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Our Ecommerce Marketing Strategy vs. Real Data: Operators Build (E8)

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OM DENNE EPISODE

“We know how to run ads. This is a playbook.” 

How should you market a new DTC brand in its first six weeks? 

Matt Bertulli (Founder, Pela Case & Lomi), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Curtis Christopherson (Chief Growth Officer, Ammortal) hold the Winks marketing plan up against the results since launch. 

They built the brand for moms, yet men keep showing up to buy. Meta CPMs hit $800 until a free account fix and a smaller budget turned them around. Now creators and credible doctors have to bring CAC down to $100 before they scale. 

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Aftersell 

https://9ops.co/aftersell 

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https://9ops.co/skio-9operators 

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https://9ops.co/omnisend 

OuterSignal 

https://9ops.co/outersignal 

Richpanel 

https://9ops.co/richpanel 

Runneth 

https://9ops.co/motion-runneth 

Operators Portal 

https://portal.9operators.com/dashboard 

Operators Newsletter 

https://9operators.com/ 

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Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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