What Happens When AI Moves Faster Than the Institution with Simon Cope

Simon Cope is a Senior Lecturer in Marketing at Massey University's Auckland campus and a digital marketer with over 30 years of industry experience. He's a serial entrepreneur who has built and exited multiple businesses and has consulted to clients across more than 115 industries.

At Massey, Simon teaches across undergraduate and postgraduate programmes — including the MBA — in digital, social, and omnichannel marketing, earning "Lecturer of the Year" recognition for his applied, real-world approach. His research and teaching expertise spans online conversion strategies, offline-to-online customer acquisition, and integrated e-commerce — all focused on helping businesses get customers to stay, pay, and refer.

Simon is also co-founder of Creating Design Clarity, a design consultancy he runs with his partner Kristina.

Massey University Bachelor of Business Marketing: https://www.massey.ac.nz/study/all-qualifications-and-degrees/bachelor-of-business-UBBSS/marketing-UBBSS1JMRKT1/

Massey University Simon profile: https://www.massey.ac.nz/massey/expertise/college-staff-lists/massey-business-school/staff/staff_home.cfm?stref=943050

Simon on LinkedIn: https://www.linkedin.com/in/simonwcope/

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