OM DENNE EPISODE
A 24-year-old making $450,000 a week in affiliate commissions. Seasoned vendors are spending six figures a month on ads while their email lists sit untouched. In this episode, Igor reports back from the JVZoo event in Charlotte with a mix of awe and frustration. Even after 15 years of conferences where the same advice gets repeated, most marketers still under-email, under-segment, and mismanage their lists. He also shares a long-awaited milestone: a conversation with Richard Koch, the man who popularized the 80/20 principle, and the surprising place Koch says the real 80/20 of life is found.
Engelsk
USA
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Søg efter gamle afsnit af List Building Lifestyle With Igor Kheifets.
ANDRE EPISODE I DENNE PODCAST
Most marketers think the way to reach more people is to make their claims as broad as possible. Cast a wide net, catch more fish. But in marketing, the opposite is true. In this episode, Igor explains why the best marketers target one type of person with one specific problem, how to turn a single l…
Trust is the real currency of email marketing, and most people try to earn it the hard way. In this episode, Igor lays out a simpler path: showing your audience you already understand their struggle before you ever ask them for anything. He explains why the marketers who win are usually the ones bu…
Does adding an image or a logo to your emails actually move the needle? In this episode, Igor pours cold water on one of email marketing's most persistent assumptions. Logos and images, he argues, don't build credibility and don't improve your deliverability — relevance does. He unpacks why the bes…
Great email copy starts with one question: what is your prospect thinking about when nobody's selling them anything? In this episode, Igor shares a mental exercise for getting inside your ideal customer's head, the biggest unspoken suspicion in the online business world, and why addressing it head-…
You'd expect paying for traffic to get you real people. But more and more of the clicks you pay for never came from a human being at all. In this episode, Igor shares his experience running ads on Reddit and Quora, where he paid up to seven dollars a click for traffic that was almost entirely bots.…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Igor Kheifets, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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