --> 00:37:48,366
and vibe code

1072
00:37:48,366 --> 00:37:50,333
and it would just basically just spit out broken code

1073
00:37:50,333 --> 00:37:52,633
and it was not useful but in November

1074
00:37:52,666 --> 00:37:53,233
end of November

1075
00:37:53,233 --> 00:37:56,766
early December right before poker to planning it uh

1076
00:37:56,766 --> 00:37:59,566
it got really good and so um

1077
00:38:00,566 --> 00:38:01,533
uh I

1078
00:38:01,533 --> 00:38:02,866
I've been tracking obviously

1079
00:38:02,866 --> 00:38:04,033
the ecosystem really closely

1080
00:38:04,033 --> 00:38:05,800
and experimenting with all the tools

1081
00:38:06,466 --> 00:38:07,266
and um

1082
00:38:07,266 --> 00:38:09,533
and then in the month of December

1083
00:38:09,866 --> 00:38:12,366
rewrote a bunch of software for my company

1084
00:38:12,366 --> 00:38:14,633
and then also like built an app for Poco to planning

1085
00:38:14,633 --> 00:38:15,266
and I was like okay

1086
00:38:15,266 --> 00:38:16,900
we're actually here at this point where

1087
00:38:16,900 --> 00:38:17,966
you know it's possible to build

1088
00:38:17,966 --> 00:38:21,366
like pretty complex software using these models and and

1089
00:38:21,366 --> 00:38:23,433
um and so um

1090
00:38:23,900 --> 00:38:26,666
what I came to realize over the first quarter and what

1091
00:38:26,666 --> 00:38:27,300
you know many

1092
00:38:27,300 --> 00:38:29,733
many people obviously are coming to realize now too is

1093
00:38:29,733 --> 00:38:30,633
yeah is um

1094
00:38:30,666 --> 00:38:33,466
we're moving into a very different landscape

1095
00:38:33,466 --> 00:38:35,433
in terms of the way that we uh

1096
00:38:35,466 --> 00:38:36,366
work in the world

1097
00:38:36,366 --> 00:38:39,500
and the way for operators and company owners uh

1098
00:38:39,500 --> 00:38:41,266
everything is is

1099
00:38:41,333 --> 00:38:42,466
is shifting um

1100
00:38:42,466 --> 00:38:45,766
about how we should think about hiring and and um

1101
00:38:46,466 --> 00:38:47,533
growing our teams

1102
00:38:47,633 --> 00:38:49,433
the types of skill sets that we should be looking for

1103
00:38:49,433 --> 00:38:54,833
and I have come to adopt a pretty strong belief that

1104
00:38:54,933 --> 00:38:56,500
that learning how to

1105
00:38:56,500 --> 00:38:58,233
not just build software with these agents

1106
00:38:58,233 --> 00:39:01,200
but learning how to manage agents

1107
00:39:01,500 --> 00:39:03,666
for both personal and professional

1108
00:39:03,666 --> 00:39:06,433
in both personal and professional use cases

1109
00:39:06,500 --> 00:39:10,033
is the most essential skill to learn for every working

1110
00:39:10,033 --> 00:39:11,200
adult in the world

1111
00:39:11,633 --> 00:39:12,700
no matter what you're doing

1112
00:39:12,700 --> 00:39:14,166
whether you're uh

1113
00:39:14,366 --> 00:39:16,500
in customer success or you're on fulfillment

1114
00:39:16,500 --> 00:39:17,266
or you're doing marketing

1115
00:39:17,266 --> 00:39:19,233
or you're an engineer or you're um

1116
00:39:19,500 --> 00:39:21,066
you know anywhere within an organization

1117
00:39:21,066 --> 00:39:23,833
or you're a solo entrepreneur building things uh

1118
00:39:24,233 --> 00:39:27,066
every single thing that you can do with a computer uh

1119
00:39:27,066 --> 00:39:28,500
agents can now do

1120
00:39:28,500 --> 00:39:31,833
if you design the right environment for it so uh

1121
00:39:32,066 --> 00:39:34,533
it's it's this amazing lever where

1122
00:39:34,533 --> 00:39:37,133
you know the the nature of my work personally

1123
00:39:37,833 --> 00:39:40,066
six months ago versus today is fundamentally different

1124
00:39:40,066 --> 00:39:42,833
I I start my day and I'm basically spinning up like 15

1125
00:39:42,833 --> 00:39:45,966
20 30 agents to work on different tasks and then I'm

1126
00:39:46,133 --> 00:39:48,100
I'm spending much more time uh

1127
00:39:48,100 --> 00:39:49,033
Q a and useful and

1128
00:39:50,633 --> 00:39:53,933
and then like sort of keeping the plates spinning and

1129
00:39:53,933 --> 00:39:55,633
and and I'm also

1130
00:39:55,700 --> 00:39:56,633
you know Pioneer

1131
00:39:56,633 --> 00:39:59,466
Species was basically designed to upskill my friends

1132
00:39:59,466 --> 00:40:00,833
who some of some of whom are

1133
00:40:00,833 --> 00:40:02,300
are technical and some of whom are

1134
00:40:02,300 --> 00:40:04,233
are not technical and uh

1135
00:40:04,233 --> 00:40:05,266
and also my team

1136
00:40:05,266 --> 00:40:07,133
so I built it to put my team through it

1137
00:40:07,133 --> 00:40:08,433
so now you know

1138
00:40:08,433 --> 00:40:10,133
a bunch of folks on my team are building software

1139
00:40:10,133 --> 00:40:11,333
tools that were never technical

1140
00:40:11,333 --> 00:40:11,900
from the most

1141
00:40:11,900 --> 00:40:13,666
junior to the most senior people on the team

1142
00:40:13,666 --> 00:40:15,866
everyone now can write code and like

1143
00:40:15,866 --> 00:40:17,033
build things for the company

1144
00:40:17,666 --> 00:40:18,866
uh within Sonora

1145
00:40:19,433 --> 00:40:20,333
we rewrote

1146
00:40:20,333 --> 00:40:23,433
the entire tech stack for every piece of software we

1147
00:40:23,433 --> 00:40:25,633
previously paid for so it was like you

1148
00:40:25,633 --> 00:40:27,533
know everything from our CRM

1149
00:40:27,533 --> 00:40:29,666
to our calendar scheduling tools

1150
00:40:29,666 --> 00:40:31,333
to our contract software

1151
00:40:31,333 --> 00:40:33,233
to a bunch of software that we

1152
00:40:33,333 --> 00:40:34,566
that didn't exist before

1153
00:40:34,566 --> 00:40:36,266
for different processes within the company

1154
00:40:36,266 --> 00:40:37,700
that we just invented from scratch

1155
00:40:37,700 --> 00:40:41,733
but built very quickly because you can now um

1156
00:40:41,733 --> 00:40:44,066
and uh and that was really great

1157
00:40:44,066 --> 00:40:45,100
one because we saved

1158
00:40:45,100 --> 00:40:47,833
like a quarter million dollars a year on sass expenses

1159
00:40:48,066 --> 00:40:48,933
um and two

1160
00:40:48,933 --> 00:40:50,566
because once everything is

1161
00:40:50,566 --> 00:40:53,966
is centralized and all the data lives in one place and

1162
00:40:53,966 --> 00:40:55,033
and and you own all the hooks

1163
00:40:55,033 --> 00:40:55,700
and you've customized

1164
00:40:55,700 --> 00:40:57,400
the software to exactly what you need

1165
00:40:57,566 --> 00:41:00,166
agents can now operate in that domain

1166
00:41:00,166 --> 00:41:01,966
a lot more fluidly than they could

1167
00:41:02,300 --> 00:41:04,966
with bespoke software from third party providers

1168
00:41:04,966 --> 00:41:06,533
where you don't own all the API endpoints

1169
00:41:06,533 --> 00:41:08,733
and so there's a real advantage to having everything

1170
00:41:08,866 --> 00:41:11,466
sort of centralized in terms of speed

1171
00:41:11,700 --> 00:41:13,400
um I can answer questions about my company

1172
00:41:13,500 --> 00:41:15,700
that I couldn't answer before instantaneously

1173
00:41:15,700 --> 00:41:16,500
Claude

1174
00:41:16,566 --> 00:41:19,600
knows everything about every aspect of my business

1175
00:41:19,666 --> 00:41:20,900
and so in a way

1176
00:41:20,900 --> 00:41:24,433
it's like the most incredible board member or advisor

1177
00:41:24,466 --> 00:41:26,700
it it knows second to second

1178
00:41:26,700 --> 00:41:28,066
exactly what's going on in the business

1179
00:41:28,066 --> 00:41:29,533
what's what needs improvement

1180
00:41:29,533 --> 00:41:31,733
what's what's going well what's what's

1181
00:41:31,866 --> 00:41:33,900
you know what it gives me

1182
00:41:33,900 --> 00:41:35,066
preview into things that

1183
00:41:35,066 --> 00:41:36,400
previously would have been impossible

1184
00:41:36,433 --> 00:41:38,800
or would have required an immense number of managers

1185
00:41:38,966 --> 00:41:41,900
who are Q a everything meticulously

1186
00:41:41,900 --> 00:41:43,433
and then reporting that back up to me

1187
00:41:43,433 --> 00:41:44,833
which is an incredible cost

1188
00:41:44,833 --> 00:41:46,533
structure right um

1189
00:41:46,733 --> 00:41:50,466
it also allows the ICS to be more capable

1190
00:41:50,466 --> 00:41:52,866
so instead of having someone

1191
00:41:52,866 --> 00:41:54,666
a marketing person write an email campaign

1192
00:41:54,700 --> 00:41:56,133
put the subject line uh

1193
00:41:56,133 --> 00:41:57,166
figure out who to send it to

1194
00:41:57,166 --> 00:41:58,133
I can just say

1195
00:41:58,133 --> 00:42:00,866
write me a you know marketing campaign for this thing

1196
00:42:01,033 --> 00:42:02,566
you already have the cloud skills

1197
00:42:02,566 --> 00:42:04,366
for how we write things and how we think about it

1198
00:42:04,366 --> 00:42:04,633
you

1199
00:42:04,633 --> 00:42:06,433
you know everything about the website and everything

1200
00:42:06,433 --> 00:42:07,633
it's gonna go make a landing page

1201
00:42:07,633 --> 00:42:08,533
it's gonna write the email campaign

1202
00:42:08,533 --> 00:42:11,533
it's gonna plug it into uh the email delivery software

1203
00:42:11,533 --> 00:42:12,733
it's gonna figure out who it should send it to

1204
00:42:12,733 --> 00:42:14,066
and who it shouldn't send it to

1205
00:42:14,200 --> 00:42:15,366
and it's gonna just say cool

1206
00:42:15,366 --> 00:42:17,133
I did everything everything that you know

1207
00:42:17,133 --> 00:42:18,266
previously would have been

1208
00:42:18,266 --> 00:42:19,900
you know a month long project with

1209
00:42:19,900 --> 00:42:21,366
with a lot of people involved

1210
00:42:21,433 --> 00:42:22,733
and it's just gonna say take a look at it

1211
00:42:22,733 --> 00:42:23,833
make sure it looks good

1212
00:42:23,900 --> 00:42:25,700
and if there's anything wrong with it

1213
00:42:25,700 --> 00:42:27,233
I fix the problem with it

1214
00:42:27,233 --> 00:42:29,233
but then I also fix the the cloud skill

1215
00:42:29,233 --> 00:42:30,933
I fix the context that created the problem

1216
00:42:30,933 --> 00:42:33,733
so that it never happens again and um

1217
00:42:34,266 --> 00:42:36,033
you know you can kind of see how this

1218
00:42:36,133 --> 00:42:37,466
how this downstream creates

1219
00:42:37,466 --> 00:42:40,100
so much more leverage in terms of use

1220
00:42:40,100 --> 00:42:40,966
usage of time and

1221
00:42:40,966 --> 00:42:42,566
and the quality improvements are amazing

1222
00:42:42,566 --> 00:42:45,066
and and so yeah now we just have like

1223
00:42:45,066 --> 00:42:47,166
you know a ton of agents that

1224
00:42:47,166 --> 00:42:48,766
that are working within the company

1225
00:42:48,833 --> 00:42:50,733
enabling everyone to move a lot faster

1226
00:42:50,900 --> 00:42:52,300
and I just think it's fundamentally

1227
00:42:52,300 --> 00:42:53,866
one of the most important skills for people to learn

1228
00:42:53,866 --> 00:42:54,933
so I'm teaching it now

1229
00:42:54,933 --> 00:42:56,333
it's mostly a pet project for fun

1230
00:42:56,333 --> 00:42:59,033
but we've done two cohorts now uh

1231
00:42:59,566 --> 00:43:00,766
a lot of my friends have done it

1232
00:43:00,766 --> 00:43:02,100
they've recommended more friends

1233
00:43:02,100 --> 00:43:04,333
we do like 80 people in each cohort uh

1234
00:43:04,333 --> 00:43:06,766
my parents did it uh yeah

1235
00:43:06,766 --> 00:43:09,133
so my daughter who's in the second cohort

1236
00:43:09,133 --> 00:43:10,000
yeah with yeah

1237
00:43:10,333 --> 00:43:11,733
my son in law yeah

1238
00:43:11,733 --> 00:43:13,466
they both got different things out of it

1239
00:43:13,466 --> 00:43:14,933
she reported that

1240
00:43:15,233 --> 00:43:18,133
she was looking to solve problems and prepare

1241
00:43:18,133 --> 00:43:20,933
for a community development project yeah

1242
00:43:20,933 --> 00:43:24,033
where she's gonna take a leadership role and um

1243
00:43:24,733 --> 00:43:26,433
as soon as she's ready to take it

1244
00:43:26,433 --> 00:43:27,666
she wants to hit the ground running

1245
00:43:27,666 --> 00:43:29,966
so she's really building cloud skills

1246
00:43:30,066 --> 00:43:32,066
yeah to be ready for this new volunteer

1247
00:43:32,066 --> 00:43:33,633
chairmanship role that she's got

1248
00:43:33,633 --> 00:43:35,100
and her husband was saying okay

1249
00:43:35,100 --> 00:43:37,533
well I now know how to

1250
00:43:37,700 --> 00:43:42,366
I t reports to me I now know how to see this um

1251
00:43:43,733 --> 00:43:45,700
smorgasbord of opportunity

1252
00:43:45,700 --> 00:43:47,466
and to make better decisions

1253
00:43:47,466 --> 00:43:49,033
in collaboration with the

1254
00:43:49,033 --> 00:43:51,333
people that you're charging to go do it right yeah

1255
00:43:51,333 --> 00:43:52,833
so the you

1256
00:43:52,933 --> 00:43:55,300
you I feel like super fortunate

1257
00:43:55,300 --> 00:43:56,533
because I got to know you

1258
00:43:56,533 --> 00:43:58,266
and got to spend all this time with you

1259
00:43:58,266 --> 00:44:01,233
and learn from you and the rest of the world

1260
00:44:01,233 --> 00:44:02,733
just kind of Learned a little bit of

1261
00:44:02,733 --> 00:44:03,966
something about you from a time

1262
00:44:03,966 --> 00:44:06,633
magazine article that was just published

1263
00:44:06,633 --> 00:44:09,433
what what was how did that come about

1264
00:44:09,433 --> 00:44:11,366
what was the outcome and

1265
00:44:11,366 --> 00:44:13,433
and yeah what can we learn from it

1266
00:44:13,433 --> 00:44:14,466
yeah um

1267
00:44:14,466 --> 00:44:17,133
I met a guy at a party um

1268
00:44:18,266 --> 00:44:20,733
a few months ago who that's what you said about me

1269
00:44:20,733 --> 00:44:21,733
I met Mark at a party yeah

1270
00:44:21,733 --> 00:44:23,400
yeah right exactly yeah

1271
00:44:23,833 --> 00:44:27,233
I met a guy at a party and I didn't know at the time

1272
00:44:27,233 --> 00:44:28,833
but he was a reporter for time magazine

1273
00:44:28,833 --> 00:44:30,333
and we were talking about this like

1274
00:44:30,333 --> 00:44:32,166
agent transformation thing

1275
00:44:32,233 --> 00:44:33,766
and he was writing a piece

1276
00:44:33,900 --> 00:44:36,233
his piece was primarily about um

1277
00:44:37,300 --> 00:44:39,566
displacement within small and medium sized businesses

1278
00:44:40,500 --> 00:44:44,700
and so he was he was looking for subjects for this

1279
00:44:44,700 --> 00:44:46,566
this piece and um

1280
00:44:46,566 --> 00:44:48,100
and and so

1281
00:44:48,100 --> 00:44:49,733
we ended up being sort of like the main

1282
00:44:49,733 --> 00:44:50,866
company that he wrote about

1283
00:44:50,866 --> 00:44:53,700
which was like here's how this company went went in

1284
00:44:53,700 --> 00:44:54,833
rewrote all their software

1285
00:44:54,833 --> 00:44:57,100
and our team scaled down a little bit

1286
00:44:57,100 --> 00:44:59,033
because there were functions within the company that

1287
00:44:59,066 --> 00:45:00,500
were either existed

1288
00:45:00,500 --> 00:45:03,433
because the role was to maintain the existing SAS

1289
00:45:03,433 --> 00:45:05,366
software or um

1290
00:45:05,366 --> 00:45:07,133
you know we had like an outbound um

1291
00:45:07,133 --> 00:45:09,233
setter team that uh we

1292
00:45:09,233 --> 00:45:11,533
we scaled back because a lot of

1293
00:45:11,533 --> 00:45:13,066
there were a lot of agents kind of doing that work

1294
00:45:13,066 --> 00:45:14,933
so there was a narrative there around displacement

1295
00:45:14,933 --> 00:45:16,433
my feeling around it when it was

1296
00:45:16,433 --> 00:45:19,000
it was cool to have this time article written

1297
00:45:19,066 --> 00:45:20,100
my feeling is uh

1298
00:45:20,100 --> 00:45:21,833
it's less about the displacement narrative

1299
00:45:21,833 --> 00:45:22,966
like in my view

1300
00:45:22,966 --> 00:45:25,133
we're still gonna be hiring the team is growing

1301
00:45:25,233 --> 00:45:26,600
like we're gonna uh

1302
00:45:26,966 --> 00:45:28,700
there there's still a need for humans in this world

1303
00:45:28,700 --> 00:45:30,166
but and the business is growing

1304
00:45:30,166 --> 00:45:32,100
and you're doing things more efficiently

1305
00:45:32,100 --> 00:45:34,233
and you can think of a question and get the answer

1306
00:45:34,233 --> 00:45:35,566
instead of saying memo right

1307
00:45:35,566 --> 00:45:37,900
so things are more efficient and there's an UPS

1308
00:45:37,900 --> 00:45:40,500
there's a the more empowering narrative here is

1309
00:45:40,500 --> 00:45:43,166
is around upskilling so fundamentally

1310
00:45:43,166 --> 00:45:45,500
as I said I think every single person who is

1311
00:45:45,500 --> 00:45:47,866
a working individual in the world needs this skill set

1312
00:45:47,933 --> 00:45:49,500
and so I started with my own teams

1313
00:45:49,500 --> 00:45:50,866
like everyone needs to learn this skill

1314
00:45:50,866 --> 00:45:52,766
like doesn't matter what you're doing in the company

1315
00:45:52,766 --> 00:45:54,666
you need to be really good with Claud um

1316
00:45:54,900 --> 00:45:57,533
or or Codex or whatever model is

1317
00:45:57,533 --> 00:46:00,133
is good they're all fundamentally the same um

1318
00:46:00,133 --> 00:46:01,933
and so um

1319
00:46:02,166 --> 00:46:03,233
how do we basically

1320
00:46:03,233 --> 00:46:04,666
take everyone who's in the organization

1321
00:46:04,666 --> 00:46:05,366
and upskill them

1322
00:46:05,366 --> 00:46:06,900
to a point where they're good at managing agents

1323
00:46:06,900 --> 00:46:09,033
and then the overall output of the company gets higher

1324
00:46:09,166 --> 00:46:09,966
and um

1325
00:46:10,033 --> 00:46:12,833
and so yeah the article spoke to that and

1326
00:46:12,833 --> 00:46:13,266
and uh

1327
00:46:13,266 --> 00:46:15,366
and it was yeah it was cool and then I wrote a

1328
00:46:15,366 --> 00:46:16,733
a another piece that

1329
00:46:16,733 --> 00:46:17,833
sort of a supplementary piece

1330
00:46:17,833 --> 00:46:20,833
that added more color to exactly what our process was

1331
00:46:20,833 --> 00:46:21,866
there like what we

1332
00:46:21,866 --> 00:46:24,500
what we replaced and why what the implications were

1333
00:46:24,500 --> 00:46:26,500
what it enabled us to do and how it accelerated that

1334
00:46:26,500 --> 00:46:28,666
I put it on my blog which maybe you can link to in the

1335
00:46:28,666 --> 00:46:29,066
yeah I

1336
00:46:29,066 --> 00:46:31,333
I thought that the blog was spectacular

1337
00:46:31,333 --> 00:46:34,366
and I particularly appreciate people who can write well

1338
00:46:34,366 --> 00:46:35,366
yeah and thanks

1339
00:46:35,366 --> 00:46:37,733
I like this idea that you know

1340
00:46:37,733 --> 00:46:40,333
for time magazine it's framed in one way yeah

1341
00:46:40,333 --> 00:46:42,300
and it's impressive and

1342
00:46:42,300 --> 00:46:44,833
but the reality is this is the

1343
00:46:44,833 --> 00:46:48,100
the many benefits I think there's so much fear yeah

1344
00:46:48,100 --> 00:46:48,966
we can we got

1345
00:46:48,966 --> 00:46:51,666
we got a choice brother we can choose the path of love

1346
00:46:51,666 --> 00:46:53,266
or we can choose the path of fear

1347
00:46:53,266 --> 00:46:55,466
and we make that decision every second right

1348
00:46:55,466 --> 00:47:02,866
and I loved how you pushed through the hype and yeah

1349
00:47:02,866 --> 00:47:05,066
got deeper into the benefits

1350
00:47:05,066 --> 00:47:07,066
and where everybody's winning yeah

1351
00:47:07,066 --> 00:47:09,333
I think one of the things we've talked about is um

1352
00:47:09,633 --> 00:47:11,766
and I I do mergers and acquisitions

1353
00:47:11,766 --> 00:47:13,466
and I work with entrepreneurs

1354
00:47:13,466 --> 00:47:16,066
who are taking their company to market yeah

1355
00:47:16,066 --> 00:47:18,266
and as a sell side advisor

1356
00:47:18,266 --> 00:47:20,366
there are some common things that I see happen

1357
00:47:20,366 --> 00:47:21,633
and most of the time it's

1358
00:47:21,633 --> 00:47:23,066
they're not prepared yeah

1359
00:47:23,066 --> 00:47:24,466
they think they are yeah

1360
00:47:24,733 --> 00:47:26,333
and they want to get prepared

1361
00:47:26,333 --> 00:47:26,733
so then

1362
00:47:26,733 --> 00:47:27,333
there's this

1363
00:47:27,333 --> 00:47:29,833
period of time in which you have to spin up

1364
00:47:29,933 --> 00:47:30,866
and be ready

1365
00:47:31,166 --> 00:47:33,866
and we'll create this thing called a data room

1366
00:47:33,866 --> 00:47:34,466
I mean yeah

1367
00:47:34,466 --> 00:47:37,366
okay what I love about my

1368
00:47:37,366 --> 00:47:38,700
all my conversations with you is

1369
00:47:38,700 --> 00:47:41,433
you have a virtual data room right now yeah

1370
00:47:41,433 --> 00:47:44,033
it's 24 hours a day working for you yeah

1371
00:47:44,033 --> 00:47:45,766
let's let's dive into that a little bit yeah

1372
00:47:45,766 --> 00:47:47,000
there's a benefit

1373
00:47:48,333 --> 00:47:53,766
75% of CEOs today report that they're spending

1374
00:47:54,533 --> 00:47:56,033
they are directing

1375
00:47:56,266 --> 00:47:58,233
and spending an enormous amount of time

1376
00:47:58,233 --> 00:47:59,533
compared to six months ago

1377
00:47:59,533 --> 00:48:00,533
as you mentioned

1378
00:48:01,166 --> 00:48:03,333
directing AI strategy and

1379
00:48:03,333 --> 00:48:05,866
and really hands on with AI

1380
00:48:05,866 --> 00:48:07,666
75% of CEOs wow

1381
00:48:07,666 --> 00:48:11,066
that's crazy you're doing That 100% right yeah

1382
00:48:11,066 --> 00:48:12,133
yeah so

1383
00:48:12,133 --> 00:48:13,766
this virtual data room

1384
00:48:13,866 --> 00:48:16,733
is actually a place where you get to learn something

1385
00:48:16,733 --> 00:48:18,566
yeah what did you learn about your company

1386
00:48:18,566 --> 00:48:20,333
when you got your 24 hour a day

1387
00:48:20,333 --> 00:48:22,133
virtual data room put up yeah

1388
00:48:22,133 --> 00:48:22,933
it's kind of wild

1389
00:48:22,933 --> 00:48:25,366
so we have something at snore called the Snore OS

1390
00:48:25,366 --> 00:48:26,766
and it's all of the software

1391
00:48:26,766 --> 00:48:28,833
it's like a it's a monolithic app

1392
00:48:28,833 --> 00:48:33,133
that has everything from our accounting to um

1393
00:48:33,133 --> 00:48:33,866
to you know

1394
00:48:33,866 --> 00:48:37,033
our CRM to all of the marketing channels

1395
00:48:37,033 --> 00:48:38,333
and like you know

1396
00:48:38,333 --> 00:48:38,933
up to the second

1397
00:48:38,933 --> 00:48:41,300
reports on basically every function within the company

1398
00:48:41,300 --> 00:48:41,866
every interaction

1399
00:48:41,866 --> 00:48:44,466
every call that's had every call review that's AI

1400
00:48:44,466 --> 00:48:44,766
you know

1401
00:48:44,766 --> 00:48:47,633
AI call reviews on every interaction with a customer

1402
00:48:47,833 --> 00:48:49,566
and so there's like a there's a

1403
00:48:49,566 --> 00:48:51,733
there's a data layer that is all of that information

1404
00:48:51,733 --> 00:48:53,100
and then there's an intelligence layer

1405
00:48:53,100 --> 00:48:54,666
which is um

1406
00:48:55,066 --> 00:48:56,066
Claude uh

1407
00:48:56,066 --> 00:48:58,766
working through a set of skills and um

1408
00:48:59,500 --> 00:49:00,300
uh

1409
00:49:01,033 --> 00:49:02,233
basically like um

1410
00:49:02,366 --> 00:49:05,200
methods that we've that we've trained it on uh

1411
00:49:05,233 --> 00:49:06,933
that gives us insights on things

1412
00:49:07,033 --> 00:49:09,800
and I think one of the interesting things

1413
00:49:11,933 --> 00:49:13,533
one of the hardest things that

1414
00:49:13,533 --> 00:49:15,666
that I was trying to figure out is like

1415
00:49:15,900 --> 00:49:18,166
you know we're at this point in the company

1416
00:49:18,166 --> 00:49:20,433
where we've fulfilled the initial vision

1417
00:49:20,433 --> 00:49:23,266
which is like we've had students win Grammys and we're

1418
00:49:23,266 --> 00:49:24,866
we're kind of at scale you know

1419
00:49:24,866 --> 00:49:26,433
within within reason we're at our

1420
00:49:26,433 --> 00:49:27,900
we're at the scale that I wanted to see

1421
00:49:27,900 --> 00:49:29,433
where the team is large enough

1422
00:49:29,433 --> 00:49:30,733
and we're seeing some serious impact

1423
00:49:30,733 --> 00:49:33,033
we got a lot of students and it's it's working

1424
00:49:33,166 --> 00:49:34,366
but what do you do next

1425
00:49:34,366 --> 00:49:35,766
and where do you prioritize time

1426
00:49:35,766 --> 00:49:38,166
how do you do constraint analysis at this level

1427
00:49:38,333 --> 00:49:44,133
and so the the the AI is really good at looking at a

1428
00:49:44,500 --> 00:49:46,733
a huge swath of information

1429
00:49:46,766 --> 00:49:47,966
and reading through the tea leaves

1430
00:49:47,966 --> 00:49:49,900
and figuring out where you should focus your energy

1431
00:49:49,900 --> 00:49:50,866
where's the low hanging fruit

1432
00:49:50,866 --> 00:49:53,266
and a lot of times it will find the constraint

1433
00:49:53,266 --> 00:49:55,500
and because it's already got hooks into everything

1434
00:49:55,500 --> 00:49:57,133
it controls every system

1435
00:49:57,166 --> 00:49:59,966
it can go do the fix without any human intervention

1436
00:49:59,966 --> 00:50:00,533
so it's weird

1437
00:50:00,533 --> 00:50:03,466
cause like quarterly planning can look like okay

1438
00:50:03,733 --> 00:50:05,033
Claude go look at the business

1439
00:50:05,033 --> 00:50:06,766
what should we work on and it's like well

1440
00:50:06,766 --> 00:50:07,833
you should probably work on this

1441
00:50:07,833 --> 00:50:08,433
this and this and this

1442
00:50:08,433 --> 00:50:09,500
do you want me to just do that right now

1443
00:50:09,500 --> 00:50:10,866
and you're like okay

1444
00:50:11,033 --> 00:50:12,833
I guess that was gonna be the quarter's plan

1445
00:50:12,833 --> 00:50:15,033
but I guess it's done and it's like

1446
00:50:15,033 --> 00:50:17,233
you know the agents are like executing on building

1447
00:50:17,533 --> 00:50:19,666
building the the fixes for things as well

1448
00:50:19,666 --> 00:50:21,333
and you can also make it closed loop

1449
00:50:21,333 --> 00:50:22,500
we don't do that uh

1450
00:50:22,500 --> 00:50:24,100
internally where um

1451
00:50:24,100 --> 00:50:25,433
you know you if you want

1452
00:50:25,433 --> 00:50:27,333
you can give it autonomy to go and just like

1453
00:50:27,366 --> 00:50:29,233
make the changes like find the problems

1454
00:50:29,233 --> 00:50:31,366
make the changes and you can do this recursive cycle

1455
00:50:31,366 --> 00:50:32,766
where there's no human in the loop

1456
00:50:32,766 --> 00:50:34,566
we have it makes suggestions

1457
00:50:34,566 --> 00:50:36,466
and we say that's a good idea or a bad idea

1458
00:50:36,900 --> 00:50:38,466
and then we let it let it cook

1459
00:50:39,300 --> 00:50:40,366
but yeah I mean

1460
00:50:40,366 --> 00:50:42,266
I've Learned a lot about the business through that

1461
00:50:42,266 --> 00:50:43,666
because it will surface insights

1462
00:50:43,833 --> 00:50:44,700
and then

1463
00:50:44,700 --> 00:50:46,500
and I've also Learned a lot about how

1464
00:50:46,500 --> 00:50:49,933
how I think that companies will look in the future

1465
00:50:50,066 --> 00:50:52,666
which I think is a tough pill to swallow

1466
00:50:52,666 --> 00:50:53,633
for a lot of business owners

1467
00:50:53,633 --> 00:50:55,066
and a lot of private equity groups

1468
00:50:55,166 --> 00:50:56,566
because I think fundamentally

1469
00:50:56,566 --> 00:50:58,800
and you know folks like Jack Dorsey talk a lot this um

1470
00:51:00,133 --> 00:51:03,133
I think that the the middle manager layer is

1471
00:51:03,133 --> 00:51:06,133
is gonna be gone I think it's gonna be gone

1472
00:51:06,300 --> 00:51:09,333
um I think that the way that companies will

1473
00:51:09,333 --> 00:51:10,700
will work in the future is

1474
00:51:10,700 --> 00:51:12,166
there's going to be an executive layer

1475
00:51:12,366 --> 00:51:14,133
there's going to be a layer of ICS

1476
00:51:14,133 --> 00:51:15,533
and they're going to be player coaches

1477
00:51:15,533 --> 00:51:18,333
within the ICS that are sort of more senior

1478
00:51:18,366 --> 00:51:19,533
and they're going to be teaching things

1479
00:51:19,533 --> 00:51:22,300
but they're also going to be doing like 70% of like

1480
00:51:22,300 --> 00:51:24,166
the IC work they're going to be doing

1481
00:51:24,500 --> 00:51:26,133
seventy percent of the time is gonna be spent doing

1482
00:51:26,133 --> 00:51:26,533
IC work and

1483
00:51:26,533 --> 00:51:29,100
and 30 is gonna be training but the management layer

1484
00:51:29,100 --> 00:51:30,633
if you think about it conceptually

1485
00:51:30,766 --> 00:51:33,666
they're just a they're a data normalization function

1486
00:51:33,666 --> 00:51:34,466
within the company

1487
00:51:34,466 --> 00:51:36,666
all they do is they take information from exec

1488
00:51:36,833 --> 00:51:38,766
intentions and directives

1489
00:51:38,833 --> 00:51:40,266
and they pass it down to the ICS

1490
00:51:40,333 --> 00:51:41,166
and then they take

1491
00:51:41,166 --> 00:51:43,366
stuff that's happening on the front line from the ICS

1492
00:51:43,433 --> 00:51:44,433
and they pass it back up they

1493
00:51:44,433 --> 00:51:45,300
they synthesize it

1494
00:51:45,300 --> 00:51:47,533
condense it into something that's a narrative

1495
00:51:47,533 --> 00:51:49,500
and they give it to exec and then they

1496
00:51:49,500 --> 00:51:51,266
they make sure that people are accountable right

1497
00:51:51,266 --> 00:51:52,133
that's kind of the core

1498
00:51:52,133 --> 00:51:54,666
function of most middle management and um

1499
00:51:54,666 --> 00:51:57,166
AI is maybe the best in the world at doing this

1500
00:51:57,166 --> 00:51:58,866
like it is amazing at that

1501
00:51:58,866 --> 00:52:00,866
and it can also do the a lot of the IC work too

1502
00:52:00,866 --> 00:52:01,566
so

1503
00:52:01,566 --> 00:52:04,133
I think what happens is most organizations flatten out

1504
00:52:04,133 --> 00:52:07,266
they just become exact with ICS

1505
00:52:07,266 --> 00:52:09,100
and most of the IC work becomes

1506
00:52:09,100 --> 00:52:10,766
anything that a computer can't do

1507
00:52:10,766 --> 00:52:12,833
which is relational uh

1508
00:52:12,900 --> 00:52:14,900
for for instance on our team uh

1509
00:52:14,900 --> 00:52:16,633
you know we did this AI transformation

1510
00:52:16,733 --> 00:52:17,866
we didn't touch the mentor team

1511
00:52:17,866 --> 00:52:19,133
the mentors are the sauce

1512
00:52:19,133 --> 00:52:20,633
that's what we do we

1513
00:52:20,633 --> 00:52:24,733
we do human connection and discernment and guidance on

1514
00:52:24,733 --> 00:52:26,333
how to guide someone through

1515
00:52:26,333 --> 00:52:28,333
you know a very in depth mastery path

1516
00:52:28,466 --> 00:52:30,866
humans are not leaving the loop on that ever

1517
00:52:30,866 --> 00:52:32,466
because it's a transmission right

1518
00:52:32,466 --> 00:52:33,600
it's a human transmission

1519
00:52:33,833 --> 00:52:35,533
and so but what we can do

1520
00:52:35,533 --> 00:52:37,833
is make it very easy for us to figure out

1521
00:52:37,833 --> 00:52:38,733
what's going well and what's

1522
00:52:38,733 --> 00:52:40,366
what's not going well uh

1523
00:52:40,366 --> 00:52:41,300
in in fulfillment

1524
00:52:41,300 --> 00:52:44,966
so AI can review every single student lesson

1525
00:52:45,033 --> 00:52:46,066
in the entire ecosystem

1526
00:52:46,066 --> 00:52:48,866
and the moment something weird happens or uh

1527
00:52:48,866 --> 00:52:49,766
something falls out of our

1528
00:52:49,766 --> 00:52:51,533
like core process that really

1529
00:52:51,566 --> 00:52:52,700
that we know works really well

1530
00:52:52,700 --> 00:52:53,966
to get people to a certain outcome

1531
00:52:53,966 --> 00:52:55,566
soon as that happens uh

1532
00:52:55,566 --> 00:52:56,766
I get a Slack ping that's like

1533
00:52:56,766 --> 00:52:58,033
this weird thing happened on that call

1534
00:52:58,033 --> 00:53:00,233
go check it out and then it's like training moment

1535
00:53:00,233 --> 00:53:01,433
right next meeting we're like

1536
00:53:01,433 --> 00:53:03,266
we're gonna review some tape this

1537
00:53:03,266 --> 00:53:04,266
this and this happened

1538
00:53:04,266 --> 00:53:06,000
let's make sure that doesn't happen in the future

1539
00:53:06,033 --> 00:53:07,666
but the AI is catching all of that

1540
00:53:07,666 --> 00:53:09,300
which previously would be like a manager's job

1541
00:53:09,300 --> 00:53:10,300
but there's so much volume

1542
00:53:10,300 --> 00:53:12,500
that it's impossible for one human to do right

1543
00:53:12,500 --> 00:53:14,333
your quality goal is on steroids

1544
00:53:14,333 --> 00:53:16,033
and your speed to response

1545
00:53:16,033 --> 00:53:17,866
for implementing any decision

1546
00:53:17,866 --> 00:53:21,266
or identifying any problem is instantaneous right

1547
00:53:21,733 --> 00:53:24,933
that has a lot of implications I um

1548
00:53:24,966 --> 00:53:26,833
I work with a lot of private equity firms

1549
00:53:26,833 --> 00:53:29,800
and I have this idea that um

1550
00:53:30,300 --> 00:53:33,000
probably the most valuable human

1551
00:53:33,133 --> 00:53:36,233
that a private equity firm can acquire

1552
00:53:36,333 --> 00:53:38,066
is somebody with your skills

1553
00:53:38,233 --> 00:53:42,500
who can look at a business and manage an AI

1554
00:53:42,500 --> 00:53:44,100
transformation yeah

1555
00:53:44,100 --> 00:53:47,966
and then go help other CEOs who are out

1556
00:53:48,033 --> 00:53:50,433
who are not comfortable train them

1557
00:53:50,433 --> 00:53:52,566
implement them mentor them and get this done

1558
00:53:52,566 --> 00:53:53,166
I mean I

1559
00:53:53,166 --> 00:53:55,766
I think that might be more valuable than your business

1560
00:53:55,866 --> 00:53:56,866
yeah um

1561
00:53:56,933 --> 00:53:58,100
but you're right I

1562
00:53:58,100 --> 00:53:58,666
I well

1563
00:53:58,666 --> 00:53:59,766
and I'm I see it

1564
00:53:59,766 --> 00:54:01,466
and I'm looking at you and I'm thinking to myself

1565
00:54:01,466 --> 00:54:03,566
there's a second thing that's really valuable

1566
00:54:03,866 --> 00:54:08,233
you know after this time magazine issue published you

1567
00:54:08,233 --> 00:54:09,100
you that um

1568
00:54:09,100 --> 00:54:11,333
you thought about it and

1569
00:54:11,333 --> 00:54:13,133
and wrote on your blog a response

1570
00:54:13,300 --> 00:54:14,433
you publicly shared

1571
00:54:14,433 --> 00:54:16,433
some things that you would have done differently

1572
00:54:16,433 --> 00:54:20,366
in this transformation and not every founder

1573
00:54:20,666 --> 00:54:25,100
has the authenticity or the bravery

1574
00:54:25,266 --> 00:54:27,900
to admit what they did that was wrong

1575
00:54:27,900 --> 00:54:30,666
and to acknowledge it and to try to also learn from it

1576
00:54:30,666 --> 00:54:32,500
and there's way too much ego involved

1577
00:54:32,500 --> 00:54:35,000
I think just historically and I

1578
00:54:35,000 --> 00:54:37,133
I like how you just flattened that out too

1579
00:54:37,133 --> 00:54:39,133
uh what were the mistakes you made

1580
00:54:39,133 --> 00:54:41,666
what are what could our listeners uh

1581
00:54:41,666 --> 00:54:44,233
learn from from your success

1582
00:54:46,266 --> 00:54:47,766
with any of these changes

1583
00:54:48,033 --> 00:54:50,700
you know if you change anything in your company

1584
00:54:50,700 --> 00:54:53,066
there's always a tax you're gonna pay the cost

1585
00:54:53,066 --> 00:54:55,600
so you you lose momentum in some way or

1586
00:54:55,733 --> 00:54:57,966
you know you have to retrain your team on a thing

1587
00:54:57,966 --> 00:55:00,900
which takes some time to on ramp into we

1588
00:55:00,900 --> 00:55:02,433
there were a couple of areas in the company

1589
00:55:02,433 --> 00:55:03,633
where we just did a hard switch

1590
00:55:03,633 --> 00:55:05,700
and we paid that tax um

1591
00:55:05,700 --> 00:55:07,333
and then I think and then

1592
00:55:07,466 --> 00:55:07,833
you know

1593
00:55:07,833 --> 00:55:10,733
I think one of the hardest things to do in a company is

1594
00:55:10,966 --> 00:55:13,933
uh communicate in a way that is transparent

1595
00:55:14,000 --> 00:55:16,900
while maintaining morale through hard times

1596
00:55:16,900 --> 00:55:20,200
like if you're if you're doing a big AI transformation

1597
00:55:20,200 --> 00:55:21,300
people are concerned right

1598
00:55:21,300 --> 00:55:22,633
there's there's worry in the air of like

1599
00:55:22,633 --> 00:55:24,700
am I next or what's the intention here

1600
00:55:24,700 --> 00:55:26,033
like they're hearing you know

1601
00:55:26,033 --> 00:55:27,966
the press is incentivized to say that AI

1602
00:55:27,966 --> 00:55:29,366
is displacing workers

1603
00:55:29,566 --> 00:55:30,866
and that's what they publish about

1604
00:55:30,866 --> 00:55:33,566
so everyone's consuming this diet of like fear

1605
00:55:33,800 --> 00:55:38,300
and then their CEO is like interested in AI

1606
00:55:38,466 --> 00:55:41,066
and then so how do you how do you navigate

1607
00:55:41,766 --> 00:55:44,766
um communicating with the team around like okay

1608
00:55:44,900 --> 00:55:46,033
you are safe here

1609
00:55:46,033 --> 00:55:49,300
like we're trying to create a stable ship and um

1610
00:55:49,366 --> 00:55:51,366
if we don't adopt these tools

1611
00:55:51,466 --> 00:55:53,166
the company is not gonna survive

1612
00:55:53,166 --> 00:55:54,833
because in two years time

1613
00:55:54,833 --> 00:55:55,966
everyone's going to adopt these tools

1614
00:55:55,966 --> 00:55:58,366
we're ahead of the curve thank goodness um

1615
00:55:58,400 --> 00:55:59,966
and so we need to make some changes

1616
00:55:59,966 --> 00:56:02,300
but that's gonna require the company to upskill

1617
00:56:02,566 --> 00:56:05,766
as a whole and for every individual to upskill as well

1618
00:56:06,266 --> 00:56:08,000
and it's kind of non optional right

1619
00:56:08,000 --> 00:56:11,000
it's like at a certain point

1620
00:56:11,433 --> 00:56:13,666
every single person every working

1621
00:56:13,666 --> 00:56:18,066
it will be to not have these skills will be like

1622
00:56:18,066 --> 00:56:22,100
not knowing how to use like Google Docs

1623
00:56:22,100 --> 00:56:24,366
a cellphone a cellphone yeah

1624
00:56:24,366 --> 00:56:25,300
it's like it's like

1625
00:56:25,300 --> 00:56:26,833
you're not really gonna get hired

1626
00:56:26,833 --> 00:56:28,300
unless you know how to

1627
00:56:29,300 --> 00:56:31,000
like write a document or

1628
00:56:31,066 --> 00:56:32,066
you know uh

1629
00:56:32,100 --> 00:56:34,266
use a cell phone or answer email

1630
00:56:34,266 --> 00:56:35,833
it will be that fundamental

1631
00:56:35,833 --> 00:56:38,300
to the way that people operate in the world

1632
00:56:38,366 --> 00:56:40,500
and it'll get easier because the

1633
00:56:40,600 --> 00:56:42,500
right now there's not a lot of abstraction

1634
00:56:42,500 --> 00:56:43,700
around how to interact with agents

1635
00:56:43,700 --> 00:56:46,466
you kind of have to be a little technical and like

1636
00:56:46,466 --> 00:56:48,800
you have to learn how to interact with an IDE

1637
00:56:48,900 --> 00:56:51,033
and all of these things and over

1638
00:56:51,033 --> 00:56:52,800
over the next few years it'll get simpler and

1639
00:56:52,800 --> 00:56:54,266
and people will build nice

1640
00:56:54,266 --> 00:56:57,400
polished user interfaces on top of it but um

1641
00:56:57,400 --> 00:56:59,300
but the way the way of thinking is the

1642
00:56:59,300 --> 00:56:59,833
is the

1643
00:56:59,833 --> 00:57:01,966
is the transformation and everyone's gonna need to

1644
00:57:01,966 --> 00:57:04,466
to change that like instead of doing the thing

1645
00:57:04,700 --> 00:57:05,933
they're gonna need to

1646
00:57:06,366 --> 00:57:08,166
manage the process and the environment

1647
00:57:08,166 --> 00:57:10,966
and the context necessary for agents to do the thing

1648
00:57:11,033 --> 00:57:13,100
and then know how to keep the plate spinning

1649
00:57:13,166 --> 00:57:16,900
uh huh so the mistake was

1650
00:57:18,066 --> 00:57:23,566
that you didn't take in a part of the human equation

1651
00:57:23,566 --> 00:57:25,833
yeah and consider it first yeah

1652
00:57:25,833 --> 00:57:27,800
the mistake was the mistake was the timing

1653
00:57:27,800 --> 00:57:28,833
thank you for bringing me back to that

1654
00:57:28,833 --> 00:57:32,266
the mistake is the the timing of communication and like

1655
00:57:32,300 --> 00:57:34,166
I didn't know how it was gonna go

1656
00:57:34,166 --> 00:57:36,500
like this is a experiment that I know is necessary

1657
00:57:36,500 --> 00:57:38,500
you gotta rip the Band Aid off and there's some

1658
00:57:38,666 --> 00:57:41,200
there's some like optimal way

1659
00:57:41,200 --> 00:57:42,500
of communicating the team

1660
00:57:42,500 --> 00:57:44,466
that this transformation is happening

1661
00:57:44,700 --> 00:57:47,800
and my emo is kind of like

1662
00:57:47,800 --> 00:57:50,433
get in there and like bull in a China shop

1663
00:57:50,433 --> 00:57:51,366
just kind of start and do it

1664
00:57:51,366 --> 00:57:52,166
learn it and just like

1665
00:57:52,166 --> 00:57:55,433
execute and then roll it out and just see what happens

1666
00:57:55,433 --> 00:57:57,900
and then let the team know we're doing this thing now

1667
00:57:57,900 --> 00:57:59,600
and I think you know

1668
00:57:59,600 --> 00:58:01,366
this is like a maturity factor for me of like

1669
00:58:01,366 --> 00:58:02,800
just like learning how to

1670
00:58:02,966 --> 00:58:07,000
learning how to do that still have the like directive

1671
00:58:07,000 --> 00:58:10,033
forward momentum energy of like executing and getting

1672
00:58:10,033 --> 00:58:11,100
getting the transformation done

1673
00:58:11,100 --> 00:58:12,200
ripping off the Band Aid

1674
00:58:12,200 --> 00:58:14,766
but then also knowing how to uh

1675
00:58:14,766 --> 00:58:16,800
communicate with the team incrementally about the

1676
00:58:16,800 --> 00:58:18,100
transformation and and

1677
00:58:18,100 --> 00:58:19,633
and get their buy in uh

1678
00:58:19,633 --> 00:58:21,900
and really their participation in the process

1679
00:58:21,900 --> 00:58:22,833
like how do how do we get

1680
00:58:22,833 --> 00:58:23,800
how do we make it so that

1681
00:58:23,800 --> 00:58:25,466
we're all transforming the company

1682
00:58:25,666 --> 00:58:27,400
we know what the goal is

1683
00:58:27,400 --> 00:58:29,800
and we all want to participate in the transformation

1684
00:58:29,800 --> 00:58:32,700
so that we feel ownership over its outcome

1685
00:58:32,700 --> 00:58:35,400
rather than feeling this adversarial relationship

1686
00:58:35,433 --> 00:58:36,466
to the transformation

1687
00:58:36,466 --> 00:58:38,500
where everyone is nervous to adopt the tools

1688
00:58:38,500 --> 00:58:42,100
cause is it just one step away from their their um

1689
00:58:42,233 --> 00:58:43,166
you know um

1690
00:58:43,966 --> 00:58:45,200
from changing their paradigm

1691
00:58:45,200 --> 00:58:45,766
yeah exactly yeah

1692
00:58:45,766 --> 00:58:46,566
we all

1693
00:58:47,300 --> 00:58:50,866
probably resist change more than we want to admit

1694
00:58:50,900 --> 00:58:52,166
yeah and

1695
00:58:52,166 --> 00:58:54,700
here's a moment in time in which embracing the change

1696
00:58:54,700 --> 00:58:56,633
has extraordinary

1697
00:58:56,633 --> 00:58:58,433
exponential benefits yeah

1698
00:58:58,433 --> 00:59:01,300
personally um professionally

1699
00:59:01,300 --> 00:59:03,000
yeah and I think culturally we make it

1700
00:59:03,000 --> 00:59:04,566
we make mistakes faster but we

1701
00:59:04,566 --> 00:59:06,800
we can also correct them quicker yeah

1702
00:59:06,800 --> 00:59:07,966
um you

1703
00:59:07,966 --> 00:59:10,200
you have I'm gonna

1704
00:59:10,200 --> 00:59:12,200
I'm gonna have to read these off because you

1705
00:59:12,200 --> 00:59:14,300
you have Sonora uh

1706
00:59:14,366 --> 00:59:15,900
playback sessions yeah

1707
00:59:15,900 --> 00:59:18,666
your podcast pioneer species

1708
00:59:18,666 --> 00:59:21,000
your educational transformation program

1709
00:59:21,166 --> 00:59:22,966
expeditions and along

1710
00:59:22,966 --> 00:59:25,800
and you've sold a couple of companies before uh

1711
00:59:26,366 --> 00:59:28,033
you have this long history of

1712
00:59:28,033 --> 00:59:30,400
of adventures and ventures

1713
00:59:30,566 --> 00:59:33,866
yeah how do you decide what to invest your energy in

1714
00:59:34,066 --> 00:59:37,366
that is the hardest question to answer

1715
00:59:37,466 --> 00:59:39,600
I think that um

1716
00:59:39,600 --> 00:59:41,100
there are also there's also a

1717
00:59:41,100 --> 00:59:43,800
a whole litany of failed experiments

1718
00:59:43,800 --> 00:59:44,600
right

1719
00:59:45,033 --> 00:59:45,833
ventures that I've been like

1720
00:59:45,833 --> 00:59:47,766
that could be a good idea and then I try it

1721
00:59:47,766 --> 00:59:51,733
and then it meets the market and it just doesn't work

1722
00:59:51,900 --> 00:59:52,866
um and

1723
00:59:52,866 --> 00:59:54,566
you know there's kind of a graveyard of those

1724
00:59:54,566 --> 00:59:56,766
of those things um

1725
00:59:57,566 --> 01:00:00,066
and I think that if there's a common thread

1726
01:00:01,666 --> 01:00:02,466
uh

1727
01:00:02,566 --> 01:00:04,300
if there's a common thread between the

1728
01:00:04,300 --> 01:00:06,033
the the things that have worked

1729
01:00:06,033 --> 01:00:07,033
it's always

1730
01:00:07,033 --> 01:00:09,266
it's always this like thing I mentioned earlier

1731
01:00:09,266 --> 01:00:11,300
which is the world invites it out of you

1732
01:00:11,300 --> 01:00:12,066
it's like

1733
01:00:12,066 --> 01:00:15,800
it's like almost like I didn't intend to start it

1734
01:00:15,833 --> 01:00:18,400
it's like friends have been like

1735
01:00:18,400 --> 01:00:19,433
can you teach me that thing

1736
01:00:19,433 --> 01:00:20,866
or this should really happen

1737
01:00:20,866 --> 01:00:22,966
or just enthusiasm there's enthusiasm

1738
01:00:22,966 --> 01:00:25,066
it's product market fit it's an undeniable feeling

1739
01:00:25,066 --> 01:00:26,766
when there's product market fit it

1740
01:00:26,766 --> 01:00:28,833
it it smacks you in the face and

1741
01:00:28,833 --> 01:00:30,500
and then it's like

1742
01:00:31,033 --> 01:00:32,400
it's just easyful it's like alright

1743
01:00:32,400 --> 01:00:34,166
I'm we're just gonna fall in this direction

1744
01:00:34,166 --> 01:00:37,033
and it doesn't really matter like how we do it

1745
01:00:37,033 --> 01:00:38,033
it's just as long as

1746
01:00:38,033 --> 01:00:39,666
as long as there's some action in this direction

1747
01:00:39,666 --> 01:00:41,766
it's just like it's just the easiest thing right yes

1748
01:00:41,766 --> 01:00:43,400
we're gonna go develop this technology

1749
01:00:43,400 --> 01:00:45,000
and hope everybody adopts it

1750
01:00:45,033 --> 01:00:46,166
that doesn't work because it's smart yeah

1751
01:00:46,166 --> 01:00:47,066
yeah yeah yeah

1752
01:00:47,066 --> 01:00:48,666
no that's not how it works right

1753
01:00:48,666 --> 01:00:49,400
it's not how it works

1754
01:00:49,400 --> 01:00:52,233
it's just the product market fit and and

1755
01:00:52,233 --> 01:00:53,166
and also you know

1756
01:00:53,166 --> 01:00:55,966
I Learned with Pioneer Species a lot about like tides

1757
01:00:55,966 --> 01:00:58,500
like there's just sometimes there's a tide where like

1758
01:00:58,500 --> 01:00:59,666
it just it carries

1759
01:00:59,666 --> 01:01:01,966
it carries the the project very

1760
01:01:01,966 --> 01:01:04,166
very easily so like flow

1761
01:01:04,166 --> 01:01:05,266
I like the word tide

1762
01:01:05,266 --> 01:01:07,233
I have not heard anybody use that before

1763
01:01:07,233 --> 01:01:10,300
but rising tides and lifts all ships

1764
01:01:10,300 --> 01:01:11,300
that kind of thing I

1765
01:01:11,300 --> 01:01:11,500
I

1766
01:01:11,500 --> 01:01:14,300
we spend a lot of time talking about maintaining energy

1767
01:01:14,300 --> 01:01:16,266
as a parallel entrepreneur yeah

1768
01:01:16,266 --> 01:01:19,500
and how you how do you recognize when you're in flow

1769
01:01:19,500 --> 01:01:21,300
and how do you get back into flow

1770
01:01:21,300 --> 01:01:23,400
yeah is there a secret for you

1771
01:01:24,066 --> 01:01:24,866
um

1772
01:01:26,200 --> 01:01:28,100
I don't know um

1773
01:01:28,466 --> 01:01:29,100
we've definitely

1774
01:01:29,100 --> 01:01:30,600
gone through a lot of seasons at Sonora

1775
01:01:30,600 --> 01:01:33,900
where it feels like the like eating glass thing

1776
01:01:33,900 --> 01:01:35,233
where it's just like gosh

1777
01:01:35,233 --> 01:01:36,400
there's so much headwind

1778
01:01:36,400 --> 01:01:38,233
and nothing seems to be working

1779
01:01:38,233 --> 01:01:39,366
and I don't know why

1780
01:01:39,366 --> 01:01:42,366
and like trying to diagnose and it's just like hard

1781
01:01:42,366 --> 01:01:44,500
what's that quoting the specific quote

1782
01:01:44,633 --> 01:01:46,500
yeah it's like eating glass and looking to the

1783
01:01:46,500 --> 01:01:47,766
looking into the abyss yeah

1784
01:01:47,766 --> 01:01:49,166
Elon's yeah yeah

1785
01:01:49,166 --> 01:01:50,166
it's like we

1786
01:01:50,166 --> 01:01:51,900
I've gone through so many seasons like this

1787
01:01:51,900 --> 01:01:53,600
like crazy cash crunches

1788
01:01:53,600 --> 01:01:55,400
where we thought the business was gonna collapse

1789
01:01:55,400 --> 01:01:57,166
and then we figure out some way through it

1790
01:01:57,300 --> 01:01:58,433
and I think uh

1791
01:01:58,433 --> 01:02:00,700
what it's taught me is like

1792
01:02:00,700 --> 01:02:03,500
a really profound sense of detachment from the outcome

1793
01:02:03,500 --> 01:02:04,333
and then

1794
01:02:04,466 --> 01:02:07,566
knowing that curiosity is the opposite of contraction

1795
01:02:07,566 --> 01:02:10,833
so it is impossible to be um

1796
01:02:10,833 --> 01:02:13,866
contracted or fearful and curious at the same time

1797
01:02:13,866 --> 01:02:15,400
it's maybe not impossible

1798
01:02:15,400 --> 01:02:17,400
but it's very hard to hold both of those dispositions

1799
01:02:17,400 --> 01:02:19,766
in a genuine way simultaneously

1800
01:02:19,833 --> 01:02:21,466
so and obviously curiosity

1801
01:02:21,466 --> 01:02:23,400
is expansive it's more useful

1802
01:02:23,400 --> 01:02:25,066
it's a it's a better disposition to be in

1803
01:02:25,066 --> 01:02:28,900
so when confronted with a lot of adversity uh

1804
01:02:29,100 --> 01:02:31,733
and trying to find our way back into flow

1805
01:02:32,033 --> 01:02:35,800
I find that one being totally OK

1806
01:02:36,033 --> 01:02:37,400
and maybe even writing down

1807
01:02:37,400 --> 01:02:38,766
here's the worst case scenario

1808
01:02:38,800 --> 01:02:41,166
the thing totally implodes and

1809
01:02:41,166 --> 01:02:43,566
and then I have to go work on something else and

1810
01:02:43,566 --> 01:02:46,400
you know it's a huge bummer for our team

1811
01:02:46,400 --> 01:02:48,266
and it's a huge bummer for the clients

1812
01:02:48,266 --> 01:02:49,433
and it's a huge bummer for

1813
01:02:49,433 --> 01:02:50,800
for me and the future of the

1814
01:02:50,800 --> 01:02:54,600
but also this too shall pass nothing yeah

1815
01:02:54,833 --> 01:02:57,566
no one's gonna die and we're teaching music

1816
01:02:57,766 --> 01:02:59,266
and it's not the end of the world yeah

1817
01:02:59,266 --> 01:03:00,233
and and

1818
01:03:00,233 --> 01:03:02,300
and in in the worst case scenario

1819
01:03:02,300 --> 01:03:03,800
you learn a bunch of lessons

1820
01:03:03,866 --> 01:03:05,766
and then the next thing is more successful

1821
01:03:05,900 --> 01:03:08,633
so detachment from the outcome so that there's no

1822
01:03:08,633 --> 01:03:09,233
there isn't

1823
01:03:09,233 --> 01:03:11,700
you're not operating from this like cortisol spiked

1824
01:03:12,600 --> 01:03:14,200
frenetic clenching energy

1825
01:03:14,200 --> 01:03:15,200
cause it's not nothing

1826
01:03:15,200 --> 01:03:18,366
produced from that space is going to be generative um

1827
01:03:18,666 --> 01:03:19,433
and then

1828
01:03:19,433 --> 01:03:23,833
and then and then the like practical tool is okay

1829
01:03:23,833 --> 01:03:25,033
I'm detached from the outcome

1830
01:03:25,033 --> 01:03:26,666
I'm still facing challenge

1831
01:03:26,866 --> 01:03:29,666
the way to get back into flow is uh

1832
01:03:29,966 --> 01:03:32,100
profound curiosity wow

1833
01:03:32,100 --> 01:03:35,366
it's not working I wonder why this isn't working

1834
01:03:35,366 --> 01:03:38,500
what would it take to just get a huge unlock

1835
01:03:38,500 --> 01:03:39,266
in this area what

1836
01:03:39,266 --> 01:03:39,366
what

1837
01:03:39,366 --> 01:03:43,466
what would I do if I had to figure out how to 10 x the

1838
01:03:43,466 --> 01:03:45,366
the business now not just get out of this rut

1839
01:03:45,366 --> 01:03:48,266
but like grow by 10 x in the next 3 months

1840
01:03:48,366 --> 01:03:49,900
just getting very broad

1841
01:03:49,900 --> 01:03:52,666
very curious about all potential paths forward

1842
01:03:52,833 --> 01:03:54,200
and then writing them down

1843
01:03:54,200 --> 01:03:55,800
I remember when we went through a cash crunch

1844
01:03:56,200 --> 01:03:57,866
uh this was in 2020

1845
01:03:58,200 --> 01:03:59,966
I faced a crazy amount of headwind

1846
01:04:00,033 --> 01:04:02,400
uh due to elections cycle spikes

1847
01:04:02,400 --> 01:04:03,366
um in

1848
01:04:03,366 --> 01:04:05,966
in ads in ads cost and um

1849
01:04:05,966 --> 01:04:07,400
we were just hemorrhaging cash

1850
01:04:07,400 --> 01:04:09,933
and I sat down uh

1851
01:04:10,666 --> 01:04:11,900
in like you know

1852
01:04:11,900 --> 01:04:13,033
a state of like panic

1853
01:04:13,066 --> 01:04:13,466
frankly

1854
01:04:13,466 --> 01:04:16,300
cause I had hired this team of amazing instructors

1855
01:04:16,300 --> 01:04:17,633
some of my favorite guitar players in the world

1856
01:04:17,633 --> 01:04:18,833
were on staff and I was like

1857
01:04:18,833 --> 01:04:20,300
I'm not gonna be able to make payroll

1858
01:04:20,300 --> 01:04:22,866
we had like $100,000 in

1859
01:04:22,866 --> 01:04:25,066
in accounts payable the following month in payroll

1860
01:04:25,066 --> 01:04:26,633
and like $8,000 in the account

1861
01:04:26,633 --> 01:04:28,133
and I was just like no

1862
01:04:28,300 --> 01:04:30,433
what am I gonna do it was like few days away

1863
01:04:30,433 --> 01:04:31,433
sure and I just like

1864
01:04:31,433 --> 01:04:32,800
and we've all been there yeah

1865
01:04:32,800 --> 01:04:36,633
and I wrote a list of all of the things that I could do

1866
01:04:36,633 --> 01:04:37,766
the first one was just like

1867
01:04:37,766 --> 01:04:40,600
crawl under my desk and have a panic attack and

1868
01:04:40,600 --> 01:04:41,833
and disappear from the the

1869
01:04:41,833 --> 01:04:43,766
the world and then

1870
01:04:43,766 --> 01:04:44,400
then it was like OK

1871
01:04:44,400 --> 01:04:45,200
well I mean

1872
01:04:45,600 --> 01:04:46,700
I could go uh

1873
01:04:46,700 --> 01:04:48,900
take out a revenue based finance loan

1874
01:04:49,233 --> 01:04:51,666
uh to like stopgap it and then give me some more time

1875
01:04:51,666 --> 01:04:53,633
I could go raise some capital

1876
01:04:53,633 --> 01:04:54,300
I could

1877
01:04:54,300 --> 01:04:56,600
run a little promo to all of our current students

1878
01:04:56,600 --> 01:04:59,166
or to prospective students and uh

1879
01:04:59,166 --> 01:05:01,300
pull forward some cash um

1880
01:05:01,300 --> 01:05:04,466
you know I could get on the phones myself and you know

1881
01:05:04,466 --> 01:05:05,433
just make it happen I could

1882
01:05:05,433 --> 01:05:07,566
I could do affiliate deals with this

1883
01:05:07,566 --> 01:05:09,366
this and this company that I've already

1884
01:05:09,500 --> 01:05:10,966
created relationships with

1885
01:05:10,966 --> 01:05:12,366
you know you just sort of get curious about

1886
01:05:12,366 --> 01:05:14,400
like all the lateral ways you can solve the problem

1887
01:05:14,433 --> 01:05:15,566
and then I was like great

1888
01:05:15,566 --> 01:05:17,966
I have 12 things I can do here

1889
01:05:18,033 --> 01:05:19,600
I know exactly what the next step is

1890
01:05:19,600 --> 01:05:21,400
and then I just executed on all of them

1891
01:05:21,400 --> 01:05:22,800
and then like three or four of them worked

1892
01:05:22,800 --> 01:05:25,066
and we got through the cash crunch and

1893
01:05:25,066 --> 01:05:26,033
and you know it's this

1894
01:05:26,033 --> 01:05:29,200
it's this sort of like curiosity based

1895
01:05:29,200 --> 01:05:32,066
expansive thinking from a place of

1896
01:05:32,400 --> 01:05:33,966
if this doesn't work

1897
01:05:33,966 --> 01:05:36,000
I'm gonna try my best and I'm not gonna worry about it

1898
01:05:36,000 --> 01:05:36,766
I'm just gonna

1899
01:05:36,766 --> 01:05:39,133
I'm gonna put one step in front of the other

1900
01:05:39,433 --> 01:05:40,900
one foot in front of the other and

1901
01:05:40,900 --> 01:05:43,066
and try and navigate this as calmly as possible

1902
01:05:43,066 --> 01:05:44,400
even though the situation sucks

1903
01:05:44,566 --> 01:05:46,233
and you just eat enough of that

1904
01:05:46,233 --> 01:05:48,233
that when big stuff happens

1905
01:05:48,233 --> 01:05:49,366
you're just like here's this again

1906
01:05:49,366 --> 01:05:50,366
it's fine yeah

1907
01:05:50,366 --> 01:05:52,466
and now I'm not super phased by like

1908
01:05:52,466 --> 01:05:53,866
really challenging situations

1909
01:05:54,466 --> 01:05:56,300
what have you Learned um

1910
01:05:57,966 --> 01:06:00,066
when you think about success today

1911
01:06:00,066 --> 01:06:02,433
when you define success for yourself today

1912
01:06:02,433 --> 01:06:04,966
how's that definition changed from the version of you

1913
01:06:04,966 --> 01:06:08,666
that was 10 years ago I think success for me uh

1914
01:06:08,700 --> 01:06:11,100
feels a lot more like alignment

1915
01:06:11,233 --> 01:06:13,200
it's just like am I

1916
01:06:13,266 --> 01:06:14,200
am I

1917
01:06:15,000 --> 01:06:15,800
hmm

1918
01:06:16,200 --> 01:06:16,700
there's some

1919
01:06:16,700 --> 01:06:21,766
there's some combination of alignment and freedom

1920
01:06:22,366 --> 01:06:24,366
but not freedom in sort of a Peter Pan way

1921
01:06:24,366 --> 01:06:26,266
but freedom of choice to do

1922
01:06:26,266 --> 01:06:28,266
and build the things in the world that I want to build

1923
01:06:28,266 --> 01:06:30,666
which obviously has a financial component

1924
01:06:30,666 --> 01:06:31,000
it's like

1925
01:06:31,000 --> 01:06:33,800
I need resources to be able to execute on a vision

1926
01:06:34,466 --> 01:06:36,633
or hire the people that I need to do a thing

1927
01:06:36,633 --> 01:06:37,833
but a lot of it has to do with like

1928
01:06:37,833 --> 01:06:39,166
do I feel aligned

1929
01:06:39,166 --> 01:06:41,200
with the things that I'm spending my time doing

1930
01:06:41,500 --> 01:06:42,400
and do I feel aligned

1931
01:06:42,400 --> 01:06:44,600
with the people that I'm working on it with

1932
01:06:44,766 --> 01:06:47,000
and does it feel good to wake up in the morning and

1933
01:06:47,000 --> 01:06:48,166
and do do

1934
01:06:48,166 --> 01:06:49,966
do the work um

1935
01:06:50,033 --> 01:06:53,500
that feels like success um

1936
01:06:54,700 --> 01:06:55,300
yeah and I think

1937
01:06:55,300 --> 01:06:57,366
I think with that comes like

1938
01:06:57,366 --> 01:06:59,433
alignment with like minded people in the world

1939
01:06:59,433 --> 01:07:00,066
like having

1940
01:07:00,066 --> 01:07:01,833
having access to have conversations like this

1941
01:07:01,833 --> 01:07:03,000
where it's like obviously

1942
01:07:03,233 --> 01:07:04,800
you know you've done awesome things in the world

1943
01:07:04,800 --> 01:07:06,500
and I'm inspired by your path and

1944
01:07:06,500 --> 01:07:08,800
and we get to hang out here and have this conversation

1945
01:07:08,800 --> 01:07:12,466
and this feels this feels like success to me because

1946
01:07:12,600 --> 01:07:16,633
you know had I not done things in the world I

1947
01:07:16,633 --> 01:07:17,666
you know I wouldn't have earned

1948
01:07:17,666 --> 01:07:19,500
the right to have this conversation and

1949
01:07:19,500 --> 01:07:21,833
and so that's that's like an indicator of success

1950
01:07:21,833 --> 01:07:24,800
it's just like alignment with like minded people

1951
01:07:24,866 --> 01:07:26,100
I love it um

1952
01:07:26,200 --> 01:07:27,200
yeah thank you for that

1953
01:07:27,200 --> 01:07:30,433
I received that and I'm also receiving a question

1954
01:07:30,433 --> 01:07:33,000
speaking of global like minded people in the world

1955
01:07:33,000 --> 01:07:34,000
yeah um

1956
01:07:34,500 --> 01:07:37,633
I'm now globally sourcing my questions for guests

1957
01:07:37,633 --> 01:07:38,800
I told Ed Cook

1958
01:07:38,800 --> 01:07:41,533
that you were gonna be on the podcast today

1959
01:07:41,700 --> 01:07:44,200
and I asked him what would be a great question

1960
01:07:44,300 --> 01:07:46,100
and it it really threads

1961
01:07:46,100 --> 01:07:48,200
nicely into this part of our conversation

1962
01:07:48,200 --> 01:07:49,566
where you're talking about alignment

1963
01:07:49,566 --> 01:07:51,466
and doing the things that I wanna do

1964
01:07:51,466 --> 01:07:52,866
sometimes it has to do with money

1965
01:07:52,866 --> 01:07:56,066
sometimes not and the this balance I'm

1966
01:07:56,066 --> 01:07:58,266
I'm really sensing a lot from our

1967
01:07:58,266 --> 01:07:59,300
from knowing you

1968
01:07:59,300 --> 01:08:03,400
about the balance between creativity and business

1969
01:08:03,400 --> 01:08:04,700
and um

1970
01:08:05,200 --> 01:08:07,500
so Ed wanted to ask this question

1971
01:08:07,500 --> 01:08:10,800
he said if you could take a 30 channel microphone setup

1972
01:08:10,800 --> 01:08:12,200
anywhere in the world

1973
01:08:12,400 --> 01:08:15,300
which traditions of song would you first go to

1974
01:08:15,300 --> 01:08:17,666
record in situ and why

1975
01:08:17,766 --> 01:08:21,766
wow what would the experience be in the Sonic Sphere

1976
01:08:22,033 --> 01:08:23,900
oh my gosh that's such a good question

1977
01:08:23,966 --> 01:08:26,466
so for the Sonic Sphere one of the projects

1978
01:08:26,700 --> 01:08:27,833
this is a timely question

1979
01:08:27,833 --> 01:08:28,166
because what

1980
01:08:28,166 --> 01:08:30,100
one of the projects that I made for this sphere

1981
01:08:30,100 --> 01:08:31,733
was this um

1982
01:08:32,433 --> 01:08:35,133
it was a tour of world vocal traditions

1983
01:08:35,366 --> 01:08:38,233
and so it was a 45 minute experience

1984
01:08:38,233 --> 01:08:40,800
where I took my favorite vocal traditions

1985
01:08:40,800 --> 01:08:42,100
from around the world from

1986
01:08:42,200 --> 01:08:44,233
you know everything from like you know

1987
01:08:44,233 --> 01:08:46,100
Amazonian field recordings

1988
01:08:46,100 --> 01:08:49,400
that I actually had recorded myself to um

1989
01:08:49,900 --> 01:08:52,466
Appalachian traditional Appalachian music

1990
01:08:52,600 --> 01:08:57,166
to stuff from the Balkans and stuff from West Africa

1991
01:08:57,166 --> 01:08:58,266
and uh

1992
01:08:58,466 --> 01:09:00,100
this um style

1993
01:09:00,100 --> 01:09:01,233
this you know

1994
01:09:01,233 --> 01:09:05,566
Indian style called Konokol and Balinese kechak music

1995
01:09:05,766 --> 01:09:09,566
really awesome world vocal traditions and um

1996
01:09:10,100 --> 01:09:12,033
and then I sort of narrated this

1997
01:09:12,033 --> 01:09:12,900
this um

1998
01:09:13,100 --> 01:09:15,500
experience kind of like a podcast type of thing

1999
01:09:15,500 --> 01:09:17,633
but it was a spatialized audio experience

2000
01:09:17,633 --> 01:09:18,300
where you sat in the sphere

2001
01:09:18,300 --> 01:09:20,066
and you could listen to um

2002
01:09:20,066 --> 01:09:22,366
all of these different world vocal traditions

2003
01:09:22,366 --> 01:09:22,966
and it's stunning

2004
01:09:22,966 --> 01:09:24,600
feels like you're in the middle of the choir

2005
01:09:24,800 --> 01:09:25,666
uh in

2006
01:09:25,666 --> 01:09:27,533
in the middle of you know uh

2007
01:09:28,000 --> 01:09:30,866
you know Corsica listening to these incredible singers

2008
01:09:31,066 --> 01:09:33,566
and and we presented that at the sphere in

2009
01:09:33,566 --> 01:09:35,400
at the shed in New York um

2010
01:09:35,800 --> 01:09:38,133
and so to answer Ed's question

2011
01:09:38,400 --> 01:09:39,200
um

2012
01:09:40,033 --> 01:09:41,466
yeah I would probably

2013
01:09:42,700 --> 01:09:43,500
hmm

2014
01:09:44,266 --> 01:09:47,800
I think Georgian folk choirs are

2015
01:09:47,966 --> 01:09:50,266
it's some of the most wild music

2016
01:09:50,266 --> 01:09:52,100
the compositions are incredible

2017
01:09:52,100 --> 01:09:54,633
and it's somewhat improvised there

2018
01:09:54,633 --> 01:09:57,000
there are aspects to Georgian folk music that it

2019
01:09:57,000 --> 01:09:58,466
that it's like uh

2020
01:09:58,466 --> 01:10:00,066
you can sort of uh

2021
01:10:00,233 --> 01:10:01,433
paint outside the lines a little bit

2022
01:10:01,433 --> 01:10:02,700
the vocalists are encouraged to paint

2023
01:10:02,700 --> 01:10:03,466
outside the lines a little bit

2024
01:10:03,466 --> 01:10:05,966
and it's texturally wild like they're they'll

2025
01:10:05,966 --> 01:10:08,200
they'll incorporate sounds that are not even singing

2026
01:10:08,200 --> 01:10:10,266
like crazy screams and guttural sounds and

2027
01:10:10,266 --> 01:10:12,000
like claps and stomps and like

2028
01:10:12,100 --> 01:10:13,100
it's really wild

2029
01:10:13,100 --> 01:10:17,366
it's the most creative form of vocal composition I've

2030
01:10:17,366 --> 01:10:19,466
I've heard probably it's yeah

2031
01:10:19,466 --> 01:10:21,866
maybe the most complicated and intricate

2032
01:10:21,933 --> 01:10:24,566
we talk a little bit about your five year

2033
01:10:24,566 --> 01:10:27,200
nomadic exploration of music around the world

2034
01:10:27,200 --> 01:10:28,533
so it's perfect you're

2035
01:10:28,600 --> 01:10:31,766
you're identifying something that you need to go record

2036
01:10:31,766 --> 01:10:34,366
yeah and all these experiences that you had

2037
01:10:34,366 --> 01:10:35,700
um it was uh

2038
01:10:35,800 --> 01:10:37,200
good Lord Spain

2039
01:10:37,233 --> 01:10:38,566
Bali Nepal

2040
01:10:39,166 --> 01:10:41,100
and then you went to Ireland

2041
01:10:41,100 --> 01:10:43,600
and what I what I took out of your writings

2042
01:10:43,600 --> 01:10:46,433
and again we'll put links here in the show notes

2043
01:10:46,433 --> 01:10:48,466
but what I took out of your writing

2044
01:10:48,466 --> 01:10:51,266
about your experience in Ireland is really

2045
01:10:51,666 --> 01:10:54,400
was about the session style of music yeah

2046
01:10:54,400 --> 01:10:59,066
knowing when to come in whether you're late

2047
01:10:59,066 --> 01:11:02,700
uh knowing when to be quiet and listen yeah

2048
01:11:02,766 --> 01:11:04,266
um and I'm curious

2049
01:11:04,900 --> 01:11:06,933
what has music taught you

2050
01:11:07,000 --> 01:11:09,366
it seems to me that that might be directly

2051
01:11:09,366 --> 01:11:11,900
attributable to how we behave in business

2052
01:11:11,900 --> 01:11:14,566
and how we behave in community settings

2053
01:11:15,500 --> 01:11:17,600
I have seen in Nashville

2054
01:11:17,600 --> 01:11:19,166
some of the greatest employees

2055
01:11:19,166 --> 01:11:20,600
that I've ever worked with

2056
01:11:20,600 --> 01:11:23,900
were all at Friday night and Saturday night

2057
01:11:23,900 --> 01:11:26,600
and somewhere in their life they were all musicians

2058
01:11:26,600 --> 01:11:29,666
yeah and they were such excellent collaborators

2059
01:11:29,666 --> 01:11:30,833
yeah and I

2060
01:11:30,833 --> 01:11:32,633
I had studied that I was trying to figure out what

2061
01:11:32,633 --> 01:11:35,466
what is it that makes these employees so fantastic

2062
01:11:35,466 --> 01:11:35,633
yeah

2063
01:11:35,633 --> 01:11:39,466
and their capacity to collaborate with other people

2064
01:11:39,466 --> 01:11:41,200
yeah and then you talked about

2065
01:11:41,200 --> 01:11:43,433
this took you to a different level what

2066
01:11:43,433 --> 01:11:46,866
what did you learn in Ireland that is applicable

2067
01:11:47,433 --> 01:11:49,433
yeah I think I think this is

2068
01:11:49,433 --> 01:11:50,700
this is applicable

2069
01:11:51,666 --> 01:11:53,666
this is this is just the fundamental lesson

2070
01:11:53,666 --> 01:11:56,000
I think of one of the fundamental lessons of music

2071
01:11:56,000 --> 01:11:59,200
which is music especially improvisational forms

2072
01:11:59,200 --> 01:12:02,333
or like jam session type forms technically

2073
01:12:02,500 --> 01:12:04,700
like most Irish music is not improvisational in nature

2074
01:12:04,700 --> 01:12:07,000
although the rhythm guitar parts can be

2075
01:12:07,200 --> 01:12:08,900
but it is um

2076
01:12:08,933 --> 01:12:13,300
music on the whole is about presence and listening

2077
01:12:13,600 --> 01:12:18,066
and like 10% playing it's like it so

2078
01:12:18,066 --> 01:12:19,566
so it's an amazing container

2079
01:12:19,566 --> 01:12:21,933
it's like it's like studying meditation

2080
01:12:22,100 --> 01:12:23,633
but it's active meditation

2081
01:12:23,633 --> 01:12:26,600
and the meditation is how can I basically

2082
01:12:26,900 --> 01:12:29,266
become psychic with the people I'm playing with

2083
01:12:29,266 --> 01:12:32,100
and put my brain inside of their brain

2084
01:12:32,233 --> 01:12:34,266
while remaining embodied in my own body right

2085
01:12:34,266 --> 01:12:35,233
cause I need to execute

2086
01:12:35,233 --> 01:12:37,966
I need to move my body in a certain way in time uh

2087
01:12:37,966 --> 01:12:39,266
but I also need to

2088
01:12:39,633 --> 01:12:42,500
find a way to lock in with their consciousness

2089
01:12:42,500 --> 01:12:44,933
and understand what they're about to do next

2090
01:12:44,966 --> 01:12:46,366
and some of that comes with just like

2091
01:12:46,366 --> 01:12:47,266
knowing the person well

2092
01:12:47,266 --> 01:12:49,000
but also some of it comes with just like

2093
01:12:49,300 --> 01:12:54,000
being so locked in to the present moment that uh

2094
01:12:54,000 --> 01:12:56,033
it's obvious what's about to happen right

2095
01:12:56,033 --> 01:12:57,333
and the feeling is is

2096
01:12:58,600 --> 01:12:58,833
the the

2097
01:12:58,833 --> 01:13:00,600
the feeling guides the the

2098
01:13:00,600 --> 01:13:03,833
the next action and then part of that presence is

2099
01:13:03,833 --> 01:13:05,200
is obviously listening to

2100
01:13:05,200 --> 01:13:08,133
to what they're what they're expressing and um

2101
01:13:08,200 --> 01:13:10,966
and I think this is also it's also uh

2102
01:13:10,966 --> 01:13:12,800
linked to I had a peek at your

2103
01:13:12,800 --> 01:13:13,633
your questions before

2104
01:13:13,633 --> 01:13:16,500
but I think it's also linked to to interview craft like

2105
01:13:16,500 --> 01:13:17,566
yeah you're running a podcast now

2106
01:13:17,566 --> 01:13:19,566
I run a podcast where I interview great musicians

2107
01:13:19,766 --> 01:13:22,166
and the whole game is like

2108
01:13:22,166 --> 01:13:23,666
obviously preparation knowing

2109
01:13:23,666 --> 01:13:25,766
knowing stuff about the person beforehand

2110
01:13:25,766 --> 01:13:26,500
but then just like

2111
01:13:26,500 --> 01:13:28,600
locking in and getting really good at the flow

2112
01:13:28,600 --> 01:13:29,566
sport of

2113
01:13:30,233 --> 01:13:34,533
of just staying coasting like hmm

2114
01:13:34,866 --> 01:13:37,500
surfing the present moment with the person uh

2115
01:13:37,500 --> 01:13:38,766
because the next question

2116
01:13:38,766 --> 01:13:41,066
or the next thing to do becomes obvious

2117
01:13:41,066 --> 01:13:44,800
the closer you are to the exact moment in time hmm

2118
01:13:44,866 --> 01:13:48,666
and so I think I think Irish music and all forms of jam

2119
01:13:48,666 --> 01:13:51,066
music with other people teaches this

2120
01:13:51,066 --> 01:13:53,133
it's a great container for and I don't think people

2121
01:13:53,266 --> 01:13:56,633
I don't think it's like expressed in the session

2122
01:13:56,633 --> 01:13:57,000
they're not like

2123
01:13:57,000 --> 01:13:58,266
we're all gonna get really present with each other

2124
01:13:58,266 --> 01:13:59,866
just the natural consequence of

2125
01:13:59,866 --> 01:14:02,033
if you wanna play that music and get good at it

2126
01:14:02,033 --> 01:14:03,400
there's no other option than to

2127
01:14:03,400 --> 01:14:04,466
lock into the present moment

2128
01:14:04,466 --> 01:14:05,466
and you cannot be distracted

2129
01:14:05,466 --> 01:14:06,500
there's nothing else in your mind

2130
01:14:06,500 --> 01:14:07,966
and you're just locked into

2131
01:14:08,200 --> 01:14:10,666
creating a vibe with other people

2132
01:14:10,700 --> 01:14:13,233
you know that makes so much sense

2133
01:14:13,233 --> 01:14:16,666
it's such a reward too for our existence here

2134
01:14:16,666 --> 01:14:18,966
we get to actually be yeah

2135
01:14:18,966 --> 01:14:21,466
right here right now yeah yeah

2136
01:14:21,466 --> 01:14:22,366
you um

2137
01:14:22,366 --> 01:14:23,766
you've said a couple of things that

2138
01:14:23,766 --> 01:14:26,900
I would like to just give you credit for um

2139
01:14:27,366 --> 01:14:29,600
trust the compound interest we

2140
01:14:29,600 --> 01:14:31,666
we've always in my life

2141
01:14:31,666 --> 01:14:33,866
talked about compound interest as this thing

2142
01:14:33,866 --> 01:14:36,900
you gotta save money and then compounding interest will

2143
01:14:36,900 --> 01:14:39,400
you know really make you wealthy in the future

2144
01:14:39,800 --> 01:14:42,533
you talk about compounding interest in

2145
01:14:42,833 --> 01:14:44,400
a different framework

2146
01:14:44,400 --> 01:14:48,533
it's about the transfer rate is an asset

2147
01:14:49,033 --> 01:14:51,900
and in learning in learning yeah

2148
01:14:52,066 --> 01:14:52,866
um

2149
01:14:53,366 --> 01:14:55,500
I think you also said something like this

2150
01:14:55,500 --> 01:14:56,666
one day you'll be in a room

2151
01:14:56,666 --> 01:14:58,766
and notice that nobody else noticed

2152
01:14:58,766 --> 01:15:00,466
what you noticed because

2153
01:15:00,466 --> 01:15:00,833
nobody

2154
01:15:00,833 --> 01:15:03,633
else has your particular combination of experience

2155
01:15:03,633 --> 01:15:06,300
yeah and I think what

2156
01:15:06,300 --> 01:15:06,966
what

2157
01:15:06,966 --> 01:15:11,066
what that draws out for me is this idea that nobody

2158
01:15:11,600 --> 01:15:13,866
is a better Spencer Hendley than you

2159
01:15:13,866 --> 01:15:16,433
yeah and I'm the best Mark Cleveland

2160
01:15:16,433 --> 01:15:18,300
I have ever been right now

2161
01:15:18,300 --> 01:15:20,033
yeah and I'm getting better tomorrow

2162
01:15:20,033 --> 01:15:22,200
and even five minutes from now

2163
01:15:22,200 --> 01:15:23,766
yeah and it

2164
01:15:23,800 --> 01:15:26,400
so how do you take what what does it mean to you

2165
01:15:26,400 --> 01:15:28,866
when you say the transfer rate is the asset

2166
01:15:29,266 --> 01:15:31,066
and what does it mean when you say

2167
01:15:31,066 --> 01:15:32,966
trust the compounding interest

2168
01:15:33,000 --> 01:15:37,066
yeah I think it's a good question um

2169
01:15:38,400 --> 01:15:42,500
I think that when I talk about the transfer rate it's

2170
01:15:42,500 --> 01:15:43,200
it's it's again

2171
01:15:43,200 --> 01:15:47,800
this like the the benefit of overlapping

2172
01:15:48,666 --> 01:15:50,733
bodies of knowledge is that

2173
01:15:51,300 --> 01:15:53,866
the pattern recognition becomes really strong

2174
01:15:53,866 --> 01:15:58,066
oh I noticed that this thing happens in music

2175
01:15:58,666 --> 01:16:01,700
uh when I'm collaborating with other people and uh

2176
01:16:01,700 --> 01:16:04,500
what I've Learned about jamming suddenly applies

2177
01:16:05,166 --> 01:16:07,066
I I used this example just a second ago

2178
01:16:07,066 --> 01:16:10,666
um turns out a jam session where you're playing improv

2179
01:16:10,666 --> 01:16:12,766
improvisational music is almost identical to a

2180
01:16:12,766 --> 01:16:14,600
to an interview a podcast interview

2181
01:16:14,600 --> 01:16:16,566
so I'm sitting down with Tommy Emmanuel

2182
01:16:16,566 --> 01:16:18,066
one of my favorite guitar players in the world

2183
01:16:18,066 --> 01:16:19,866
who's also an amazing improviser

2184
01:16:20,000 --> 01:16:21,900
this guy's mastered the craft of improvisation

2185
01:16:21,900 --> 01:16:23,866
he's a great interview because he's like

2186
01:16:23,866 --> 01:16:27,300
so there and it doesn't matter if I

2187
01:16:27,300 --> 01:16:28,600
I could have written down a bunch of questions

2188
01:16:28,600 --> 01:16:30,100
beforehand or not

2189
01:16:30,166 --> 01:16:33,100
I know enough about Tommy to sit down and know that

2190
01:16:33,100 --> 01:16:34,033
we're gonna surf the moment

2191
01:16:34,033 --> 01:16:37,433
and it's gonna be amazing because he's locked in right

2192
01:16:37,433 --> 01:16:38,166
and and

2193
01:16:38,166 --> 01:16:40,700
and there's there's this crossover in um

2194
01:16:41,400 --> 01:16:43,066
in those skill sets right

2195
01:16:43,066 --> 01:16:45,400
and so this compound interest in

2196
01:16:45,400 --> 01:16:48,766
in developing the skill of presence for um uh

2197
01:16:48,900 --> 01:16:49,700
for

2198
01:16:50,666 --> 01:16:51,566
for interviewing

2199
01:16:52,200 --> 01:16:54,066
and there's compound interest in

2200
01:16:54,233 --> 01:16:55,633
learning business skill sets

2201
01:16:55,633 --> 01:16:58,866
when I'm managing a band or trying to think about

2202
01:16:58,866 --> 01:17:00,866
you know projects that I want to launch into the world

2203
01:17:00,866 --> 01:17:01,866
I know how to market things

2204
01:17:01,866 --> 01:17:03,400
so there's like there's just all of this

2205
01:17:03,400 --> 01:17:05,300
like crossover between all of the domains

2206
01:17:05,300 --> 01:17:07,266
so that's what I mean by the

2207
01:17:07,266 --> 01:17:09,300
the transfer rate and then I

2208
01:17:09,300 --> 01:17:11,800
it also reminded me when you said that of uh

2209
01:17:12,566 --> 01:17:13,600
when I was living in San Francisco

2210
01:17:13,600 --> 01:17:15,800
I took a bunch of improv classes um

2211
01:17:15,800 --> 01:17:18,133
for a couple years there's a really great uh

2212
01:17:18,266 --> 01:17:20,166
improv like um

2213
01:17:20,466 --> 01:17:22,500
studio called Endgames in San Francisco

2214
01:17:22,500 --> 01:17:23,866
it's great and it's

2215
01:17:23,866 --> 01:17:25,566
it's it's all about um

2216
01:17:25,566 --> 01:17:26,866
say the obvious thing like

2217
01:17:26,866 --> 01:17:28,800
it's obviously we know these

2218
01:17:28,900 --> 01:17:29,800
these these these

2219
01:17:29,800 --> 01:17:30,600
um

2220
01:17:30,766 --> 01:17:31,666
the concept of like yes

2221
01:17:31,666 --> 01:17:32,966
ending someone uh

2222
01:17:32,966 --> 01:17:34,866
like agreeing with what offer they make

2223
01:17:34,866 --> 01:17:36,633
and then building on it right but

2224
01:17:36,633 --> 01:17:38,633
but one of the things they really emphasize is

2225
01:17:38,633 --> 01:17:40,400
don't try and be clever uh

2226
01:17:40,400 --> 01:17:41,066
say the obvious thing

2227
01:17:41,066 --> 01:17:43,466
because your obvious thing is someone else's genius

2228
01:17:43,466 --> 01:17:45,966
like they'll because you're a unique individual

2229
01:17:46,066 --> 01:17:48,000
the thing that immediately comes to mind

2230
01:17:48,000 --> 01:17:50,400
is not the obvious thing for somebody else um

2231
01:17:50,400 --> 01:17:51,666
so if you're trying to think of the thing that

2232
01:17:51,666 --> 01:17:53,966
you wouldn't think of um

2233
01:17:54,433 --> 01:17:56,566
that's not gonna that's not gonna feel as natural one

2234
01:17:56,566 --> 01:17:57,866
it's not gonna be as easy

2235
01:17:57,866 --> 01:17:59,800
turns out if you just say the obvious thing

2236
01:17:59,800 --> 01:18:01,533
that's obvious to you it's easy

2237
01:18:01,566 --> 01:18:03,900
and because of your unique background

2238
01:18:04,300 --> 01:18:05,500
uh chances are it's unique

2239
01:18:05,500 --> 01:18:06,333
you know

2240
01:18:07,200 --> 01:18:08,466
so um

2241
01:18:08,600 --> 01:18:09,866
I think that's true here too

2242
01:18:09,866 --> 01:18:11,033
and then so your

2243
01:18:11,033 --> 01:18:14,766
your job then is to like build this wide foundation of

2244
01:18:14,766 --> 01:18:16,433
lots of disparate skills and knowledge

2245
01:18:16,433 --> 01:18:19,633
so that the obvious thing to you turns out to be 10

2246
01:18:19,633 --> 01:18:20,433
um

2247
01:18:21,000 --> 01:18:22,866
uh orthogonal or

2248
01:18:22,866 --> 01:18:25,166
or or unique to um

2249
01:18:25,366 --> 01:18:25,700
to the

2250
01:18:25,700 --> 01:18:27,666
to the domain that you're evaluating in the moment

2251
01:18:27,666 --> 01:18:28,633
right it's like I've

2252
01:18:28,633 --> 01:18:30,066
I know enough about all these other areas

2253
01:18:30,066 --> 01:18:32,000
that my observations here are gonna be novel

2254
01:18:32,366 --> 01:18:34,533
just even though they they seem obvious to me

2255
01:18:35,033 --> 01:18:37,233
I wanna thank you for uh

2256
01:18:37,233 --> 01:18:40,400
opening my eyes in learning and education

2257
01:18:40,866 --> 01:18:44,900
um helping me gain confidence in AI

2258
01:18:44,900 --> 01:18:47,300
so that I could pull about six

2259
01:18:47,300 --> 01:18:47,600
or eight

2260
01:18:47,600 --> 01:18:50,800
or 10 all nighters and actually create something

2261
01:18:50,966 --> 01:18:52,000
you built a really cool thing

2262
01:18:52,000 --> 01:18:54,333
I had some fun and um

2263
01:18:54,433 --> 01:18:57,566
also being a part of inspiring

2264
01:18:57,600 --> 01:18:57,833
like

2265
01:18:57,833 --> 01:19:02,566
the people around you get to surf that moment with you

2266
01:19:02,566 --> 01:19:03,866
they're on their own wave

2267
01:19:03,866 --> 01:19:06,633
but they can see you on yours and you are very

2268
01:19:06,633 --> 01:19:10,100
very inspiring a tremendous leader

2269
01:19:10,400 --> 01:19:11,533
um and I'm

2270
01:19:11,600 --> 01:19:14,666
I'm I'm grateful to have had you on the podcast today

2271
01:19:14,666 --> 01:19:15,300
thank you Spencer

2272
01:19:15,300 --> 01:19:16,000
thank you for having me on

2273
01:19:16,000 --> 01:19:18,900
this was a total delight and it means a lot thank you

2274
01:19:20,500 --> 01:19:23,333
hey thanks for listening to the Parallel Entrepreneur

2275
01:19:23,400 --> 01:19:25,433
and thank you to our sponsors

2276
01:19:25,433 --> 01:19:28,500
partners and the amazing team behind the scenes

2277
01:19:28,500 --> 01:19:31,033
who help make these conversations possible

2278
01:19:31,566 --> 01:19:34,033
if today's episode sparks something for you

2279
01:19:34,033 --> 01:19:37,333
be sure to follow subscribe and please share it

2280
01:19:37,933 --> 01:19:40,500
learn about our growing community at parallel

2281
01:19:40,500 --> 01:19:44,433
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2282
01:19:44,433 --> 01:19:47,266
and companion programs designed to help you align

2283
01:19:47,366 --> 01:19:51,666
grow and thrive across multiple ventures and of course

2284
01:19:51,700 --> 01:19:54,100
gratitude to every visionary guest

2285
01:19:54,100 --> 01:19:56,633
who trusts us to share their story

2286
01:19:57,233 --> 01:19:59,700
until next time keep building in parallel