ABOUT THIS PODCAST 🔗
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Update frequency:
weekly
Average audio length:
32 minutes
Guest interviews
English
United States
241 episodes
since Nov. 12, 2021
episodic
LATEST EPISODE 🔗
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What if the biggest thing holding your business back isn’t your team, your competition, or the market? What if it’s you?
As a business owner, confidence is important. But when confidence turns into ego, it can quietly affect how you lead, make decisions, and build relationships wit…
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PREVIOUS EPISODES 🔗
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Are marketing mistakes quietly draining your home service company’s cash flow?
In this episode of From the Yellow Chair, Crystal breaks down six common marketing mistakes that could be costing your business more than you realize. From chasing leads without a strategy and copying co…
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More leads will not solve the problem if the opportunities you already have are moving through a business that is underpriced, difficult to measure, or inconsistent in execution.
If your marketing needs a clearer strategy, book a call with Lemon Seed Marketing:
https://www.lemonsee…
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Your marketing strategy can keep working exactly the way it always has right up until your customers stop behaving the way they always have.
That is the problem contractors need to be paying attention to.
👉 Wondering whether your current marketing strategy is keeping up? Book a cal…
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A big network does not automatically create great referrals.
If networking has become a cycle of collecting business cards, adding LinkedIn connections, and walking into rooms wondering who can send you work, Crystal Williams wants you to change the way you think about it.
In Episo…
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Your community should know who you are before they ever need to call.
For many home service companies, brand visibility still revolves around advertising, trucks, sponsorship logos, and telling customers why the company is the best.
Crystal Williams argues that contractors need som…
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Your Google rating is only one piece of your reputation.
Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around town, watched you support a local organization, or heard how…
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Before They Call: What Homeowners Look for on Contractor Social Media
A homeowner sees your truck, hears your name, or finds you on Google.
Then they start investigating.
What does your social media tell them?
👉 If your marketing is not showing homeowners why they should trust your…
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How much money are you spending trying to make an unmemorable brand memorable?
If your truck could belong to five other HVAC companies, your social content could carry another contractor’s logo, and your brand relies on “everybody already knows us,” you may have a bigger problem th…
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You may not need more leads.
You may need to stop losing the ones you already have.
Want help identifying where your marketing is producing demand but your business is losing the opportunity?
Book a call with Lemon Seed Marketing:https://www.lemonseedmarketing.com/contact/?utm_sour…
Disclaimer: The podcast and artwork embedded on this page are from Lemon Seed, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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