121. Let's Thread with Ashli Pollard

With Twitter, or X, slowly falling off people's radars, Threads has swept in and brought life to social media again! But how do you approach it as a business owner? 🤔 In today's episode, we welcome marketing expert Ashli Pollard back to the podcast! Ashli tackles the latest thing in social, Threads, and how to use it as part of your brand's personality (hint: your brand does NOT need to be comedic like Duolingo or Wendy's). Tune in and learn some tips on showing up authentically as a business owner on socials and building your community! Ashli Pollard brings her 10 years working for major product brands like Prada, Rebecca Minkoff, and Sam Edelman in New York City to her entrepreneurship membership The Do-ers, and her marketing agency Dial Zero Marketing. ------------------------- In today's episode, we cover the following:

• How her business has evolved
• What Threads is and what it does right
• Don't do your business like Facebook
• Why Threads shows how strong your brand voice is
• The freeing element of Threads
• Brands who are killing the brand voice game
• The end of direct sales and the art of community
• Breaking down: stopping the strategy of sharing proof of revenue and pressure of creating a course
• Imposter syndrome and not comparing your day 1 to someone's day 5000
• Starting a podcast

----------------------- RESOURCES:

• Episode 085: Life According to Business Consultant Ashli Pollard
• Apply to be in the next cohort of The Roundtable 2024
• Join The Do-ers
• Scroll down and take the 2-minute Business Archetype Quiz

----------------------- Guest info: To learn more about Ashli's fantastic insights on marketing, you can follow her TikTok @ashli_p, and her team on Instagram @teamapconsulting and visit their website, teamap.consulting. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard