Future Bites 10: The 10% Plastic Recycling Statistic No One Wants to Talk About

Meet Dana Winograd, Executive Director of Plastic Free Seas — one of Hong Kong’s most respected environmental education charities and a driving force behind plastic reduction across schools, communities, and businesses.

After more than a decade fighting plastic pollution, Dana joins us to unpack a hard truth: recycling alone won’t save us — and in some cases, it’s holding us back.

From wet markets to office lunch breaks, reusable systems to government policy, this conversation cuts through green myths and gets real about what actually shifts behaviour.

In this Member Spotlight, discover:

🌊 Why only ~10% of plastic is ever recycled — and why “putting it in the right bin” isn’t enough
♻️ Why reduce and reuse sit above recycling — and how to design systems people actually use
🥤 How bottled water became normal in a city with safe tap water — and what schools can do differently
🏫 Why schools are one of the biggest untapped opportunities for waste reduction and behaviour change
🏢 What offices, landlords, and CSR teams can do tomorrow to make reuse the default, not the exception

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Want to share your story? Get in touch at hello@futuregreen.global— we love featuring the people and ideas driving change in food and sustainability.

Reach out to Dana to learn more or get involved: 

🎥 Want to watch the conversation? Catch the full episode on our YouTube channel:
https://www.youtube.com/@futuregreenglobal