ABOUT THIS PODCAST 🔗
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.
Hosted on Acast. See acast.com/privacy for more information.
Hosts:
Update frequency:
every 12 days
Average audio length:
20 minutes
Guest interviews
Has sponsors
English
United States
401 episodes
since Feb. 17, 2021
episodic
AUDIENCE OF THIS PODCAST 🔗
~76.27% of listeners are from United States.
🇺🇸
US
76.27%
🇵🇭
PH
16.05%
🇬🇧
GB
1.45%
🇨🇦
CA
1.27%
🇹🇷
TR
0.72%
🇳🇬
NG
0.72%
🇿🇦
ZA
0.54%
🇵🇱
PL
0.36%
🇲🇼
MW
0.36%
🇰🇪
KE
0.36%
🇳🇱
NL
0.18%
🇵🇹
PT
0.18%
🇮🇪
IE
0.18%
🇹🇭
TH
0.18%
🇲🇽
MX
0.18%
🇿🇲
ZM
0.18%
🇺🇦
UA
0.18%
🇦🇹
AT
0.18%
🇮🇳
IN
0.18%
🇪🇨
EC
0.18%
Others
0.10%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
In this episode of the podcast, host Jeremy Shere welcomes Todd Gregory, the Regional Director for the Americas at Fifth Ring, a global B2B marketing agency. They discuss strategies for maximizing ROI from trade shows, which are often costly yet crucial for networking and business growth.
Todd emph…
SEARCH PAST EPISODES
Search past episodes of B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing.
PREVIOUS EPISODES 🔗
In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B marketing. Malte shares his extensive experience in online marketing, particularly focusing on LinkedIn for the last five years. Together, they discuss c…
In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve int…
In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges of producing a comprehensive industry report with limited resources. Lacey shares insights into planning, data collection, analyzing product usage, s…
In this episode, host Jeremy Shere sits down with Sally Lechin, the Head of Marketing at Envana, to discuss strategies for staying on a prospect's radar. Sally shares insights into her role, challenges, and strategies for building trust and engaging with prospects in the oil and gas industry. The c…
Mastering B2B Marketing Transitions: Insights and Strategies with Haley Fraser
In this episode of the B2B Content Show, host Jeremy Shere interviews Haley Fraser, the new Director of Brand and Content Marketing at Asimily, a startup focused on securing connected devices. Haley shares her experience…
If you have a dog, you know that we tend to treat dogs like people. Furry, barking, chewing, slobbering people ... But you know what I mean. We know dogs aren't the same as people, but their behaviors and personalities are so aligned with human behaviors and emotions that we treat them like people.…
I think most B2B marketers would agree that it's important for a company's leaders to be visible on social media, sharing ideas and stories. But most CEOs and other leaders don't have time to write articles and LinkedIn posts and such, and so the task falls to a copywriter, who does some research a…
In our age of remote everything, the elevator pitch is a bit of an anachronism.
When's the last time you pitched an idea in an elevator?
But the concept is still relevant and important!
If you're in marketing or sales, you need to be able to explain what you offer is a way that's succinct, clear…
We're all familiar with The Funnel ...
We know there's a top of the funnel, a middle, a bottom ... and everything in between.
The top is where we just try to make prospects aware that we exist ...
And once they're in the funnel, the marketer's job, alongside sales, is to nudge them further along…
Disclaimer: The podcast and artwork embedded on this page are from Jeremy Shere, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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