OM DENNE EPISODE
Content creation changed my life. It also nearly broke me. This is the truth about 6 years of building in public.
For the first time in 115 episodes, I sat in the guest chair. Barbara Wichman flips the script and pulls out everything I don't usually talk about.
The LinkedIn crash.
The identity crisis.
The moment I realized nobody was watching as closely as I thought.
00:00:00 Introduction
Q: What happens when you build your entire business on one platform?
A: Alex Sheridan went from millions of impressions weekly on LinkedIn to tens of thousands, crashing his lead pipeline overnight.
Q: Does it matter how you deliver your message or just what you say?
A: Alex Sheridan ran a LinkedIn experiment proving video with edutainment doubled the performance of text.
Q: What is the biggest content marketing mistake founders make?
A: Alex Sheridan says being too safe is the top mistake. If everyone agrees with your content, you are not moving anybody.
Q: How do you overcome the fear of putting yourself out there?
A: Alex Sheridan shares a line that stuck with him: when you remember your purpose, you will forget your fears.
Q: What is the most important skill for entrepreneurs?
A: Alex Sheridan calls focus a superpower. Freedom to do anything is both the greatest asset and challenge.
Q: Does anyone actually care what you post online?
A: Alex Sheridan reveals the mattress-on-the-floor moment that taught him nobody cares at the bottom or the top.
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