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 Sales is the one lynchpin to U.S. success.In this Belly2Belly episode, Bill Kenney talks with Cameron Heffernan from Beyond Borders Marketing about the most common mistakes companies make when expanding into the U.S. market and how to avoid them.They discuss why go-to-market matters more than oper…
 Partnership marketing requires more than co-branded campaigns.In this Belly2Belly episode, Bill Kenney talks with Christi Williams from ‪HubSpot about defining a joint value proposition, aligning on shared KPIs, clarifying swim lanes, and building recurring partnership frameworks that drive measur…
 AI partnerships are evolving quickly, but they are not yet mature.In this Belly2Belly episode, Bill Kenney speaks with David Winter of Orion Innovation about the current AI partnership landscape and what system integrators should focus on today.They cover:• Why AI partnerships currently flow throu…
Partnership ecosystems are evolving quickly as native AI companies scale at unprecedented speed. In this Belly2Belly episode, Bill Kenney talks with Chris Samila from Partnership Leaders about how AI companies are building partner programs, why distribution matters more than ever, and how service a…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Bill Kenney, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.