OM DENNE EPISODE
Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide.
In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout-out to Otiti Jasmine for her wonderful review.
"When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
- An Audience Shout Out to Otiti Jasmine
- Reasons why people struggle to sell their services and not someone else's
- My Action Based Coaching Plan
- Defining a sales job and how it reflects on our value
- Selling a persona instead of selling yourself
- How to determine what personal information you share contributes to your brand
- Why a patented intellectual process can help you overcome selling yourself
Resources Mentioned:
- Podkite
- Otiti Jasmine
- The Coaching Industry in Crisis? Ruth Kudzi Weighs In
- A Red Velvet Rope Policy for Your Coaching Business
- How Coaches Should Answer the Question "Can I Pick Your Brain?"
- Mike Michalowicz Podcast
- Book Yourself Solid
- You Can't Teach a Kid to Ride a Bike At a Seminar, by David Sandler
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