Helping Optometrists Overcome Business Challenges and Build Strong Teams With Kevin Wilhelm

Kevin Wilhelm is the CEO of Cleinman Performance Partners, a consulting firm that helps optometry practices grow their business operations and drive performance. He also co-founded POD Marketing, which acquired Cleinman in 2025. In his role, he sets the firm’s strategic vision and oversees all consulting, HR, and practice transition services to help independent optometry practices grow. He is an Amazon best-selling author of Click: Transform Your Business Through Digital Marketing. Additionally, Kevin frequently speaks on entrepreneurship and the power of combining marketing strategy with strong business systems.

Running a successful optometry practice takes more than attracting new patients. It requires building strong teams, creating effective systems, and overcoming daily business challenges. How can practice owners step beyond marketing to grow thriving, resilient organizations?

According to Kevin Wilhelm, a seasoned entrepreneur and marketing expert, true growth begins when owners focus on people and processes. He highlights that patient flow is rarely the biggest hurdle — recruiting, training, and retaining talented staff is. By investing in culture and peer learning, practices can overcome common obstacles and scale sustainably. Kevin explains how his own experience in marketing and leadership inspired him to help optometrists strengthen their operations and develop effective teams that drive long-term success.

In this episode of the Cleinman Connect Podcast, Kevin Wilhelm, CEO of Cleinman Performance Partners, is interviewed by Chad Franzen of Rise25 to discuss helping optometrists overcome business challenges and build strong teams. He shares how focusing on culture and HR practices transforms practices, why peer-to-peer learning drives growth, and how his acquisition of Cleinman expands services for independent optometrists. Kevin also talks about lessons learned from leading a fast-growing marketing agency.