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05. The AI Industry Shakedown, MOPs: The Next Generation and Common Pitfalls When Building a MOPs Function

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05. The AI Industry Shakedown, MOPs: The Next Generation and Common Pitfalls When Building a MOPs Function

In this week’s episode of Launch Codes, Joe is joined by Matt Tonkin, Sr. Director of Partnerships at RP. We cover the first shakedowns in the AI industry, the next generation of marketing operations, and the most common pitfalls we see when building a MOPs function. We’ll also give our takes on how to know if your MOPs team is ready to introduce AI and what personal info we’d give away for a good deal. You don’t want to miss this one!

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Links

The Shakedown of the AI Industry (Nicholas Thompson/LinkedIn)

The Next Generation of Marketing Operations (Martech.org)

Three Ways To Measure If Your Marketing Operations Is Ready For AI (Forbes)

Americans Don't Like Advertisers Using AI on Them—Unless They Get a Good Deal Out of It (Adweek)


Forretning
Marketing
Engelsk
USA
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