How to Write a Book That Builds Your Business

In this episode, Linda McKissack and Dana Gentry break down their experiences writing and publishing books, from expensive ghostwriters and traditional publishing to hybrid publishing and newer, AI-assisted approaches. They emphasize that the most important first step isn't writing—it's deciding why the book exists, who it's meant to serve, what problem it solves, and what you ultimately want it to accomplish. Along the way, they share practical advice for choosing a structure, creating an outline, repurposing existing podcasts and videos, using accountability to actually finish, investing in editing and a strong cover, and resisting the urge to endlessly perfect the manuscript. They also argue that a book's greatest value may not be direct sales, but the credibility, relationships, clients, and opportunities it can create—provided authors have a marketing strategy and clear next step for readers after they finish.