OM DENNE EPISODE
Sonja Jacob is the Content Strategy Team Lead at Drift.
Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer.
Over the years, Sonja helped create or lead marketing and content efforts for companies like Hubspot, KISSmetrics, Zenefits, and DocSend - and now heads up Content Strategy at Drift.
Sonja joins us to share her story, how she got into startups, her approach to creating valuable content, what conversational marketing is all about and how to get started, how B2B marketing is changing, and much more.
Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer.
Over the years, Sonja helped create or lead marketing and content efforts for companies like Hubspot, KISSmetrics, Zenefits, and DocSend - and now heads up Content Strategy at Drift.
Sonja joins us to share her story, how she got into startups, her approach to creating valuable content, what conversational marketing is all about and how to get started, how B2B marketing is changing, and much more.
Engelsk
USA
UDSKRIFT 🔗
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Hannah’s passion for media and design in all forms goes back to her early childhood.
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Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Hack To Start , som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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