OM DENNE EPISODE
Leigh Campbell is the executive editor of Mamamia and host of the podcast, You Beauty. She's also a snack influencer - yep that's a thing and mamma to her little man.
Leigh has worked in lifestyle media for 15 years, holding positions as Beauty Director at Cosmopolitan, Head of Lifestyle for HuffPost before joining Mamamia in 2018.
At Mamamia she oversees the whole editorial offering but still writes about her favourite stuff - fashion, food, wellness, travel, homewares and of course, beauty.
Leigh sits in the new breed of journalists who have some significant social clout. She's steadily built a sizable audience of her own via Instagram. And there's a good reason why: she's funny, open, playful and accessible in her articles, podcasts and social posts.
And yes, she's built quite the name as a Snackfluencer, reviewing all of our fave supermarket snacks on her Instagram and they go OFF.
In this episode, we explore how important the profile of a journalist is to media outlets, what she's looking for in a product pitch and how important the story of the creator is, versus the story of the product.
If you're a beauty business or snack brand, you'll want to tune into this episode.
Find Leigh Campbell online
https://www.instagram.com/leighacampbell/?hl=en
Find Odette Barry online
https://www.odetteandco.com.au/hackyourownpr
