OM DENNE EPISODE
Professor Rob Donovan is Founder of the Act-Belong-Commit health promotion campaign. This was one of the world's first mass media campaigns to promote being mentally healthy, which commenced in 2005 in regional Western Australia and is still going strong today.
Rob shares the background into the project, including the market research he undertook, the development of the Act-Belong-Commit message and how listeners can incorporate the principles to improve their own quality of life.
Rob also shares the growth of the campaign internationally - how various Scandinavian countries have embraced the campaign (A: Do something, B: Do something with someone, and C: Do something meaningful) and that he is currently working with several other European countries, including Ukraine, on upcoming launches. He also recounts some of his most memorable conversations with people who have changed their lives due to implementing the Act-Belong-Commit message.
Show notes
Home - Act Belong Commit | Promoting Positive Mental Health in WA
The ABCs of Mental Health – Department of Psychology - University of Copenhagen
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