Marketing, Mindset, and Business Mastery with Charlie Gindele

Todd Miller:
00:00:00
I'm Todd Miller of Isaiah Industries, manufacturer of specialty



Todd Miller:
00:00:03
metal roofing and other building materials, and today my co-host here on



Todd Miller:
00:00:07
Construction Disruption is Ryan Bell.



Todd Miller:
00:00:11
Ryan, welcome back to the show.



Todd Miller:
00:00:13
How you doing today?



Todd Miller:
00:00:13
I.



Ryan Bell:
00:00:14
Hey Todd.



Ryan Bell:
00:00:15
I'm doing great.



Ryan Bell:
00:00:15
How are you?



Todd Miller:
00:00:16
I'm doing well also.



Todd Miller:
00:00:17
So, um, hard to believe, but I think this is going to be episode 156.



Todd Miller:
00:00:24
Uh, we are coming up close to four years of doing this show and we are embarking



Todd Miller:
00:00:30
right now, as you know, on what we are.



Todd Miller:
00:00:32
Kind of calling season three of the show and as part of season three,



Todd Miller:
00:00:37
just so our audience knows, um, we're gonna change things a little bit.



Todd Miller:
00:00:41
You're not gonna see any dramatic change in terms of format or, uh, what we're



Todd Miller:
00:00:45
doing, but, um, we are gonna focus more on guests who are of interest to.



Todd Miller:
00:00:51
Folks in the home improvement industry, um, folks who are perhaps



Todd Miller:
00:00:55
contractors, roofing contractors, metal roofing contractors, other



Todd Miller:
00:00:59
types of home improvement contractors.



Todd Miller:
00:01:02
And so we're gonna try to cater our, uh, guests and what we talk



Todd Miller:
00:01:06
about in our subjects a little bit more toward that audience.



Todd Miller:
00:01:09
Doesn't mean it won't still be of interest to, um, all of our other manufacturers



Todd Miller:
00:01:14
and architects and developers and all the others who, uh, are part of our audience.



Todd Miller:
00:01:20
Um, but you are gonna know.



Todd Miller:
00:01:21
It's a little bit of a shift in terms of the type of guests we have on



Todd Miller:
00:01:24
and the things that we talk about.



Todd Miller:
00:01:26
And gosh, Ryan, you guys are gonna put me in the hot seat here fairly



Todd Miller:
00:01:30
soon on an episode, aren't you?



Ryan Bell:
00:01:32
That's right.



Ryan Bell:
00:01:33
Looking forward to it.



Todd Miller:
00:01:34
I've never had that happen where you guys interviewed



Todd Miller:
00:01:36
me, so we'll see how that goes.



Todd Miller:
00:01:38
Well,



Ryan Bell:
00:01:38
time for everything.



Todd Miller:
00:01:40
there you go.



Ryan Bell:
00:01:40
Kind of like going to the orthodontist.



Ryan Bell:
00:01:42
I.



Todd Miller:
00:01:44
Why is it like going to the orthodontist?



Todd Miller:
00:01:46
Tell me a little bit



Todd Miller:
00:01:47
' Ryan Bell: cause there's a first time for going to that



Todd Miller:
00:01:49
and it it could be a little unpleasant.



Todd Miller:
00:01:52
Well, it'll be a peculiar experience, I'm sure.



Todd Miller:
00:01:55
Anyway.



Todd Miller:
00:01:56
Well, thank you.



Todd Miller:
00:01:57
Well, let's go ahead and get rolling.



Todd Miller:
00:01:58
Are you good to go?



Ryan Bell:
00:01:59
yes.



Ryan Bell:
00:02:00
Let's dive in.



Todd Miller:
00:02:01
Good.



Todd Miller:
00:02:01
Well, today's guest is someone who has an absolute wealth of



Todd Miller:
00:02:05
knowledge and experience in construction and home improvement.



Todd Miller:
00:02:09
Um, hailing originally from Eastern PA or Pennsylvania.



Todd Miller:
00:02:13
Someone told me the other day that Pennsylvania is the only.



Todd Miller:
00:02:16
Date that we commonly refer to by its two letter abbreviation and I got to thinking



Todd Miller:
00:02:22
about it and that's probably kind of true.



Todd Miller:
00:02:24
So anyway, um, Haing originally from Eastern Pennsylvania, um, but having



Todd Miller:
00:02:29
spent the last 40 years in Southern California, or, uh, SoCal I guess is the



Todd Miller:
00:02:34
kids call it, um, Charlie Gindele started his career with Alcoa Building products,



Todd Miller:
00:02:39
but um, then he transitioned or moved into the retail side of home improvement.



Todd Miller:
00:02:44
Including eventually, the Renewal by Anderson replacement Window



Todd Miller:
00:02:48
program, having worked mainly, uh, during his career in metal



Todd Miller:
00:02:53
roofing, windows and doors.



Todd Miller:
00:02:55
Um, over his 38 years of business ownership, Charlie's businesses



Todd Miller:
00:03:00
did $425 million in retail sales.



Todd Miller:
00:03:05
They completed 42,000 jobs and his total employment during that time, um, God



Todd Miller:
00:03:11
bless him, uh, was about 1300 people.



Todd Miller:
00:03:14
That's pretty amazing.



Todd Miller:
00:03:15
Now Charlie retired in 2021, but he certainly hasn't slowed down.



Todd Miller:
00:03:20
In fact, I see him out there and out and about more now than I did when



Todd Miller:
00:03:23
he was active in his businesses.



Todd Miller:
00:03:25
But, uh, he now does business coaching, including sales and business planning



Todd Miller:
00:03:29
training, and he's written three books.



Todd Miller:
00:03:32
Uh, his books are available on Amazon.



Todd Miller:
00:03:34
We'll put them in the show notes, but his books are lessons learned.



Todd Miller:
00:03:38
My Journey from Contractor to Businessman.



Todd Miller:
00:03:41
Build It to Last a memoir and More Lessons learned.



Todd Miller:
00:03:46
How to accelerate the growth of your home improvement business.



Todd Miller:
00:03:50
Um.



Todd Miller:
00:03:51
Throughout the year, um, this is where I see him out there on the road a lot.



Todd Miller:
00:03:54
Charlie speaks at numerous conferences and he also serves on



Todd Miller:
00:03:58
some nonprofit boards there in his area of, uh, San Clemente, California.



Todd Miller:
00:04:04
Um, he is a coach for the Wealthy Contractor Success Society has been



Todd Miller:
00:04:08
involved as the leadership of Certified Contractors Network, or CCN as we call it.



Todd Miller:
00:04:14
And he was recognized by Dave Yoho and his group in 2023 as a legend



Todd Miller:
00:04:21
of the home improvement industry.



Todd Miller:
00:04:23
Um, Charlie, that is quite a biography and I really only



Todd Miller:
00:04:27
hit a few of the high points.



Todd Miller:
00:04:28
Um, welcome to Construction Disruption.



Todd Miller:
00:04:30
It's a pleasure to have you as our guest today.



Charlie Gindele:
00:04:33
Todd, thanks for having me, and it's great



Charlie Gindele:
00:04:35
to see you and Ryan and.



Todd Miller:
00:04:39
Very good.



Todd Miller:
00:04:39
Well, thank you.



Todd Miller:
00:04:40
Well, so if you can think back to a bit over 40 years ago, um, you



Todd Miller:
00:04:46
had a good career that was started with Alcoa, um, building products.



Todd Miller:
00:04:50
But actually right out of college, I think you actually had started a



Todd Miller:
00:04:54
home improvement company, um, and then you went into the manufac.



Todd Miller:
00:04:57
Manufacturing side of things, but then a few years later, um, you chose to



Todd Miller:
00:05:01
leave the corporate world and pursue once again the retail side of things.



Todd Miller:
00:05:06
I'm just kind of curious, what was it, you know, your, your career could



Todd Miller:
00:05:10
have taken a lot of different paths.



Todd Miller:
00:05:12
What was it that really attracted you to the home improvement industry?



Charlie Gindele:
00:05:15
Well, I tell people I've been in this business



Charlie Gindele:
00:05:18
almost alm almost my entire life, and I, and that's pretty true.



Charlie Gindele:
00:05:22
My dad was a fire captain in the city of Philadelphia, and like



Charlie Gindele:
00:05:26
most policemen and firemen back then, they didn't make much money.



Charlie Gindele:
00:05:30
And they all had second or third jobs.



Charlie Gindele:
00:05:32
And my dad worked for a contractor.



Charlie Gindele:
00:05:35
So when I was about 10, 11 years old, he started taking me out on



Charlie Gindele:
00:05:38
Saturdays or or weekdays during the summer when I was off from school.



Charlie Gindele:
00:05:43
And I started working for him doing roofing, siding, insulation, and



Charlie Gindele:
00:05:47
I kind of started as a gopher.



Charlie Gindele:
00:05:50
You know, go for this, go for that, and then strap the tool belt



Charlie Gindele:
00:05:54
on and start climbing ladders.



Charlie Gindele:
00:05:56
Uh.



Charlie Gindele:
00:05:56
And I just, I, I think, you know, at an early age, I, I love to stand back and



Charlie Gindele:
00:06:01
look at what I had done that, you know, in the, with, you know, over the last



Charlie Gindele:
00:06:05
eight hours or 10 hours or whatever.



Charlie Gindele:
00:06:07
And a lot of times a homeowner made a co positive comment and that was,



Charlie Gindele:
00:06:11
you know, really icing on the cake.



Charlie Gindele:
00:06:13
So I, I loved working with my hands.



Charlie Gindele:
00:06:14
I loved building and creating things and, uh, so I did that, you know.



Charlie Gindele:
00:06:21
Uh, when I was in high school, my dad was having a.



Charlie Gindele:
00:06:31
I didn't really have a job.



Charlie Gindele:
00:06:33
And then a friend of mine's father asked was putting aluminum siding on his



Charlie Gindele:
00:06:36
house and I said, let me give you a bid.



Charlie Gindele:
00:06:38
And I gave him a bid and he gave me the job.



Charlie Gindele:
00:06:41
And that was the first job that I did and that that led to other jobs.



Charlie Gindele:
00:06:44
And so I literally had a home improvement business while I was in college.



Charlie Gindele:
00:06:49
And then when I got out college, I wasn't sure what I wanted to do



Charlie Gindele:
00:06:52
and I had backlog of jobs and I kept doing that for three, four.



Charlie Gindele:
00:06:57
So, you know, I've been doing it literally since I was 10 years.



Todd Miller:
00:07:01
That is an amazing story.



Todd Miller:
00:07:03
Yeah.



Todd Miller:
00:07:03
You had the, uh, nail pouch and the tool belt on at a pretty young age there.



Todd Miller:
00:07:08
Well, I'm kind of curious.



Todd Miller:
00:07:10
So thinking back to 1980s, early 1980s, mid 1980s, Southern California, um.



Todd Miller:
00:07:18
I think it was a market that everyone was kind of had their



Todd Miller:
00:07:20
eye on and, uh, wondering, you know, what the potential might be.



Todd Miller:
00:07:24
Does anything really stand out to you about the potential that existed in



Todd Miller:
00:07:29
Southern California at that time that kind of, you know, caused you to, to



Todd Miller:
00:07:34
settle out there and start your business?



Todd Miller:
00:07:36
And I'm kind of curious, do you still see that potential today?



Todd Miller:
00:07:39
Has it changed?



Todd Miller:
00:07:40
Has it morphed a little bit?



Charlie Gindele:
00:07:42
So, yeah, so back in the early eighties I was



Charlie Gindele:
00:07:45
working for Alcoa Building Products.



Charlie Gindele:
00:07:46
And I was, at the time I was staff engineer and I was doing a lot



Charlie Gindele:
00:07:51
of technical type work and lot of training and, and uh, we had this



Charlie Gindele:
00:07:56
aluminum product called Country Cedar Shake, and it was really designed to



Charlie Gindele:
00:08:02
be a sidewall product and we sold a lot of it in Long Island, New York.



Charlie Gindele:
00:08:06
And we sold some answered roofs and some late commercial type buildings.



Charlie Gindele:
00:08:10
And, and back then Kaiser had aluminum.



Charlie Gindele:
00:08:14
Shingle that they made.



Charlie Gindele:
00:08:16
And they had a lot of dealers in Texas and Oklahoma, and I think it



Charlie Gindele:
00:08:21
was 1979, Kaiser decided to get out of the building products business and



Charlie Gindele:
00:08:25
they kept making the aluminum shingle.



Charlie Gindele:
00:08:27
And in 1980 they got, they all of a sudden they decided to get out of that.



Charlie Gindele:
00:08:31
And all of a sudden our district managers were calling us into our office in



Charlie Gindele:
00:08:36
Pittsburgh saying, Hey, we wanna sell some of this Alcoa Country Cedar Shake And, uh.



Charlie Gindele:
00:08:42
You know, we had the product, but that's all we had.



Charlie Gindele:
00:08:45
We didn't really have a roofing system and the components and accessories.



Charlie Gindele:
00:08:48
So I started getting involved and I went down to Texas and Oklahoma and



Charlie Gindele:
00:08:53
some of those markets where they were selling the Kaiser product and started



Charlie Gindele:
00:08:56
talking to these guys and I. You know, they really knew, knew their stuff



Charlie Gindele:
00:09:01
and we didn't have a complete system.



Charlie Gindele:
00:09:03
So I started working on, learned a lot from them.



Charlie Gindele:
00:09:06
Started working on Valley flashings and Gable end flashings and starter



Charlie Gindele:
00:09:10
strips and things like that.



Charlie Gindele:
00:09:12
And we eventually built a roofing system and we started to have some success there.



Charlie Gindele:
00:09:17
And, uh, about 1981 or 82, I made a trip out here to Southern California.



Charlie Gindele:
00:09:23
Never been to California before.



Charlie Gindele:
00:09:26
You know, movie stars with swimming pools and TV shows and all that.



Charlie Gindele:
00:09:31
And what I found was everywhere I looked, there were wood



Charlie Gindele:
00:09:34
shake and wood shingle roofs.



Charlie Gindele:
00:09:37
So either a home either had a tile roof, or it had a wood



Charlie Gindele:
00:09:40
shake or wood shingle roof.



Charlie Gindele:
00:09:41
The fiberglass shingles pretty much didn't exist then.



Charlie Gindele:
00:09:45
You know, they were some old asphalt composition shingles



Charlie Gindele:
00:09:49
and a lot of the homes didn't, neighborhoods didn't allow those.



Charlie Gindele:
00:09:52
So I was just, you know, and we knew that from Texas and Oklahoma, the



Charlie Gindele:
00:09:56
big market was replacing wood shingle roofs and, but we came out here and



Charlie Gindele:
00:10:02
this, this made Texas, you know, seemed like minuscule everywhere I looked.



Charlie Gindele:
00:10:08
So I was excited about, you know, getting the market off the.



Charlie Gindele:
00:10:13
And saw an opportunity, but we didn't have any distribution here.



Charlie Gindele:
00:10:17
And so I started talking to potential distributors and most of them weren't



Charlie Gindele:
00:10:21
interested in getting into a metal roofing product and tried to find dealers.



Charlie Gindele:
00:10:26
And the dealers I wanted to work with didn't wanna work with us.



Charlie Gindele:
00:10:30
The dealers I didn't want to work with wanted to work with us.



Charlie Gindele:
00:10:32
And uh, and finally after a couple years of spinning my wheels, I just said,



Charlie Gindele:
00:10:39
California aluminum roofing.



Charlie Gindele:
00:10:42
I, you know, resigned from the business, moved out in April



Charlie Gindele:
00:10:46
four, and you three years we.



Charlie Gindele:
00:10:52
You know, if not the largest, one of the largest roof Alcoa



Charlie Gindele:
00:10:55
Roofing dealers in the country.



Charlie Gindele:
00:10:56
And we, and we continued to grow that for about 15, 16 years.



Charlie Gindele:
00:11:01
And in that time we did 3,800 residential re-roof and built systems and hired a,



Charlie Gindele:
00:11:07
built a sales team and installation teams.



Charlie Gindele:
00:11:10
And, uh, you know, it was, uh, quite a ride.



Charlie Gindele:
00:11:13
Quite a ride.



Charlie Gindele:
00:11:14
But the main thing was that there were wood shake and shingle roofs everywhere.



Charlie Gindele:
00:11:18
And, uh.



Charlie Gindele:
00:11:21
That was 41 years ago.



Charlie Gindele:
00:11:23
Today that doesn't exist.



Charlie Gindele:
00:11:25
The wood shake and wood shingle roofs are pretty much all gone.



Charlie Gindele:
00:11:29
They've been replaced.



Charlie Gindele:
00:11:30
It, you know, most of the cities now have class A fire ratings and it's almost



Charlie Gindele:
00:11:35
impossible, not impossible, but almost impossible to get a class a, uh, rating.



Charlie Gindele:
00:11:40
And there's still a few niche markets where, uh, you know,



Charlie Gindele:
00:11:43
because of aesthetics and tradition, they'll still allow wood in there.



Charlie Gindele:
00:11:48
But, and.



Charlie Gindele:
00:11:50
We ran hard with it for about 15 years, but what we saw in the late nineties was



Charlie Gindele:
00:11:55
the advent of a lot of, uh, lightweight, relatively lightweight, non-combustible



Charlie Gindele:
00:12:00
roofing products like lightweight concrete tile, and, uh, some synthetic products.



Charlie Gindele:
00:12:06
And, and then also the, the advent and, and the acceptance of



Charlie Gindele:
00:12:12
class A fire rated, uh, you know, uh, composition shingles, you.



Todd Miller:
00:12:17
Right.



Charlie Gindele:
00:12:18
Presidential and the laminated shingles and those things,



Charlie Gindele:
00:12:21
and they became more and more accepted.



Charlie Gindele:
00:12:24
So the marketplace really changed over the over time.



Todd Miller:
00:12:27
It really has, and it's interesting.



Todd Miller:
00:12:29
I mean, it's still a great market, um, but products kind of morph and change



Todd Miller:
00:12:34
and suddenly other things come up.



Todd Miller:
00:12:36
So, um.



Todd Miller:
00:12:37
Just speaking though about Southern California, I, I really wanna



Todd Miller:
00:12:40
get into the meat of advice you have for business owners today.



Todd Miller:
00:12:44
But, um, I do wanna ask you about the Southern California rebuilding after



Todd Miller:
00:12:48
the recent, um, tragic fires, uh, the Palisades and Adeena Fire and others.



Todd Miller:
00:12:55
Um.



Todd Miller:
00:12:55
A couple of episodes ago, interestingly, we had an architect from Southern



Todd Miller:
00:12:59
California, a gentleman by the name of Peter Day, Maria on the show.



Todd Miller:
00:13:04
And, uh, Peter actually also has gotten into manufacturing, uh, manufacturing, uh,



Todd Miller:
00:13:09
modular, uh, construction modular homes.



Todd Miller:
00:13:13
He talked a little bit about what his thoughts were as far as the rebuilding



Todd Miller:
00:13:18
from the fires, what the timeline might look like, maybe what some construction



Todd Miller:
00:13:22
trends and things might look like.



Todd Miller:
00:13:24
Kind of curious to see what your thoughts are on that as far as, uh,



Todd Miller:
00:13:28
you know, what the future might hold.



Charlie Gindele:
00:13:29
Well, I could tell you living here.



Charlie Gindele:
00:13:32
Uh, back in January when those fires broke out and they, and that



Charlie Gindele:
00:13:37
the previous weekend, they had forecasted really high winds, so it



Charlie Gindele:
00:13:40
wasn't, didn't sneak up on anybody.



Charlie Gindele:
00:13:42
They said, we're gonna have, you know, the worst winds we've had in 10 or 15 years.



Charlie Gindele:
00:13:46
And they were that, and then some, they started like on a Tuesday afternoon



Charlie Gindele:
00:13:51
and, and it, it was unbelievable.



Charlie Gindele:
00:13:53
The firemen didn't have a chance.



Charlie Gindele:
00:13:55
80, 90 mile an hour winds.



Charlie Gindele:
00:13:58
They could, they could have had every firetruck and firemen available



Charlie Gindele:
00:14:02
and all the water available.



Charlie Gindele:
00:14:03
They need it.



Charlie Gindele:
00:14:03
And they, they, you know, the winds were just horrific.



Charlie Gindele:
00:14:06
There was no way they were gonna be able to stop that,



Charlie Gindele:
00:14:09
let alone contain it quickly.



Charlie Gindele:
00:14:11
And, uh, I was reading an article recently and they're estimating that there's



Charlie Gindele:
00:14:16
a little over 18,000 structures and or homes that were destroyed, 18,000.



Todd Miller:
00:14:24
Wow.



Charlie Gindele:
00:14:25
I mean that, that's an incredible number.



Charlie Gindele:
00:14:27
And right now, I mean here it is, what, three months later, four months



Charlie Gindele:
00:14:30
later, and they're still figuring out what they're gonna do with



Charlie Gindele:
00:14:33
all the debris and the toxicity.



Charlie Gindele:
00:14:35
And there's automobiles involved in that.



Charlie Gindele:
00:14:37
You know, there's thousands of cars have been destroyed and, and businesses and



Charlie Gindele:
00:14:42
you know, people, people relocating down here to Orange County where I am, 60



Charlie Gindele:
00:14:47
miles south, you know, 'cause there's just no housing available up there.



Charlie Gindele:
00:14:51
A friend of mine was moving out of the area and he put his house for lease



Charlie Gindele:
00:14:56
and he leased it like overnight for three years at an unbelievable rate



Charlie Gindele:
00:15:00
to someone from who was displaced from their home in la And, you know,



Charlie Gindele:
00:15:04
this is well to do person, but, so anyway, uh, I I just, it's horrific.



Charlie Gindele:
00:15:10
I, I don't see that 10 years from now.



Charlie Gindele:
00:15:13
I don't see the.



Charlie Gindele:
00:15:14
the.



Charlie Gindele:
00:15:14
place being rebuilt in 93, I think it was, we had a fire in Laguna Beach



Charlie Gindele:
00:15:19
and it destroyed about 300 homes, came down Laguna Canyon and, and, I mean,



Charlie Gindele:
00:15:25
12 years later they still weren't done.



Charlie Gindele:
00:15:28
You know, that was 300 homes we're talking about 18,000, you know, and, uh, so,



Charlie Gindele:
00:15:35
uh, it, it's gonna be a real challenge.



Charlie Gindele:
00:15:37
And, uh, it, it, it's just horrific if you see the pictures from up



Charlie Gindele:
00:15:41
there and you drive, drive around.



Charlie Gindele:
00:15:43
So I, I just don't see that thing and maybe 20 and probably not in our



Charlie Gindele:
00:15:47
lifetimes, will that place be back to.



Todd Miller:
00:15:50
Yeah, maybe Ryan's lifetime, but probably not.



Todd Miller:
00:15:53
You and me.



Todd Miller:
00:15:55
No, I, I, and that's pretty much what, uh, the architect we spoke with had said too.



Todd Miller:
00:16:01
He said, it's gonna be years and years and talked about some of the very



Todd Miller:
00:16:04
same things that you talked about.



Todd Miller:
00:16:05
You know, one of the stories I'm seeing come out a lot.



Todd Miller:
00:16:08
And, um, I actually spoke, uh, about a week ago with a homeowner who was



Todd Miller:
00:16:12
right on the edge of the ine of fire.



Todd Miller:
00:16:15
In fact, he said.



Todd Miller:
00:16:16
One house beyond his burned and everything beyond that burned.



Todd Miller:
00:16:20
And so he felt very fortunate, but he said the heat had done things



Todd Miller:
00:16:24
to his house, plus embers that landed on his house caused damage.



Todd Miller:
00:16:28
So he's having to replace a lot of things despite the fact that



Todd Miller:
00:16:32
everyone looks at his house and as says, gee whiz, you survived.



Todd Miller:
00:16:35
Which he's felt very blessed by, but he's still having to do



Todd Miller:
00:16:39
a lot of work to the home also.



Todd Miller:
00:16:42
So I know that, you know, again, you know, you just did a tremendous job



Todd Miller:
00:16:47
when you moved to Southern California with the, uh, Alcoa Roofing Program.



Todd Miller:
00:16:52
And, you know, after a number of years you also started to get into gravitating



Todd Miller:
00:16:56
more toward replacement windows.



Todd Miller:
00:16:58
Um.



Todd Miller:
00:16:59
Just kind of curious, I mean, are, are replacement windows still a solid



Todd Miller:
00:17:03
opportunity in Southern California?



Todd Miller:
00:17:05
And are there any other products, replacement products you see kind of, uh,



Todd Miller:
00:17:11
potentially coming on strong out there?



Charlie Gindele:
00:17:14
Yeah.



Charlie Gindele:
00:17:14
Replacement windows are, are still really going strong.



Charlie Gindele:
00:17:18
I mean, uh, you know, the, the market pretty much didn't



Charlie Gindele:
00:17:21
exist in, uh, 19 90, 19 89.



Charlie Gindele:
00:17:24
It was a new market.



Charlie Gindele:
00:17:26
I was actually approached by a guy that was, uh, the GM of a Alcan building



Charlie Gindele:
00:17:32
products distributor, and he was gonna start fabricating vinyl windows and.



Charlie Gindele:
00:17:38
He approached me, he said, you know, you guys have done a good job



Charlie Gindele:
00:17:41
marketing and selling a high end retail, you know, home improvement



Charlie Gindele:
00:17:44
product with the aluminum roofing.



Charlie Gindele:
00:17:47
You ought to think about windows.



Charlie Gindele:
00:17:48
And I was like, wind windows don't dual pane windows, Southern California.



Charlie Gindele:
00:17:53
'cause I guess I had that East coast mentality.



Charlie Gindele:
00:17:55
I mean, you know, winters are cold, but out here climate's relatively mild.



Charlie Gindele:
00:18:00
And, uh, comparatively speaking and uh.



Charlie Gindele:
00:18:03
We test market it with some of our roofing customers.



Charlie Gindele:
00:18:06
And after about six months, sold about 20, 25 jobs, figured out how to install



Charlie Gindele:
00:18:12
them in stucco and things like that.



Charlie Gindele:
00:18:14
And uh, and, and it took off.



Charlie Gindele:
00:18:16
And, you know, then there was an influx of a ton of.



Charlie Gindele:
00:18:20
Manufacturers that started making vinyl, dual glazed



Charlie Gindele:
00:18:23
windows in Southern California.



Charlie Gindele:
00:18:25
And, uh, and and you know, every Tom, Dick and Harry was getting into the business.



Charlie Gindele:
00:18:31
I remember back in the mid nineties going into the Orange County Register



Charlie Gindele:
00:18:35
newspaper on a Saturday morning, the Home and garden page, and there were like 20



Charlie Gindele:
00:18:39
ads for guys selling replacement windows.



Charlie Gindele:
00:18:42
Newspapers now, but they're still all online.



Charlie Gindele:
00:18:45
And, but the, you know, the market has matured quite a bit, but one thing



Charlie Gindele:
00:18:52
that I did see was, you know, in.



Charlie Gindele:
00:18:55
In early nineties, California passed Title 24 energy code, and what that



Charlie Gindele:
00:19:00
did is effectively outlawed aluminum single glaze windows, which are what



Charlie Gindele:
00:19:05
most of the builders put in back in the sixties, seventies, and eighties.



Charlie Gindele:
00:19:09
And so all the builders.



Charlie Gindele:
00:19:11
To meet the code, start going to vinyl, dual glazed vinyl windows.



Charlie Gindele:
00:19:15
And they of course put the cheapest window they could put in there.



Charlie Gindele:
00:19:19
And we noticed about 10 years ago that there was a new market and



Charlie Gindele:
00:19:22
that was all these cheap builder grade vinyl windows failing.



Charlie Gindele:
00:19:26
And we started selling our, now.



Charlie Gindele:
00:19:28
By then I'd become renewable by Anderson.



Charlie Gindele:
00:19:30
We started selling our fiber composite windows, and we found built.



Charlie Gindele:
00:19:35
Processes to replace those builder grade vinyl windows.



Charlie Gindele:
00:19:38
So that market is still going strong.



Charlie Gindele:
00:19:41
I mean, there's still tens of thousands of windows that need to be replaced,



Charlie Gindele:
00:19:46
and a lot of those early vinyl windows, whether new construction



Charlie Gindele:
00:19:49
or, or replacement or failing.



Charlie Gindele:
00:19:52
Uh, but over and above that, I, I, I, you know, this one day



Charlie Gindele:
00:19:55
bath thing is really, really.



Charlie Gindele:
00:19:58
Going out.



Charlie Gindele:
00:19:58
I see a ton of people getting into that one day bath, and it's,



Charlie Gindele:
00:20:02
to me, it's a little deceptive.



Charlie Gindele:
00:20:03
They aren't really remodeling the bath, they're just doing a new bathtub.



Charlie Gindele:
00:20:07
Most of 'em don't do anything else, but that seems to be



Charlie Gindele:
00:20:11
something that's attractive.



Charlie Gindele:
00:20:13
Uh, outdoor living here in Southern California is, is big, and I know



Charlie Gindele:
00:20:16
it is a lot of other areas of the country and some of these uhgo



Charlie Gindele:
00:20:21
guys are developing with, uh.



Charlie Gindele:
00:20:26
So you can close it when it's raining and open it and when the sun's out.



Charlie Gindele:
00:20:30
And then what something we saw in our business, and I, it's still a



Charlie Gindele:
00:20:34
big trend, I think a big, a lot of big upside is what we call big doors.



Charlie Gindele:
00:20:39
These big multi glide doors or



Charlie Gindele:
00:20:41
these folding doors.



Charlie Gindele:
00:20:43
And uh, and you know, there a lot of the.



Charlie Gindele:
00:20:46
Higher end homes are putting them in.



Charlie Gindele:
00:20:48
They're, people see them in magazines and they're very sexy.



Charlie Gindele:
00:20:52
The problem is that most of the older homes that aren't built with the big



Charlie Gindele:
00:20:56
openings, so now you get into a ton of remodeling the, you know, combining



Charlie Gindele:
00:21:00
two or three openings into one big opening with new header and sometimes



Charlie Gindele:
00:21:03
new footers and.



Charlie Gindele:
00:21:04
I mean, some of these jobs are 70, $80,000 projects on to put a 20 foot wide by 10



Charlie Gindele:
00:21:12
foot high folding or multi glide door in.



Charlie Gindele:
00:21:15
So, you know, I see that as as being a big opportunity also.



Todd Miller:
00:21:20
Yeah.



Todd Miller:
00:21:20
Interesting.



Todd Miller:
00:21:21
No, I agree.



Todd Miller:
00:21:21
And those are beautiful where I see those movable walls and things.



Todd Miller:
00:21:25
So, so it's interesting, I, uh, this is like a trip down memory lane for



Todd Miller:
00:21:31
me a little bit here, Charlie, but, um, so my wife and I still live.



Todd Miller:
00:21:34
Than one of Don Snyder's old houses there in Sydney.



Todd Miller:
00:21:37
And, um, we actually put a motorized pergola on the back of our, uh, over



Todd Miller:
00:21:42
the back patio, um, a couple years ago.



Todd Miller:
00:21:44
And I, I could talk a lot about those.



Todd Miller:
00:21:47
The, the products are maybe a little bit oversold, but it's still pretty



Todd Miller:
00:21:50
cool and caught some attention.



Todd Miller:
00:21:52
So I have to ask you, um, the gentleman you were talking about from Alcan,



Todd Miller:
00:21:56
are we both thinking of Ra Khan?



Todd Miller:
00:22:00
Who was, who was his sidekick?



Todd Miller:
00:22:02
Tommy La.



Todd Miller:
00:22:06
LA Yeah.



Charlie Gindele:
00:22:09
I think Eric.



Todd Miller:
00:22:12
That's what I heard too.



Todd Miller:
00:22:13
I've, I've got a funny story about, I think it was Eric.



Todd Miller:
00:22:16
So I'm working a home show with these guys and they're pitching,



Todd Miller:
00:22:20
uh, you know, a homeowner comes through or maybe as a contractor,



Todd Miller:
00:22:23
but they're pitching vinyl siding.



Todd Miller:
00:22:25
I. And Eric is showing how tough and resilient it is, and he takes a piece



Todd Miller:
00:22:29
of this and in his, his excitedness, he wax it across the back of a wooden



Todd Miller:
00:22:34
folding chair that was in our booth.



Todd Miller:
00:22:36
And the siding just crumples.



Todd Miller:
00:22:38
I mean, it just fully folded 90 degrees.



Todd Miller:
00:22:42
So Eric tosses it over the back of the display.



Todd Miller:
00:22:44
It just keeps on going.



Todd Miller:
00:22:46
But that's my, that's my best Eric Ho story.



Charlie Gindele:
00:22:49
He is largely responsible for me getting into the window and door



Todd Miller:
00:22:53
I, I remember that.



Todd Miller:
00:22:55
Yep.



Todd Miller:
00:22:55
I remember that.



Todd Miller:
00:22:56
Good guys.



Todd Miller:
00:22:58
Well, I'm kind of curious, so, you know, as you continued with your



Todd Miller:
00:23:02
career and your business as you were involved, um, originally with the



Todd Miller:
00:23:05
Dial one, uh, program and then the RBA renewal by Anderson program.



Todd Miller:
00:23:11
Um, what do you see as benefits to those, you know, who are



Todd Miller:
00:23:14
selling replacement products?



Todd Miller:
00:23:16
What are the benefits to being involved with the national program,



Todd Miller:
00:23:20
um, such as those or maybe others?



Todd Miller:
00:23:22
And is that something you would generally suggest, uh, that contractors consider?



Charlie Gindele:
00:23:27
Uh, yes and no.



Charlie Gindele:
00:23:29
I mean, it, it can be a good thing.



Charlie Gindele:
00:23:31
It can also be a not a good thing.



Charlie Gindele:
00:23:34
Uh, you know, I got involved with Dial one in, uh, 1993.



Charlie Gindele:
00:23:40
They approached me and I didn't know the whole history of Dial one at the time,



Charlie Gindele:
00:23:43
but Dial one was started in the eighties by some of the same folks that started.



Charlie Gindele:
00:23:50
Estate back in the seventies and then 19.



Charlie Gindele:
00:23:58
And, and in your marketplace or even in the country, there was just all



Charlie Gindele:
00:24:02
these little mom and pop type realtors, and these guys had this idea that if



Charlie Gindele:
00:24:07
they created a brand name, identity and, and systems and processes in



Charlie Gindele:
00:24:12
the real estate market that you know, they could really grow the thing.



Charlie Gindele:
00:24:15
And so they went around to realtors and start it.



Charlie Gindele:
00:24:19
Getting them to sign up and take the Century 21 banner run.



Charlie Gindele:
00:24:23
They started doing a lot of national advertising, and so when you moved



Charlie Gindele:
00:24:27
around in your city, your town, or across state or across country, you



Charlie Gindele:
00:24:31
know, you look for a Century 21 realtor.



Charlie Gindele:
00:24:33
And, and they, it became enormously successful and became copied also in the



Charlie Gindele:
00:24:38
real estate industry many times over.



Charlie Gindele:
00:24:40
Uh.



Charlie Gindele:
00:24:41
So the, some of these guys branched off and they were looking at a similar



Charlie Gindele:
00:24:45
type of pro, uh, marketplace, and they settled on the home improvement



Charlie Gindele:
00:24:49
property services type business.



Charlie Gindele:
00:24:52
And they came up with the idea named Dial one.



Charlie Gindele:
00:24:56
And the idea was they would build a bunch of, have a bunch of dial



Charlie Gindele:
00:24:59
one franchisees in a given market and they were all complimentary.



Charlie Gindele:
00:25:03
And so if you, if your furnace went out and you called a dial one.



Charlie Gindele:
00:25:08
H-H-V-A-C guy come out, he'd show up in the uniform and be polite



Charlie Gindele:
00:25:12
and courteous and the billing was fair and honest and the warranty.



Charlie Gindele:
00:25:16
And if you had a good experience and then you had a leak in your roof,



Charlie Gindele:
00:25:19
you'd be inclined to call a dial one roofer if you needed, you know,



Charlie Gindele:
00:25:22
you wanted to have your bathroom done over, you need to landscaping.



Charlie Gindele:
00:25:25
So, and the name dial one came from Dial one number for all your needs



Charlie Gindele:
00:25:30
and the concept really solid, but they were never really able to.



Charlie Gindele:
00:25:38
It was what they call a conversion franchise where



Charlie Gindele:
00:25:40
you're taking business and.



Charlie Gindele:
00:25:46
You know, to a Dial one franchise.



Charlie Gindele:
00:25:49
And, and a lot of these guys were in my market, were small tradesmen.



Charlie Gindele:
00:25:54
They were good plumbers and electricians, but they were not good business people.



Charlie Gindele:
00:25:57
They didn't really have much marketing savvy or sales savvy.



Charlie Gindele:
00:26:01
And, uh, so it was this, you know, they were enabled, weren't



Charlie Gindele:
00:26:04
able to sell, sustain it.



Charlie Gindele:
00:26:06
But I. They approached me and they had an influx of venture capital, had a



Charlie Gindele:
00:26:10
new management team, and they painted this picture of having 2000 franchisees



Charlie Gindele:
00:26:16
and, and 30 major metropolitan areas in the United States by the year 2000.



Charlie Gindele:
00:26:22
And I felt like if they could do what they said they could do and I could



Charlie Gindele:
00:26:26
do what I thought I could do, that the synergistic effect would be, would really



Charlie Gindele:
00:26:30
be, be better than I could do on my own.



Charlie Gindele:
00:26:32
So we got involved in that and, and re-identified our company and painted



Charlie Gindele:
00:26:37
our trucks and reloaded and put our guys in uniforms and everything.



Charlie Gindele:
00:26:41
And for the first year or so, it was really going well.



Charlie Gindele:
00:26:44
But uh, I guess they weren't hitting their sales goals.



Charlie Gindele:
00:26:49
The venture capitalists pulled the funding plug on 'em, and all of a sudden, about



Charlie Gindele:
00:26:53
late 1995, early 1996, it went away.



Charlie Gindele:
00:26:57
Great concept, not just not able to sustain it.



Charlie Gindele:
00:27:01
So turned, but we kept flying the dial one flag because we had re-identified



Charlie Gindele:
00:27:05
and we became known as dial one.



Charlie Gindele:
00:27:07
And all the little dial one guys loved me because I.



Charlie Gindele:
00:27:18
In the early two thousands, uh, 1995, Anderson Corporation started a



Charlie Gindele:
00:27:23
division called Renewal by Anderson, which was their custom made, made to



Charlie Gindele:
00:27:28
order replacement window division.



Charlie Gindele:
00:27:31
And they stumbled and fumbled with that for the first five or six years,



Charlie Gindele:
00:27:34
but they started to get some traction.



Charlie Gindele:
00:27:37
And they approached me in the early two thousands about being



Charlie Gindele:
00:27:40
the Dial or the Renewal Anderson affiliate here in Orange County.



Charlie Gindele:
00:27:45
And we went back and forth for a while, but finally, in beginning of



Charlie Gindele:
00:27:49
2005, we switched over to renewal by.



Charlie Gindele:
00:27:54
Be becoming the Renewal by Anderson affiliate.



Charlie Gindele:
00:27:56
We kind of phased out of the cafeteria approach we had for



Charlie Gindele:
00:28:00
the other windows and doors.



Charlie Gindele:
00:28:01
And it was a, it was a major change.



Charlie Gindele:
00:28:04
It was kinda like blowing up my company and starting all over again.



Charlie Gindele:
00:28:07
You know, it was kinda



Todd Miller:
00:28:07
Oh, I bet.



Charlie Gindele:
00:28:08
turning the thermostat up to a temperature



Charlie Gindele:
00:28:10
that was pretty, pretty darn high.



Charlie Gindele:
00:28:12
But anyway, we figured it out and we, we, we, we, we started to have success



Charlie Gindele:
00:28:18
at a kind of rebuild my sales team.



Charlie Gindele:
00:28:20
And, uh, and we grew that quite a bit.



Charlie Gindele:
00:28:22
And, uh.



Charlie Gindele:
00:28:24
And then in, uh, 2013, uh, uh, one of the bigger dealers from the East



Charlie Gindele:
00:28:29
Coast Renewable by Anderson approached me about partnering with him.



Charlie Gindele:
00:28:33
And we got, in addition to Orange County, we got Riverside County, San



Charlie Gindele:
00:28:37
Bernardino County, and and LA County.



Charlie Gindele:
00:28:40
And we really grew the business to the point that.



Charlie Gindele:
00:28:43
In 2019, renewal by Anderson Corporate bought the business from us.



Charlie Gindele:
00:28:48
'cause they, their model's always been about 10% of the locations



Charlie Gindele:
00:28:52
are company owned and the rest are all independently owned.



Charlie Gindele:
00:28:56
And they had no, no company owned locations on the west coast.



Charlie Gindele:
00:28:59
So they wanted the LA market because the LA market has more single family homes



Charlie Gindele:
00:29:04
than any other market in the country.



Charlie Gindele:
00:29:06
And, uh, so.



Charlie Gindele:
00:29:10
You know, we, we, we, I, they, we sold the business to renewal by Anderson Corporate.



Charlie Gindele:
00:29:14
And I stayed on for three years as a general manager.



Charlie Gindele:
00:29:19
And then by the time I left, at the end of 21, retired, uh, the whole LA market,



Charlie Gindele:
00:29:25
we were doing about the, you know, 85, $90 million in residential replacement



Charlie Gindele:
00:29:31
windows with renewal by Anderson.



Charlie Gindele:
00:29:33
And it's grown from there.



Todd Miller:
00:29:34
That is a, is a story.



Todd Miller:
00:29:36
Good stuff.



Charlie Gindele:
00:29:37
So, so I, I guess to answer your question though, there are



Charlie Gindele:
00:29:40
some brand names and franchises that are.



Charlie Gindele:
00:29:44
Well worth investing in if you get with the right one.



Charlie Gindele:
00:29:47
I definitely would recommend that.



Charlie Gindele:
00:29:49
On the other hand, uh, you know, some of them can kind of limit you and lock you



Charlie Gindele:
00:29:53
down, and so I just would urge anybody who's thinking about that to kind of



Charlie Gindele:
00:29:58
look before you leap and, you know, do your due diligence and talk to some



Charlie Gindele:
00:30:02
other existing franchisees or licensees and make sure it's really what you want.



Todd Miller:
00:30:07
Well wise advice.



Todd Miller:
00:30:08
Sounds good.



Todd Miller:
00:30:09
Well, I know that in your books you talk a lot about lessons learned, uh,



Todd Miller:
00:30:15
that yeah, we all have those stories.



Todd Miller:
00:30:17
Um, I'm curious, what are a couple of the major lessons learned that



Todd Miller:
00:30:21
you share in your books that, uh, might enter our audience?



Charlie Gindele:
00:30:25
Yeah, well the number one lesson that I learned, and I.



Charlie Gindele:
00:30:29
Like people need to learn if they don't know it, is you gotta run your



Charlie Gindele:
00:30:33
business by the numbers and you gotta know the numbers of your business.



Charlie Gindele:
00:30:37
And, uh, too many people get into these businesses and they're focused on selling



Charlie Gindele:
00:30:42
jobs and producing jobs, but they don't know the right price to sell them at.



Charlie Gindele:
00:30:46
They really don't know what your overhead is.



Charlie Gindele:
00:30:49
They don't know what their cost of good sold are they, what their gross profit is.



Charlie Gindele:
00:30:53
They're not doing monthly.



Charlie Gindele:
00:30:55
Uh, p and l financials, they're, they don't, they're not



Charlie Gindele:
00:30:58
accounting on the accrual basis versus, versus the cash basis.



Charlie Gindele:
00:31:02
And, uh, so as I've learned these lessons and shared these with many



Charlie Gindele:
00:31:07
people over the years through training and all, I, I'll put this out there.



Charlie Gindele:
00:31:12
If you're gonna be in the home improvement remodeling business,



Charlie Gindele:
00:31:15
you need to be operating at at least a minimum of 50% gross profit.



Charlie Gindele:
00:31:21
And that means you take your revenue and you track your cost of goods sold.



Charlie Gindele:
00:31:25
And cost of goods sold should be the material, the labor



Charlie Gindele:
00:31:28
and the commission on the job.



Charlie Gindele:
00:31:31
And you rac your cost of goods sold from your revenue and you gotta have at least



Charlie Gindele:
00:31:35
a minimum of 50% gross profit to be able to pay for marketing and lead generation.



Charlie Gindele:
00:31:41
An admin and build a team, and then also make a, you know, a minimum,



Charlie Gindele:
00:31:46
a 10% bottom line and hopefully closer to 15 or 20% bottom line.



Charlie Gindele:
00:31:51
A lot of people don't believe you can make that, but I know my business as well



Charlie Gindele:
00:31:56
as a lot of other businesses are making that, you know, month in and month out.



Charlie Gindele:
00:32:00
It's so a lot of that goes into the mindset of, you know, and, but you



Charlie Gindele:
00:32:04
gotta know the number of your business.



Charlie Gindele:
00:32:06
That's definitely number one.



Charlie Gindele:
00:32:09
Key thing I think is, uh, around culture, company culture.



Charlie Gindele:
00:32:14
Every business has a culture, whether you consciously are aware of it or not.



Charlie Gindele:
00:32:20
And the definition I heard years ago, which I, I really think sums up



Charlie Gindele:
00:32:27
company culture, is company culture is all the positive behaviors that you.



Charlie Gindele:
00:32:33
Uh, acknowledge you encourage and reward minus the negative behaviors



Charlie Gindele:
00:32:39
that you tolerate and allow.



Charlie Gindele:
00:32:41
And I talk to so many people and they have problems, and it's related



Charlie Gindele:
00:32:44
to the fact that they tolerate and allow negative behavior, whether



Charlie Gindele:
00:32:50
it's on the sales end production end.



Charlie Gindele:
00:32:53
Whatever.



Charlie Gindele:
00:32:54
And they don't encourage and reward, uh, and acknowledge the positive behaviors.



Charlie Gindele:
00:32:59
So if you really think about that, it's a pretty simple formula, but you



Charlie Gindele:
00:33:03
know, your, your company is whatever it is, your culture is, whatever it is.



Charlie Gindele:
00:33:07
And a lot of people just let those negative behaviors, uh.



Charlie Gindele:
00:33:11
They allow 'em and they tolerate 'em.



Charlie Gindele:
00:33:14
And then I, I think the other thing I would say that's really important



Charlie Gindele:
00:33:18
is to become a student of marketing.



Charlie Gindele:
00:33:20
'cause these businesses are all about lead generation.



Charlie Gindele:
00:33:24
And, uh, I've got a friend of mine, uh, that's in Colorado and he, he



Charlie Gindele:
00:33:29
is been in the business like me many years, and he says, nothing scares me



Charlie Gindele:
00:33:33
in this business except for no leads.



Charlie Gindele:
00:33:38
Of leads.



Charlie Gindele:
00:33:39
So in order to combat that and not be in that position, you gotta become



Charlie Gindele:
00:33:44
a student of marketing and something I've seen a phenomenon in the last



Charlie Gindele:
00:33:50
three or four years, Todd, is that.



Charlie Gindele:
00:33:54
During Covid, right.



Charlie Gindele:
00:33:55
You know, co after three months into Covid, when people started to deal



Charlie Gindele:
00:34:00
with it and all, and people were trapped in their homes and couldn't



Charlie Gindele:
00:34:03
go on vacations or couldn't buy cars or whatever, you know, the home,



Charlie Gindele:
00:34:07
the phone started ringing for home improvement and remodeling contractors



Charlie Gindele:
00:34:11
and there was a groundswell of business.



Charlie Gindele:
00:34:13
And during that time, I mean, leads were falling out the sky and people that.



Charlie Gindele:
00:34:21
Weren't success, were having success.



Charlie Gindele:
00:34:24
And so the byproduct of that has been that a lot of people have



Charlie Gindele:
00:34:29
become what I call lazy marketers, where they've, their marketing is



Charlie Gindele:
00:34:34
almost all passive and they stopped.



Charlie Gindele:
00:34:38
You know, active or proactive type marketing.



Charlie Gindele:
00:34:42
And there's a lot of people have morphed into the digital space exclusively.



Charlie Gindele:
00:34:46
So, you know, they got a website, they, they've done search engine



Charlie Gindele:
00:34:49
optimization, they're doing their pay per click, they're do doing their Google,



Charlie Gindele:
00:34:54
Google local ads services type stuff.



Charlie Gindele:
00:34:57
They're buying leads from lead aggregators, things like that.



Charlie Gindele:
00:35:01
Uh, but I. It.



Charlie Gindele:
00:35:09
Doing direct mail, uh, doing canvassing, doing event marketing, uh, marketing



Charlie Gindele:
00:35:14
to your past customers, doing retail type marketing, things of that nature,



Charlie Gindele:
00:35:20
where instead of sitting back and waiting for the leads, you go out



Charlie Gindele:
00:35:23
and get 'em, you go out and make 'em.



Charlie Gindele:
00:35:25
That's the big difference right now in 2025 between the people that are



Charlie Gindele:
00:35:31
growing their businesses and have leads and the people that don't.



Charlie Gindele:
00:35:34
The other thing is a lot of people.



Charlie Gindele:
00:35:37
Uh, that I see, I see a lot of financials of companies.



Charlie Gindele:
00:35:40
They're not spending the money they should spend on marketing.



Charlie Gindele:
00:35:43
If you think of all the market leaders, either regionally or nationally



Charlie Gindele:
00:35:49
in the home improvement remodeling business, these people all have



Charlie Gindele:
00:35:53
spent their way to the top through marketing and I talk to people,



Charlie Gindele:
00:35:58
they're spending three and four and 5%.



Charlie Gindele:
00:36:01
You know, of, of their revenue on marketing and they're, you know, and



Charlie Gindele:
00:36:04
they're, they're, okay, but they're not really growing their business.



Charlie Gindele:
00:36:08
and and they, you know, and you wind up hitting a glass ceiling where you look



Charlie Gindele:
00:36:12
up and you see all the potential business there is, but you're not growing because



Charlie Gindele:
00:36:17
your marketing spend is limiting that.



Charlie Gindele:
00:36:19
So to me, you gotta spend 10, 12, 15%.



Charlie Gindele:
00:36:23
Of your revenue and marketing and then people say, well, I can't afford that.



Charlie Gindele:
00:36:27
Well, you can't afford it if you pay for it and your customers don't pay for it.



Charlie Gindele:
00:36:30
So you gotta build that in your mark in your selling price and you



Charlie Gindele:
00:36:34
know your customers will pay for it.



Charlie Gindele:
00:36:36
But that's a big thing.



Charlie Gindele:
00:36:37
People underspending and not becoming students of marketing and, and actually



Charlie Gindele:
00:36:41
becoming lazy marketers where, you know, you sign up with a company,



Charlie Gindele:
00:36:45
you give them a credit card or a monthly budget, and then you sit back



Charlie Gindele:
00:36:48
and wait for them to generate leads.



Charlie Gindele:
00:36:51
And, uh, so there's a lot of areas where you can, uh, you know, grow your



Charlie Gindele:
00:36:56
business by being, uh, making marketing the most essential part of your business.



Todd Miller:
00:37:02
That is a wealth of advice right there in



Todd Miller:
00:37:04
those three lessons learned.



Todd Miller:
00:37:06
Know your numbers, keep an eye on that culture, and that's a



Todd Miller:
00:37:09
great equation of what culture is.



Todd Miller:
00:37:12
Um, and marketing and avoiding lazy marketing Our.



Todd Miller:
00:37:16
Our last guest, uh, on our last episode is gentleman by the name of Marcus Sheridan.



Todd Miller:
00:37:21
Uh, Marcus wrote the book, uh, they Ask You Answer and his



Todd Miller:
00:37:24
new book is Endless Customers.



Todd Miller:
00:37:26
Um, but fascinating talking to him about how AI is, how he is advising



Todd Miller:
00:37:32
and showing companies how to use ai, uh, to help with their marketing.



Todd Miller:
00:37:36
And, um, it really isn't lazy marketing the way they're doing it.



Todd Miller:
00:37:40
It's pulling them in pretty deep with people and it's cool stuff.



Charlie Gindele:
00:37:43
I'm familiar with the They ask you



Charlie Gindele:
00:37:46
answer book.



Charlie Gindele:
00:37:47
He's, he is a very smart guy.



Charlie Gindele:
00:37:48
He, he definitely understands it.



Todd Miller:
00:37:50
Yeah, it sure does.



Todd Miller:
00:37:52
It's kind of funny though, as you were sitting there talking



Todd Miller:
00:37:54
about lazy marketing and, and how people can fall into that trap.



Todd Miller:
00:37:58
Um, back in probably the eighties, there was a series of books you probably read



Todd Miller:
00:38:02
them too, called Gorilla Marketing and um, yeah, those really had an impact on



Todd Miller:
00:38:09
me because they taught me that you gotta keep that edge constantly to figure out



Todd Miller:
00:38:13
where that next lead is coming from.



Charlie Gindele:
00:38:15
You can't get into a zone and too many people do you know?



Todd Miller:
00:38:19
Yep.



Todd Miller:
00:38:19
Good stuff.



Todd Miller:
00:38:21
Well, Charlie, you are certainly recognized as a major thought leader



Todd Miller:
00:38:25
in the home improvement industry.



Todd Miller:
00:38:26
I'm, I'm kind of curious who are others out there though that you would suggest



Todd Miller:
00:38:30
people listen to and pay attention to?



Charlie Gindele:
00:38:33
Well, a good friend of mine, Brian Gottlieb,



Charlie Gindele:
00:38:36
some people know Brian.



Charlie Gindele:
00:38:37
I mean, Brian was a Renewal by Andersen up in Wisconsin.



Charlie Gindele:
00:38:43
Brian sold those.



Charlie Gindele:
00:38:44
He was also, I think, in the bath business in Arizona.



Charlie Gindele:
00:38:47
Brian sold his business and he's kind of been on some of the same lecture



Charlie Gindele:
00:38:51
tour, talking tour that I've been on.



Charlie Gindele:
00:38:54
He wrote a book last year called Beyond the Hammer, which is a great



Charlie Gindele:
00:38:58
book and a lot of people have read it, but if you haven't read Beyond



Charlie Gindele:
00:39:01
the Hammer, pick it up and read it.



Charlie Gindele:
00:39:03
So Brian and Brian's out there on Facebook, you know, I would, if you look,



Charlie Gindele:
00:39:07
go to Facebook, I mean, friend Brian and Brian's a really smart guy, very.



Charlie Gindele:
00:39:13
You know, future forward thinking type of person.



Charlie Gindele:
00:39:17
Another person that I, I think I would advise people to become



Charlie Gindele:
00:39:22
familiar with if they're not already is Brian Kaskavalciyan.



Charlie Gindele:
00:39:26
Brian's, uh, had G four Marketing and he is also, uh, the wealthy contractor.



Charlie Gindele:
00:39:33
And he does his Accelerate Live conference every February This year he had like



Charlie Gindele:
00:39:37
four 50 companies there, uh, down in, uh, Jacksonville, Florida, Amelia Island.



Charlie Gindele:
00:39:43
Brian also started a thing a couple years ago called the Success Society.



Charlie Gindele:
00:39:49
And it's a group of people that meet three times a year in person, and



Charlie Gindele:
00:39:53
then every month there's coaching calls and mastermind calls, and, uh,



Charlie Gindele:
00:39:59
really people that are focused on, you know, being profitable, uh, and,



Charlie Gindele:
00:40:03
and making that 15 to 20% bottom line.



Charlie Gindele:
00:40:06
And so I, I definitely would recommend people file.



Charlie Gindele:
00:40:10
You know, follow Brian Kaskavalciyan.



Charlie Gindele:
00:40:13
And then the last one that is, is, has made an impact in the home improvement



Charlie Gindele:
00:40:18
business and remodeling business.



Charlie Gindele:
00:40:20
Working with a lot of contractors is is a fellow named Shawn Feurer out of Utah.



Charlie Gindele:
00:40:26
And Shawn is, uh, into the mindset aspect of he's Shawn.



Charlie Gindele:
00:40:31
Shawn and his dad were contractors.



Charlie Gindele:
00:40:33
Shawn has his own consulting business now, and you know, this thing between



Charlie Gindele:
00:40:38
our ears that stops our two ears from touching, uh, talks us into stuff and



Charlie Gindele:
00:40:43
talks us outta stuff all day long.



Charlie Gindele:
00:40:45
And, uh, a lot of it has to do with our mindset.



Charlie Gindele:
00:40:48
You know, the glass is half empty, the glass is half full.



Charlie Gindele:
00:40:52
I. One of my favorite quotes of all time is from Henry Ford.



Charlie Gindele:
00:40:56
And it's, if you think you can, you can.



Charlie Gindele:
00:40:59
If you think you can't, you can't.



Charlie Gindele:
00:41:00
Either way, your right.



Charlie Gindele:
00:41:02
So Shawn is working with a lot of contractors to help



Charlie Gindele:
00:41:05
them with their mindset.



Charlie Gindele:
00:41:07
'cause a lot of times we have these belief systems that are very self-limiting.



Charlie Gindele:
00:41:12
Uh, you know, we don't think we're worthy.



Charlie Gindele:
00:41:14
We don't think we're capable of, uh, we don't think we deserve



Charlie Gindele:
00:41:19
it, whatever, and, and, and, and cracking the code and getting



Charlie Gindele:
00:41:23
through that and, and realizing that.



Charlie Gindele:
00:41:26
You know, each, whatever we do, it's up to us.



Charlie Gindele:
00:41:30
You know, it's, you know, and, and, and not limiting ourselves.



Charlie Gindele:
00:41:32
And, uh, so Shawn Feurer, it's F-E-U-R-E-R consulting.



Charlie Gindele:
00:41:39
So I would say Brian Gottlieb, Brian Kaskavalciyan and Shawn Feurer are



Charlie Gindele:
00:41:44
three of the leading guys today.



Charlie Gindele:
00:41:45
If you wanna grow your business, if you want inspiration, if you want tactics, if.



Charlie Gindele:
00:41:51
Take your business and your life to, to, the next level.



Charlie Gindele:
00:41:55
They would be three guys that I'd be follow online and get involved



Charlie Gindele:
00:42:00
with and reach out to them.



Charlie Gindele:
00:42:01
They all, they're all great people and I'd all be happy to talk to anyone.



Todd Miller:
00:42:07
Well, very cool.



Todd Miller:
00:42:08
And I do, I was not familiar with Shawn, so I wrote, uh,



Todd Miller:
00:42:10
his name down there and, uh.



Todd Miller:
00:42:12
Uh, gonna learn more about him as well.



Todd Miller:
00:42:15
So thank you.



Todd Miller:
00:42:15
Those sound like great, uh, great advice there.



Todd Miller:
00:42:18
Um, well, Charlie, thank you so much.



Todd Miller:
00:42:20
This really has been a great discussion.



Todd Miller:
00:42:22
We're so thankful for your time.



Todd Miller:
00:42:24
Um, we're close to wrapping up what we kind of call the business end of things.



Todd Miller:
00:42:28
Anything we haven't covered today that you wanted to be sure to sell



Todd Miller:
00:42:32
to, uh, share with our audience?



Charlie Gindele:
00:42:34
Uh, one thing I think is really important is, and Jim Collins in



Charlie Gindele:
00:42:38
the book, good To Great Talks about the companies that went from Good to Great,



Charlie Gindele:
00:42:42
all identified their hedgehog concept.



Charlie Gindele:
00:42:46
And he, you can read the book to find out why he calls it the hedgehog concept,



Charlie Gindele:
00:42:50
but basically the hedgehog concept is where three circles intersect.



Charlie Gindele:
00:42:56
And the one, number one is what can you be the best at?



Charlie Gindele:
00:42:59
The number two circle is what drives your economic engine?



Charlie Gindele:
00:43:02
What can you make money doing?



Charlie Gindele:
00:43:05
And number three is what are you deeply passionate about?



Charlie Gindele:
00:43:08
And, uh, so have finding this, the, the, the, the place in the business world



Charlie Gindele:
00:43:14
where those three intersect for your individual business, I think is key.



Charlie Gindele:
00:43:19
And when I look at how I transitioned from the aluminum roofing to the windows



Charlie Gindele:
00:43:24
to renewal by Anderson, it was because my hedgehog concept was changing.



Charlie Gindele:
00:43:29
Being aware of that.



Charlie Gindele:
00:43:30
When I look back, in retrospect, I see that happening.



Charlie Gindele:
00:43:33
I didn't realize it at the time, but I fell in love and outta love with things.



Charlie Gindele:
00:43:37
I, I, certain things drove my economic engine and they didn't no longer drive



Charlie Gindele:
00:43:42
my economic engine and other things did.



Charlie Gindele:
00:43:44
And, and then really what can you be the best at?



Charlie Gindele:
00:43:47
Not, you know, 'cause there's where you want to be in this business,



Charlie Gindele:
00:43:50
in my mind, is you wanna be the premium price leader in your market.



Charlie Gindele:
00:43:54
You don't want to be the middle of the road and, and, and you can



Charlie Gindele:
00:43:57
never be the low price leader 'cause there's always somebody willing



Charlie Gindele:
00:44:00
to sell it for less than you.



Charlie Gindele:
00:44:06
The price leader.



Charlie Gindele:
00:44:08
Charging the right price, which is generally gonna be the highest price



Charlie Gindele:
00:44:12
or one of the highest prices for what it is you do in your market.



Charlie Gindele:
00:44:16
And, and then being able to go out and educate, differentiate, and build



Charlie Gindele:
00:44:19
value with every customer having a sales process and having, making



Charlie Gindele:
00:44:24
marketing essential in your business.



Charlie Gindele:
00:44:26
All those things I think are, are, are the things that people should



Charlie Gindele:
00:44:30
be focused on if they wanna, not to sustain your business, but, but



Charlie Gindele:
00:44:34
grow your business and flourish it.



Charlie Gindele:
00:44:37
When you do it right, and believe me, I didn't do always do it right from day one,



Charlie Gindele:
00:44:42
but I, I learned those lessons and it, it, for me personally, it, it gave me a very



Charlie Gindele:
00:44:47
gratifying life, a very prosperous life.



Charlie Gindele:
00:44:50
And, and, and.



Charlie Gindele:
00:44:52
Making and doing things way beyond what I ever thought I could have



Charlie Gindele:
00:44:56
done, you know, 41 years ago when I moved out here to start a business.



Charlie Gindele:
00:45:00
So, but they would be the key things.



Charlie Gindele:
00:45:03
And I put a lot of those in my two books, the two lessons learned



Charlie Gindele:
00:45:06
book, and there's a lot other.



Charlie Gindele:
00:45:09
Detail in there that people could get things from.



Charlie Gindele:
00:45:11
But, uh, I would think that that's the, that's the big thing is, is becoming



Charlie Gindele:
00:45:16
the premium price leader in your market.



Charlie Gindele:
00:45:18
Knowing what your hedgehog concept is, charge in the right price, and



Charlie Gindele:
00:45:22
then knowing the numbers of your business and build a great culture.



Todd Miller:
00:45:25
Fantastic advice, um, great advice for anybody, especially who may



Todd Miller:
00:45:29
be starting out, uh, in their career or in a business or, uh, uh, good stuff.



Todd Miller:
00:45:34
Thank you.



Todd Miller:
00:45:36
Well, we are ready to, uh, ask you if you're willing to partic participate



Todd Miller:
00:45:41
in something we do on every show called our Rapid Fire questions.



Todd Miller:
00:45:45
So these are seven questions.



Todd Miller:
00:45:47
Um, you don't know what we're about to ask, but all you have to do is



Todd Miller:
00:45:50
give, uh, your quick answer to them.



Todd Miller:
00:45:53
Um, are you up to the challenge of rapid fire?



Todd Miller:
00:45:55
Charlie,



Charlie Gindele:
00:45:55
Yeah, sure.



Charlie Gindele:
00:45:56
Let's, let's do it.



Todd Miller:
00:45:57
I knew you would be, you wouldn't be an



Todd Miller:
00:45:58
entrepreneur if you weren't.



Todd Miller:
00:46:00
Um, well, Ryan, you wanna ask the first question?



Ryan Bell:
00:46:03
Yes, I'd love to.



Ryan Bell:
00:46:04
Question number one, what is something you have purchased or acquired in recent



Ryan Bell:
00:46:10
memory that was a game changer for you?



Ryan Bell:
00:46:12
I.



Charlie Gindele:
00:46:12
Yeah, for me it was, uh, an automobile that



Charlie Gindele:
00:46:16
I bought about two years ago.



Charlie Gindele:
00:46:16
I, some people may know from tv, salt Lake.



Charlie Gindele:
00:46:24
And he builds a, uh, he, he styled this car after a 1953



Charlie Gindele:
00:46:29
Corvette, and I'm a big car guy.



Charlie Gindele:
00:46:31
And, uh, I was able to buy the ninth car that he made of this.



Charlie Gindele:
00:46:36
He calls it a CF one, the body's all carbon fiber.



Charlie Gindele:
00:46:39
And, uh, I traded eight cars to get this car.



Charlie Gindele:
00:46:44
And so it was, and it was an expensive car and I sometimes thought I was crazy.



Charlie Gindele:
00:46:49
But there's a couple other versions of it that have sold at some of these high-end



Charlie Gindele:
00:46:53
auctions for twice what I paid for it.



Charlie Gindele:
00:46:57
So.



Charlie Gindele:
00:46:57
So it's a game changer for sure.



Charlie Gindele:
00:47:00
And it's a, it's an incredible car.



Charlie Gindele:
00:47:02
People just see it just kind of go crazy over it.



Todd Miller:
00:47:05
I've seen some of your social media posts with some vets and



Todd Miller:
00:47:08
things, so I'm gonna check out the CF one though and see what that's all about.



Todd Miller:
00:47:12
Cool.



Charlie Gindele:
00:47:12
go to Ken Digit designs and look up the CF one and



Charlie Gindele:
00:47:16
he's, he's built about 18 of them now.



Charlie Gindele:
00:47:18
He builds about four or five a year.



Ryan Bell:
00:47:20
That's pretty cool.



Todd Miller:
00:47:21
Well, question number two, if you could be any fictional



Todd Miller:
00:47:24
character for a day, what fictional character would you choose to be?



Charlie Gindele:
00:47:29
I.



Charlie Gindele:
00:47:29
dunno, maybe Superman.



Todd Miller:
00:47:31
There you go.



Charlie Gindele:
00:47:32
Super.



Charlie Gindele:
00:47:32
I could see myself flying around with a red tape.



Ryan Bell:
00:47:36
be kind of fun, wouldn't it?



Charlie Gindele:
00:47:38
It certainly would faster than a speeding bullet.



Ryan Bell:
00:47:41
Yeah, right.



Todd Miller:
00:47:42
Good answer.



Ryan Bell:
00:47:43
Question number three.



Ryan Bell:
00:47:45
What's one thing on your bucket list that you haven't done yet?



Charlie Gindele:
00:47:49
I wanna go to Italy and Switzerland and never been there.



Charlie Gindele:
00:47:54
And, uh, I just, you know, wanna do a little more traveling and my wife is,



Charlie Gindele:
00:48:00
likes to be at home and I like to travel, so, but yeah, I definitely like to.



Charlie Gindele:
00:48:06
A lot of friends have gone to Italy and, and I'm just jealous of them, you know, so



Charlie Gindele:
00:48:10
I'd love to spend a month or two in Italy.



Charlie Gindele:
00:48:13
I think that would be on my bucket



Ryan Bell:
00:48:15
You'd be surprised how many times that comes up on this show.



Ryan Bell:
00:48:18
Um.



Ryan Bell:
00:48:19
At least recently it has my, uh, oldest stepdaughter's actually



Ryan Bell:
00:48:22
studying abroad over there right now.



Ryan Bell:
00:48:24
And she loves it and wants to live there.



Charlie Gindele:
00:48:27
Yeah.



Charlie Gindele:
00:48:27
I just, uh, I just see the photos and hear the stories and.



Ryan Bell:
00:48:31
Yeah.



Charlie Gindele:
00:48:32
I've seen a few that are set over there in Tuscany and all and



Todd Miller:
00:48:38
Awesome.



Todd Miller:
00:48:39
Next question.



Todd Miller:
00:48:40
If you could only eat one food for the rest of your life, what



Todd Miller:
00:48:45
food would you choose to eat?



Charlie Gindele:
00:48:49
file.



Todd Miller:
00:48:50
Well, there you go.



Todd Miller:
00:48:51
That's a good answer.



Todd Miller:
00:48:53
So do you put a crest on it or just a file?



Todd Miller:
00:48:56
No, no crust on top or anything?



Charlie Gindele:
00:48:58
Yeah.



Charlie Gindele:
00:48:58
Yeah.



Charlie Gindele:
00:48:58
Um, I, there's a lot, lot of ways to prepare it and,



Charlie Gindele:
00:49:02
um, variety is a spice of life.



Charlie Gindele:
00:49:04
But if I had to pick one food Aon and prepare in multiple



Charlie Gindele:
00:49:09
ways, yeah, definitely.



Charlie Gindele:
00:49:10
But there's nothing better than Aon.



Todd Miller:
00:49:13
I hear you.



Ryan Bell:
00:49:14
Question number five, what's something you



Ryan Bell:
00:49:16
think everyone should expect?



Ryan Bell:
00:49:17
Experience at least once in their life.



Charlie Gindele:
00:49:20
See, that's, that's a, that's a complicated question.



Charlie Gindele:
00:49:24
Uh, well, I, I think everyone should experience, uh, a true love.



Charlie Gindele:
00:49:31
The true love a, a love, an unconditional love, and, uh.



Charlie Gindele:
00:49:35
Someone that they can receive it from and someone that they can give it to.



Charlie Gindele:
00:49:41
A lot of people are in love and in relationships, but, but having an



Charlie Gindele:
00:49:44
unconditional love where you can say anything, do anything and you won't



Charlie Gindele:
00:49:49
be judged, and, and you can give that in return to the other, to that



Charlie Gindele:
00:49:53
person, I think is, is, is something that people should experience.



Charlie Gindele:
00:49:59
A lot of people are fortunate to have done that, but not everybody is.



Todd Miller:
00:50:04
That's a good answer.



Charlie Gindele:
00:50:05
A game changer.



Todd Miller:
00:50:06
Good answer.



Todd Miller:
00:50:07
Okay.



Todd Miller:
00:50:08
Well we're gonna switch back for this next question sort of



Todd Miller:
00:50:11
into business mode a little bit.



Todd Miller:
00:50:13
Um, what is a great practice in your opinion, to help gain the trust of a



Todd Miller:
00:50:17
homeowner during the sales process?



Todd Miller:
00:50:20
I.



Charlie Gindele:
00:50:20
I think it's a mindset of that we don't sell anything.



Charlie Gindele:
00:50:27
Our mindset is we help people buy things.



Charlie Gindele:
00:50:30
We help people, you know, so, and, and no one likes to be sold



Charlie Gindele:
00:50:34
anything, but people love to buy.



Charlie Gindele:
00:50:36
I mean, you don't pull into the driveway and your neighbor comes over



Charlie Gindele:
00:50:39
and say, look at this new car that the guy at the dealership sold me.



Charlie Gindele:
00:50:43
You know?



Charlie Gindele:
00:50:43
But with your chest out, you say, look at the car that I just bought.



Charlie Gindele:
00:50:47
Right?



Charlie Gindele:
00:50:47
And too many people in sales I think are.



Charlie Gindele:
00:50:51
In the, in the sales business where sales is something you do to people, right?



Charlie Gindele:
00:50:56
It's almost sounds manipulative and a lot of sales processes



Charlie Gindele:
00:51:00
are taught to be manipulative.



Charlie Gindele:
00:51:02
But I think having the mindset that we don't sell anything,



Charlie Gindele:
00:51:06
but we help people buy things.



Charlie Gindele:
00:51:08
And I, I've been across the table from homeowners and they're nervous



Charlie Gindele:
00:51:12
and they're, you know, and I kind of put ease to say, you know, John.



Charlie Gindele:
00:51:19
I hope you don't think I came out here to sell you do windows and doors



Charlie Gindele:
00:51:22
today, because that's not what we do.



Charlie Gindele:
00:51:24
And they look at you like strange, like, you don't sell, whatcha doing here?



Charlie Gindele:
00:51:28
They, no, we don't sell windows and doors.



Charlie Gindele:
00:51:31
We help people buy windows and doors and I came out here at no cost today



Charlie Gindele:
00:51:35
to see if I can help you and maybe I.



Charlie Gindele:
00:51:43
Appreciate your honesty in answering those, and so doing a really good



Charlie Gindele:
00:51:46
needs assessment and then a really good walk around and inspection,



Charlie Gindele:
00:51:51
but all with the mindset of helping people by not selling them anything.



Todd Miller:
00:51:57
I love that, and I always put it this way, I say.



Todd Miller:
00:51:59
You know, everything changes when that salesperson realizes that what



Todd Miller:
00:52:04
they're doing is not to benefit themselves, but to benefit the customer,



Todd Miller:
00:52:08
and that just changes everything.



Charlie Gindele:
00:52:10
Zig Ziglar said it.



Charlie Gindele:
00:52:11
Well, if Yelp enough other people get what they want,



Charlie Gindele:
00:52:13
you'll get what you want.



Charlie Gindele:
00:52:15
You know?



Charlie Gindele:
00:52:15
But too many times people go in there with commission breath, you know?



Charlie Gindele:
00:52:18
And, and people, people feel it and see it all over them, you turns.



Charlie Gindele:
00:52:25
Nowadays with social media and every customer has a megaphone,



Charlie Gindele:
00:52:29
you know, to to, to put blast their comments out to the world.



Charlie Gindele:
00:52:33
I think it's that much more important, you know, that we, we have adopt



Charlie Gindele:
00:52:36
that, that mindset of helping people buy versus selling them things.



Ryan Bell:
00:52:41
Very good.



Ryan Bell:
00:52:42
Final question here.



Ryan Bell:
00:52:43
We'll end on kind of a serious note.



Ryan Bell:
00:52:45
Other than, uh, being known for having an awesome car, what would you like to be



Ryan Bell:
00:52:50
remembered for at the end of your days?



Charlie Gindele:
00:52:52
I, I think it's very simple.



Charlie Gindele:
00:52:53
I, I. You know, I, I want the world to, I want the people around me and the people



Charlie Gindele:
00:53:00
I in I interact with think that, you know, the world's a little bit better place



Charlie Gindele:
00:53:03
'cause I pass through it because I touched them, I helped them, I made a difference.



Charlie Gindele:
00:53:08
And, uh, to me that's the biggest testimony.



Charlie Gindele:
00:53:11
Some, some people have a bigger stage to do it then on than others.



Charlie Gindele:
00:53:14
But I mean, everybody.



Charlie Gindele:
00:53:17
And if everybody made the world a little bit better, that'd be a heck of



Charlie Gindele:
00:53:20
a lot better world than we have now.



Charlie Gindele:
00:53:22
Right.



Charlie Gindele:
00:53:22
So I just think if you're known for, you made a difference, a positive



Charlie Gindele:
00:53:27
difference in the lives of other people, in a community, in a, in an



Charlie Gindele:
00:53:32
industry, whatever, then I think, uh, you know, that's a life well lived.



Todd Miller:
00:53:37
Amen.



Todd Miller:
00:53:38
Great note to wrap up on and I knew you'd have a great comment.



Todd Miller:
00:53:41
So that's the reason we ended with that one.



Todd Miller:
00:53:43
Well, thank you again for your time today.



Todd Miller:
00:53:45
I'm, uh, can you share with us for folks who may wanna get in touch with you



Todd Miller:
00:53:49
or learn about your business coaching and things that you're doing, uh, what



Todd Miller:
00:53:52
are some of the best or easiest ways for them to connect with you, Charlie?



Charlie Gindele:
00:53:56
Yeah, so I have a website.



Charlie Gindele:
00:53:57
It's charlie.com.



Charlie Gindele:
00:53:59
That's C-H-A-R-L-I-E-G-I-N-D-E-L-E com.



Charlie Gindele:
00:54:06
And, uh, my email is Charles .Gindele, G-I-N-D-E-L-E, the number1@gmail.com.



Charlie Gindele:
00:54:15
So Charles.Gindele1@gmail.com.



Charlie Gindele:
00:54:18
And, uh, you know, I, I think can private me.



Charlie Gindele:
00:54:21
They go into Facebook.



Charlie Gindele:
00:54:22
I have a, you know, place on Facebook and they could private message me,



Charlie Gindele:
00:54:27
whatever, but, uh, and then go on Amazon.



Charlie Gindele:
00:54:30
And then the three, if you put my name in Charlie Gindele, they're on there.



Todd Miller:
00:54:34
Yeah, we encourage folks to check out your books, that's for sure.



Todd Miller:
00:54:37
And we'll put all that information in the show notes as well to make it,



Todd Miller:
00:54:41
uh, available and handy for everybody.



Todd Miller:
00:54:43
So, um.



Todd Miller:
00:54:44
Hey guys.



Todd Miller:
00:54:45
I think we all got our challenge words in good job.



Todd Miller:
00:54:48
Uh, Ryan, I didn't really tell the audience we were doing challenge words,



Todd Miller:
00:54:52
but I think they're used to it by now.



Todd Miller:
00:54:54
Uh, Ryan, your challenge word to work into the conversation was



Ryan Bell:
00:54:58
Orthodontist



Todd Miller:
00:54:59
you did a good job with that.



Todd Miller:
00:55:01
Charlie, you got yours in a little bit later, but you got it in there.



Todd Miller:
00:55:05
Your word was



Charlie Gindele:
00:55:06
Are professionals, you know, you know how to do this



Todd Miller:
00:55:11
what?



Charlie Gindele:
00:55:11
was thermostat, I'm not sure if was in the



Charlie Gindele:
00:55:13
best context that I put in.



Ryan Bell:
00:55:18
was perfect.



Todd Miller:
00:55:18
No, I think we both kinda learned that, oh, I just



Todd Miller:
00:55:21
wanna get this done with, so we try to figure out how to do early.



Ryan Bell:
00:55:23
It's usually not that



Todd Miller:
00:55:25
Yeah, no



Ryan Bell:
00:55:26
usually doesn't happen that quick.



Todd Miller:
00:55:27
Yeah, my word was peculiar.



Todd Miller:
00:55:30
I got it in there as well.



Todd Miller:
00:55:31
So, um, Charlie, thank you again for being with us.



Todd Miller:
00:55:34
It's been a pleasure and it's gonna be a great episode.



Todd Miller:
00:55:36
I know our listeners will enjoy it.



Todd Miller:
00:55:38
Thank you.



Charlie Gindele:
00:55:39
Todd, my pleasure, Ryan.



Charlie Gindele:
00:55:40
Thank you both and, uh, enjoyed the conversation and, uh, I'll see



Charlie Gindele:
00:55:44
you in Louis in a couple weeks.



Todd Miller:
00:55:46
See you soon at the, uh, Dave Yoho, uh, what does he call it?



Todd Miller:
00:55:51
Mastering success, mastering profit show or



Charlie Gindele:
00:55:53
something.



Charlie Gindele:
00:55:54
like that.



Todd Miller:
00:55:54
But, uh, looking forward to it.



Todd Miller:
00:55:56
Well thank you to our audience for tuning into this episode of Construction



Todd Miller:
00:56:00
Disruption with Home Improvement Industry Veteran and legend Charlie Ell.



Todd Miller:
00:56:05
Please watch for future episodes of our podcast.



Todd Miller:
00:56:08
Um, we're always blessed to have great guests just like Charlie.



Todd Miller:
00:56:11
Don't forget to leave a review on Apple Podcast or.



Todd Miller:
00:56:13
Give us a thumbs up on YouTube.



Todd Miller:
00:56:15
Um, until the next time we're together, though, keep on disrupting things.



Todd Miller:
00:56:18
Keep on challenging, uh, the others in your world to be and yourself



Todd Miller:
00:56:23
to better ways of doing things.



Todd Miller:
00:56:24
And don't forget to leave a positive impact on everyone you encounter.



Todd Miller:
00:56:28
Make them smile, encourage them.



Todd Miller:
00:56:29
Simple yet powerful things we can all do to change the world.



Todd Miller:
00:56:33
So, uh, god bless and take care.



Todd Miller:
00:56:35
This is Isaiah Industries signing off until the next episode



Todd Miller:
00:56:39
of Construction Disruption.