OM DENNE EPISODE
A newsletter is a doorway to your reader’s inbox and eventually his/her heart. From well-established brands to individual creators, everyone wants a share in this pie today and as a result, we’ve seen a sharp rise in the number of newsletters.
In this episode of Cuppa Press, Dozie T'Challa Anyaegbunam, who has been successfully running his newsletter—Much Ado about Content Marketing—for over 2 years now, talks about what it takes to start a newsletter.
Time Stamp
- 1:10 - Shift from Sales to Marketing
- 3:33 - You can’t sell what you don’t believe in
- 4:41 - Choosing a niche
- 7:00 - Building an email list
- 10:22 - Determining the frequency
- 11:20 - Special appearance by Dozie’s 4-year-old
- 13:02 - Choosing a service provider
- 15:18 - When should you start charging for subscription
- 16:37 - Staying committed to creating content
- 19:07 - An experiment that worked well
- 20:34 - Newsletter content creation as a service
- 22:09 - Dozie’s top 5 favorite newsletters
- 22:56 - Mutual obsession over Cole Schafer’s newsletters
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