ABOUT THIS PODCAST 🔗
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
Hosts:
Update frequency:
every 23 days
Average audio length:
45 minutes
Guest interviews
Has sponsors
English
United States
116 episodes
since Aug. 26, 2020
episodic
LATEST EPISODE 🔗
Marketing can master AI and still miss what matters to people. As advertising and brand teams adopt new tools, how much attention are they giving to the psychological changes that come with them?
Tahaab Rais, Group Chief Strategy Officer of Publicis Groupe MENAT, joins Mongezi Mtati on The Lead Cre…
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Search past episodes of The Lead Creative.
PREVIOUS EPISODES 🔗
The people who will drive your brand’s future growth may already be influencing what gets bought today. Gugu Mthembu, CMO of Telkom, explores why brands should listen to younger audiences now and use that understanding to think about the products they may need in five years.
Gugu shares how Telkom’…
Algorithms optimise towards the familiar. Brands, however, need to be remembered for something distinctive.
In this episode of The Lead Creative’s Marketers’ Brief series, Refilwe Maluleke, Executive Head of Marketing at Discovery Health, and Bridget Harpur, Head of Marketing at Volkswagen South Af…
Influencer marketing investment is growing, but consumer trust remains uneven. What separates creator partnerships that build brands from those that generate a brief spike in attention and disappear?
In this episode of The Lead Creative, Mongezi Mtati speaks to Fluence Africa Founder and CEO Jolene…
AI may be changing advertising, but is it really the industry's biggest challenge?
In this episode, Mongezi Mtati sits down with Alistair King, co-founder of former King James, creative at large and Vice-Chairperson of the Philipstown Wirecar Foundation, to unpack the future of creativity, bra…
In this episode of The Lead Creative, Mongezi Mtati speaks to Chris Botha, MD of Park Advertising, about why brands are playing it safe and what it’s costing them.
He shares his perspective on the tension between data and creativity, why shrinking budgets should drive braver decisions, and how med…
CMOs are balancing speed, AI and increasing complexity while trying to keep brands distinctive and relevant. In this episode of Marketers’ Brief on The Lead Creative, Abey Mokgwatsane, CMO of Investec, and Jessica Wheeler, Chief Brand and Customer Officer of Nando’s, unpack how they are navigating …
Marketing has never had more tools. But has it ever had less patience?
In this episode of The Lead Creative, host Mongezi Mtati engages with Dale Hefer, CEO of the Nedbank IMC Conference, which welcomed over 3,300 delegates from more than 20 countries in 2025, marking a record-breaking year.
Before…
As AI-generated answers and generative engines reshape how brands are discovered, marketing teams are forced to rethink visibility, experimentation and partnership.
In this episode of our awards series, Mongezi Mtati and Danette Breitenbach, the Managing Editor of Bizcommunity, speak to Nomfundo Nd…
Lindy-Lou Alexander, CEO of WPP OpenX Africa, shares how global brands like Coca-Cola stay relevant across Africa’s diverse markets. Working with The Coca-Cola Company in 54 African countries, Lindy-Lou operates at the intersection of marketing, advertising, creativity, data and technology.
She ref…
Disclaimer: The podcast and artwork embedded on this page are from Mongezi Mtati, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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