OM DENNE EPISODE
Most B2B marketers optimize landing pages for one thing: conversions. But what if that approach is actually hurting your results?
In this episode of Digital Banter, Andy and James are joined by Tas Bober, founder of The Scroll Lab, for a fresh take on landing page strategy: optimizing for consumption rather than just conversion.
Engelsk
USA
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ANDRE EPISODE I DENNE PODCAST
Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.Demand gen teams often take messaging and positioning into their own hands. They test and iterate messaging based on performa…
James and Andy unpack the importance of understanding business models, sales team dynamics, and the complexities of the customer journey to set aligned and realistic goals.
What You’ll Learn:
1) How to set realistic goals and expectations for a successful paid media campaign.2) How to tailor your a…
On this week's episode, James and Andy explore the crucial step of mastering audience research and segmentation. Learn how to identify and target the right audience for your ad campaigns by understanding who they are, where they spend time, and their pain points. Discover techniques for defini…
In this episode, James and Andy tackle the crucial step of conducting a paid media content audit.
Learn how to audit your existing content, identify gaps, and ensure that your content fits your sales motion while being optimized for the right channels.
What You’ll Learn:
1) How to keep your conten…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Andy Groller and James Kravic, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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