OM DENNE EPISODE
Marco Bertini, marketing professor at Esade Business School, says more and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. The constant price shifts can hurt the perception of the brand and its products. He warns that overreliance on artificial intelligence and machine learning without considering human psychology can cause serious damage to the customer relationship. And he outlines steps managers should take, including implementing guardrails, overrides, and better communication tactics. With London Business School professor Oded Koenigsberg, Bertini wrote the HBR article "The Pitfalls of Pricing Algorithms."
Engelsk
USA
UDSKRIFT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SØG BLANDT TIDLIGERE EPISODER
Søg efter gamle afsnit af HBR IdeaCast.
ANDRE EPISODE I DENNE PODCAST
When a company is small, maintaining a strong culture can feel relatively easy. But as organizations grow, layers of management, geographic distance, and pressure for efficiency can make it much harder to preserve what made the company special in the first place. Restaurateur Danny Meyer has spent …
When the future feels increasingly out of our control, how can leaders and organizations make progress? University of Pennsylvania psychologist Martin Seligman, a pioneer in the study of optimism, resilience, and human flourishing, argues that the answer is agency: the belief that we can influence …
People are living longer, healthier lives than ever before. But many of our assumptions about executive careers—from climbing the corporate ladder to retiring at 65—haven’t caught up. London Business School professor Lynda Gratton says we need a new way of thinking about work and …
How much does a leader actually matter to an organization’s success? We tend to credit CEOs, founders, and other powerful figures with shaping the institutions they lead, but historian Jared Diamond argues that we often underestimate the role of timing, circumstance, industry, and plain luck.…
In today’s increasingly decentralized workplaces, leaders often need to get things done without having direct authority over the people they depend on. So how can you influence colleagues, clients, vendors, and even senior executives without simply telling them what to do? Pamela Meyer, found…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Harvard Business Review, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
REDIG
Tak fordi du hjælper med at holde podcast-databasen opdateret.
@HarvardBiz
HBR
linkedin.com/authwall?trk=ripf&trkInfo=AQHaWtQDJR-TNgAAAWTVOYUQ3ghbaqcjhtYWTpuuAWlC8RycZcg5JnlXWDVU7TvBf6sKAnun62zu6VgchUVLNwZkcB2NAWMO9spkTg77RwrzgFnm-yDEAznEa6K1Gli_a1LlF54=&originalReferer=hbr.org/2018/01/podcast-ideacast?utm_source=listennotes.com&utm_campaign=Listen+Notes&utm_medium=website&sessionRedirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fharvard-business-review%3Ftrk%3Dbiz-companies-cym
Listen on Spotify
Listen on Amazon Music