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Colorado Mesa University’s Featherstone campaign flipped the script on higher ed marketing with humor and honesty. Kevin Tyler talks with Katlin Birdsall, AVP for Marketing and Brand Strategy, about challenging elitism, connecting with first-gen students, and taking creative risks that reflect inst…
Higher ed veteran and author Jaime Hunt breaks down how real, layered and strategic empathy can transform not just marketing messages, but student outcomes. From jargon traps to missed opportunities for connection, this conversation with host Kevin Tyler unpacks the urgent shift higher ed must make…
In this episode of Higher Voltage, Kevin Tyler talks with journalist Erica Levi Zelinger about the sharp decline in male enrollment across higher education. They explore how outdated messaging, retention challenges, and cultural disconnects are fueling the crisis, and what colleges can do to revers…
What does it mean for colleges to be “student ready”? In this episode of Higher Voltage, Kevin Tyler talks with RAND researcher Lindsay Daugherty about meeting students’ basic needs — food, housing, mental health — and how institutions can reimagine support services, shift their messaging, and buil…
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