OM DENNE EPISODE
Alicetronics is not just your typical neighbourhood electronics store. Not only are they the authorised Jaycar stockist for Alice Springs, but they are also the premier electronics store in Central Australia. And here’s what we think.
What’s better than being next to a McDonald’s? Having FREE electric vehicle charging to boot! Now that will definitely bring in ALL the nerds. And if you’re Alicetronics, that is exactly what you want.
But what do you do if you want to attract the nerds that are searching for you with the Google machine? Or on the Facebooks? What do you need to make sure that you show up in all the searches? Both paid AND organic?
The Alicetronics website could do with an overhaul.The easiest thing to fix is to make sure your website is built for search and conversions. This means having the right pages with the right titles and the right content to facilitate organic search (AKA SEO) and also paid search (AKA PPC). Another good thing to have is the capacity for Landing Pages that address individual pain points, product or issues that your customers are searching for.
And right now their website isn’t built for that. And unless you’re actually searching for their brand name (ie Alicetronics), their website Might As Well Be On Mars.
When is an eCommerce store not an eCommerce store?When it’s used as a catalogue for SEO and reviews. Yep. An eCommerce plug-in for WordPress like WooCommerce will have all the built-in functionality to get images, product descriptions and reviews on to your website. This immediately gives your website searchability if you have customers searching for products in your area.
And if you’re not set up for selling online, just simply switch off the shopping cart.
Boom! No More Mister Nice Guy.
So to see what all the fuss is about, check out their website here.
Image credits Naparazzi for the base image.
The post #078 – Alicetronics appeared first on A Digital Marketing Podcast - Destroy Digital.
