OM DENNE EPISODE
CTV is growing fast, but the fundamentals of TV still matter.
In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the foundations of CTV, why the channel still needs a TV-first mindset, and where the biggest barriers to progress remain.
The conversation covers the relationship between linear and CTV, planning and transparency challenges, and the buying dynamics shaping performance today. From show-level data to Direct IO opportunities, this episode looks at what advertisers need to understand if CTV is going to deliver on its promise.
Engelsk
Det Forenede Kongerige
UDSKRIFT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SØG BLANDT TIDLIGERE EPISODER
Søg efter gamle afsnit af Curation Conversations.
ANDRE EPISODE I DENNE PODCAST
Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.
They discuss why traditional funnel and channel playbooks are being restructured,…
In this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath) , about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access mat…
In the latest Curation Conversations, Marybeth McGaugh, Chief Customer Officer at Index Exchange, joins Fern Potter to discuss the sell side taking on a more strategic role in programmatic advertising.
They talk through how curation is improving the value of supply, why CTV continues to expand th…
Commerce media is everywhere. But the real shift is toward clarity, accountability, and outcomes.
In this episode of Curation Conversations, Jill Moser, SVP, Commerce Media at Mastercard, explores how the space is evolving beyond retail, why “proof not promises” matters more than ever, and how bra…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Multilocal, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
REDIG
Tak fordi du hjælper med at holde podcast-databasen opdateret.
