#55 Growth Experiments: From Metabolic Health to Performance Marketing, Ben Grynol, Head of Growth, Levels

Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye talk about why AI made ad production easier (not the strategy), and why geo-based incrementality testing beats promo codes …

Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall. He shares how brands like Disney, Uber, and Apple are paying to reach users in their happiest moments, and why founders should b…

Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and sometimes only — way to monetize the open web. They dig into why walled gardens like Google and Meta get outsized credit for conve…

Remy's Danielle Sakher explains how her team balances speed with observability and security as AI coding tools move from novelty to enterprise infrastructure. She shares what it's really like selling an AI builder to security-conscious industries like financial services, plus a wild stat: alpha use…