Episode 9: Interview with Jana Sochor, Part 3

This is the last of three segments where NCMM interviews Jana Sochor, about a discussion paper for the International Transport Forum entitled, “Piecing together the puzzle; mobility as a service from the user and service design perspectives.” Jana is a Senior Researcher at KTH Royal Institute of Technology in Stockholm, Chalmers University of Technology in Gothenburg, Sweden, and at the time of writing the discussion paper, was also a Senior Researcher at RISE Research Institutes of Sweden. In this third and final segment of the interview, we talk about the user's experience of MaaS and frameworks for understanding how users can come to embrace new approaches to mobiity.