OM DENNE EPISODE
We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.”
There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers say and what they actually do?
Listen to our recorded webinar featuring Will Hanmer-Lloyd, Head of Strategy at behave and Steve Brunt, Planning Director at The Behaviours Agency to find out how you can use behavioural science to effectively understand and influence consumers.
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ANDRE EPISODE I DENNE PODCAST
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And that’s a wrap... for now!
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Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this next episode we explore how new customers we gain during this time can be retained post COVID-19 and the importance of mood, place and moment in mark…
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Over the next few weeks Pedro Martins hosts a conversation with Richard Shotton and Will Hanmer-Lloyd on how to navigate COVID-19 and beyond. In this first episode we look at what we can learn from the government’s application of behavioural science and discuss how this time is both an opportunity …
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