WEBVTT
1
00:00:02.020 --> 00:00:12.200
Hello, podcasters. Hello, content creators. Welcome back to In The Making. Today, I gotta get into what the accelerator actually is. Now, first of all, before I get started, make sure you join the newsletter.
2
00:00:12.260 --> 00:00:22.200
It is completely free. Link down in the description box down below. See, every major creative industry has infrastructure for talent development, and I want you to think bigger picture here.
3
00:00:22.340 --> 00:00:30.700
So think sports, music, and movies, right? If you're going into the sports world, they have all kind of trainers, they have facilities.
4
00:00:31.200 --> 00:00:51.900
Like, it's a multi-million dollar industry, where if you're going to any sport, right, even Olympic athletes, it's just so much money and stuff and, and, and training that goes into that for you to be an Olympian, for you to be a professional, whether it's boxing, basketball, football, soccer, whatever it is, you have a way to be trained for that.
5
00:00:52.200 --> 00:00:58.400
Same with music, right? When you go and sign to the good record labels, they don't just throw your music out there. You have to go through training.
6
00:00:58.720 --> 00:01:10.260
If you've ever watched, like, the Jackson 5 movie, or a better one, The Temptations, it took them years to get their break with Motown because Berry Gordy had them just training and training and training and training, right?
7
00:01:10.620 --> 00:01:15.820
Same thing with movies. If you wanna put out a movie, you have to go through training to be able to make a good movie.
8
00:01:16.160 --> 00:01:24.620
Like, recently, we see these younger people coming out with really good movies, and you see they did a lot of good training for that. Content creation has nothing like that.
9
00:01:26.440 --> 00:01:35.360
Nothing like that exists in this content world. And I know because I've been in this space m- mostly before a lot of people, man. I was doing it before it was popular, before it was mainstream.
10
00:01:35.960 --> 00:01:43.320
I remember getting laughed at and joked about because I had to go into the closet at my mom's house to record. It was the quietest place in the house.
11
00:01:43.420 --> 00:01:54.430
And I still have pictures and videos of when I used to record in my little studio apartment in my bathroom, you know, a- and, sitting on my toilet, you know, literally recording in the bathroom.
12
00:01:54.480 --> 00:02:06.860
Like, that's where I started with this. So I know that if you don't learn what it takes to be a profitable creator, you just kinda just fall by the wayside. The courses expire, and they become outdated.
13
00:02:07.440 --> 00:02:13.280
A lot of the communities that are available are not really all that good. They're focused on extracting as much money as they can from you,
14
00:02:14.180 --> 00:02:24.620
whether that is through, like I say, the courses, the workshops, live events, all of that stuff. It's all about getting more money out of you because they don't want you to become a profitable creator.
15
00:02:24.720 --> 00:02:28.980
If you do, you don't need them anymore, and you stop paying them. So really think about that, right?
16
00:02:29.000 --> 00:02:39.680
Their business model is to keep you as a mediocre creator because as soon as you win and you start making money and you're doing well, then you lose. Like, really think about that.
17
00:02:39.740 --> 00:02:51.049
You lose because you complete, you accomplish the goal, and I wanna flip that whole thing on its head. So what does this mean as an accelerator? And if you aren't in the startup world, I'll explain it to you, right?
18
00:02:52.020 --> 00:03:04.760
The accelerator is here to develop you and then help you monetize. That's our goal. It's to help you become profitable so then you can, you know, go out there and make your money, right?
19
00:03:04.920 --> 00:03:13.470
And part of what we do that's different from a lot of other communities and stuff is we have the brand deals. That's the difference, is when you go through our accelerator,
20
00:03:14.460 --> 00:03:21.150
main-- One of the main reasons why creators have to go through the accelerator in the first place is because it's gonna help you be better at what you're doing as a creator.
21
00:03:21.540 --> 00:03:28.940
It's gonna help you build better newsletters, create better YouTube videos, better podcast episodes, all of that stuff. You're gonna get better.
22
00:03:28.980 --> 00:03:40.700
And when you get better at creating the content, I'm more comfortable with making you, as a creator, you know, somebody that I could connect with one of my brands.
23
00:03:41.240 --> 00:03:54.040
If I have brands that are looking for a lifestyle podcast for women between 25 and 35, like, that's very, very niche-specific. And if that's what you have, then we could work.
24
00:03:54.300 --> 00:04:03.260
But you gotta go through this process of me really training you on what it takes, right? Because I've been doing this since 2014, 2015.
25
00:04:03.360 --> 00:04:07.300
I've gotten several brand deals and done a lot of that stuff, and that's something that nobody talks about.
26
00:04:07.360 --> 00:04:21.720
In none of the communities, none of the courses I've gotten, even the events I go to, nobody talks about what it actually takes to find a brand, work with them, build a relationship so you become a partner, and they're paying you maybe a flat fee, maybe a high percentage, those kinda things.
27
00:04:24.560 --> 00:04:33.780
So once we help you develop, then it's about monetizing, right? So you gotta build the skill and monetize. Now, how we're structured is different from everything else.
28
00:04:34.200 --> 00:04:42.800
Everybody else is trying to extract the most money out of you and all of that stuff. That's not what we're doing, right? Number-one pillar for us is the newsletter. Number one.
29
00:04:43.080 --> 00:04:54.200
That's why I mention it all the time, In The Making Newsletter, join there, which is kinda closely aligned with our community as well. When you join the community, it takes you to the next level immediately. Immediately.
30
00:04:54.700 --> 00:05:00.880
Because that's where I, myself, personally like to give my insight and advice and answer questions and be helpful.
31
00:05:01.260 --> 00:05:08.440
But on top of that, we bring in other experts from YouTube, from TikTok, Instagram, the newsletter people, YouTube, all of that stuff.
32
00:05:08.900 --> 00:05:17.690
Like, I'm so well-connected now with the right people that I can easily bring them in the community for a workshop and, you know, we, we're doing these once a month with the experts.
33
00:05:18.080 --> 00:05:25.840
Sometimes-- Actually, now we probably might put it up to twice a month. You know, and having this structure for the community is important because, again, that's where you as a creator are gonna learn to elevate.
34
00:05:26.800 --> 00:05:36.120
Like, think about this, man. If you host a podcast and everybody around you doesn't really believe in podcasts and they don't care about it, it's not a big deal to them, all of that stuff,
35
00:05:37.780 --> 00:05:48.860
what happens when you get around other people who are doing the same thing that you do? What happens when you get around the people who are trying to win in the same way that you are?
36
00:05:48.880 --> 00:05:56.900
Maybe in a different space and a different sector, but they're going after the same thing. They want sponsorships. They wanna put products out. You know, they are building a brand.
37
00:05:56.940 --> 00:06:07.060
Like, that's what the community is for.Now again, we're not-- we do charge for the community. It is minimum $50 a month, and I- I'ma be straight up with you.
38
00:06:07.100 --> 00:06:13.380
We have to charge that because if we don't charge $50 a month at minimum, what happens is you get a lotta stragglers.
39
00:06:13.420 --> 00:06:26.620
Like, I don't want a community where we have a free tier because then at the free tier, we just have a bunch of people who signed up who kinda were thinking about starting a podcast or maybe I'll do a newsletter, and they aren't really serious about it.
40
00:06:26.660 --> 00:06:34.840
So then they just are kinda in the way, just another name on the list, and that's fine. Be on the newsletter, but I don't want you in the community just taking up space if you're not gonna do anything.
41
00:06:35.420 --> 00:06:44.950
And if you make it free and you don't have to pay anything, or if I make it too cheap, then we just get a lotta low-quality people who, again, are not serious.
42
00:06:44.970 --> 00:06:57.680
Like, I'm sorry, $50 a month is not enough for you to commit? Because the brand deal that we're gonna get you after you become a profitable creator, you're gonna make that 10 times over, bro. 10 times over, like, easily.
43
00:06:57.760 --> 00:07:09.200
I make that from one brand deal. So you as a creator can have that same thing when you g- go through. You are in Accelerator, you're in the community. You just gotta commit. Money makes people commit.
44
00:07:09.220 --> 00:07:20.180
Now, the network is the next thing that makes us just drastically different from everybody else. We have what's called the In The Making roster. When you're on the roster, we go out and source brand deals for you, right?
45
00:07:20.300 --> 00:07:31.120
Our goal is to make sure that you as a creator are bringing in minimum $5,000 per month from your podcast, newsletters, all of that stuff. You know, that's the goal. That's what we wanna get all of our creators to.
46
00:07:31.780 --> 00:07:40.380
And when you join our roster, you become a priority for that. So that's where we're different. When we help you monetize, it's not for us.
47
00:07:40.400 --> 00:07:51.280
Like, I, I lose nothing helping some woman who has a health and wellness podcast sign a brand deal for 5K, where she's gonna promote them on her two episodes a week, on her newsletter, and a YouTube channel.
48
00:07:52.240 --> 00:08:03.450
Like, if that's what they're doing and they're paying that, great. You go ahead and you make that money. That-- it takes nothing away from me and what my brand is doing. There's still a lotta opportunity out there,
49
00:08:05.240 --> 00:08:17.319
and a, a lot of these other creator communities and stuff, they don't operate that way. It's very selfish. It's very self-centered. They want to keep you in that hole of not really being profitable and not making money.
50
00:08:17.360 --> 00:08:27.560
Part of it is because they themselves haven't done it, but it's also that if you become profitable and you start making money from your content, you don't need me anymore. That's h- that's why they keep you back.
51
00:08:27.620 --> 00:08:40.310
That's why they hold you back. See, and In The Making is not gonna get famous for me individually. It's not about me. I wanna be clear about that. When you join our roster, you know, you become
52
00:08:41.800 --> 00:08:55.380
one of the creators that I'm getting brand deals for. That's my focus. That is my focus, is to make sure that you get paid. So I'm super excited for what's coming in July, what we're doing.
53
00:08:55.440 --> 00:09:04.840
We're probably gonna open the doors fully to the community, to everybody. Um, right now in June, we're filling out our roster. So if you're a creator and you think you can make the roster, go ahead and apply.
54
00:09:04.870 --> 00:09:08.480
I put the link down in the show notes. You can apply there, and
55
00:09:09.620 --> 00:09:19.900
if you make it and you, you have the, the range, your content has been consistent, you know, your brand is doing well, then we can add you to the roster and start finding brand deals for you.
56
00:09:19.960 --> 00:09:30.020
But if you don't, no hard feelings. It's nothing personal. Um, and what I want to do is invite you to the community, because that's gonna be the thing that helps you get to that next level so you're ready.
57
00:09:31.440 --> 00:09:37.539
And then again, once you're ready, we're gonna make sure you get those brand deals. So I'm super excited, ready to go.
58
00:09:37.640 --> 00:09:48.880
If you got any questions about this, just hit me in the DMs on X, on Twitter, Instagram, uh, TikTok, whatever it is. We can chop it up. Make sure you join the newsletter. You can reply to that. Thank you for tuning in.
59
00:09:48.920 --> 00:09:52.460
I'm Chris. I will see you next time. [object clatters]
1
00:00:02.020 --> 00:00:12.200
Hello, podcasters. Hello, content creators. Welcome back to In The Making. Today, I gotta get into what the accelerator actually is. Now, first of all, before I get started, make sure you join the newsletter.
2
00:00:12.260 --> 00:00:22.200
It is completely free. Link down in the description box down below. See, every major creative industry has infrastructure for talent development, and I want you to think bigger picture here.
3
00:00:22.340 --> 00:00:30.700
So think sports, music, and movies, right? If you're going into the sports world, they have all kind of trainers, they have facilities.
4
00:00:31.200 --> 00:00:51.900
Like, it's a multi-million dollar industry, where if you're going to any sport, right, even Olympic athletes, it's just so much money and stuff and, and, and training that goes into that for you to be an Olympian, for you to be a professional, whether it's boxing, basketball, football, soccer, whatever it is, you have a way to be trained for that.
5
00:00:52.200 --> 00:00:58.400
Same with music, right? When you go and sign to the good record labels, they don't just throw your music out there. You have to go through training.
6
00:00:58.720 --> 00:01:10.260
If you've ever watched, like, the Jackson 5 movie, or a better one, The Temptations, it took them years to get their break with Motown because Berry Gordy had them just training and training and training and training, right?
7
00:01:10.620 --> 00:01:15.820
Same thing with movies. If you wanna put out a movie, you have to go through training to be able to make a good movie.
8
00:01:16.160 --> 00:01:24.620
Like, recently, we see these younger people coming out with really good movies, and you see they did a lot of good training for that. Content creation has nothing like that.
9
00:01:26.440 --> 00:01:35.360
Nothing like that exists in this content world. And I know because I've been in this space m- mostly before a lot of people, man. I was doing it before it was popular, before it was mainstream.
10
00:01:35.960 --> 00:01:43.320
I remember getting laughed at and joked about because I had to go into the closet at my mom's house to record. It was the quietest place in the house.
11
00:01:43.420 --> 00:01:54.430
And I still have pictures and videos of when I used to record in my little studio apartment in my bathroom, you know, a- and, sitting on my toilet, you know, literally recording in the bathroom.
12
00:01:54.480 --> 00:02:06.860
Like, that's where I started with this. So I know that if you don't learn what it takes to be a profitable creator, you just kinda just fall by the wayside. The courses expire, and they become outdated.
13
00:02:07.440 --> 00:02:13.280
A lot of the communities that are available are not really all that good. They're focused on extracting as much money as they can from you,
14
00:02:14.180 --> 00:02:24.620
whether that is through, like I say, the courses, the workshops, live events, all of that stuff. It's all about getting more money out of you because they don't want you to become a profitable creator.
15
00:02:24.720 --> 00:02:28.980
If you do, you don't need them anymore, and you stop paying them. So really think about that, right?
16
00:02:29.000 --> 00:02:39.680
Their business model is to keep you as a mediocre creator because as soon as you win and you start making money and you're doing well, then you lose. Like, really think about that.
17
00:02:39.740 --> 00:02:51.049
You lose because you complete, you accomplish the goal, and I wanna flip that whole thing on its head. So what does this mean as an accelerator? And if you aren't in the startup world, I'll explain it to you, right?
18
00:02:52.020 --> 00:03:04.760
The accelerator is here to develop you and then help you monetize. That's our goal. It's to help you become profitable so then you can, you know, go out there and make your money, right?
19
00:03:04.920 --> 00:03:13.470
And part of what we do that's different from a lot of other communities and stuff is we have the brand deals. That's the difference, is when you go through our accelerator,
20
00:03:14.460 --> 00:03:21.150
main-- One of the main reasons why creators have to go through the accelerator in the first place is because it's gonna help you be better at what you're doing as a creator.
21
00:03:21.540 --> 00:03:28.940
It's gonna help you build better newsletters, create better YouTube videos, better podcast episodes, all of that stuff. You're gonna get better.
22
00:03:28.980 --> 00:03:40.700
And when you get better at creating the content, I'm more comfortable with making you, as a creator, you know, somebody that I could connect with one of my brands.
23
00:03:41.240 --> 00:03:54.040
If I have brands that are looking for a lifestyle podcast for women between 25 and 35, like, that's very, very niche-specific. And if that's what you have, then we could work.
24
00:03:54.300 --> 00:04:03.260
But you gotta go through this process of me really training you on what it takes, right? Because I've been doing this since 2014, 2015.
25
00:04:03.360 --> 00:04:07.300
I've gotten several brand deals and done a lot of that stuff, and that's something that nobody talks about.
26
00:04:07.360 --> 00:04:21.720
In none of the communities, none of the courses I've gotten, even the events I go to, nobody talks about what it actually takes to find a brand, work with them, build a relationship so you become a partner, and they're paying you maybe a flat fee, maybe a high percentage, those kinda things.
27
00:04:24.560 --> 00:04:33.780
So once we help you develop, then it's about monetizing, right? So you gotta build the skill and monetize. Now, how we're structured is different from everything else.
28
00:04:34.200 --> 00:04:42.800
Everybody else is trying to extract the most money out of you and all of that stuff. That's not what we're doing, right? Number-one pillar for us is the newsletter. Number one.
29
00:04:43.080 --> 00:04:54.200
That's why I mention it all the time, In The Making Newsletter, join there, which is kinda closely aligned with our community as well. When you join the community, it takes you to the next level immediately. Immediately.
30
00:04:54.700 --> 00:05:00.880
Because that's where I, myself, personally like to give my insight and advice and answer questions and be helpful.
31
00:05:01.260 --> 00:05:08.440
But on top of that, we bring in other experts from YouTube, from TikTok, Instagram, the newsletter people, YouTube, all of that stuff.
32
00:05:08.900 --> 00:05:17.690
Like, I'm so well-connected now with the right people that I can easily bring them in the community for a workshop and, you know, we, we're doing these once a month with the experts.
33
00:05:18.080 --> 00:05:25.840
Sometimes-- Actually, now we probably might put it up to twice a month. You know, and having this structure for the community is important because, again, that's where you as a creator are gonna learn to elevate.
34
00:05:26.800 --> 00:05:36.120
Like, think about this, man. If you host a podcast and everybody around you doesn't really believe in podcasts and they don't care about it, it's not a big deal to them, all of that stuff,
35
00:05:37.780 --> 00:05:48.860
what happens when you get around other people who are doing the same thing that you do? What happens when you get around the people who are trying to win in the same way that you are?
36
00:05:48.880 --> 00:05:56.900
Maybe in a different space and a different sector, but they're going after the same thing. They want sponsorships. They wanna put products out. You know, they are building a brand.
37
00:05:56.940 --> 00:06:07.060
Like, that's what the community is for.Now again, we're not-- we do charge for the community. It is minimum $50 a month, and I- I'ma be straight up with you.
38
00:06:07.100 --> 00:06:13.380
We have to charge that because if we don't charge $50 a month at minimum, what happens is you get a lotta stragglers.
39
00:06:13.420 --> 00:06:26.620
Like, I don't want a community where we have a free tier because then at the free tier, we just have a bunch of people who signed up who kinda were thinking about starting a podcast or maybe I'll do a newsletter, and they aren't really serious about it.
40
00:06:26.660 --> 00:06:34.840
So then they just are kinda in the way, just another name on the list, and that's fine. Be on the newsletter, but I don't want you in the community just taking up space if you're not gonna do anything.
41
00:06:35.420 --> 00:06:44.950
And if you make it free and you don't have to pay anything, or if I make it too cheap, then we just get a lotta low-quality people who, again, are not serious.
42
00:06:44.970 --> 00:06:57.680
Like, I'm sorry, $50 a month is not enough for you to commit? Because the brand deal that we're gonna get you after you become a profitable creator, you're gonna make that 10 times over, bro. 10 times over, like, easily.
43
00:06:57.760 --> 00:07:09.200
I make that from one brand deal. So you as a creator can have that same thing when you g- go through. You are in Accelerator, you're in the community. You just gotta commit. Money makes people commit.
44
00:07:09.220 --> 00:07:20.180
Now, the network is the next thing that makes us just drastically different from everybody else. We have what's called the In The Making roster. When you're on the roster, we go out and source brand deals for you, right?
45
00:07:20.300 --> 00:07:31.120
Our goal is to make sure that you as a creator are bringing in minimum $5,000 per month from your podcast, newsletters, all of that stuff. You know, that's the goal. That's what we wanna get all of our creators to.
46
00:07:31.780 --> 00:07:40.380
And when you join our roster, you become a priority for that. So that's where we're different. When we help you monetize, it's not for us.
47
00:07:40.400 --> 00:07:51.280
Like, I, I lose nothing helping some woman who has a health and wellness podcast sign a brand deal for 5K, where she's gonna promote them on her two episodes a week, on her newsletter, and a YouTube channel.
48
00:07:52.240 --> 00:08:03.450
Like, if that's what they're doing and they're paying that, great. You go ahead and you make that money. That-- it takes nothing away from me and what my brand is doing. There's still a lotta opportunity out there,
49
00:08:05.240 --> 00:08:17.319
and a, a lot of these other creator communities and stuff, they don't operate that way. It's very selfish. It's very self-centered. They want to keep you in that hole of not really being profitable and not making money.
50
00:08:17.360 --> 00:08:27.560
Part of it is because they themselves haven't done it, but it's also that if you become profitable and you start making money from your content, you don't need me anymore. That's h- that's why they keep you back.
51
00:08:27.620 --> 00:08:40.310
That's why they hold you back. See, and In The Making is not gonna get famous for me individually. It's not about me. I wanna be clear about that. When you join our roster, you know, you become
52
00:08:41.800 --> 00:08:55.380
one of the creators that I'm getting brand deals for. That's my focus. That is my focus, is to make sure that you get paid. So I'm super excited for what's coming in July, what we're doing.
53
00:08:55.440 --> 00:09:04.840
We're probably gonna open the doors fully to the community, to everybody. Um, right now in June, we're filling out our roster. So if you're a creator and you think you can make the roster, go ahead and apply.
54
00:09:04.870 --> 00:09:08.480
I put the link down in the show notes. You can apply there, and
55
00:09:09.620 --> 00:09:19.900
if you make it and you, you have the, the range, your content has been consistent, you know, your brand is doing well, then we can add you to the roster and start finding brand deals for you.
56
00:09:19.960 --> 00:09:30.020
But if you don't, no hard feelings. It's nothing personal. Um, and what I want to do is invite you to the community, because that's gonna be the thing that helps you get to that next level so you're ready.
57
00:09:31.440 --> 00:09:37.539
And then again, once you're ready, we're gonna make sure you get those brand deals. So I'm super excited, ready to go.
58
00:09:37.640 --> 00:09:48.880
If you got any questions about this, just hit me in the DMs on X, on Twitter, Instagram, uh, TikTok, whatever it is. We can chop it up. Make sure you join the newsletter. You can reply to that. Thank you for tuning in.
59
00:09:48.920 --> 00:09:52.460
I'm Chris. I will see you next time. [object clatters]
