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LS 28
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TOP 10%

ABOUT THIS PODCAST 🔗

Hosts:
Update frequency:
every 8 days
Average audio length:
23 minutes
Guest interviews
English
Zimbabwe
123 episodes
since Dec. 5, 2023
episodic

LATEST EPISODE 🔗

What happens when a referral Googles you and your website doesn’t give them a reason to take the next step? Your copywriter website may be doing more selling than you realize, even when almost all your business comes through word of mouth. You’ll learn why the referrals you lose are almost impossib…

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Why is your website getting attention but not action?  If you’re wondering why your copy isn’t delivering the conversions you expected, the problem may not be your website. It may be that the right message isn’t reaching the right person at the right moment. Conversion rarely comes down to one simp…
What if more traffic is the wrong answer? If you want to grow local business, running ads before fixing your website can make an expensive problem bigger. Paid traffic only works when the page it lands on makes sense. Visitors should understand what you do, who you help, why they should trust you, …
What happens when someone joins your list today, but doesn’t need you for six months? If you want to grow local business, the answer isn’t sending more emails. It’s giving people a reason to remember you when the timing is right. For a local business owner, email is the bridge between “they signed …
You probably don’t need more marketing time. You need to stop believing the rules that make marketing feel harder than it is. If you’re a local business owner juggling clients, admin, simplify marketing by looking at what is already happening around you. The first myth is that marketing needs its o…
Marketing for local business can feel like a strange game: the more you repeat your message, the more you start assuming everyone is sick of hearing it. But what if repetition is why people finally remember you? I’m breaking down why consistency isn’t about posting three times a week or recycling t…
A beautiful website can still leave potential customers thinking, “What does this business actually do?” That disconnect is rarely a design problem. It’s a messaging problem. Great websites aren’t built by one person trying to do every job. Website copywriting and design solve different problems. D…
Business Messaging Strategy isn't about finding the perfect words. It's about telling the right stories.  If your marketing sounds like everyone else's, chances are you're relying on broad claims instead of real moments that help people connect with your business. The strongest …
A lot of business owners assume a better local advertising strategy starts with choosing the right marketing channel.  But what if the real problem isn't where you're advertising. It's what your message is saying? Before investing in more campaigns, it's worth asking whether peo…
If your local business marketing tries to speak to everyone, it may be giving your ideal customer no reason to choose you. It feels safer to keep every door open, but broad messaging often creates confusion instead of confidence. The businesses that attract the right customers aren't always th…
Disclaimer: The podcast and artwork embedded on this page are from Lindsay Smith | Local Business Marketing Expert & Copywriter, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.