ABOUT THIS PODCAST 🔗
Helping ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 20 years of real-world experience.
I’m Paul McAnallen, founder of Shift Control, a consultancy that works with SMEs, sales leaders, and founders across Ireland to improve sales performance and leadership effectiveness.
Over the last 20 years, I’ve helped hundreds of businesses accelerate sales through strategy, coaching, and leadership development. From creating go-to-market strategies to developing SDR teams and mentoring senior sales professionals, I bring a no-nonsense, high-impact approach to driving commercial growth.
With deep cross-industry experience and a commitment to clarity and action, I work as a trusted growth partner — not just a trainer — helping businesses turn potential into performance.
I’m Paul McAnallen, founder of Shift Control, a consultancy that works with SMEs, sales leaders, and founders across Ireland to improve sales performance and leadership effectiveness.
Over the last 20 years, I’ve helped hundreds of businesses accelerate sales through strategy, coaching, and leadership development. From creating go-to-market strategies to developing SDR teams and mentoring senior sales professionals, I bring a no-nonsense, high-impact approach to driving commercial growth.
With deep cross-industry experience and a commitment to clarity and action, I work as a trusted growth partner — not just a trainer — helping businesses turn potential into performance.
Hosts:
Update frequency:
every 27 days
Average audio length:
26 minutes
English
United Kingdom
178 episodes
since April 4, 2016
episodic
LATEST EPISODE 🔗
I met with a friend last week and we mused at how easy the journey from 'Surviving to thriving' sounds when you say the words really quickly.
But the stuff that matters is usually never easy - we have all been, at one point or another, in survival mode, on the back foot, reacting, stressed and unde…
SEARCH PAST EPISODES
Search past episodes of The Shift Control Sales Podcast.
PREVIOUS EPISODES 🔗
What a person understands management to be is often shaped by their own lived experience. For some it’s the simple instruction passed on to them by superiors to get things done.
Others benefit from books and coursework before being jettisoned into the university of life.
There are those who see m…
If salespeople are using AI to sharpen their approach, is it much of a stretch to think buyers are doing exactly the same?
Research shows buyers are using AI just as much as sellers — for discovery, comparison, shortlisting and the final decision itself.
Now, by the time we're brought into a conv…
I think people are generally bad at knowing what they want from work because we've never really been taught to notice what actually gives us pleasure in a career. We chase job titles and status instead of the underlying experience - what pleasure, joy or happiness could be found in work and what d…
There are so many reasons for businesses to integrate regular sales training - for some its a massive shift in behaviour having always held internal tribal programmes, for others it is embedded in their DNA and their culture.
Training should be more than an anniversary event or a response to stut…
Recent discussions about AI with clients, coaching colleagues and friends has opened up different avenues of thinking. No denying the benefits of AI and the opposing concerns and fears that clearly exist over work displacement. Then there is the threat to human intelligence through over reliance on…
There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.”
I was drawn to it recently when I was getting a coffee and some breakfast in Belfast - the choices we make and what influences them.
Locatio…
I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance metric will tell you what is working on that campaign but what is there to tell you h…
A first networking event in years - a breakfast event at The Reform Club on Belfast's Royal Avenue in the company of business leaders, listening to journalist Simon Kuper talk about what business can learn from sport.
Simon has written books on Barcelona, taking a different approach to Damian Hugh…
Contracting is a concept that that has been applied to the coaching, psychotherapy and counselling industries whereby boundaries are created and clarity given to collaborative work between a coach and a coachee.
Is this something that can be applied to our meaningful interpersonal relationships an…
Disclaimer: The podcast and artwork embedded on this page are from Shift Control, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
PODCAST SEARCH ENGINE
You can use our website to search 3,831,945 podcasts and 196,905,369 episodes by people, places, or topics.
An investment in knowledge pays the best interest, so I listen to podcasts.
‐ Benjamin "Llamacorn" Franklin
SEARCH PAST EPISODES
Search past episodes of The Shift Control Sales Podcast.
CLAIM THIS PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post classified ads for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
podcaster interview...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
our official X (formerly Twitter) account will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
EDIT
Thank you for helping to keep the podcast database up to date.
