US Open Threads, Part 1: Tennis x High Fashion with Jessica Schiffer (Hard Court)

In Part 1 of our US Open Threads series, Anastasia is joined by journalist Jessica Schiffer (Hard Court) to explore how tennis and high fashion are becoming inseparable. From luxury house partnerships (Gucci/Sinner, LV/Alcaraz, Miu Miu/Coco, Burberry/Tommy) to Jack Draper’s brand shift, the rise of WAG-fronted campaigns, and jewelry deals, we break down what feels authentic—and what doesn’t. We also gush over Lorenzo Musetti’s Bottega era and take a victory lap for Venus Williams’s US Open looks (Khaite, Phillip Lim, Who Decides War) including her Althea Gibson nod and that iconic racquet bag. Plus: why the ATP is formalizing style with pre-Open styling suites, and what we want next for the WTA.

Part 2—our brand-by-brand Hits & Misses—is up next.

—

Guest: Jessica Schiffer, founder of Hard Court, the weekly tennis style/business newsletter.

Watch the video version on YouTube to see the looks we reference.

Chapters

00:00 Intro

01:29 Who is Jessica Schiffer of Hard Court

06:00 Jack Drapers new Deal

07:31 Brand Partnerships and Player Identity

09:21 The Rise of WAGs in Tennis

12:43 Luxury Brands and Tennis Collaborations

19:57 Jewelry Trends in Tennis Fashion

24:31 The Allure of Lorenzo Musetti

28:31 Venus Williams: A Fashion Icon at the US Open

35:37 ATP's Fashion Marketing Initiative

40:19 WTA's Fashion Opportunities and Challenges

44:25 Outro

Subscribe to Ground Pass for more: on-site stories, guides, and style talk.

Part 2 (Hits & Misses) drops next.

Also We have Merch!!!

Ground Pass Shop - https://www.groundpasspodcast.com/ground-pass-shop

💬 Don’t forget to give us a LIKE and SUBSCRIBE and drop us a comment ⭐️

Subscribe to Our Substack at - https://groundpass.substack.com

Visit Our Website at - www.groundpasspodcast.com

Email us at - groundpasspodcast@gmail.com

Follow us for daily updates on Social:

Threads: https://www.threads.net/@ground_pass

Blue Sky: https://bsky.app/profile/groundpass.bsky.social

Instagram: https://www.instagram.com/ground_pass

Youtube: https://www.youtube.com/@GroundPass

TikTok: https://www.tiktok.com/@groundpasspodcast

X: https://x.com/groundpasspod

Hosted on Acast. See acast.com/privacy for more information.